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MUMBAI: When the crunch gets louder, the message is clear, this snack wants to be felt, not just tasted. As indulgence-led snacking evolves, Sunfeast Wowzers has...
MUMBAI: Deepti Gera has traded hydration for celebration. The marketing maven, who spent the past few years making Indians thirsty for Bisleri and gadget-hungry at Croma,...
MUMBAI: Kingfisher is turning up the volume on women’s cricket. Kingfisher Premium Packaged Drinking Water has unveiled a new brand film for the TATA Women’s Premier...
LONDON: WPP has thrown open the doors to its collective brain. The world’s largest advertising group has launched Agent Hub on WPP Open, turning decades of...
JAKARTA: Ogilvy has handed the keys of its Indonesia business to Kapil Arora, appointing the veteran advertising executive as group ceo, a move that underscores the...
MUMBAI: Home doesn’t always come wrapped in ribbon sometimes, it arrives on the radio. This Christmas, The Coca-cola Company transformed Australia’s airwaves into an emotional lifeline...
MUMBAI: Some aromas don’t just rise in the air, they rise straight into the soul. And few things summon that feeling quite like the gentle sizzle of...
MUMBAI: Ajay Mehta has called time on his decade-long stint at WPP Media, marking the end of a defining run that saw him shape the network’s...
NEW YORK: Ogilvy has tapped Lyndsey Corona as chief executive officer for the United States, putting a seasoned growth driver in charge of its offices across...
MUMBAI: At 10am on a Sunday morning, 1,500 of India’s advertising elite crammed into Mumbai’s Grand Hyatt to do what the industry does best: tell stories....
GURGAON: Saksham Kohli has landed at FCB India as president of FCB NEO, marking the end of a nearly seven-year stint at Cheil Worldwide where he...
MUMBAI: Now that’s how you take the chips on your shoulder and turn them into a punchline. Bingo! potato chips has flipped the script on its...
MUMBAI: Piyush Pandey the ad man – a lot has been written about his mastery in connecting through communication with the lay person on the street....
MUMBAI: The lights went out on Indian advertising this Diwali. Piyush Pandey, the wordsmith who turned bus rides and roadside tea into unforgettable campaigns, died on...
MUMBAI: Piyush Pandey, the creative colossus who spoke to India in its own voice passed on on Friday aged 70. The man behind Fevicol’s unbreakable bond,...
MUMBAI: Infectious Advertising, one of India’s leading independent agencies, has named Smriti Tewari as business head, marking a strategic move to sharpen client focus and expand...
MUMBAI: Looks like wisdom has feathers and sometimes, long ears. Tata Play’s latest campaign, Samajhdar Bano, Tata Play Lagao, brings a wise owl and a witty...
MUMBAI: Some stories never fade, they simply find new walls to speak from. Asian Paints has rekindled the magic of its iconic campaign Har ghar kuch...
MUMBAI: When creativity takes centre stage, India applauds, and the 10th edition of the IndIAA Awards 2025 did just that. Presented by the India Chapter of...
LONDON: Rahul Titus is leaving WPP after a dozen years, during which he transformed Ogilvy into the world’s largest and most awarded influencer marketing operation. The...
KOLKATA: Forget garish hoardings and booming Shubho Sharodiya messages. Ogilvy East has spent a decade transforming Durga Puja advertising from noise into culture—and this year’s crop...
MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle...
MUMBAI: When celebrations call, Wishful answers with timeless sparkle. Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled Wishful, its premium celebration wear brand, with a...
MUMBAI: Taneira, the ethnic wear brand from the House of Tata, is weaving emotions into every fold this festive season with its touching new campaign, ‘The...
MUMBAI: Move over mundu monotony, this Onam has a hip hop twist. Peter England, the brand that’s long stitched confidence into Indian wardrobes, is remixing tradition...
MUMBAI: From press releases to power moves, Public Relations in India has been on quite the rollercoaster and now its story has been bound between covers....
MUMBAI: Roshan Salian has been appointed associate vice president – key accounts at Magnon group, marking the latest step in a 15-year career in digital marketing....
MUMBAI: Once known as the ‘everything store’, Amazon India is now gunning for something a little closer to home—and heart. With its new campaign, Har Din...
MUMBAI: Ogilvy India has officially launched Ogilvy Consulting in the country, with seasoned brand whisperer Neeraj Bassi stepping in as head of the India practice. Based...
MUMBAI: Who knew a kitchen staple could hit all the right notes again? Tata Salt has turned up the flavour and the feels with a tuneful...
Paridhi Bhatiya created and led Ogilvy’s Content Force for the last five years. She is stepping down from her role on 28th April 2025, marking the...
MUMBAI: Kamal Basu, former CEO of Saatchi & Saatchi India, is embarking on a fresh chapter after a series of high-profile marketing positions in the automotive...
MUMBAI: Snehsikt Anand has been appointed business head at McCann Worldgroup, marking a return to agency life after a year of freelance consultancy. The seasoned marketing...
MUMBAI: Mumbai’s glitterati gathered at the ITC Grand Central on 4 April for the 15th IAA Olive Crown Awards, where sustainability champions were given a right...
MUMBAI: DDB Mudra Group has announced a boost at DDB Tribal north, appointing Ashna Nandrajog as senior vice president – business and Mohini Varma as executive...
MUMBAI: Asian Paints has unveiled its latest corporate film, Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai, celebrating 80 years of quality, trust,...
MUMBAI- Sustainability just got a creative twist, thanks to the Pinky Promise campaign, an innovative concept by Rahul Rudra and Abhishek Kaddi of Ogilvy, which has...
MUMBAI: Mondelez’s chocolate giant has done it again. Working with creative powerhouse Ogilvy, Cadbury has unleashed two delicious new digital films that are more than just...
MUMBAI: FCB Kinnect has appointed Abhinav Tripathi as its national creative director, securing a creative heavyweight with over two decades of industry experience to spearhead its...
MUMBAI: Dr. Fixit has turned up the entertainment quotient with its latest campaign, featuring none other than movie legend Amitabh Bachchan, proving once again why it’s...
MUMBAI: He’s been making rapid strides in the region. Kunal Jeswani has been elevated as group CEO-Asean for Ogilvy from his current position of group CEO...
MUMBAI: Who knew a cracker could have a personality? Sunfeast just raised the snack-time stakes with the launch of ‘Wowzers’, a cracker that doesn’t just crunch—it...
MUMBAI: After years of charting remarkable successes across the advertising world, Manas Lahiri returns to where it all began—Havas India. In a move that echoes both...
MUMBAI: In India, the land of perpetual celebrations, festivals mean one thing – shopping! But let’s admit it, nothing dims the festive spirit faster than spotting...
Mumbai: Pidilite Industries Ltd., the makers of Fevicol, unveiled a new ad campaign for Roff – it’s tile and stone adhesive brand. The campaign underscores the...
Mumbai: As part of its mission to champion India’s oral health journey, Colgate-Palmolive (India) Ltd, has announced the launch of its transformative “Oral Health Movement”. This...
Mumbai: The National Payments Corporation of India (NPCI) has launched the UPI safety awareness campaign ‘Main Moorkh Nahi Hoon’, aimed at educating citizens about the safe...
Gurugram: 82.5 Communications, part of the Ogilvy group, has been appointed as the new creative partner for an upcoming campaign of JSW MG Motor India. 82.5...
Mumbai: Nexus Select Malls has launched ‘Asli Happyness Wali Diwali’ campaign, starring brand ambassador Ayushmann Khurrana, that celebrates the joy of in-person Diwali experiences. It encourages...
Mumbai: India Gate Foods, a basmati rice brand from the house of KRBL has appointed Ogilvy as its creative digital partner. The collaboration aims to strengthen...
