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Mumbai: Homegrown social gaming platform WinZO is set to launch its multilingual brand campaign in close collaboration with Ogilvy chairman of Global Creative and executive chairman...
Mumbai: The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its...
Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy...
Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still...
New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to...
Mumbai: MTV in collaboration with Ogilvy has launched ‘Memory Karaoke’ – an initiative to help those living with early Alzheimer’s cope with memory loss. Emphasising how forgetting isn’t...
Mumbai: As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign “Totally Fresh” to nudge...
MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad – ‘Asli swaad zindagi ka’, albeit with a contemporary twist....
Mumbai: The year 2020 has nudged the world to prioritise the values of community and enhanced empathy towards each other. It is this mass movement of coming...
Mumbai: Ants Digital, a Gurugram-based tech-led marketing agency, has appointed Sai Krishna as branch head for the southern region. Krishna will be based out of Hyderabad...
MUMBAI: This Raksha Bandhan, Cadbury Celebrations-the much-loved chocolate brand has decided to celebrate the festival by making a meaningful difference to a child’s life through its...
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat...
MUMBAI: The media and ad agency BBDO India has announced the appointment of Krishna Mani as the chief creative officer (CCO) for their Delhi office. Mani...
New Delhi: Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman...
NEW DELHI: Network Advertising has strengthened its account planning division with the inclusion of Pooja Nair as VP – strategic planning. Nair comes with an experience...
GURUGRAM: The article is inspired by the great recent occurrences in Brandsville and published in the interest of all creative thinktanks in our fraternity. WhiteHatJr lost...
NEW DELHI: Platform-first martech startup Wondrlab has appointed Sandesh Shetty as lead integration director – west, experience platform. He will report to Wondrlab co-founder and managing...
MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising the perfect shade combinations, to following all the safety...
NEW DELHI: Incense sticks are a big part of India’s culture. People use them to offer their prayers to the gods and deities they believe in....
MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi. Traditionally, the...
MUMBAI: Veteran media professional DK Bose passed away on Friday. He was a pioneering advertising and media professional who laid the foundation for media planning function...
NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still...
NEW DELHI: Going ‘Together for Tomorrow’, Vodafone and Idea have been rebranded with a unified identity ‘Vi.’ The integration of two brands is a culmination of...
New Delhi: In the wake of the Covid2019 pandemic, both businesses and consumers are focusing on essentials. Most of the communication has been a creative rendition...
NEW DELHI: In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic...
Bengaluru: Amazon India today unveiled its campaign “Inn Dibbon mein kya hai”. Amazon as an organization is known for their consumer focus. This campaign is inspired...
NEW DELHI: Ogilvy has won the creative duties for CARS24. The business will be handled out of the agency’s Gurugram office. CARS24 brand head Nida Naushad...
COVID-19 has impacted lives and businesses across the globe. The human society stands at the crossroads of a ‘New Normal’, something that will alter our future...
NEW DELHI: The past few years have generated a heated discussion on the role of creativity v/s the role of technology in advertising and marketing. With...
MUMBAI: The One Show, the world's most prestigious award show in advertising, design and digital marketing has named Ogilvy 2020 Network of the Year in recognition...
Mumbai: As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India. This message from Fevicol petitions people to be...
MUMBAI: The Hindu, a newspaper, released a campaign to highlight the change in people’s behaviour and habits during the lockdown. The first visual of this campaign...
MUMBAI: Ogilvy Worldwide CEO and chairman John Seifert has announced his plans of departure from the agency, after 41 years of service, via an internal memo...
MUMBAI: Ogilvy India has created a distinctive and engaging anti-COVID-19 campaign for the government of India, under the title, ‘Mask Force’. It involves some of India’s...
MUMBAI: In these trying times of social distancing and stay-at-home lockdowns, citizens have been confined to their homes and are completely dependent on telecom networks to...
MUMBAI/NEW DELHI: The rules of communication had never been so versatile as we are witnessing now. When almost the whole world is under lockdown, business running...
NEW DELHI/MUMBAI: The ongoing 21-day lockdown in the wake of n-COVID19 in the country has posed unprecedented challenges for the ad world. With entire companies forced...
MUMBAI: Leading content distribution and Pay TV platform Tata Sky has announced emergency credit facility for subscribers who have been unable to recharge their account due...
Mumbai: McCann India Managing Director and Vice Chairman Partha Sinha has joined the Times Group as President Response. He will focus on growing revenue and enable...
MUMBAI: Fevicol has been conferred with Brand Campaign of the year at the CNBC-TV18’s 15 Indian Business Leader Awards (IBLA), for its new ad campaign celebrating...
MUMBAI: Mondelez launched a new campaign for its new Cadbury Chocobakes to celebrate the sweet secrets in all of us. The 'Meetha Chuppa Rustom' campaign has...
MUMBAI: National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as easy,...
DELHI: With the society and media & entertainment industry getting more serious about issues like inclusivity and women rights in their approach, it becomes tactical to...
MUMBAI: Celebrating Valentine’s Day with a refreshing take, Skinn by Titan in collaboration with The Timeliners has released a new digital short film, It’s a date....
MUMBAI: It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's...
MUMBAI: Kellogg’s, India’s leading breakfast cereal brand, launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and multilingual...
MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting,...
MUMBAI: Brands and agencies advocated for Facebook’s 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives...
MUMBAI: BMW India wants to give out a very simple message: there are some things in life that you can best enjoy only when young. And...
MUMBAI: Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday. Ogilvy India was...
