Tag: Ogilvy

Ogilvy Mumbai wins communication mandate for Robomate + in India

MUMBAI: Ogilvy Mumbai has been awarded the mandate for Robomate+.

Robomate+ is an online education portal that provides interactive study material for students. It is India’s largest Video Platform for students helping them to prepare better for exams such as JEE, CA, CPT, CAT and board exams such as CBSE and ICSE.

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments.

On this developement, Dr Chhaya Shastri, Director at MT educare, the parent company of Robomate+ said, “ The task is to induce a new behaviour in the education category, for which a very deep understanding of consumer is key. Ogilvy’s understanding of India’s consumer is unmatched and it was amply demonstrated in the very first meeting. The team knew exactly how they want to position this brand, even before the brief was rolled out. While there was a formal pitch and a couple of other agencies also had a discussion, Ogilvy’s solution really made this an easy choice, at the end.

Speaking on the win, Abhik Santara, Senior Vice President, Ogilvy Mumbai SVP Abhik Santara said, “The true insight and the brand solution came from going back a few years in our life and trying to feel the way we felt as students. Things that we looked for and things that we wished we could have access to in our study days, were the consideration points. Our interaction with Chhaya was very meaningful because of the little insights we gathered before. Chhaya’s enthusiasm and future plans for Robomaate+ got us very excited to work on this brand immediately. We hope to break the campaign in early July.”

June 14, 2016
Ogilvy Mumbai wins communication mandate for Robomate + in India

MUMBAI: Ogilvy Mumbai has been awarded the mandate for Robomate+.

Robomate+ is an online education portal that provides interactive study material for students. It is India’s largest Video Platform for students helping them to prepare better for exams such as JEE, CA, CPT, CAT and board exams such as CBSE and ICSE.

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments.

On this developement, Dr Chhaya Shastri, Director at MT educare, the parent company of Robomate+ said, “ The task is to induce a new behaviour in the education category, for which a very deep understanding of consumer is key. Ogilvy’s understanding of India’s consumer is unmatched and it was amply demonstrated in the very first meeting. The team knew exactly how they want to position this brand, even before the brief was rolled out. While there was a formal pitch and a couple of other agencies also had a discussion, Ogilvy’s solution really made this an easy choice, at the end.

Speaking on the win, Abhik Santara, Senior Vice President, Ogilvy Mumbai SVP Abhik Santara said, “The true insight and the brand solution came from going back a few years in our life and trying to feel the way we felt as students. Things that we looked for and things that we wished we could have access to in our study days, were the consideration points. Our interaction with Chhaya was very meaningful because of the little insights we gathered before. Chhaya’s enthusiasm and future plans for Robomaate+ got us very excited to work on this brand immediately. We hope to break the campaign in early July.”

June 14, 2016
Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.

June 3, 2016
Ogilvy Mumbai’s Mahesh Gharat and Azazul Haque move to Ogilvy Bangalore as ECDs

MUMBAI: Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Gharat and Haque will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team.

Onthis shift, Ogilvy Sotuh president Poran Malani said, “Azaz and Mahesh, though highly experienced, are young at heart and their energy is highly infectious. It takes something special to excite an already charged up team, and Azaz and Mahesh have done exactly that.”

Ogilvy India NCD Rajv Rao said, “Mahesh and Azaz are one of the rare breed of copy-art teams that’s hard to find today. They have lots of things in common including a crazy passion for clothes, shoes, and of course, advertising. They are fantastic team players and excellent captains. Ogilvy Bangalore, with some of the best brands in the country, is the perfect place for them to lead, inspire and make a huge impact”t.

Mahesh has been with Ogilvy for 9 years and has worked on innumerable brands that include Rajasthan Tourism, Madhya Pradesh Tourism, Asian Paints, Bajaj, Star Plus (Satyamev Jayate), ICICI, Mattel, Spice Mobiles, WWF and Brooke Bond Red Label. For his work, he has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. With creativity induced in every fibre of his body, he spends his free time pursuing his passion for painting and photography. Having worked on brands like Domino’s Pizza, Nestlé Maggi and Nescafe, Dabur, Maruti Suzuki, Havells and Nokia, Azaz comes with unbridled enthusiasm and a fresh perspective.

June 3, 2016
Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

MUMBAI: Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity, Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.

April 4, 2016
Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

MUMBAI: Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity, Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.

April 4, 2016
Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

MUMBAI:Neo@Ogilvy India has appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

March 31, 2016
Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

MUMBAI:Neo@Ogilvy India has appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

March 31, 2016
Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the jury chairs for print, radio/radio craft advertising and brand activation verticals. While Publicis Communications managing director & chief creative officer Bobby Pawar will chair the print communication jury of Creative Abby, Contract Advertising national creative director Ashish Chakravarty will chair the radio/ radio craft jury and Scarecrow Communications director and founder Manish Bhatt will chair the jury for brand activation vertical.

Jury chair of the print category Bobby Pawar is reckoned amongst peers as one of the most influential professsionals in advertising. Before joining Publicis, he was the CCO at JWT, where he curated some iconic campaigns. Prior to that he spent 4 years as the chief creative officer of the DDB Mudra Group. He was instrumental in transforming the agency into a top rated creative solution destinations in the country. Bobby was earlier creative director at Ogilvy, New York and group creative director at BBDO, Chicago.

Ashish Chakravarty with over 2 decades of experience has created some of the biggest brands in the country and is recognized as amongst the top 10 creative directors in India and amongst the top 50 creative Ddrectors in the world, according to a latest global ranking. Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

Manish Bhatt started his career as a Civil Engineer at Gujarat State Fertilizer Corporation. But, soon he decided to enter the world of advertising and went on create one of India’s most sought after independent ad agencies Scarecrow. He has worked in Ad World for more than 15 years and has been associated with agencies like Contract, Ogilvy & Mather (Delhi, Mumbai & Malaysia), Ambience Publicis and McCann Erickson. Bhatt has received recognition for his creative work across platforms like Cannes Lions, D&AD London, The One Show, Clios and the Abbys.

March 10, 2016
Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the jury chairs for print, radio/radio craft advertising and brand activation verticals. While Publicis Communications managing director & chief creative officer Bobby Pawar will chair the print communication jury of Creative Abby, Contract Advertising national creative director Ashish Chakravarty will chair the radio/ radio craft jury and Scarecrow Communications director and founder Manish Bhatt will chair the jury for brand activation vertical.

Jury chair of the print category Bobby Pawar is reckoned amongst peers as one of the most influential professsionals in advertising. Before joining Publicis, he was the CCO at JWT, where he curated some iconic campaigns. Prior to that he spent 4 years as the chief creative officer of the DDB Mudra Group. He was instrumental in transforming the agency into a top rated creative solution destinations in the country. Bobby was earlier creative director at Ogilvy, New York and group creative director at BBDO, Chicago.

Ashish Chakravarty with over 2 decades of experience has created some of the biggest brands in the country and is recognized as amongst the top 10 creative directors in India and amongst the top 50 creative Ddrectors in the world, according to a latest global ranking. Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

Manish Bhatt started his career as a Civil Engineer at Gujarat State Fertilizer Corporation. But, soon he decided to enter the world of advertising and went on create one of India’s most sought after independent ad agencies Scarecrow. He has worked in Ad World for more than 15 years and has been associated with agencies like Contract, Ogilvy & Mather (Delhi, Mumbai & Malaysia), Ambience Publicis and McCann Erickson. Bhatt has received recognition for his creative work across platforms like Cannes Lions, D&AD London, The One Show, Clios and the Abbys.

March 10, 2016