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Tag: Ogilvy

  • The Emvies: It’s what everyone envies

    The Emvies: It’s what everyone envies

    MUMBAI: Sounds of the Nasik Dhol, trumpets, and people screaming and shouting as they cheered their respective teams filled the air.

    The audience comprised not suits but people dressed casually yet tastefully, wearing mostly colourful tee-shirts bearing the name of the media agency they represented.
    And no, it wasn’t the wine-and-cheese affair you’d normally associate with those oh-so-snooty ad agency-types…

    Rather, this year’s Emvies, organised at the Taj Lands End on Friday, 6 September, 7:00 pm onward, was more like a festival you’d suddenly found yourself in the midst of.

    The decibels kept rising and so did the energy levels of the swelling crowd.

    While there were some 500 attendees, it was easy to spot the different teams; be it Mindshare, MediaComet, Madison, Ogilvy that had huddled into groups across the hall.

    Not only did the extravaganza open to the beats of the dhol, till the very end, and especially, each time a winner was announced, the professional dhol players went into overdrive, accompanied by the team’s loud cheering.

    The volume never dropped from the beginning till the end, what with dhols, trumpets, whistles, hooting… the works. Towards the end, it reached a crescendo when the Mindshare team took to the stage in purple tee-shirts and bandanas to receive their ‘Agency of the Year’ award.

    The atmosphere was enthralling and even the well-suited Ajay Devgn, who put in a special appearance, was completely bowled over by the high spirits. “This is how an award ceremony should actually be like,” he said, adding, “In fact, looking at everyone here, I feel I am over dressed.” Shouts of Satyagraha and Singham promptly followed suit.

    The celebrations, punctuated by band/guitar performances by various media companies, continued well past midnight. There was a sumptuous spread and drinks flowed. Everyone was at their jovial best and ‘high’ in spirits.

  • VIP moves from Ogilvy to McCann Erickson

    VIP moves from Ogilvy to McCann Erickson

    Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and Skybags – from its incumbent agency Ogilvy and Mather. The luggage manufacturer‘s creative account was with O&M for close to two years.

    McCann Erickson will provide the thrust to take VIP to the next level, says VIP Industries VP marketing Sudip Ghose

    It is, currently, also scouting for a creative partner for its Skybags brand.

    Commenting on the move, VIP Industries, VP marketing Sudip Ghose said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level.”

    McCann Worldgroup executive chairman and CEO Prasoon Joshi said, “VIP is among India‘s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

  • Ogilvy Mumbai declared ‘Most Effective Agency Office Globally’ for 2nd time in a row

    Ogilvy Mumbai declared ‘Most Effective Agency Office Globally’ for 2nd time in a row

    MUMBAI: The folks at Ogilvy are celebrating once again. Ogilvy Mumbai has been declared the ‘Most Effective Agency Office Globally‘, in the 2013 Effie Effectiveness Index – and this too for the second consecutive year. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes today.

    Ogilvy south Asia executive chairman & creative director Piyush Pandey said: “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World‘.

    “To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients so a big thank you to all our clients who continuously repose faith in our ideas,” said Ogilvy & Mather‘s Mumbai & Kolkata head Navin Talreja.

    Head of Planning-Ogilvy Mumbai Kawal Shoor said, “We didn‘t plan for this. Couldn‘t have. It‘s impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is – great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we‘re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other‘s thoughts forward.”

    The EFFIE Index was launched in June 2011 and is led by Effie Worldwide. It was predicted to become the industry standard and according to industry influencers, it is now considered to have attained this status. The Effie Effectiveness Index identifies and ranks the marketing communications industry‘s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions. It is one of the world‘s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

  • CEAT Tyre launches its new TVC

    CEAT Tyre launches its new TVC

    MUMBAI: Safety is the key word for them who love driving in wet conditions especially for the rider who needs a good grip on the road in rains, safety is of utmost importance to the rider and ‘CEAT all season tyres provide him with it‘.

    The TV commercial is created by Ogilvy Mumbai.

    CEAT ED – Operations Arnab Banerjee said, “This is the first time that we are trying this technique, which will approximate a real view as seen by a biker on the road. We have a fantastic all season tyre which is excellent for wet conditions. We know how Indian roads are – there is absolutely no road sense. It‘s important to keep ourselves and everyone safe on the road during the monsoons, which is why the ‘CEAT all season tyre‘ is great. We never had a wet condition film. This is the first time we are doing such a thing and we are sure it will give our customers an additional assurance that they are safe on Indian roads even in wet conditions.”

    “We have focused on superior grip which is a major product benefit to the customer and therefore offer safety as a key consumer benefit; in this communication also you will see superior grip in wet conditions and how one can be monsoon smart using CEAT Tyres,” he added.

    “The communication is not limited only to a TVC. This time CEAT is launching a first-of-its-kind property called ‘CEAT monsoon smart‘,” added Tiwari.

    Talking about the TVC, Ogilvy Mumbai ECD Anup Chitnis said, “This is a new offering from CEAT and we therefore wanted to enhance what actually happens in rainy seasons, where the biker needs a good grip on the road. It‘s slippery and bikes try to avoid pot holes, so we thought it would be beautiful to show what the biker actually goes through and what he faces. Hence we came up with a script that shows the point of view of the biker in real conditions.”

    The commercial starts with the normal tyer‘s user who meets with an accident because of the tyer‘s bad grip in monsoon and then the ad showcases a CEAT Tyer user who has a ‘superior‘ wet grip.

    The brand will take the help of on-ground activation such as a Tyre Check-up Camp, a demo tool to showcase the wet grip Tyre and its benefits, and dealer level activation. The idea will also be extended to the digital medium extensively.

  • Lenovo launches TVC for smartphones

    Lenovo launches TVC for smartphones

    MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.

    The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.

    The commercial focuses on ‘Hands’, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo’ and ‘Do More’ with their phones.

    The campaign’s theme is ‘For hands those do’.

    Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do’ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”

    “As a brand, we are focused on empowering the youth with ‘tools’ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.

    Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers’.”

     

  • Kohler awards creative biz to Ogilvy

    MUMBAI: Bathroom and kitchen fittings manufacturer Kohler has awarded its creative mandate to WPP‘s creative agency O&M India.

    The account was previously handled by the Delhi office of Publicis Groupe‘s Leo Burnett who won it in April 2010. The win is the result of a multi-agency pitch that was initiated in November last year.

    Kohler Kitchen & Bath India MD Salil Sadanandan said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories in the country. We welcome them on board and look forward to working on some great campaigns together.”

    O&M group president Prateek Srivastava said, “We are delighted to get an opportunity to work with Kohler. It‘s a sharp and aspirational brand. Besides, it‘s always a pleasure to work with a company whose business is also about creativity and aesthetics.”

  • Ogilvy wins Style Spa’s creative biz

    MUMBAI: India-based retail furniture chain Style Spa has awarded its creative duties to Ogilvy, following a multi-agency pitch.

    The account will be serviced out of agency‘s Chennai office.

    At present the agency is working for the client with few other agencies on project basis. It will get the entire creative mandate from April.

    Style Spa is the furniture arm of the Adventz Group of companies which has interests in diverse businesses ranging from Fertilisers to Heavy Engineering and Project Management.

    Style Spa Furniture has been in the business of Furniture retailing for more than a decade and is headquartered in Chennai.

    StyleSpa‘s team is led by managing director Arun Mahajan.

  • Ogilvy shuffles leadership team in Delhi

    MUMBAI: Ogilvy has made some changes in its creative team at Delhi. Kapil Arora, who was leading the national team managing the Vodafone account, has been appointed as president and head of advertising in Delhi. He will replace Sudhir Sahni and report to Prateek Srivastava.

    Sarang Wahal, senior VP at O&M, will take over Arora‘s earlier role. He has already been working on the Vodafone account for some time now.

    Arora has 13 years of experience and has worked on brands such as Raymond, TVS Scooty, Unilever Tea, the BCCL Group, the Times Group and Titan. He joined Ogilvy in 2004.

    Wahal has worked on brands such as Motorola, Sprite, Kinley, Yahoo, Canon and LG. He began his career in advertising in 1996 with Phoenix Advertising and has worked with Lowe Lintas and Rediffusion-Y&R along the way. He too joined Ogilvy & Mather in 2004.

  • Star Plus appoints Contract Advertising as creative AoR

    MUMBAI: Star India‘s general entertainment channel Star Plus has appointed JWT‘s Contract Advertising to handle its creative duties.

    The account was earlier serviced by Ogilvy.

    The decision comes after the channel called for a pitch in the latter half of 2012.

    The agency‘s Mumbai office will be in charge of the account.

  • Bournvita Li’l Champs’ launches new TVC with Kajol

    MUMBAI: The nutritional chocolaty drink Bournvita Lil‘ Champs has launched its latest TVC featuring Kajol.

    The TVC shows Kajol as a mother struggling to keep up with her child‘s seemingly infinite questions. It captures how in today‘s times, mothers have to keep up with their child‘s curious minds and find ways and means to satisfy their questioning nature.

    Cadbury India director – beverages, candy and gum, consumer insights and strategy Narayan Sundararaman said, “We are excited to be associated with Kajol and have her endorse Bournvita Li‘l Champs. Our focus remains in addressing a mother‘s concern to get the right balance of nutrition for the physical and mental well-being of her child. As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”

    The new commercial, which has been created by Ogilvy, is banter between a mother played by Kajol, and her inquisitive son. She leaves no stone unturned in finding facts about the shape of the moon and color of the sky. After rummaging through books and the internet she ultimately finds out that “aasman mein anginit tare hai.” Overjoyed she approaches her son with her new found answer, only to be faced by a different mind boggling query “February mein 28 days kyun hote hai?”. In the closing sequence the mother opines to all young parents “thodi mehnat to aapko bhi karni paregi.”

    Ogilvy India NCD Abijit Avasthi added, “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what‘s best for their children. This is also why they‘re better read and hence, better prepared for anything their child throws their way.”