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Tag: Ogilvy

  • Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

    Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others.

    Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs – one on communications, branding and PR, and the other on music reviews.
    Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

    Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

    Social@Ogilvy is Ogilvy’s cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency’s digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

    Social@Ogilvy asia-pacific director added, “Karthik’s appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik’s calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”
    Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”

  • Vodafone’s new TVC cashes in on the joy of ‘sharing’

    Vodafone’s new TVC cashes in on the joy of ‘sharing’

    MUMBAI: The best way to tap young customers is by showing their stories in the most fascinating way. Vodafone’s new television campaign, “made for sharing” is doing just that.  It is inspired from the life of youngsters and how they share every moment of their life on the internet.

    The TVC is created by Ogilvy Mumbai and produced by Good Morning Films.

    The commercial chronicles the life of a girl who is sad because she has broken up with her boyfriend. But over the course of the film, she recovers from the heartbreak as she starts having fun with her friends and living her life. During the period of recovery she shares all her feelings – the sadness, hanging out with her BFFs, the joy of taking a holiday, singing, shopping etc – through status updates, Instagram pictures and video uploads using Vodafone’s mobile internet.

    The TVC is a testament of how important ‘sharing’ is to a youngsters’ lives and how Vodafone with 24×7 internet connectivity is made for young people.

  • Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    MUMBAI:Ogilvy India has announced a joint venture between Neo@Ogilvy and Smile Group. The move will strengthen the agency’s performance marketing, e-commerce and mobile offerings. The JV will also set up a global media delivery hub to service Neo@Ogilvy’s global media operations.

    Not only this, Neo@Ogilvy India has also announced the appointment of Sanjay Ramakrishnan as country head.

    Talking on the JV, Ogilvy South Asia chairman and creative director Piyush Pandey said, “This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

    Elaborating on the vision of the partnership Smile Group chairman Harish Bahl said, “The JV will help offer world class services to local and global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of performance marketing, e-commerce and mobile.” Adding he said, “Sanjay, who will be the country head of Neo@Ogilvy India, brings on board a good blend of e-retail and performance marketing expertise both in internet & mobile and is best positioned to build a leadership position for Neo India around this business focus, which we believe are the future high growth areas for digital agencies.”

    Ramakrishnan has over 15 years experience across digital media, e-commerce, mobile, telecom and consumer technology. He moves in from Vizury where he was the GM for India, S.E. Asia and MENA; prior to this, he was SVP marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.
    The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country says Ramakrishnan

    OgilvyOne India president and country head Vikram Menon said, “We’re really excited with the JV with Smile Group. Strategically this fits perfectly into our plans to offer the best capability across digital to our clients. The Neo-Smile JV, with Sanjay at its helm, will do just that. He will ensure that Ogilvy is able to deliver the best across digital media, performance marketing, e-commerce and mobile.”

    While OgilvyOne drives all digital strategy and creative services for clients in India, Neo@Ogilvy’s specific focus is on digital media, performance marketing, e-commerce and mobile marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others.

    On his appointment, Ramakrishnan said, “I am excited to be part of Ogilvy and drive this JV with the Smile Group. The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country with a clear focus on performance marketing, mobile and e-commerce. I have been a marketer all my life and I believe there is a gap in the way paid digital media is intergrated with traditional marketing and communication.The goal is to change that through Neo@Ogilvy. End-to-end e-commerce solution is another unique offering that this JV brings to the table and I’m keen to use the skills I have to drive it.”

  • Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    Neo@Ogilvy enters into JV with Smile Group, appoints Sanjay Ramakrishnan as country head

    MUMBAI:Ogilvy India has announced a joint venture between Neo@Ogilvy and Smile Group. The move will strengthen the agency’s performance marketing, e-commerce and mobile offerings. The JV will also set up a global media delivery hub to service Neo@Ogilvy’s global media operations.

    Not only this, Neo@Ogilvy India has also announced the appointment of Sanjay Ramakrishnan as country head.

    Talking on the JV, Ogilvy South Asia chairman and creative director Piyush Pandey said, “This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

    Elaborating on the vision of the partnership Smile Group chairman Harish Bahl said, “The JV will help offer world class services to local and global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of performance marketing, e-commerce and mobile.” Adding he said, “Sanjay, who will be the country head of Neo@Ogilvy India, brings on board a good blend of e-retail and performance marketing expertise both in internet & mobile and is best positioned to build a leadership position for Neo India around this business focus, which we believe are the future high growth areas for digital agencies.”

    Ramakrishnan has over 15 years experience across digital media, e-commerce, mobile, telecom and consumer technology. He moves in from Vizury where he was the GM for India, S.E. Asia and MENA; prior to this, he was SVP marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.

    The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country says Ramakrishnan

    OgilvyOne India president and country head Vikram Menon said, “We’re really excited with the JV with Smile Group. Strategically this fits perfectly into our plans to offer the best capability across digital to our clients. The Neo-Smile JV, with Sanjay at its helm, will do just that. He will ensure that Ogilvy is able to deliver the best across digital media, performance marketing, e-commerce and mobile.”

    While OgilvyOne drives all digital strategy and creative services for clients in India, Neo@Ogilvy’s specific focus is on digital media, performance marketing, e-commerce and mobile marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others.

    On his appointment, Ramakrishnan said, “I am excited to be part of Ogilvy and drive this JV with the Smile Group. The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country with a clear focus on performance marketing, mobile and e-commerce. I have been a marketer all my life and I believe there is a gap in the way paid digital media is intergrated with traditional marketing and communication.The goal is to change that through Neo@Ogilvy. End-to-end e-commerce solution is another unique offering that this JV brings to the table and I’m keen to use the skills I have to drive it.”

  • Bajaj Electricals signs up Soho Square for creative business

    Bajaj Electricals signs up Soho Square for creative business

    Bajaj Electricals vice president & head, advertising & brand development Beena Koshy

    MUMBAI: Bajaj Electricals, one of the leading consumer durables brand in home appliances, fans and lighting has signed a deal with Soho Square, Mumbai for its creative business.

    This decision has been taken after a multi-agency pitch. The new agency will be handling communication for kitchen and domestic appliances apart from the fan portfolio.
    Soho Square office head Samrat Bedi

    Bajaj Electricals vice president & head, advertising & brand development Beena Koshy said in a press release: “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”

    The agency, Soho Square Mumbai recently won the Franklin Templeton business. And now with clients like Bajaj Electricals, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite’s Dr. Fixit Raincoat and ITC soaps and shampoos, it boasts of a strong portfolio.
    Soho Square Sr VP Planning Shashank Lanjekar

    Soho Square office head Samrat Bedi said: “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeed an honour for Soho Square Mumbai.”

    It was the vision that won them the deal, believes Sr VP Planning Shashank Lanjekar. “The vision resonated well with the Bajaj team,” he added. 

  • Ogilvy Mumbai positions IDBI Bank as Bank aisa dost jaisa

    Ogilvy Mumbai positions IDBI Bank as Bank aisa dost jaisa

    MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication.

     

    While friendship was always the ultimate message in all their previous work, it was time to say it differently. Elaborating on the association, Ogilvy & Mather executive chairman and creative director, south Asia Piyush Pandey said, “Our initial thrust for IDBI Bank a few years ago had been to tell the world that just because we are a big nation-building bank, does not mean that we are not approachable to address your smallest need. And now when we look at the next step in the evolution of the communication, what better than the universal emotion of childhood friendships to symbolise the role that IDBI Bank plays in its customers’ and partners’ lives.”

     

    On the campaign, O&M NCD Abhijit Avasthi said, “When we started work on the new campaign of IDBI Bank, we were very clear that we are changing the campaign and not the values that the Bank stands for. The idea we came up with does exactly this. In an innocent and charming way we are telling people ‘What if a bank would do what a friend would do’. When you say something like this, you really don’t need to say much more.”

     

    The challenge before the creative agency was to craft the dialogues for each one of them. O&M group creative director Harshad Rajadhyakasha explained, “We wanted moments from a child’s world, because anything else would have been unfair to the campaign and fake. In one film a kid says, “One day my pant tore in school and my friend walked behind me all day to cover me.” It had to be as honest and as silly as that.”

    The campaign will see four films wherein in each one there are two kids and one kid is telling people why the other one is his or her friend. Curious’ Vivek kakkad has directed the films.

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

  • Ogilvy Mumbai creates campaign for Mumbai Police

    Ogilvy Mumbai creates campaign for Mumbai Police

    MUMBAI: Ogilvy has conceptualised a campaign for Mumbai Police. The campaign marks the launch of ‘Mumbai Ke Liye 1 Minute’ drive by the police.

    The main aim of the campaign is to urge Mumbaikars to support Mumbai Police in tackling terrorism.  Launching the campaign, Maharashtra home minister RR Patil: “The government and police are doing their best to ensure security in the city. However, we also appeal to the citizens to be alert.”

    Ogilvy Mumbai has developed a three-film campaign to start this drive. On the campaign, Ogilvy India national creative director Abhijit Avasthi, said: “How the campaign is pitched is extremely crucial when it involves Mumbai Police. We try to keep it interesting, simple and honest. It worked for us in our earlier campaign for Mumbai Police. Nobody likes to take down a set of instructions but everyone is open to receive a good message at the end of a sweet story.”

    Elaborating more on it, Ogilvy Mumbai group creative director Harshad Rajadhyaksha said: “Mumbaikars are always on the run; forever racing against time. To make them pay heed, let alone act on safety measures, is a task easier said than done. Born out of that very insight was ‘Mumbai ke Liye 1 Minute’. It’s a callout to the citizens, reminding them that it doesn’t take much to make Mumbai a safer place.”

    Ogilvy Mumbai group creative director Kainaz Karmakar added: “All it takes is a minute to look around. To make this point more dramatic we chose to weave stories around characters, who despite their physical challenges, manage to take a minute to look around, leaving viewers with a question in their minds – ‘If they can, why can’t I?’  A blind man, an old lady, and a pregnant woman play the part of good Samaritans.”

    Many more activities are a part of this program across media. It promises to be a long-term initiative.

    The films are directed by Gajraj Rao of Code Red Films. ICICI Bank has stepped forward to support this initiative.

  • Siemens India launches innovative integrated digital campaign

    Siemens India launches innovative integrated digital campaign

    MUMBAI: Siemens India has launched an innovative digital media campaign that uses a creative story telling technique to deliver the message to end customers. The latest digital media campaign is an extension of the Answers campaign followed globally by Siemens, which is aimed at establishing Siemens as a sustainable technology leader delivering a transformational benefit toward customers.

    Thought Process was the production house while Ogilvy was involved in the conceptualisation. The digital agency managing the campaign is Quasar (part of the WPP group), while the digital assets were created by Conrad-Caine, Munich. The social media agency involved in the campaign is LBI (part of Publicis).

    The campaign will run for a durationof six months.

    “We have made the end-user the protagonist as well as the narrator of the story. We have kicked off the story series with the dabbawalas who use the Mumbai local trains to deliver lunch to over 200,000 office-goers and residences on time. We have brought the element of story-telling right into our creative approach,” says Siemens India head of digital media Sudhir M D.

    In the integrated digital marketing campaign, where social media is complemented by a QR code initiative, on-ground and off-line promotions, a dabbawala named Kiran Gavande narrates his story, establishing how he goes about his life. The online banners direct the website visitors to the video on YouTube brand channel of      Siemens, which then directs the visitor to the Siemens web site with details on the actual Siemens technology that has contributed to the dabbawala’s life.

    The ‘Answers’ program is designed to demonstrate the lasting impact of Siemens technologies to improve lives, improve cities and improve businesses for the better. This is achieved through a creative strategy designed to simply reveal the truth about Siemens, and reveal the brand’s greatness. In an age of increasing transparency, enabled by digital and social media, telling the truth is the strongest statement a brand can make, especially since target audiences can now very quickly discover what is a truth.

    Siemens stories generally start with a human issue, which then leads to a global problem. In every case a Siemens Answer resolves the issue, and ultimately changes peoples’ lives significantly for the better, or avoids a problem that would have changed their lives significantly for the worse.

  • Cheil Worldwide SW Asia expands its digital team in India

    Cheil Worldwide SW Asia expands its digital team in India

    MUMBAI: The agency has brought in Ranjan Nautiyal as group creative director and P. Murali Gopal as senior creative director.

    Nautiyal moves from Ogilvy & Mather where he was sr creative director and Murali from Rediffusion-Wunderman, where he was creative director. Both will be working closely with the creative and digital teams at Cheil India. They will be reporting to digital services – SVP and head Rajesh Bhatia and creative head and executive creative director Nima DT Namchu.

    This latest infusion of talent is a strategic move by Cheil India, to address the growing role of digital media in the overall advertising pie. The changing role of digital media necessitates a shift from executors to thinkers. The 50-member digital team at Cheil India, with the addition of this talent, is all set to become one of India’s strongest digital outfits.

    Speaking on the appointments, Cheil Worldwide SW Asia COO Hari Krishnan said, “Ranjan and Murali are valuable additions to Cheil’s integrated creative team. They bring with them combined sensibility of insights, ideas and technology – all these dimensions are critical to create sparkling digital work within the context of the overall consumer journey. We will be able to better deliver our promise of ‘Ideas That Move’ with these new talent additions.”

    According to Cheil Worldwide SW Asia SVP and head digital services Rajesh Bhatia, “We have always believed that excellence in digital can be truly achieved only if a layer of creativity is added to technology. These two appointments are in keeping with our goal of becoming the foremost digital and integrated set ups in the country.”