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Tag: Ogilvy

  • JWT, Ogilvy and Grey to jointly handle creative biz of Tea Board of India

    MUMBAI: Tea Board of India (TBI) has empanelled JWT India, Ogilvy and Grey India to jointly handle its creative mandate.

    Lowe Lintas, which was the incumbent agency along with JWT India and Ogilvy, has been replaced by Grey who will now spearhead the project along with JWT and Ogilvy.

    Grey‘s appointment comes after a multi-agency pitch that also saw participation of Bates India and Interpublicity, say sources.

    The contract is still in process but the agencies have received the notification, source added.

    The responsibilities of the agencies would include promotional campaign for the Tea Board both in India and internationally.

    For the record, the Tea Board of India is a state agency of the Government of India established to promote the cultivation, processing, and domestic trade as well as export of tea from India.

  • Effies 2012: Ogilvy tops 4th time in a row

    MUMBAI: Racing ahead of competition by a humungous margin of 215 points, Ogilvy and Mather retained its title as Agency of the Year for the fourth consecutive time at the Effie 2012 awards. It also landed with the coveted award, the Grand Effie.

    Ogilvy India‘s final scorecard read: nine gold, 11 silver, three bronze metals and the Grand Effie. Led again by Piyush Pandey, creative director, South Asia, Ogilvy India, the agency totaled 280 points, bettering its last year record of 195 points with seven gold, six silver and six bronze.

    Also retaining its position on the leaderboard, Ogilvy‘s Cadbury India was adjudged the Client of the Year at this year’s awards with 85 points.

    O&M won the Marico Uncommon Sense for its campaign ‘Satyamev Jayate – Managing a Billion Expectations‘ for Star India’s Aamir Khan show on social causes. It also won the Lenovo Tech-Doers Award for ‘The Photographs Case‘ campaign it created for Star India’s Fox Crime.

    The campaign for Satyamev Jayate won in the Services and Integrated Advertising category, while ‘The Photographs Case‘ bagged the honour in the Digital Advertising and Integrated Advertising category. The Undumb India campaign created for The Hindu won in the Services category. The other gold metal winners were: Vodafone India’s ‘Drive Into the Big League‘ campaign (B2B Advertising), Madhya Pradesh Tourism’s ‘How Madhya Pradesh became Incredible in Incredible India‘ campaign (Best On-going Campaign), Asian Paints Apex’s ‘Yeh Badhiya Hai‘ campaign (Best On-going Campaign) and Fevicol’s ‘The Ultimate Bond – 20 Years and Still Going Strong‘ campaign (Best On-going Campaign).

    The agency’s 11 silver Effies came from ‘Have You Felt Silk Lately?‘ for Cadbury India Dairy Milk Silk (Beverages, Drinks, Confectionaries and Food); ‘Tayyari ki Jeet‘ for Bournvita (Beverages, Drinks, Confectionaries and Food); ‘As Aamir Steals Light, Titan Steals a March Over Competition‘ (Consumer Products – Others); ‘Chalta Nahin Daudta Hai‘ for Bajaj Discover (Automobiles, Autoparts, Two Wheelers and Auto related); ‘Aapke Sachce Advisors‘ for Max Life Insurance (Financial Services); ‘Poochne Mein Kya Jaata hai‘ for Tata Sky (Services – Others); ‘The Date Fillum‘ for Cadbury 5 Star (Digital Advertising); ‘Loving ‘em Back‘ for Mumbai Indians (Digital Advertising); ‘The Photographs Case‘ for Fox Crime (David v/s Goliath); ‘Drive into the Big League‘ for Vodafone (Integrated Advertising Campaign); and ‘Seedhi Baat No Bakwaas, Freshology‘ for Sprite (Best On-Going Campaign).

    O&M won bronze Effies for its work on the Cadbury Bournville’s ‘Have You Earned It?‘ campaign (Services and Integrated Advertising); Hindustan Unilever’s ‘Swasthya Chetna‘ campaign (Rural Advertising); and Bosch and Siemens Home Appliances’ ‘Bosch: Genetically German‘ campaign (David v/s Goliath).

    Second spot winner McCann Worldgroup won three Silver and seven Bronze metals with a total of 65 points. It had to go home without a gold. McCann‘s performance this year was far better as it improved upon its previous year‘s ranking of No. 7 with 30 points.

    Lowe Lintas and Partners followed close with 60 points. The agency won three silver and six bronze Effies. Taproot India stood fourth with three gold Effies. Leo Burnett raked in eight bronze metals to stand fifth in the metals tally.

    This year the Effies saw the addition of two categories – Direct Marketing and Digital Advertising. This also was the first year when the entire judging process took place online.

  • Commonwealth makes senior level appointments at Mumbai

    MUMBAI: Commonwealth, the agency formed to service the General Motors creative account globally, has made three senior level appointments at its Mumbai hub.

    Loveleen Raina has been roped in as regional business leader. She has prior experience on the GM business and has also been involved in agency operations in Delhi and Mumbai. While at Ogilvy, she has also led the regional hub for Motorola.

    Steve Hugh has been appointed as the regional creative director. His earlier stint was at Ogilvy Dubai and he has also worked in Singapore, Malaysia, Vietnam, Hong Kong, New Zealand and the UK. He has experience in automobile having worked in brands such as Volvo, Volkswagen, Toyota and Honda.

    Hugh has worked with Colenso BBDO in Auckland, O&M in Singapore for four years and then joined Saatchi & Saatchi Kuala Lumpur as creative director, where he worked on the regional Guinness re-positioning and wrote the “Greatness” tagline that was run globally.

    The strategic planning function will be led by Sandip Mahapatra as the regional planning director. This is his second stint with McCann. A few years ago, Mahapatra headed the planning function for McCann North India before leaving for Indonesia. He has worked across the Asian region.

    McCann Worldgroup India chairman and CEO and Commonwealth Global board member Prasoon Joshi said, “Commonwealth is a drive for excellence and efficiency and am pleased to have such an experienced and talented leadership leading the Mumbai hub.”

  • Ogilvy creates new ‘Shubh Aarambh’ ad for Cadbury Dairy Milk

    MUMBAI: Cadbury Dairy Milk has launched a new television commercial ‘nayi dosti ka shubh aarambh‘ created by Ogilvy India.

    The new TVC celebrates the beginning of new friendships. It will be supported by an integrated marketing campaign, including on-ground activations in 80 colleges, print ads, radio ads across many cities and outdoor, to urge people to make new friends and celebrate special “friendship moments”.

    Cadbury India director- snacking and strategy Chandramouli Venkatesan said, “Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. The latest TVC celebrates and honors another very important aspect of relationships- the start of a new friendship.”

    Ogilvy India national creative director Abijit Avasthi added, “The campaign is perfectly timed to coincide with Friendship Day on 5 August. This is an exciting, action packed time for youngsters since colleges re-open at this time and they get to meet new people and start new meaningful friendships that last a lifetime.”

    The new commercial plays out at a traditional wedding ceremony. A teenage girl and boy exchange notes on how every family has a “dancing uncle/aunty” and an “allergy aunty/uncle”. They quickly realise that the two families have much more in common than they thought. When the girl excitedly asks, “Tumhaari family mein mere jaisa kaun hai?” the boy smiles and replies “Main”. A piece of Cadbury Dairy Milk is exchanged to celebrate their new found friendship and the closing VO states, “Nayi Dosti Ka Shubh Aarambh. Kuch Meetha Ho Jaaye.”

  • Vodafone’s new ‘Delights’ campaign to add caring image

    MUMBAI: Telecom service provider Vodafone has launched a new campaign to familiarise the users and audiences with its Vodafone Delights.

    The earlier ‘Delights‘ campaign showed a budding friendship between two girls where each one would go out of the way to treat the other special. This time around too, the creative agency, Ogilvy and Mather, was asked to develop a campaign which had the emotional resonance of the earlier campaign but also that would enhance Vodafone‘s credentials as a telecom service provider. The aim of the campaign is to communicate that Vodafone cares for its customers and strives to introduce initiatives to delight them.

    The six-week long campaign uses stories of the growing friendship between an old man and a little boy. The film follows the old man’s efforts to surprise and delight his little friend which lead to many sweet yet playful interactions between them. During the course of the different ads, different Delights offers are communicated to the viewer.

    The first TVC in the series is based on the concept of ‘Thank You‘ cards followed by two birthday themed ads. The TVCs are part of a high decibel media plan that uses radio, print, outdoor, on ground, digital and online platforms for communication.

    The film is produced by Nirvana films.

    Vodafone Delights was introduced in October 2011 giving customers benefits on travel, lifestyle, dining and entertainment with other commercial establishments. The new campaign has been launched in order to introduce the audiences to the latest addition to the Vodafone Delights offers – a special offer for any Vodafone customer walking into the telecom provider’s stores, a special telecom offering for its patrons in for m a birthday gift and the new ‘Happy Hours’ offer in the afternoon slot.

  • Leo Burnett bags Silver in Press, bronze in Radio

    MUMBAI: India has taken its total metals tally to six at Cannes Lions 2012, four of which have come from the Press Lions category.

    Leo Burnett’s work for Bajaj Electricals won it a silver Lion in the category which has traditionally been a favourtite among Indian agencies.

    This year saw 31 indian entries being shortlisted in the Press Lions with DDB Mudra Group having the maximum entries (10), followed by Leo Burnett (8).

    This year’s Press Lions Grand Prix went to apparel brand United Colors of Benetton for the controversial ‘Unhate’ campaign by Italian agency Fabrica Treviso.

    Apart from Leo Burnett’s silver, Ogilvy won two Bronze Lions for its work on Perfetti Van Melle’s Mentos brand and Mattel Toys’ Hot Wheels. A third Lion was won by BBDO India for its work on White Collar Creatives.

    Of the two Indian entries shortlisted for the Radio Lions, Leo Burnett’s campaign titled ‘Punishment’ for Mumbai-based book store Strand won a Silver Lion. This was the solo win the category from India. The winning entry entails a conversation between Mahatma Gandhi and a little boy.

    India has scored a blank in the Cyber category.

  • Ogilvy Mumbai is Most Effective Agency Office globally

    MUMBAI: Ogilvy Mumbai has been announced as the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.

    O&M Mumbai is the only Indian agency office to rank in the top five agencies, globally. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The Effie Effectiveness Index ranking provides us with tremendous motivation.”

    Ogilvy & Mather Mumbai president Hephzibah Pathak said, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”

    This is for the second year in a row, that WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No 2 Worldwide in 2011.

    Ogilvy Mumbai head of planning Kawal Shoor said, “This recognition makes us even more proud of the stuff we do. We‘ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office‘s skill sets.”

    The Index was launched in June last year and is led by Effie Worldwide.

  • Ogilvy’s bronze is India’s first Cannes metal of 2012

    MUMBAI: In the first list of winners announced at Cannes Lions 2012, India‘s claim to fame came in the form of a Bronze to Ogilvy in the Direct category for its iFold campaign for telecom provider Vodafone.

    The Grand Prix winner in this Direct Lions category is ‘The Small Business Day Campaign‘ started by American Express to help out the small shop owners by Crispin, Porters and Bogusky.

    However, there were no India wins in Promo and Activation and PR categories. There were four Indian entries in Promo and Activation and one in PR categories.

    Ogilvy‘s iFold campaign was aimed at spreading awareness about saving paper. The idea was to encourage people to fold their bills and other extra correspondence in order to use smaller envelopes, thus saving paper. The entry had been shortlisted in the Best Low Budget Campaign sub category.

    Commenting on the win, executive chairman and creative director Piyush Pandey said, “A little idea from a young team in Ogilvy Mumbai was supported and implemented by Vodafone India to its India customer base. This award belongs more to Vodafone than to Ogilvy India.”

    A total of seven Indian entries were shortlisted in the Direct Lions category involving six agencies – McCann World Group, BBDO India, Leo Burnett, DDB Mudra Group and Cheil Worldwide.

  • Siddhartha Roy is ‘Happy’ COO

    MUMBAI: Bangalore-based creative agency Happy has appointed Siddhartha Roy as its first chief operating officer in Siddhartha Roy.

    Roy comes in from Phoenix Ogilvy, Sri Lanka where he set up and headed the strategic planning cell and also led account management.

    The agency has recently started its Mumbai operations.

    As part of his job profile, Roy will be responsible for Happy’s operations across branches. He has over 16 years in the business, of which 10 years were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka. Besides Ogilvy, he has worked with Ambience & Everest as well as loyalty marketing specialists Direm.

    Happy co-founder and CEO Kartik Iyer commented, “Praveen and I have done things by ourselves so far. We think it‘s time to take a more structured approach to reach our goals. He comes with the right level of experience combined with the hunger to do the unexpected – this is very much the DNA of Happy. Known as the ‘oldmonkster’ among friends, we think he is the perfect fit as our COO. We welcome him and are very confident this addition will take things to a whole new level. In fact, it already has.”

    Roy said, “I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalising on this need-gap. This is the primary reason for me to join the Happy family – and I’m extremely excited about it.”

    In his career of 16 years, Roy has been associated with brands across diverse categories like FMCG (Cadbury, ITC Foods, Nestle, Coke and Ceylon Tobacco Company), Telecom (Hutch/Vodafone, Reliance and Sri Lanka Telecom), Web (Yahoo) and Retail (Madura Garments).

    Five-year-old Happy is responsible for the Flipkart campaigns featuring little kids which have been widely appreciated by the audiences and award juries. The agency also has a role to play in the ‘Lee – Never Wasted’ shopping bag design which has won them a Cannes nomination. Its other piece of work was the Incredible India tourism commercial titled the ‘post card’.

  • Ogilvy creates ad campaign for Spice Mobile

    MUMBAI: Spice Mobile is set to roll out a new ad campaign that has been created ad conceptualised by Ogilvy.

    The objective of the campaign is to tell the youth of India that Spice Mobile is a ‘cutting-edge’ mobile Internet company and it has just launched a Spice Flo Series of mobile phones, Flo ME and Flo TV.

    Spice Flo Series delivers music experience with ‘surround sound’ and Internet experience with ‘Smart Touch technology’. Also Flo TV comes with the added innovative feature of Live TV

    The company will roll out TVCs, radio, print and POS.

    The ad film is a pop music video feel with a track that talks about Spice Flo Series music and Internet abilities. The creative idea is to tell the story of the mobile series in a form that the youth find most entertaining – a ‘cool and catchy’ music track.

    Ogilvy group creative head Pradyumna Chauhan said, “Youngsters love song and dance and they also dig technology. So this ad pretty much takes off from there. Which is why we have attempted a pop video feel while interspersing the cool internet functions of the mobile in a track itself.”

    Ogilvy group creative head Mahesh Gharat added, “The Spice Flo series is a cool package in entirety. Starting from the name to its surround sound to amazing internet functions, it‘s a cool must buy for today‘s youth. We just presented those facts in a way most appealing to the target.”