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Tag: Ogilvy

  • Ogilvy brings back Cadbury’s ‘Shubh Aarambh’ campaign

    MUMBAI: Cadbury Dairy Milk is coming back with its ‘Shubh Aarambh’ campaign is conceptualised by Ogilvy Mumbai.

    The ‘Kuch Meetha Ho Jaaye’ advertising campaigns have helped Cadbury Dairy Milk transform into ‘meetha‘ (sweet), an equity that has widened the reach of the brand.

    Ogilvy India NCD Abhijit Avashti said, “The Shubh Aarambh campaign was a blockbuster by any measure. Not only did it strengthen the meetha equity for CDM, it also transformed behaviour with folks eating CDM on such occasions. We thought it would be prudent to continue with the idea rather than find yet another cut on meetha. The two new situations are extremely endearing. Depending on the life-stage a viewer is in, I think they will give leave him/her with a sense of déj? vu.”

    One of the films of Cadbury Dairy Milk, titled ‘Child’s Play’, is about the happiest moment for a family, ‘Shubh aarambh’. What moment can be more special than a more appropriate ‘Shubh aarambh’ moment’ when the soon-to-be-mother shares the happy news for the first time? For this film, we recognise this precise moment as the beginning of life itself of course, with a sweet Cadbury Dairy Milk twist. It is fittingly called ‘Child‘s play – The magical moment‘, when a woman and man will become mother and father.

    “Like with all previous campaigns for Dairy Milk, we believe people will readily relate to this campaign too, since it evokes a knowing feeling of happiness and joy, and brings a smile to your face. Most important of all, we believe it places CDM at the heart of meetha, by making it ‘shubh’,” Avasthi added.

  • Sanjay Thapar bids adieu to O&M; joins Bates as CEO

    MUMBAI: Ending a 14-year stint at Ogilvy, Sanjay Thapar is joining Bates India as chief executive officer.

    Thapar was North head at Ogilvy. In his new role, he will be relocating to Mumbai in July to assume the new assignment.

    In January this year, Bates lost two of its senior executives – Sonal Dabral (regional ECD and chairman) and Sandeep Pathak (CEO). Consequently WPP India country head Ranjan Kapur was named the chairman of Bates India.

    Confirming the news to indiantelevision.com, Thapar said, “The assignment with Bates seemed challenging and I thought it would be a good move. Moreover I am moving within the network itself.”

    Both Ogilvy and Bates have the same leadership in the region headed by Tim Isaac who serves a dual role of Bates Asia chairman and Ogilvy Asia Pacific chairman.

    Thapar joined O&M in 1998 as manager at the Kolkata branch and was relocated to the Delhi branch in 2002 as branch head for the advertising function. In 2004 when he was promoted as president of the Delhi branch, where he was given the responsibility of looking after all the functions of O&M Delhi, broadening his sphere from advertising to other functions as well. He was in charge of Ogilvy Landscapes (outdoor media), Ogilvy Outreach (rural communication), OgilvyLive (ground level brand communication), Ogilvy Signscapes (retail brand identity) and OgilvyAction in Delhi.

  • Creative Abbys: Ogilvy tops, Grand Prix also for Creativeland Asia

    VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative world.

    Ogilvy India took home the Creative Abby Grand Prix in the Digital & Interactive category for their ‘Photographs Case‘ creation for Fox Crime.

    Creativeland Asia also pocketed the Grand Prix for its work for Audi in the Integrated category and ended with one Gold and five Silver.

    Ogilvy & Mather scooped up 11 Gold, 16 Silver and 23 Bronze metals. The agency won maximum Gold in the Direct category with a kitty of four, three of which came for its work for Fox Crime. The other categories it won Gold for included Film (Imperial Blue), Radio (Tata Sky), OOH (Mentos Sour Marbles), Print (Mentos Sour Marbles), Design (Mentos Sour Marbles) and Digital and Mobile (Fox Crime).

    Taproot India bagged the next highest number of Gold awards, taking home 34 metals. The agency won six Gold, 13 Silver and 15 Bronze metals. It won Gold trophies in categories like Film (Airtel), OOH (Audio Book India), Print (Audio Book India), Print Craft (Times of India) and Integrated (Pepsi and Vodafone).

    Leo Burnett bagged three Gold Abbys. The agency won 35 metals, one more than Taproot. It took home 11 Silver and 21 Bronze trophies.

    DDB Mudra won a total for 32 trophies with two Gold, 13 Silver and 17 Bronze while Grey India won 17 awards with one Gold, six Silver and 10 Bronze.

    A total of 332 metals were given away this year at the Creative Abbys, which included two Grand Prix, 34 Gold, 117 Silver and 179 Bronze.

     

    Agency
    Grand Prix
    Gold
    Silver
    Bronze
    Total
    Ogilvy India
    1
    11
    16
    23
    51
    Taproot India
     
    6
    13
    15
    34
    Leo Burnett
     
    3
    11
    21
    35
    DDB Mudra Group
     
    2
    13
    17
    32
    Grey India
     
    1
    6
    10
    17
    Creativeland Asia
    1
    1
    5
     
    7
    BBDO India
     
    1
    4
    8
    13
    JWT India
     
    1
    3
    12
    16
    Contract Advertising India
     
     
    5
    7
    12
    ideas@work
     
     
    3
    4
    7
    Maxus India
     
     
    3
    4
    7

     
    The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.

    Out of the total 175 participants, 61 agencies walked away with awards including four of the eight foreign participants – Grant McCann Erickson, Leo Burnett Solutions INC, Phoenix Ogilvy Sri Lanka and Publicis Solutions (Leo Burnett Sri Lanka).

    Interestingly, the Abbys received entries from Grant McCann, but the Indian branch did not send any entry this time around.

    Click here to open creative abby Awards‘ list.

    Also Read:

    Ogilvy wins Digital & Interactive Grand Prix

    Mindshare takes home Grand Prix at Media Abbys

  • Ogilvy wins Digital & Interactive Grand Prix

    Ogilvy wins Digital & Interactive Grand Prix

    VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.

    Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.

    There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.

    Agency
    Grand Prix
    Gold
    Silver
    Bronze
    Total
    Ogilvy India 1 7 5 3 16
    DDB Mudra Group   1 3 4 8
    Leo Burnett   1 2 3 6
    Jack In The Box Worldwide   1 1   2
    Sapient Nitro India   1 1   2
    Taproot India     4 3 7
    Grey India     3 6 9
    Maxus India     3 4 7
    Creativeland Asia     3   3
    BBDO India     2 4 6
    Alok Nanda and Company     2 3 5
    Grant McCann Erickson     2   2
    Out Of The Box     1 2 3
    Webchutney     1 1 2
    Interface Business Solutions     1 1 2
    JWT India     1 1 2
    The Flagship Advertising     1 1 2
    M&C Saatchi     1 1 2
    Indigo Consultin     1   1
    Contract Advertising India     1   1
    AgencyDigi Communications       3 3
    Happy       2 2
    BC Web Wise       1 1
    Wunderman International       1 1
    Digitas India       1 1
    Eleven Brandworks       1 1
    Publicis Communications       1 1
    Group M – Dialogue Factory       1 1
    XOX Design (A Division of The Flagship Advertising)       1 1
    Beehive Communication       1 1
    Total 1 11 39 50 101

    DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.

    Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.

    The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.

    Click here to open creative abby Awards‘ list.

  • Arshiya awards creative account to DDB Mudra

    Arshiya awards creative account to DDB Mudra

    MUMBAI: Integrated supply chain and logistics infrastructure solutions provider Arshiya International has chosen DDB Mudra as its creative agency following a multi agency.

    The agency’s Mumbai office will handle the account, informed a senior level executive at the agency. Lowe Lintas and Ogilvy were among the other agencies involved in the pitch.

    The mandate duties include increasing Ashriya’s brand awareness and working to build its brand identity. The primary objective is to spread awareness about the brand and product-related advertising is a secondary goal with TV forming part of the media mix for the upcoming campaign.

    Headquartered in India, Arshiya has multinational operations in the logistics and supply chain management space. It is currently involved in the phased investment of approximately $1.6 billion towards creating and pioneering logistics infrastructure within India.

  • Aniruddha Deb joins Ogilvy Delhi as VP and biz head

    Aniruddha Deb joins Ogilvy Delhi as VP and biz head

    MUMBAI: Ogilvy Delhi has appointed Aniruddha Deb as vice president and business head.

    He moves in from Lowe and Partners Thailand, where he was working as the SE Asia business director-Regional Unilever.
    He will be reporting to Ogilvy group president north and east Sanjay Thapar.

    Confirming the development, Thapar said, “Aniruddha‘s international exposure will help us with fresh perspectives. He will help us structure couple of local and international businesses.”

    Deb comes in with over 10 years of experience in advertising and brand leadership roles across categories including FMCG (Unilever Soaps, foods, detergents, oral care and deodorants), consumer durables (LG, Greenply), banking (HSBC & ICICI) and telecom (IDEA), across SE Asia (based at Thailand) and South Asia (based at Mumbai and Delhi).

    Prior to joining Lowe, he spent over five years at Lintas.

  • Leo Burnett bags Limca’s creative biz

    Leo Burnett bags Limca’s creative biz

    MUMBAI: Leo Burnett has won the creative mandate for Coca-Cola India‘s lemon and lime flavoured carbonated soft drink brand, Limca.

    The account was handled by Ogilvy since January 2001.

    “Yes, we have bagged the account,” said Leo Burnett chairman and CEO Arvind Sharma.

    Limca‘s campaigns focus on the soft drink‘s brand value of “freshness”.

  • SMG elevates Sriram Sharma to VP South ops

    SMG elevates Sriram Sharma to VP South ops

    MUMBAI: Starcom MediaVest Group (SMG) has promoted Sriram Sharma to the post of SMG South India VP. He will take over as the head of the Chennai operations in addition to the Bangalore office and will continue reporting in to SMG India CEO Mallikarjunadas CR.

    Meanwhile, SMG has also announced appointment of GV Sudha as Starcom and VivaKi Exchange Chennai business director. She will lead all businesses in Chennai and will report in to Sharma.

    Sudha comes to SMG after a two year stint with Madison. She has 14 years of experience in media and has worked with organisations like Lodestar UM, Ogilvy & Mather and Lintas.

    Mallikarjunadas said, “Sriram’s track record with us speaks volumes of his talent and capabilities. We are sure he will lead the southern offices successfully. As for Sudha, we are extremely happy to welcome her to the SMG family. Her experience in media will surely accelerate the growth of SMG in Chennai.”

    Sharma added, “I am honoured to be given this opportunity to lead SMG in the South. My experience till now has been fabulous and I look forward to the new responsibilities.”

  • Ranjan Kapur is Bates India chairman

    Ranjan Kapur is Bates India chairman

    MUMBAI: Bates India has named Ranjan Kapur as chairman of the agency. This is in addition to his current role as WPP India country head.

    At Bates India the chairman position was vacant as Sonal Dabral had quit in January 2012.

    In his new role, Kapur will work closely with the senior management of Bates India to help develop an organisation structure that offers more relevant ways of engaging with clients and consumers, the company said.

    Kapur said, “Bates has developed an exciting new ‘changengage’ philosophy that helps provide solutions that are both media and discipline neutral, and it has through the line capability and resources, to deliver them.

    To drive this thinking forward we are in conversations with a few new age thinkers and we hope to finalise on the CEO for bates India very shortly.”

    Ranjan has been informally engaged with Bates ever since he stepped down as chairman of Ogilvy.

    Bates 141 regional head of planning Dheeraj Sinha feels that Kapur will help galvanise the people at bates India. He said, “His reputation precedes him and he hasn’t lost any of the passion and drive he displayed when he led Ogilvy to the top.”

    Bates Asia regional head Tim Isaac said, “The recent departures at Bates India, have presented us with an opportunity to put the right leadership in place. I am delighted to renew my partnership with Ranjan. I have worked with Ranjan many times since I first arrived in Singapore in 1986. With Ranjan as chairman and a new CEO in place shortly we will be looking to accelerate our growth in India”.

  • Sorento Healthcare brings on board Saatchi & Saatchi’s Sourabh Mishra

    Sorento Healthcare brings on board Saatchi & Saatchi’s Sourabh Mishra

    MUMBAI: Saatchi & Saatchi chief strategy officer Sourabh Mishra has been taken on board as Sorento Healthcare Communications’ business strategy consultant.

    Sorento Healthcare Communications specialises in healthcare integrated communications.

    Mishra will continue to be with Saatchi & Saatchi India. Joining Sorento Healthcare Communications is an addition to his portfolio.

    Mishra said, “The opportunity to enhance the value of Sorento‘s communications solutions in healthcare by better integrating the strategic planning process is exciting. Sorento has already moved much beyond conventional mass media based communications. In that context, the task is also to see how we can better integrate the various offerings it has, in order to provide more holistic solutions to clients.

    We live in interesting times to put it mildly, and I am glad that a new model of working allows me to explore different facets of the rapidly evolving communications business. Along with Saatchi& Saatchi and Sorento Healthcare, I am currently also consulting with Social Wavelength, a social media agency. The diverse learnings are synergistic and add value to all the stakeholders”, he added.

    Sorento Healthcare Communications managing partner Susan Josi added, “Understanding and communicating with various audiences from healthcare professionals to end consumers is critical for us to offer holistic solutions. Sourabh’s rich and varied experience across categories will help us define more robust systems and processes within Sorento to deliver this value to our clients.”

    “The medical marketing environment in our country has changed drastically in the last few years. The challenge for us today is to define the future in this sector. A diverse talent pool drawn from different sectors is critical to enable this. By getting professionals like Sourabh on board, we are getting our organisation future-ready,” Sorento Healthcare Communications managing partner Sangeeta Barde added.

    Mishra has over 20 years of experience in advertising. Staring his career with Contract Advertising, he also had stints at Ogilvy and McCann Erickson. He joined Everest Brand Solutions as national planning director in 2004, and then took over as the national head of planning at TBWA in May 2007. He joined Saatchi & Saatchi India as Chief Strategy Officer in May 2009. He has also worked in brand management at BPL Telecom and Reliance Capital.