ITV

Tag: Ogilvy

  • Coke & Ogilvy make you ‘Happy to Queue’ with their latest experiential campaign

    Coke & Ogilvy make you ‘Happy to Queue’ with their latest experiential campaign

    Mumbai: This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of waiting in line with their latest experiential campaign – Happy to Queue. Festivals across the country see bustling crowds, with people often enduring long queues to partake in celebrations. This year, Coca-Cola decided to transform this usually mundane experience into one of delight and refreshment with a metaphorical installation in the form of a Coke bottle. It not only brought the fizzy magic of Coca-Cola to life but also turned waiting into a refreshing experience.

    Coca-Cola has long been a part of consumers’ most cherished celebrations, to create moments of joy, upliftment and magic, Happy to Queue installation being another testament of the same. The Happy to Queue experience at Andheri Cha Raja during Ganesh Utsav took the shape of a refreshing Coke bottle, where festivalgoers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of Coke. This creative space helped people beat the heat and stay refreshed enhancing their festive spirit.

    From an aerial view, the installation and the movement of the crowd resembled the bubbles inside a Coke bottle, waiting to pop and add to the excitement of the celebration.

    https://www.instagram.com/reel/C_m0TdPSuC1/?igsh=MWZwZnBnZHJvdWxnbw==

    “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke,” said Coca-Cola Company’s India and Southwest Asia Operating Unit senior director, marketing for Coca-Cola category Kaushik Prasad.

    “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Ogilvy India chief creative officer Sukesh Nayak.

  • Hindustan Pencils launches campaign for Nataraj Gelix Pens

    Hindustan Pencils launches campaign for Nataraj Gelix Pens

    Mumbai: Nataraj, a legacy brand under the iconic Hindustan Pencils umbrella, has crafted a new campaign for their Gelix pens, known for their superior quality and innovation in writing instruments.

    Equipped with advanced Japanese waterproof ink, Gelix pens enhance the writing experience with smoothness, precision, and a smudge-free performance. The quick-drying formula ensures each stroke remains crisp and clear, avoiding smears even in humid or rainy conditions. Gelix pens glide effortlessly on paper, offering a controlled flow that resists fading, bleeding, or blotting, keeping your writing neat every time.

    The brand has launched a compelling print advertisement with the bold statement, “The only thing that doesn’t get washed away by Mumbai rains,” capturing the pen’s smudge-free writing promise during monsoon season.

    Building on the print ad’s impact, the campaign features a CGI video set against Mumbai’s iconic landmarks. The visual centers on a paper boat sailing through waves with Nataraj Gelix Pens writing smoothly on its sail. The boat moves past landmarks like the Gateway of India and the Bandra-Worli Sea Link, showcasing the pen’s resilience and precision. Despite water splashes and rain, the writing remains clear, highlighting the pen’s smudge-free performance in challenging weather conditions.

    The campaign also includes a billboard series placed throughout the city, emphasizing the pen’s reliability and durability, even in heavy Mumbai rains. The ad campaign is created by Ogilvy, with OOH advertising managed by Occtagon Media Networks and CGI work by Elevite Media.

    “We are excited to introduce this comprehensive campaign, which encapsulates the essence of what Nataraj Gelix Pens stand for—innovation, reliability, and unmatched quality. Through this campaign, we aim to demonstrate how our pens deliver flawless writing experiences, even under the most challenging conditions, like monsoon season. Nataraj Gelix Pens are more than just writing instruments; they are a testament to our commitment to excellence,” said Hindustan Pencils president Pradip Ughade.

    Nataraj Gelix Pens demonstrate the brand’s commitment to providing high-quality writing instruments that combine tradition with innovation. Focused on delivering a flawless writing experience, Nataraj sets new industry standards. The latest CGI campaign reflects this dedication, highlighting how Gelix Pens perform effectively even in challenging conditions.

  • Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Mumbai: The India Chapter of the International Advertising Association (IAA) hosted the grand 11th edition of the prestigious IAA Leadership Awards on August 6 at the Taj Lands End hotel in Mumbai. The awards served as a platform to recognise and celebrate the outstanding achievements of industry leaders.

    This year’s ceremony saw the presence of numerous distinguished guests, including senior marketing, advertising, and media professionals, who gathered to honor the exceptional accomplishments of the award recipients.

    The awards covered various sectors, including automobiles, financial services, FMCG, e-commerce, edtech, retail, and consumer durables, acknowledging the diverse achievements and innovative contributions of outstanding professionals.

    IAA inducted Ogilvy’s executive chairman India, Piyush Pandey, into the IAA Hall of Fame. When reached for comment on his induction, he said, “It’s always a great honor to be recognized by our own people. I believe in work done for our people and our clients in India, so this means a lot. I have won several lifetime achievement awards outside the country, but these were awarded for the work I have done in India, making it all the more special.”

    RK Swami Ltd. chairman and managing director Srinivasan Swamy who had bagged the “Force For Good” award, commented on the importance of events like the IAA Leadership Awards, “It’s crucial to celebrate success in the marketing community, particularly when brands perform exceptionally well. Showcasing these achievements through awards highlights the excellence in the A&M industry and the work of the marketing professionals behind them.”

    News18’s managing editor, special projects, and senior anchor, Anand Narasimhan, won the title of IAA TV Anchor of the Year. Bollywood stars Ananya Pandey and Vicky Kaushal received the IAA Brand Endorser of the Year awards in the male and female categories, respectively, for their ability to connect with audiences and effectively promote brands. The creative agency head of the year was awarded to Ogilvy’s current executive chairperson, Hephzibah Pathak. EssenceMediacom CEO South Asia, Navin Khemka won the media agency head of the year. 

    During the event, Jio Finance Ltd.’s head of brand & marketing, Rajesh Raman, discussed the current marketing landscape. He noted, “The shift has already happened with digital media and ChatGPT coming into play. Clients have reworked their marketing plans, and many sectors like BFSI are gearing up to use digital media. The industry is set for significant growth, driven by India’s large and growing youth base. The next 15 years will witness unprecedented growth, making this a remarkable time for advertising and marketing.”

    He further added, “Despite market volatility, indices suggest that growth will soon surpass significant thresholds. Consumer demand has surged post-COVID, with high interest in new products and loans. COVID, in retrospect, acted as a blessing, as it led to a pent-up demand surfacing. The industry has reassessed and improved since then.”

    He concluded by saying, “I am very positive about the industry’s future. Media growth and brand experimentation are at an all-time high. India’s cultural influence will now be exposed to the global stage, with the world looking at India.”

  • Lava partners with Gautam Gambhir to launch Blaze X

    Lava partners with Gautam Gambhir to launch Blaze X

    Mumbai: Lava International Ltd, an Indian mobile handset and technology solutions company, has released a digital film starring cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. The film conceptualised and created by 82.5, an Ogilvy company is laced with humour creating excitement amongst the audiences for the new phone designed and manufactured in India. The campaign #BlazekaCraze aims to celebrate and connect with the fans of Lava Blaze, a series featuring prominent hits like Lava Blaze Curve, Lava Blaze Pro 5G, Lava Blaze 2 5G and Blaze 5G.

    The campaign introduces Lava Blaze X, a disruptive new model that offers numerous high-end features at a very affordable price point. The campaign leverages this value proposition and takes a creative leap where people- feeling betrayed by their currently owned phones when compared to Blaze X resort to violently breaking them.

    Gautam Gambhir comes across as a very apt choice for the campaign as he is known for his aggressive demeanor and an upfront on-field persona. It perfectly symbolizes what Blaze X stands for – the undisputed champion of its segment.

    The film unfolds in two parts – the first segment introduces Gambhir in an unusual temperament creating inquisitiveness amongst the viewers. The second segment reveals the features of the new Lava Blaze X which is brand’s latest offering to the Blaze fans.

    Commenting on the launch, Lava International Ltd marketing head Puravansh Maitreya said, “The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series and introduce a product that is powerful, great looking and a true value for money. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gautam for his support to Lava and the fans of Blaze series.”

    Commenting on the campaign president – North & East, Chandana Agarwal said, “Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”

    82.5 communication chief creative officer Anuraag Khandelwal said, “It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”

  • Ogilvy earns Network of the Year at the 2024 D&AD Awards

    Ogilvy earns Network of the Year at the 2024 D&AD Awards

    Mumbai: With 44 total Pencils and 52 Shortlists, highlighted by 1 Future Impact Pencil and 4 Yellow Pencils, Ogilvy was named Network of the Year at the 2024 D&AD Awards. It marks the first time Ogilvy has earned the honour at the D&ADs since 2020.

    Ogilvy’s global chief creative officer Liz Taylor said: “The D&AD Awards are among the most prestigious global award shows in our industry, so it’s a genuine thrill to be named Network of the Year. It’s a testament to all our brilliant people who are united by a belief in the power of creativity to create impact for our clients and in our communities around the world. We are particularly gratified to have been recognised for doing our best work on behalf of our biggest brands. We wouldn’t be where we are without our incredible clients, whose continued partnership and collaboration drive us forward.”

    “Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, which is awarded to early-stage projects that demonstrate the potential to drive behavioural, environmental, societal, or policy change through creativity. The campaign created biodegradable caps which affixed to bottles of water to mineralize the water and make it safe for consumption. The caps were created via 3D printing and made from sweet corn starch-based resin—a sustainable and biodegradable option—which considerably reduces dependence on conventional plastics. The caps were distributed in Colombia to areas that lack access to clean drinking water.

    Two Ogilvy campaigns earned Yellow Pencils, which are given to “outstanding work that achieves true creative excellence.”

    “Michael CeraVe” for CeraVe by WPP Onefluence, led by Ogilvy PR North America, earned 3 Yellow Pencils—one each in Media (Social), PR (Use of Talent & Influencers), and PR (Integrated). The campaign, built on the internet rumour that actor Michael Cera was the mastermind behind CeraVe, was brought to life across multiple online platforms through influencer partnerships, before culminating in a Super Bowl TV spot that proved that CeraVe was actually developed by dermatologists. The campaign also earned 2 Graphite Pencils, 1 Wood Pencil, and 5 Shortlists.

    Dove’s “#TurnYourBack,” developed by Ogilvy UK and DAVID Madrid, won a Yellow Pencil in the Integrated (Large Enterprise) category. #TurnYourBack was created in response to the Bold Glamour filter on social media, with an influencer-led effort to address the psychological impact on girls and women’s confidence that invited women everywhere to fight the filter by not showing their faces.

    In total, the Ogilvy network earned 1 Future Impact, 4 Yellow, 11 Graphite, and 28 Wood Pencils, with 52 Shortlists. The D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production and craft disciplines, judged by more than 300 global creative leaders, practitioners and innovators.

  • Neville Shah exits Ogilvy after a decade

    Neville Shah exits Ogilvy after a decade

    Mumbai: Neville Shah, who has been serving as the senior executive creative director at Ogilvy for the past ten years, has decided to depart from the creative agency.

    Shah expressed that his decade-long tenure at Ogilvy has been a significant part of his professional journey, making his decision to leave a heartfelt one. He mentioned that he will miss working with his colleagues and team.

    Shah joined Ogilvy in July 2014. Before that, he worked as the national creative director at MTV India from October 2013 to July 2014. His earlier roles include executive creative director-APAC at Commonwealth from June 2012 to July 2013, creative director at Creativeland Asia from November 2011 to June 2012, and senior creative director at JWT from April 2011 to November 2011.

    Previously, Shah was the creative director at DDB Mudra from May 2010 to April 2011. He began his career as a copy supervisor at TBWA India in April 2005 and later became group head copy in January 2009.
     

  • Fanta launches a new Fnacking campaign featuring Kartik Aaryan

    Fanta launches a new Fnacking campaign featuring Kartik Aaryan

    Mumbai: Fanta, the renowned and flavorful beverage brand of Coca-Cola India, unveils a new campaign to showcase the joy of Fnacking by having the flavorful Fanta Orange with their favorite snacks. The campaign film featuring Kartik Aryan, encourages consumers to seize the moment and build a perfect snacking ritual with Fanta’s multisensorial and indulgent taste. India’s snacking landscape is exploding with experimentation from unusual snack combinations to testing viral food hacks, experimentation snacks to snack review. Amidst this, Fanta acts a perfect enabler to enhance the taste of these sumptuous delights. Grab a FANTA & a Snack and Get FNACKING!

    In the Fnacking campaign, Bollywood sensation Kartik Aaryan showcases the playful side of ‘Fnacking.’ Yes, that’s a new term to capture the fun of snacking with delicious Fanta. Kartik breathes life into the concept of experimenting with Fanta Orange and snacks, portraying Fanta as the catalyst for unconventional and experimental snacking, both at home and with friends.

    Conceptualized by Ogilvy, the campaign is set to captivate audiences across multiple platforms, including television, digital media, and outdoor advertising, bringing the charm of Fanta to every corner of the nation.

    Commenting on the campaign, Coca Cola India and South-West Asia senior category director, sparkling flavours Sumeli Chatterjee said, “We are celebrating Fnacking as the joy of snacking in its unique, flavourful Fanta way. This campaign emphasizes that snacking is not just about quelling hunger but about elevating the entire experience with flavors that excite the taste buds. We are thrilled that Kartik Aaryan agrees with us and loves to add Fanta to his snacking ritual, making every moment more vibrant and enjoyable. Fnacking is not just a moment but a delicious sensorial experience.”

    Speaking on his association with Fanta, actor Kartik Aaryan said “Being part of Fanta’s Fnacking campaign has been amazing! Fanta’s indulgent and flavorful Fnacking proposition is a game-changer. It’s truly exhilarating for me to be involved in this captivating campaign that brings a Champion spirit and a fresh perspective to the table.”

    Commenting on the campaign, Ogilvy North chief creative officer Ritu Sharda added, “We love experimenting with our snacks, constantly exploring unique combinations of flavours. This is why it comes as no surprise when you hear snack names like Samosa Bhel, Pakora Pav, and the likes. To demonstrate the coming together of Fanta and this culinary spirit, we’ve created a visually stunning world inspired by the Gram, where Kartik Aryan crafts these amazing snack fusions. With a playful twist, he enhances the flavour journey by adding a splash of delicious Fanta, transforming it into a “Fnack” (Fanta + Snack), making every bite more vibrant and enjoyable.”

     

  • Entourage Films presents ‘Love Labels’ led by Max Urban

    Entourage Films presents ‘Love Labels’ led by Max Urban

    Mumbai: Entourage Films proudly presents “Love Labels” a powerful initiative led by Max Urban. It is a film that challenges the traditional beauty standards, produced by an outstanding team of women at Entourage Films and directed by the talented Gaurav Gupta. This film encourages viewers to embrace their unique beauty, turning self-doubt into self-love.

    “Upon reading the script, I resonated deeply with the concept. Ogilvy and Max Urban’s innovative approach to address common shopping struggles promises to spare future generations from these challenges. The journey of bringing this film to life with Entourage Films has been gratifying. Being involved with such thought-provoking concepts fills me with pride; it underscores the very reason we create films—to instigate change.” – said the director of the film – Gaurav Gupta.

    “Love Labels” empowers us to embrace ourselves just as we are. Through charming and playful phrases such as ‘Extra Lit and Extra Special’ it inspires inclusivity and diversity.

    The executive producer Garima Arora shared – “In a world influenced by societal pressures, this concept struck a chord with me. The mere notion of collaborating with a brand committed to redefining labels felt as a great opportunity. It was not just a film for me, it was about bringing a positive change and I was all for it.”

  • Tata Salt revives iconic jingle in ‘Desh Ka Namak’ campaign

    Tata Salt revives iconic jingle in ‘Desh Ka Namak’ campaign

    Mumbai: Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’, resonating with the youth and also capturing the pulse of India. It offers a new outlook with a fresh spin to the jingle while retaining its timeless signature tune.

    The 2.0 version of ‘Namak ho Tata ka, Tata Namak’ jingle promises its consumers an element of surprise and delight; it also introduces a refreshed perspective on its enduring presence in households across India. Conceptualized by Ogilvy, the campaign includes a series of 11 light hearted yet quick-witted films showcasing the jingle’s presence in various moments of a consumer’s daily life, therefore making it an omnipresent ‘Desh ka Namak’ brand.

    Through these innovative immersive experiences, Tata Salt, one of the most loved brands in the country, aims to build a deeper connection with its consumers across generations and establish itself as a brand that resonates with the values and aspirations of today’s audience.

    Commenting on the campaign, Tata Consumer Products president, packaged foods – India Deepika Bhan said, “Tata Salt is one of India’s most trusted and responsible brands. Its legacy as ‘Desh Ka Namak’ spans more than 40 years. The new campaign featuring its iconic jingle, which took birth in the 1980s, doffs a hat to the enduring appeal of the brand and its ability to evolve with the times. With this initiative, we also aim to deepen our connection with our audience and reinforce Tata Salt’s commitment to be part of their lives, promoting health and happiness.”

    Ogilvy managing partner, creative (West) Anurag Agnihotri said, “For most of our country, salt means Tata Salt. And Tata Salt means trust. It is a bond built on love. The new ‘Desh ka Namak’ campaign gives back the same love and trust that people place on a legacy, iconic brand. We put one of the most loved Tata Salt tunes back in people’s life, in moments that are as everyday as the salt itself. A movie scene, a cat, an election rally and such things. We hope everyone likes the new ‘Desh ka Namak’ campaign and loves the brand the way they always have.”

    As a pioneering brand, Tata Salt’s unwavering commitment to quality and customer satisfaction has made ‘Desh ka Namak’ one of the most loved brands. It not only sets the standard for purity of salt in the country, but also advocates for combating iodine deficiency across the nation.