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Tag: Ogilvy

  • Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Mumbai: Over the years, while styles, trends, and attitudes have changed in West Bengal, one thing has remained constant—the spirit of celebration. Through these decades, Asian Paints Sharad Shamman has been an integral part of Durga Pujo celebrations and proudly maintains its status of being Kolkata’s most esteemed Pujo Awards since 1985. It has not only led the transformation of pandals from simple setups to vibrant centers of art, culture, and creativity but has also gone behind the scenes to recognize and celebrate the individuals who contribute to making Durga Puja memorable for all. As a tribute to the dedicated people and pandals that have been part of Sharad Shamman for nearly four decades, Asian Paints has released a heartfelt TVC.

    Beyond the extravagant pandals and the radiant lights, there exists an unseen army of individuals who labour tirelessly, often unnoticed but never unfelt. They are the unsung heroes of the festivities, the backbone of Pujo. This year, Asian Paints Sharad Shamman pays homage to these unsung heroes who meticulously attend to every detail, from crafting pandal decorations to rearranging furniture, ensuring that every aspect of the festival is perfect. Their ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

    Created by Ogilvy, the TVC takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo. Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the true essence of the festival resides – in the anticipation and fervour of Agomoni. The ad film offers glimpses of small, heartfelt moments – neighbourhood uncles guiding pandal builders to their designated spots, young girls lending a hand with decorations, and a differently-abled woman using her feet to paint alpona on the ground. It also showcases a group of artistic boys and girls painting a mural of Durga on a wall. Each frame is filled with warmth and camaraderie, highlighting themes of inclusion and acceptance.

    Speaking about the film, Asian Paints Ltd MD & CEO Amit Syngle shared, “Asian Paints Sharad Shamman stands tall almost four decades on due to efforts of countless artists, sculptors, devoted committee members & communities or paras at large who work diligently to make their ‘para-pujos’ special and grand. We at Asian Paints are happy to have infused thematic excellence into Kolkata Pujos & championed the cause over years. The love that we have got from the people of Kolkata is special as they fondly refer to Asian Paints Sharad Shamman as the ‘Oscars of Pujo’. Last year, this festival received global recognition when UNESCO honoured it as an Intangible Cultural Heritage of Humanity, a milestone made possible by these heroes & paras collectively, who have worked relentlessly over decades to make their Pujos . They truly embody the heart and soul of Pujo festivities. In our 39th year of Sharad Shamman, we celebrate and pay tribute to these exceptional individuals through our heart-warming film.”

    “Durga Pujo is the only time of the year when the art of love and the love of art become one and the same. The days leading up to the big festival transforms into a celebratory workshop of laughter, inclusivity and creativity. Boundaries dissolve and differences get resolved when Pujo comes knocking on the door. That’s what we have tried to show and celebrate through this film. It is an homage to the festivity of creativity.”, said Ogilvy executive creative director Sujoy Roy.

  • Bingo! Tedhe Medhe introduces new ‘Chatpata Twist’ variant

    Bingo! Tedhe Medhe introduces new ‘Chatpata Twist’ variant

    Mumbai: Bingo! the popular snacking brand from ITC Ltd has always been at the forefront of bringing differentiated and innovative snacking experience to consumers. Taking the legacy forward, Bingo! is launching yet another interesting variant – Bingo! Tedhe Medhe Chatpata Twist. This new variant of Tedhe Medhe aims to excite taste buds with its delightful blend of chatpata flavours.

    Bingo! Tedhe Medhe is loved by its target audience for its crunch, well-balanced, tasty generously masala-coated sticks. Over the years, the brand has effectively communicated its tagline, “Eat, Phir Repeat” through humorous advertisements showcasing its diverse range of flavours.

    Bingo! recognises the need to continuously innovate and bring new delights to the snacking segment. Extensive consumer research revealed a strong demand for novel flavours, with an increasing preference for chatpata flavours among the target audience. In response to these customer cravings, Bingo! Tedhe Medhe introduced, ‘Chatpata Twist’, meticulously crafted to satisfy the snacking cravings of its customers. It has the balance of various ingredients such as pepper, coriander, cloves, red chillies, garlic and tamarind. The masala is perfectly coated on the Tedhe Medhe sticks to give it the irresistible flavour.

    Announcing the arrival of the new variant, the brand released an advertising campaign Bingo! Tedhe Medhe Chatpata Twist that captures the essence of the brand and showcases its irresistible delight. The TVC conceptualized by Ogilvy agency creatively highlights the uncontainable excitement and joy experienced by a young crowd when indulging in the zesty and tangy flavors of Chatpata Twist.

    ITC Foods VP & head of marketing, snacks, noodles and pasta Suresh Chand shared his insights on the launch, stating, “Consumer research has consistently revealed that our audiences are always seeking new and exciting flavours in the snacking segment. With Chatpata Twist, Bingo! Tedhe Medhe aims to cater to this demand and provide our consumers with an even wider array of delicious snacking options”.

    Bingo! Tedhe Medhe Chatpata Twist can now be enjoyed in the markets across North India, West Bengal, Jharkhand and Bihar.

  • Eveready unveils ‘Khelenge Toh Sikhenge’ with new Ultima alkaline batteries!

    Eveready unveils ‘Khelenge Toh Sikhenge’ with new Ultima alkaline batteries!

    Mumbai: Eveready Industries India Ltd (EIIL), a Battery Brand with more than 50 per cent market share in the battery category, has introduced its new and improved range of Ultima Alkaline batteries. The brand has introduced its new range of Ultima batteries through a dynamic campaign ‘KhelengeTohSikhenge’. The campaign has been unveiled alongside a captivating TVC that showcases the Ultima and Ultima Pro range of premium alkaline batteries with increased power and longevity.

    The new range comprises the AA/AAA Eveready Ultima batteries, which present an impressive 400 per cent longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800 per cent longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. These batteries aim at delivering a consistent performance across a spectrum of modern devices and high-drain applications which have become more common in recent years such as toys, video games, smart remotes, wireless keyboard/mouse setups, trimmers, and medical equipment.

    Conceptualised by Ogilvy, the campaign shares a fresh perspective on play – highlighting its importance for children and moving the needle from play being just fun to learning through play with battery-powered toys. Thus, challenging society’s existing notion. The TVC campaign showcases a mother’s point of view as her young children play non-stop with battery-powered toys and engage in meaningful ways with those around them to learn important values and life lessons every single day – like friendship, sharing and compassion. The campaign also unveils the new and improved alkaline range of batteries – Ultima, with 400 per cent more power for longer-running toys and gadgets. With a transformation in both appearance and capability, this battery encapsulates Eveready’s commitment to innovation and power, setting new benchmarks for excellence in the industry.

    Eveready Industries India Ltd Sr. vice president & SBU head (Batteries & Flashlights) Anirban Banerjee said, “Empowering the present, energising the future – defines the revamped Ultima battery series from the house of Eveready. Its smarter appeal and long-lasting power embody our commitment to solving emerging consumer needs and innovation. Demanding devices like battery-operated toys, smart remotes, wireless mice, BP machines etc. need more power. The new and improved Ultima batteries, push our boundaries, with 400 per cent and 800 per cent longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique Turbolock Technology which prevents leakage and protects the consumer’s precious devices from damage caused by the batteries. As a testament to our vision of responsible innovation, Ultima batteries are eco-friendly and devoid of Mercury, Lead, and Cadmium. This is not just a product upgrade; it’s a step towards shaping a better tomorrow.”  

    Ogilvy India CCO Sukesh Nayak said, “Khelenge Toh Sikhenge” is an empowering platform that helps look at playing with toys in a new way. The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learnt through continuous play. Eveready, India’s No. 1 battery with its new long-lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day.”

    The Ultima Alkaline Battery range offers Ultima (MRP 22) – a pack of 10 batteries and Ultima Pro (MRP 45) – a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users’ devices remain secure and functional.

    Recently, Eveready also unveiled its new logo that marks a strategic brand transformation, forging a future-ready, self-aware brand committed to innovation, vibrancy, modernity, trust and empathy. The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.

    Note:

    400 per cent longer lasting than IS 8144: 2018 R6P standard for motor/toy. Results may vary as per device or usage pattern

    800 per cent longer lasting than IS 8144: 2018 R6P standard for pulse test. Results may vary as per device or usage pattern

  • 15 creative agencies bag top honour across 19 categories

    15 creative agencies bag top honour across 19 categories

    Mumbai: The India Chapter of International Advertising Association (IAA) presented the eighth edition of its prestigious IndAA Awards on 1 September at a ceremony hosted at the Taj Lands End, Mumbai.

    ABP Network and Sony Pictures Network were the co-partner while Network18 and Jio Cinema were the associate partners for the event.

    The awards to honour real advertising that creatively cut through to the market before it could impress the all-client jury saw work by 15 creative agencies take the top honours across 18 product and service categories and one special category.

    The awards saw 102 campaigns being shortlisted of which, by design, only one in each category was awarded. In case of close contests the jury awarded joint winners after much deliberation.  

    Among creative agencies, Leo Burnett, MullenLowe Lintas Group and Ogilvy won three IndIAA Awards each, representing the very best work in that category. BBDO, DDB Mudra and TBWA won two awards each.

    Other creative agencies and creators to win an IndIAA Award were Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions.

    Two HUL brands were among winners, in the Food & Beverage and Personal Care categories. HDFC Life won in Insurance while HDFC Mutual Fund won in Banking & Finance.

    Jury chairman and Nestle India chairman & MD Suresh Narayanan said “In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards.

    Narayana presented a short poem titled ‘Jury Chair ka Sambodhan,’ “a reflection of his five years in this esteemed role.” He then went on to recite a few lines of the same in Hindi which received a hearty applause from the audience.

    IAA president Avinash Pandey sheds light on how the IndIAA Awards exemplify creative excellence and have set the gold standard for creative awards in India. He stated, “It’s been an intriguing year for arguably the most active industry association of its kind. We’ve demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry. The positive feedback from young leaders has been heartening, and our industry’s enthusiasm for AdAsia remains strong. We’re organising a delegation led by Sam Balsara for AdAsia 23 in Seoul, the largest event of its kind in Asia.”

    IAA IndIAA Awards chairman, Abhishek Karnani said, “IAA Awards are unique because you can’t “enter” them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals- first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee, making fundraising for this grand event a challenging task.”

    He further said, what sets the IAA awards apart is that they are judged by senior marketers who own and invest in the brands. We showcase the transformative power of communication for our beloved country and society, embodying IAA’s unwavering belief in the ability of communication to drive change.

    IAA honoured Ayushmann Khurrana as the “Most Disruptive Brand in Entertainment Industry”. On questioning his criteria while choosing a Brand, he replied, “I believe before taking on a brand it resonates with the credibility of my films. Credibility is everything. I think only going with commercials will be very myopic. My father once told me, ‘Goddess Saraswati comes before Goddess Lakshmi. I always go like that. If you earn respect, nothing like that.”

    Speaking about being an outsider in Bollywood, he said that the first choice had to be truly different and clatter-breaking. “I’ll never get a second chance being an outsider. So it’s all about the choices you make eventually. Everybody is hard-working and talented. It’s the kind of opportunities you get and firmly success is nothing but when preparation meets opportunity,” he avers.

    The Asian Federation of Advertising Associations (AFAA) felicitated the all-India winners of its maiden Changemakers For Good Awards at the IndIAA Awards 2023. These meaningful awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.

    The winners for the four categories were:

    ●   Advertising (for transformational messages) – Lowe Lintas for their International Women’s Day 2022 entry.

    ●   Government (for transformational messaging by a Government arm). –RK Swamy Associated for State Bank of India.

    ●   Industry Leader (someone who led societal change in the last few years).- CVL Srinivas, Country Head, WPP Group.

    ●   Innovation (where technology or approach made the difference) – Lowe Lintas for International Women’s Day 2022.

    IndIAA Winners 2023

  • Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.

    Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.

    With the tagline “Experts Who Care,” Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.

    First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.

    Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.”

    Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable.”

    Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly.”

  • Viacom18 Sports launches ‘Isse Bada Kuch Nahi’ campaign for FIFA World Cup Qatar 2022

    Viacom18 Sports launches ‘Isse Bada Kuch Nahi’ campaign for FIFA World Cup Qatar 2022

    Mumbai: The FIFA World Cup Qatar 2022 campaign “Isse Bada Kuch Nahi” was launched by Viacom18 Sports. The promotion, which was developed to heighten anticipation for the opening of the show, is now active on television and online.

    All of the matches will be live streamed on JioCinema, which is currently accessible for download for all telecom service subscribers. It will also provide specially selected content related to the FIFA World Cup in Qatar in 2022. From 20 November to 18 December, all viewers will be able to watch the competition on the pay-TV channels Sports18, 1 SD and HD.

    Ogilvy developed and conceptualised the campaign film, which tells the story of a fun heist carried out by a group of football fans at a world-famous puppet show in a carnival. A large audience has gathered to watch the puppet show. As the football fans seize the show, a shrill whistle interrupts the act. Enter the puppets of superstars Lionel Messi, Cristiano Ronaldo, Neymar Jr, Harry Kane, and Kylian Mbappe, who take over the act with an exhilarating display of skills, capturing the audience in the thrill of the world’s most beautiful sport.

    The film aims to excite viewers and fans by capturing the euphoria and carnival atmosphere that a football World Cup brings. Viacom18 Sports announces, using a puppet show as a metaphor, that no show entertains fans and connects with the community as passionately as the FIFA World Cup.

    A Viacom18 Sports spokesperson said, “We want everyone in the country to experience the infectious energy that comes with the world’s most watched sporting event, the FIFA World Cup, and enjoy this tournament like never before. Our campaign reflects the celebration that comes with the event and the intrinsic power it possesses to enthral one and all.”

    “With Isse Bada Kuch Nahi, we aim to spark uncontainable excitement and urge everyone to download JioCinema, now available to all telecom subscribers, to experience the World Cup like never before,” he added.

    “FIFA World Cup is the biggest entertainment spectacle in the world. Our campaign, “Isse Bada Kuch Nahi,” brings to life this football fever that’s about to capture the hearts of the country and the world by taking over every other form of entertainment,” said Ogilvy India chief creative officer Sukesh Nayak. “Brought to life by puppets of the most loved football stars, this fun takeover idea will surely have the World Cup fans tuning in for all the upcoming entertainment.”

    For the FIFA World Cup in Qatar in 2022, JioCinema will provide multiple language feeds, including Tamil, Malayalam, and Bengali. The campaign will also include short edits urging fans to watch the World Cup in these languages and emphasising how the world’s greatest sporting spectacle will be free to all.

    The JioCinema app, which includes access to Viacom18 Sports’ portfolio of live and non-live programming, is now available for download for all telecom service subscribers and devices, including iOS and Android, and includes access to the FIFA World Cup Qatar 2022. The 64-match showcase will feature live 4K streaming, a first for the FIFA World Cup presentation in India on JioCinema.

  • See how every app is advertising for Cadbury 5 Star for free!

    See how every app is advertising for Cadbury 5 Star for free!

    Mumbai: Cadbury 5 Star has taken its famous tagline “Do Nothing” a notch higher. While other brands spend a fortune on deploying ads and in-app banners during the festive season, Cadbury 5 Star has reduced its budget to zero and declared that it can now “do nothing” to advertise.

    That’s because the brand has simplified its logo into a graphic of five stars. Now every time any app asks for a rating, the five blank stars on the app screen will resemble the new 5-star logo, which means every app will end up advertising for the product without even intending to. As a result, the brand is now visible across apps without the need to spend or do anything.

    Conceptualised by Ogilvy, the one-of-a-kind “#5StarsEverywhere” campaign cuts through the noise of regular, high-budget promotional activities by deftly playing on what the brand does best: innovate.

    Ratings have become an integral part of all D2C services, from food and grocery delivery to audio books and online shopping. Executing yet another brave idea, Cadbury 5 Star jumped at this opportunity and made itself synonymous with ratings across the board, essentially hijacking every app platform and smartly turning it around to be an ad for the chocolate.

    With their new logo now present all over the internet, the brand now plans to hijack other mediums for free advertising over the coming weeks, by leveraging this crazy approach.

    Speaking about this creative advertising, Mondelez India vice president of marketing Nitin Saini said, “With every subsequent Cadbury 5 Star campaign, we have strived to do something out of the box while shining a spotlight on the “Do Nothing” proposition. As a youth-centric brand, all our recent efforts were aimed to resonate with the current generation, from NothingCoin to our Valentine’s Day alibi campaign, “My Cousin’s Wedding.” Now with “#5StarsEverywhere,” the goal is to get consumers to engage with the brand in the most inventive way possible. By simply tweaking our logo, the brand has created waves by investing next to nothing in advertising and still gaining maximum eyeballs across almost every app. Steering away from the quintessential way of promoting, Cadbury 5 Star adds a fresh perspective by relaxing and leveraging the five-star review on the apps to spread the sweet message, “Do Nothing.””

    Talking about the unique concept, Ogilvy India chief creative officer Sukesh Nayak said, “Cadbury 5 Star believes in the philosophy of “Doing Nothing.” To solidify this idea in young minds, we conceptualised a smart hack with “#5StarEverywhere.” This is a disruptive app takeover idea that maximises partnerships by ensuring that 5 Star’s brand logo integration happens effortlessly across apps that have a rating mechanism. In the festive season, when brands bombard consumers with thousands of branded ads, we cleverly redesigned the 5 Star wrapper to mimic the “ratings” sections that are present across most apps and subliminally turned them into ads for 5 Star. So now anyone who sees an app rating page will think of Cadbury 5 Star. Yes, you will see a 5 Star literally everywhere. The list goes across platforms, service categories, languages, and countries. What adds to the fun, thanks to our ingenious idea, is that the brand will be literally everywhere and be part of fun conversations by doing nothing beyond the regular media budget.”

  • Weekend Unwind with: BBH ECD Priya Gurnani

    Weekend Unwind with: BBH ECD Priya Gurnani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, BBH India’s recently elevated executive creative director Priya Gurnani poured out her thoughts.

    With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and Contract Advertising.

    In her advertising career, Gurnani has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for Zing’s “Apni Vibe Apni Tribe” campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    So, without further ado, here it goes…

    ·         Your mantra for life

    To have fun while pursuing my dreams. Because if you aren’t enjoying what you are doing, you are just wasting your precious time.

    ·         A book you are currently reading / plan to read

    I love to read new perspectives on humankind and human psychology. Currently reading “Homo Deus” by Yuval Noah Harari.

    ·         Your fitness mantra, especially during the pandemic

    Strong believer of “Yoga se hi hoga.” Post-covid I had a really tough time coming to a complete recovery. Yoga is what healed me and kept me going through the difficult health issues.

    ·         Your comfort food

    Anything that my mum cooks.

    ·         When the chips are down a quote/philosophy that keeps you going

    In an actors’ round table, Tom Hanks mentioned how he always reminds himself, “This too shall pass.” This phrase, he said, is particularly important when you are at the peak of success, as it helps keep you grounded. I keep these words close by in good times and bad.

    ·         Your guilty pleasure

    Watching mindless reality TV, especially “The Real Housewives of Beverly Hills.”

    ·         When was the last time you tried something new?

    Last week. I love experimenting with food. Bought these Chinese glass noodles to try.

    ·         A life lesson you learnt the hard way

    I am not that important in the bigger scheme of things, and the world doesn’t revolve around me.

    ·         What gets you excited about life?

    Travelling to different countries and experiencing new cultures and cuisines really fills my happiness cup.

    ·         What’s on top of your bucket list?

    Travel to New York and watch Broadway.

    ·         If you could give one piece of advice to your younger self, what would it be?

    Why so serious? Live a little.

    ·         One thing you would most like to change about the world

    I propose “Free movement for all.” I want a world without borders, or passports, to be precise. A world where there are no immigrants and refugees, just people migrating at will like birds.

     ·         An activity that keeps you motivated / charged during tough times

    Painting has seen me through my highs and lows. I am no M. F. Hussain, but expressing my artistic self without judgement and freely is very liberating.

     ·         What lifts your spirits when life gets you down?

    It changes from time to time. Sometimes it’s cooking, sometimes taking a dance class, at times listening to Badshah’s songs, and sometimes just chit-chatting with a friend about a show we both watch.

    ·         Your go-to stress buster

    I can always bank on a good workout to bust that stress.

  • Tista Sen bids adieu to Wunderman Thompson after 21 year stint

    Tista Sen bids adieu to Wunderman Thompson after 21 year stint

    Mumbai: After spending 21 years at the agency, Wunderman Thompson South Asia regional creative director Tista Sen has called it a day. Her next destination remains unknown as of now.

    Talking to Indiantelevision, Sen says, “It feels like I’m leaving my home because WT has always been a home, a comfort place for me. I just thought it is time for me to get out of my comfort zone and do something different.”

    Commenting on her leave, a spokesperson from Wunderman Thompson said, “Sen now wants to embark on a new career journey that takes her away from WT India that has been home to her for the past 22 years. We wish her all the best in her next adventure.”

    Sen started her career with Whitelight Productions, one of India’s leading ad film production companies, after which she joined Lowe Lintas as a writer. Five years down the line, she moved to Ogilvy for a brief stint and returned to Lowe Lintas. In 2001, Sen joined Wunderman Thompson (previously J Walter Thompson) and had been there ever since.

    She has assisted on over 60 commercials, and has worked on brands such as Johnson’s Baby, Stayfree, Cadbury Eclairs, Cadbury Five Star, Oberoi Hotels, Asian Paints, Sunlight, Comfort, Cadbury’s Dairy Milk, Fair & Lovely and Pepsodent for Unilever. In her most recent role, her portfolio included GlaxoSmithKline, ITC, Unilever, Godrej, and many other brands.

    Sen has been ranked among the 20 most creative people in Asia, and has worked on campaigns that have won numerous metals across the world including at Cannes, Clio and Spikes Asia. Her recent wins include a gold, silver, bronze, finalist at AdFest; gold, finalists & merit awards at One Show; gold, finalist at Cannes, gold at Clio; Grand Prix, gold, silver at Spikes Asia, etc. The campaigns that are close to her heart include sunsilkgangofgirls.com, campaigns for Aditya Birla Financial and the Lux Abhi-Ash commercial.

    The Mumbai office of Wunderman Thompson (the erstwhile J Walter Thompson) has won over 40 metals at Goafest 2014 and 57 in 2015 including the Grand Prix under her creative leadership. Over the years she has sat on the jury of several advertising festivals in India and abroad, including Cannes and D&AD. In 2015, she had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes, which honours gender diversity in communication.

    As per her LinkedIn profile, a student of English literature and life, and having worked on global brands, Sen believes that an idea and insight can cut across geographies and connect with culture. Her ability to simplify things and find a human connection is what makes her approach to communication relevant and meaningful.

  • Vi launches campaign to empower youth to speed up their career

    Vi launches campaign to empower youth to speed up their career

    Mumbai: Having good education with the right skills is key to finding the most suitable job leading to a successful career and life. To enable a better future for the youth of Bharat, leading telecom operator, Vi, has launched a new campaign around its unique jobs and education proposition.

    The campaign released during the ongoing T20 Cricket World Cup is running on India’s largest premium streaming platform Disney+ Hotstar currently, and is conceptualized by Ogilvy.

    The campaign showcases Vi Jobs and education as a one-stop solution for the Bharat Youth to find appropriate jobs, improve spoken English skills and prepare for government exams, thus helping them grow in life with speed.

    The campaign positions Vi as an enabler giving wings to its customers by empowering them to fulfil their career dreams and move ahead in life for a better tomorrow.

    In line with its #SpeedSeBadho philosophy, the campaign brings to the forefront Vi’s digital strategy to curate a wide range of relevant content offerings for its users to help them thrive and stay ahead.

    The campaign comprises three TVCs to drive awareness on the Vi Jobs & Education portfolio by highlighting the three unique services – access to unlimited learning material and mock tests for preparation of Govt. Job Exams; access to high quality spoken English learning programme; and free priority access to India’s largest job listing platform.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers to unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”