ITV

Tag: Ogilvy

  • Amazon Echo says experience everyday magic in new campaign

    Amazon Echo says experience everyday magic in new campaign

    MUMBAI: In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of everyday magic enabled by the Amazon Echo device.

    Conceptualised by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films, the films tell the story of an Indian family where the father, mother and daughter encounters an endearing family moment that is relevant to a daily family setting. One film captures a sweet moment of the father being caught off guard by the mother and daughter secretly dancing to the tunes of a popular Bollywood song. While the other film encapsulates the traditional bond between a father and daughter.

    Ogilvy Mumbai executive creative director Neville Shah, “The simplicity of creative was broken down to one thing. How can the Echo be part of your everyday; like a family member. And since this is an extremely new category, familiarizing people with the use of the product is key.”

    “With the successful launch of Echo, Indian consumers have shown that they are more than ready to adopt new technologies which are relevant to them. The current campaign is continuation of our launch campaign about how Echo fits seamlessly in the lives of consumers and makes everyday moments special,” adds Amazon India director mass and brand marketing Ravi Desai.

    Ogilvy South senior vice president for head of planning Anirban Roy mentions, “The category is at a nascent stage and hence demonstrating relevant use cases of Amazon Echo was critical for us. We are trying to build the category and at the same time trying to create a positive disposition towards us.”

  • Savlon launches new packaging for the blind

    Savlon launches new packaging for the blind

    MUMBAI: Health and hygiene brand, ITC’s Savlon on World Sight Day has introduced Braille enabled packs of Savlon Antiseptic liquid.

    In line with ITC’s commitment towards an equitable and inclusive society, the first of its kind braille enables packs have been designed not just to enable access but also in its simple way help the visually impaired to identify and access the product easily.  This proactive initiative exemplifies the brand’s commitment to an empowering consumer experience.

    National Association for the Blind (NAB) executive director Pallavi Kadam says, “It is an incredible step forward and I would like to thank ITC Savlon for this initiative. Many of us have the gift of vision and not often do we realise the everyday struggles of the visually impaired especially when everything around is designed for people with vision. A braille pack is not only enabling but also makes it easily accessible for all.”

    The genesis is a simple life insight – Everybody gets hurt. And individuals who are visually impaired are no different. But access to an antiseptic liquid is perhaps not that easy and they would have to wait for somebody to help tend to the wound. This forms the core of the new Savlon film and is the genesis of this initiative – “Agar chot aasani sey lage, toh madat bhi aasani se milni chahiye”. The TVC narrative brings alive this simple insight through some everyday situations and is designed to provoke thought and encourage inclusiveness.

    ITC chief executive for personal care products business Sameer Satpathy says, “In line with ITC’s commitment to serve a larger societal purpose and to create enduring value for all stakeholders, Savlon celebrates World Sight Day with this unique first of its kind braille enabled packaging in the FMCG space. The initiative is a determined step forward to create a more equal and inclusive society by enabling access.”

    Ogilvy India executive chairman Piyush Pandey adds, “It is not commonplace to find clients like ITC Savlon who are not only rooted in the realities of their consumer but also have a heart that believes in inclusive and positive change. The concept of making the antiseptic bottle easily accessible through Braille, to the visually impaired, is extremely empowering.”

    As conceptualised by Ogilvy India, ITC Savlon leverages its power of design thinking to launch the braille enabled Savlon Antiseptic liquid packs, today. The new packs are being made available across retail outlets beginning today and will soon be available across India. On World sight day, Savlon is gifting the braille packs to NAB centres in Mumbai, Delhi and Kolkata.

  • Amazon launches new ad ahead of Great Indian Shopping Festival

    Amazon launches new ad ahead of Great Indian Shopping Festival

    MUMBAI: Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival.
    Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve this during the upcoming festive season, Amazon.in will offer unique programs that will help customers shop without hesitation. These include, Amazon Pay EMI, no-cost EMI, EMI on credit and debit Cards, instant bank discounts and many more.
    Each TVC captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting solutions. The campaign also highlights availability of these offers across key categories like smartphones, fashion, large appliances and home and kitchen products.

    Conceptualised by Ogilvy, this year’s festive campaign is all about quelling budget woes and making festive shopping possible for everyone by fulfilling everyone’s shopping lists.
    Amazon India director for mass and brand marketing Ravi Desai says, “It is that time of the year again when the country looks forward to its biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t allow them to fulfil all their desires. More often, it is the person who spends for everyone else, who ends up sacrificing his/her own happiness. Inspired from these insights, we launched the campaign ‘Ab India Ki Kushiyon Ke beech Budget nahin ayeega’, positioning Amazon.in as the one-stop-shop that makes shopping more affordable, accessible and within the reach of every family’s festive budget.
    Ogilvy South chief creative officer Azazul Haque adds, “One of India’s biggest sales has to have one of the loudest bangs. And to create the big bang, we thought of creating the Amazon Indian Festival Band. The idea emerged from the brief, which was to develop a campaign on the festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals.”

  • Senco Gold & Diamonds showcases Karigari with Vidya Balan

    Senco Gold & Diamonds showcases Karigari with Vidya Balan

    MUMBAI: In its new campaign, Senco Gold & Diamonds, the jewellery brand from Bengal, puts a different lens on craftsmanship.

    Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.

    The multi-faceted and multi-talented Balan has masterfully essayed these diverse characters. Suresh Triveni – the director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.

    Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears. It traces the story of a Bengali woman who discovers that the time taking art of filigree is similar to the time and patience that she needs to invest in making a relationship blossom. How she enjoys perfecting the relationship just like a karigar enjoys perfecting filigree work for a set of bangles.

    The second story is told in the modest voice of a housewife in Delhi. She acknowledges the importance of little indulgences and discovers her dazzle in the karigari of diamonds.

    The third story finds its protagonist in a South Indian woman. Someone who discovers that karigari can combine traditional values and modern outlook just the way she has never lost touch of her roots.

    And the last film helps a modern working woman, who believes in simplicity, find her match in the minimalistic and intricate karigari of lightweight jewellery.

    Ogilvy Kolkata managing partner creative Sujoy Roy says, “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.

    Senco Gold & Diamonds executive director Suvankar Sen adds, “Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands”

  • Cadbury Dairy Milk sets generosity in motion with ‘The Wrapper that Gives’

    Cadbury Dairy Milk sets generosity in motion with ‘The Wrapper that Gives’

    MUMBAI: Cadbury Dairy Milk, India’s much loved chocolate brand, recently announced the launch of a new campaign ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. The campaign aims to put a spotlight on the small acts of goodness that people do. As part of this campaign, Cadbury Dairy Milk has introduced a unique social initiative called ‘The Wrapper that Gives’. The initiative has been conceptualized by Mondelez India & Ogilvy and being activated in association with Reliance Jio and Pratham Education Foundation. Pratham is an internationally acclaimed award-winning NGO that works for the welfare and education of children across India

    In a country like India, with so many people and with so few resources, being generous could seem like an impossible task. But with a closer look at Indians, one will see that generosity is inherent in all of us and come the opportunity, it shines through for all to see. Mondelez India spotted an opportunity in education. While most school kids in cities are familiar and learn with the internet, their rural counterparts do not enjoy the same facilities.

    “This campaign aims at celebrating the generous instinct in everyone, showcasing as to how such moments go on to strengthen human relationships. Through this initiative we now want to explore the theme of Achhai (goodness), building on the strong proposition of ‘Kuch Meetha Ho Jaaye’. We are absolutely thrilled to partner with Pratham Education Foundation, that has been doing some great work in the space of education for children. This initiative will truly help us spread the goodness around,” said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India commenting on the initiative.

    With ‘The Wrapper that Gives’, Cadbury Dairy Milk looks at providing an opportunity to consumers to participate in the Generosity campaign. Consumer can unlock 1 GB data by clicking a photo of an empty wrapper of a Cadbury Dairy Milk. At the time of redemption, consumers are given an option to either keep the data for themselves or donate to Pratham Education Foundation so that they can make restricted, useful and safe access to the Internet possible for children in rural communities, rightfully carrying forward the spirit of generosity. The wrapper thus becomes the currency of generosity that enables millions of consumers to partake in the movement of generosity.

    “Pratham is committed to provide learning opportunities to children in rural India. We are exploring effective use of technology in learning process, through a large scale digital intervention. Safe and education focused internet access provides the children a chance to explore a new world of learning opportunities. We are happy to partner with Mondelez India in their quest to spread goodness” said Madhav Chavan, Co-founder Pratham Education Foundation.

    The campaign went live in India on Teachers Day, September 5, 2018 and will be hosted on the MyJio app for the period of 4 weeks. The offer will be available for Jio subscribers only. Once the campaign is over, the donated data will be passed on to Pratham Education Foundation, who will ensure that the collected data reaches the right schools to carry out the internet enabled learning activities among children.

  • MP Birla Cement celebrated Independence Day with a flag without colours

    MP Birla Cement celebrated Independence Day with a flag without colours

    MUMBAI: Every year, at the stroke of the midnight preceding 15 August,  India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice, truth and the nation's covenant with the earth.

    But even on such an August day, there are those who are sentenced to celebrate freedom in the bondage of darkness – the visually impaired citizens. They don't get to see the colours fluttering against a clear blue sky. What they miss out on is the pride that the sight of the tricolour invites.

    To complete their celebration and make a difference, MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag. One whose colours would not be hidden from those devoid of sight. Those who had never seen the tricolour with their eyes could feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. 

    The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind. This Independence Day, the children of the school got a chance to run their fingers across the colours that stand for freedom. The cement flag made their experience of India a shade richer in pride and honour. 

    MP Birla Cement executive president Sandip Ranjan Ghose says, “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation's core values of – Heart and Strength."

    Ogilvy Kolkata managing partner creative Sujoy Roy adds, “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone's birthright.”

  • Titan Skinn launches campaign for Amalfi Bleu

    Titan Skinn launches campaign for Amalfi Bleu

    MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.

    The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.

    Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”

    “We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.

    https://ogilvy.egnyte.com/dl/rctknJMJaL 

    The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.

  • Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    MUMBAI: India’s leading electrical goods company Havells has launched a new ad for its ts most well-known product – heat resistant, flame retardant wires.

    Moving ahead with their famous product attribute ‘Wires that don’t catch fire’, in its debut film for Havells, Soho Square (an Ogilvy Group company) has stuck to the brand’s popular emotional story-telling space but with a very refreshing take.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand”

    Soho Square, chairman and CCO Sumanto Chattopadhyay, “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers”

    Commenting  on the same, Havells India Ltd vice president marketing Amit Tiwari said, “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal”
    “Soho Square India shared a beautiful story of children, which had the innocence that we think will make it appealing across, stories from childhood that we can all relate to” he added. 

    The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh. The campaign will go on air from 7 August.

    A charming tale of friendship or perhaps the innocence of first love call it what you will, but the ad set in a children’s camping trip has many heart-warming moments.

  • Vodafone U launches new digital campaign #SortedHai

    Vodafone U launches new digital campaign #SortedHai

    MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.

    #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U, apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday and Friday in both the phone recharges as well as deals in F&B, fashion and other youth-centric spaces.

    Taliking about first digital campaign, Vodafone India Marketing EVP Siddharth Banerjee  said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight,#SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile-savvy youth and help us engage with the college students digitally.”

    Ogilvy and Mather ECD Kiran Antony added, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

  • Ogilvy terminates worldwide CCO Tham Khai Meng

    Ogilvy terminates worldwide CCO Tham Khai Meng

    MUMBAI: Over the last six months, a handful of agency leaders have lost their jobs due to misconduct. The latest to join the list is from as agency Ogilvy. The company terminated its chief creative officer Tham Khai Meng after employees complained about unspecified violations of company policy, according to an internal memo from CEO John Seifert.

    Meng had the role at the WPP firm since 2009, a role that effectively ended after a two-week investigation memo Seifert sent to his staffers globally.

    Seifert did not specify the nature of these complaints in the memo but did state that he “found these complaints serious enough to appoint external legal counsel to investigate the matter”.

    After stating that the subsequent investigation “concluded that Khai’s behavior was a clear breach of our company values and code of conduct,” Seifert confirmed that his employment with Ogilvy was terminated with immediate effect.

    Khai joined Ogilvy in 1999 and went on to become one of advertising’s most visible, creative thought leaders. He was promoted to worldwide CCO and co-chairman in 2009 and served as the public face of one of the world’s oldest ad agencies.