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Tag: Ogilvy

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president – planning.

     

    He joins the agency from Reliance Industries, where he was working on the company’s 4G service – Jio and will be based out of Mumbai.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

     

    Hasan added, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

     

    “Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig,” he added.

     

    In his career spanning more than 15 years, Hasan has worked across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.

  • Madison OOH re-structures top management team

    Madison OOH re-structures top management team

    MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015.

     

    As a part of this re-structuring, MOMS COO Dipankar Sanyal had been promoted to Platinum Outdoor CEO. Sanyal has over 20 years of experience with outdoor and has been with the agency for the last 11 years. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

     

    Replacing Sanyal as MOMS COO will be MOMS west & south vice president Jayesh Yagnik. With over 15 years experience, Yagnik has been with MOMS for 12 years now. He joined the agency as an assistant manager and gradually rose to the top.

     

    Stepping into Yagnik’s shoes as MOMS west & south vice president will be current MOMS west general manager Neeraj Ved. He has been with the agency for almost 10 years and joined as a management trainee.

     

    MOMS north & east vice president Krishnendu Ghosh has been upped as Madison OOH national buying head. Ghosh has total outdoor experience of 15 years, out of which 13 have been with Madison.

     

    Madison IES general manager Saumen Roy has been promoted as VP of the agency. Roy has been with the agency for the last five years and has been driving it ever since. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and Linterland.

     

    Madison OOH CEO Soumitra Bhattacharyya said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by product.”

     

    The Madison OOH team will be further empowered with Madison Media & OOH group CEO Vikram Sakhuja, who took charge from 19 October.

  • Ogilvy acquires majority stake in Brazilian marketing agency Jüssi

    Ogilvy acquires majority stake in Brazilian marketing agency Jüssi

    MUMBAI: WPP’s wholly-owned operating company Ogilvy has acquired a majority stake of Jüssi Intention Marketing Ltd, an online performance, programmatic and conversion marketing agency in Brazil.
     

    Jüssi’s clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in S?o Paulo. Jüssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jüssi name. 

     

     

    This investment continues WPP’s strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America, while bolstering the Group’s leadership position in Brazil.

     

    In Brazil, the Group (including associates and investments) generates revenues of around $600 million and employs over 7,000 people

  • Ogilvy and NGO Sprouts Foundation create fish friendly Ganesha idols

    Ogilvy and NGO Sprouts Foundation create fish friendly Ganesha idols

    MUMBAI: In order to deal with the issue of environmental pollution that takes place post emersion every year during ‘Ganesh Chaturthi in Mumbai, Ogilvy has joined hands with NGO Sprouts Environment to come up with the concept of fish friendly Ganesha.

    The idea is to promote non toxic Ganesha idols crafted from vegetarian fish food that is edible and safe for fish consumption.   The cosmetic surface of the idols is also painted with natural material and colours such as multani mitti, turmeric powder and geru. 

     “What a lovely idea to make a contribution to a greener environment,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

    Ogilvy India national creative director Rajiv Rao added, “This is a great initiative by the NGO Sprouts Environment Trust, We are really proud to be a part of this beautiful idea. Destruction of marine life has been a cause for much concern to some of us. We hope that someday the efforts of this initiative will make us more aware and urge us to act towards protecting/saving our seas.”

    Ogilvy launched the idea with the hashtag #GodSaveTheOcean on Facebook and Twitter followed by an overwhelming response from the netizen including calls from over 19 cities in India. Enquiries from London, Dubai and Netherlands followed.  Since this was a pilot exercise with a small number of idols, the NGO wasn’t prepared for such a massive response however they have added more artisans to make more idols to cater to more people. 

  • Ogilvy creates unique Raksha Bandhan gift idea for Postpickle.com

    Ogilvy creates unique Raksha Bandhan gift idea for Postpickle.com

    MUMBAI: Come festival time and brands get into an overdrive mode and Raksha Bandhan is one such occasion. Nudging consumers brands are suggesting the perfect gift for the occasion.

     

    Breaking the clutter, Postpickle.com has launched a web film with a rather unique message. The communication created by Ogilvy Mumbai urges brothers to give up the use of the cuss word “behen****” as the ultimate gift to sisters.

     

    O&M Advertising Mumbai executive creative director Harshad Rajadhyakasha said, “The idea was to get men to think twice before dragging sisters into their fights. The word is used so commonly that people don’t even give a second thought to its meaning. We want people to give that second thought. It would truly be a difficult but worthy gift for a sister.”

     

    O&M Advertising Mumbai executive creative director Kainaz Karmakar added, “The campaign launched on Friday and we have been overwhelmed by the response. We expected women to react warmly to the film but all the positive responses from the men have surprised us, in a good way of course.”

     

    O&M Advertising senior vice president Abhik Santara opined, “We have almost started to use the word as a filler – the gravity of it is seldom realised. To make matters worse, it cuts across geographies and SECs, albeit with its own regional twang. I am sure this eye opener will make people hesitate before using this word!”

     

  • O&M makes senior hires; names Alok Sinha as president planning

    O&M makes senior hires; names Alok Sinha as president planning

    MUMBAI: With an aim to strengthen its top brass of management, the Gurgaon office of Ogilvy and Mather has made a number of additions to its senior management team – the prime one being the appointment of Alok Sinha as the president – planning.

     

    “As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can join the dots effectively and enable a better, more integrated creative product,” said Ogilvy North executive creative director Ajay Gahlaut.

     

    Sinha, who comes with over 20 years of experience across fields like research, advertising, media and digital, finds his new position at Ogilvy’s Gurgaon office as a “homecoming.”

     

    “I’m quite excited at the prospect of bringing a ‘no boundaries’ approach to account planning for clients – having traversed the entire spectrum myself. The communication business is at the confluence of two tectonic forces – content and data. Ogilvy Delhi has some of the most prestigious clients and talent in the country and my job is to try help both our clients and our talent effectively navigate this confluence for business success,” adds Sinha.

     

    Priot to this, Sinha led the strategic digital mandate for Mindshare in South Asia, where his focus was on strengthening Mindshare’s planning product and the strong integration of digital thinking on businesses including futuristic projects like the Loop Room. He has also had extensive experience across South East Asia, in a regional communications planning role at Aegis and subsequently as lead on the P&G businesses at Carat, Philippines.

     

    This move was the first amongst a series of new appointments that Ogilgy and Mather’s Gugaon office has undergone. The other key addition to the team is Chandana Agarwal, who has taken up the role of managing partner of the advertising function. 

     

    Agarwal has been with Soho Square and Ogilvy Gurgaon for over four years now. In her role as managing partner, she will work with Ogilvy Gurgaon branch head Kapil Arora to steward the advertising business of Ogilvy.

     

    This was followed by bringing Namrata Balwani on board as senior vice president and head of OgilvyOne, Gurgaon. Balwani moves in from Media2win, a digital agency she co-founded, where she was CEO.

     

    “I am excited to lead an amazing OgilvyOne team in Gurgaon. Digital platforms and connectivity, especially mobile, are transforming India at a speed never seen before. This is the best time to not only be a part of the transformation but also lead the charge and OgilvyOne is well poised to do that for all its brand partners,” Balwani said.

     

    Speaking on the new appointments, Arora said, “Over the last three years, the office has grown significantly across disciplines and we felt the need to bring in the right talent to help navigate our clients’ businesses through a rapidly changing environment. Between Alok, Chandana and Namrata, we have some of the best talent at hand, to fuel the creative product and to partner our clients in building their businesses.”

  • WPP’s Data Alliance expands with Africa launch; Tighe named MD

    WPP’s Data Alliance expands with Africa launch; Tighe named MD

    MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. 

     

    Devon Tighe, previously vice president of strategy and operations for Data Alliance, heads the new office as managing director. 

     

    Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy.

     

    Local WPP companies Ogilvy, Smollan, Acceleration, Barrows, Wunderman’s Aqua and TMARC came together as sponsoring members to help bring Data Alliance to the region. Together, these companies will work closely on projects to enhance the usage of data across WPP solutions, in turn increasing speed, cross-fertilization and decreasing costs.

     

    This launch is part of a campaign in WPP for “data horizontality” – the ability to better leverage WPP’s people, data and technology across the globe. This model works particularly well in the United States and United Kingdom where Data Alliance is supported by Kantar, GroupM, WPP Digital, Wunderman, KBM Group, JWT, Cohn & Wolfe and Geometry Global. To date, Data Alliance has had success in helping WPP companies better access and leverage data in ways that are more organized, efficient, effective and drive value for clients.

     

    “We are thrilled to help bring Data Alliance to Africa. How we use data more effectively across marketing communications is becoming an increasingly critical part of the conversation with our clients – both in South Africa and across the rest of the continent. We see Data Alliance as a powerful way to help us win competitive advantage for all our clients across a very broad range of data requirements,” said Ogilvy managing director digital portfolio Ben Evans.

     

    “We look at Africa as a region in which we can do some very modern and progressive things with data, in particular with mobile data. The launch of the Cape Town office is in response to client demand to grow data-driven capabilities in Sub-Saharan Africa. We know that by bringing together a strategic group of companies in Africa, we can help WPP’s agencies better serve clients through data connections that drive smarter decision making,” added Tighe.

     

    Tighe brings more than 10 years of experience in the colliding worlds of media and analytics to the role. Prior to joining Data Alliance, Tighe was a research director at The New York Times where she focused on business strategy and customer analytics. Before heading to the Times, she spent six years in research and product development at Dynamic Logic, now part of Millward Brown Digital, a company within WPP’s Kantar unit.

     

    In Africa, WPP companies (including associates) generate revenues of approximately $650 million and employ over 28,000 people.

  • Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up the coveted APAC Effie Agency of the Year award.

     

    The Ogilvy brands that picked up metals included Google, Akanksha, Bournvita and Brooke Bond Red Label.

     

    Soho Square, an independent agency that is part of the Ogilvy Group in India, also picked up metals for its clients, BJP and Voltas.

     

    Overall, the group picked up two Gold, four Silver and two Bronze metals at the 2015 APAC Effies.

     

    “I am truly blessed to be surrounded with so much great talent focused on creating great work. The APAC Effie Agency of the Year is a fantastic triumph. I salute our people and all our clients who constantly partner us to create this wonderful body of work that the world celebrates,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

     

    “Ogilvy Mumbai winning the APAC Effie Agency of the Year on the back of Ogilvy India being Indian Effie Agency of the Year earlier this year, is a sweet double hit. We feel proud to do great work that works across such a large spread of clients, reflected in the number of shortlists. It is a moment to savour,” added Ogilvy India vice chairman and director client relations Madhukar Sabnavis.

     

    “It is wonderful to see Ogilvy India shine at the APAC Effies. The two things that make us proud are our work and our people, and it is such a pleasure to see both applauded. The Effies are a great global platform and to have so many Indian brands and marketers recognized at this level is pretty cool,” said Ogilvy India CEO Kunal Jeswani.

     

    “Winning both, the Grand Effie at the India Effies and the Gold and Silver at the APAC Effies is an immense moment of pride for Soho Square,” said Soho Square Mumbai head Samrat Bedi.