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Tag: Ogilvy Mumbai

  • Glow and Lovely sparks a PIN-code power surge with The Glow Up Academy

    Glow and Lovely sparks a PIN-code power surge with The Glow Up Academy

    MUMBAI: Who says you need a ring light to shine? Glow & Lovely is flipping the spotlight with a movement that’s as local as your PIN code and as bold as your voice. Glow & Lovely, one of India’s most iconic skincare brands, has dropped a bold new campaign titled ‘Apni Roshni Baahar La’ (Bring Out Your Inner Light) and it’s more than just a slogan. It’s a full-blown movement to nurture 19,101 women creators, one from every PIN code in India.

    At the heart of this ambitious rollout is The Glow Up Academy, a creator-skilling initiative that aims to turn scroll-happy Gen Zs and millennials into full-fledged digital influencers. The programme combines structured learning modules, mentorship, and real-world content strategy to help women own their narratives, one reel at a time.

    Forget influencers peddling #ads for likes. This campaign is built on a deeper truth: authenticity is the new algorithm. Whether it’s Shehnaaz Gill, Jannat Zubair, or Chum Darang, the campaign film stars a powerhouse of self-made women rewriting the rules of influence from the streets of Shillong to the stories of Surat.

    “This isn’t just a rebrand, it’s a cultural shift,” said Hindustan Unilever executive director for beauty & wellbeing Harman Dhillon. “We’re not asking women to conform; we’re inviting them to stand out, to lead with light rooted in courage and individuality.”

    The campaign, conceptualised by Ogilvy Mumbai, leans heavily into a social-first strategy. Expect to see it on Instagram, Youtube, and just about every platform where real influence bubbles up. It will also hit the ground through regional content rollouts and local Glow Up Academy activations, making sure even the smallest towns aren’t left in the digital dark.

    Ogilvy India (West) chief creative officer Anurag Agnihotri puts it simply: “Every woman carries a light the world needs to see. It’s time she leads with it.”

    In a digital universe crowded with filters and follow-bait, ‘Apni Roshni Baahar La’ offers something radical: realness. And with 19,101 creators-in-the-making, this might just be the biggest glow-up India’s creator economy has ever seen.

  • St. Jude India’s gut-punch campaign puts childhood cancer’s cruel urban reality in focus

    St. Jude India’s gut-punch campaign puts childhood cancer’s cruel urban reality in focus

    Mumbai: It’s not just chemotherapy that India’s poorest children with cancer are fighting—it’s the city itself. With “Renu Vs The City”, St. Jude India ChildCare Centres, in partnership with Ogilvy Mumbai, has dropped a hard-hitting campaign that yanks the curtain back on an invisible crisis: families forced to live on footpaths while their kids undergo life-saving treatment.

    At the heart of the campaign is Renu Kadam, a young girl living on the pavement outside a Mumbai cancer hospital. The film follows her harrowing daily routine—dodging traffic, trekking miles for basic needs, and trying to stay hopeful amid the chaos. Her story isn’t fiction; it’s a chilling mirror to the thousands of real families who come to cities seeking free treatment, only to find no roof and no respite.

    St. Jude India ChildCare Centres CEO Anil Nair said, “While cancer treatment has become more accessible and affordable thanks to government schemes, many families still face the challenge of travelling long distances and finding a safe, hygienic place to stay in cities. This film, crafted by the committed teams at Ogilvy India and Hungry Films, sheds light on the struggles of the lesser privileged during treatment.”

    Ogilvy Mumbai executive creative directors, Fritz Gonsalves and Jayesh Raut added, “Working on a brand like St. Jude India ChildCare Centres is truly a privilege. The work that this organisation does is genuinely inspiring. Our sole aim is to raise awareness about the work they do and encourage donations so that the thousands of children who travel to big cities for free cancer treatment are not forced to live on the streets while undergoing treatment.”

    St. Jude’s mission is simple yet urgent: offer a safe, hygienic ‘home away from home’ to kids undergoing cancer treatment. With 45 centres across 11 cities, they provide what hospitals can’t—shelter, dignity, and peace of mind. But the need far outweighs capacity. Each year, 32,000 children require such support, and thousands still fall through the cracks.

    “Renu Vs The City” is not just a tearjerker—it’s a call to action. The film urges viewers to donate, advocate, and amplify. Because no child should have to choose between cancer treatment and a place to sleep.

  • Asian Paints brushes off worries with a campaign that’s a stroke of genius

    Asian Paints brushes off worries with a campaign that’s a stroke of genius

    MUMBAI: When it comes to painting their dream homes, Indian homeowners often find themselves in a tight spot juggling budgets while hoping for quality that lasts. Asian Paints is stepping in with a game-changing proposition through its latest campaign, Budget Kam, Warranty Mein Dum, spotlighting its ace exterior emulsion and tractor emulsion. These paints don’t just coat walls, they promise long-lasting beauty and durability, backed by a four-year warranty.

    Conceptualised by Ogilvy Mumbai and directed by Shayak Roy, the campaign brings a light-hearted, humorous take on consumer confidence. The TVC follows homeowners who repeatedly bet on their walls’ resilience and win every time, proving that with Asian Paints, there’s no need for compromise. The film cleverly underlines the brand’s core promise high-quality, long-lasting finishes at a pocket-friendly price.

    Commenting on the launch, Asian Paints MD and CEO Amit Syngle said, “At Asian Paints, we are committed to making quality offerings and innovation accessible to every homeowner. With Ace Exterior Emulsion and Tractor Emulsion, we have been delivering best in class performance, durability, and aesthetics all at a price that fits the consumer’s budget. This campaign reinforces our belief that homeowners should never have to compromise between affordability and excellence and reflects our ongoing effort to lead the market by anticipating and addressing evolving consumer needs. This value-offering has an unbeatable four-year warranty that fortifies our promise of unmatched quality to the end consumers”

    Ogilvy India chief creative officer Sukesh Nayak added, “Consumers often assume that budget-friendly paints may not offer long-term durability. However, Asian Paints Ace and Tractor Emulsions break this misconception by delivering a cost-effective yet superior finish with a warranty that assures reliability. Our campaign creatively highlights this proposition in an engaging and relatable way.”

    With these propositions, Asian Paints further strengthens its leadership position in the category. Ace and Tractor Emulsions are trusted by homeowners for consistently delivering beautiful, durable finishes for both interior and exterior walls, setting highest standards for value and reliability. Designed to protect and enhance every home, they offer the perfect blend of affordability, performance, and aesthetic appeal, making them a preferred choice for value-conscious consumers.

    With ace and tractor emulsions, Asian Paints continues to lead the market with its unbeatable blend of affordability and quality. Designed for both interiors and exteriors, these emulsions offer a superior finish, weather resistance, and long-term reliability.

    As homeowners look for cost-effective yet high-quality solutions, Asian Paints ensures they no longer have to choose between budget and brilliance because with this campaign, it’s clear that every home deserves the best, without breaking the bank.
     

  • Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Mumbai: Coca-Cola India has rolled out a technological product innovation-a “locked” Coke, which is a limited edition bottle of the beverage for the festive season. The “locked” bottle is fitted with a special bluetooth-enabled cap that is programmed to open only in the presence of the sender’s mobile phone.

    The concept is in line with Coke’s recent “#MilkeHiManegiDiwali” campaign, which encourages consumers to meet and celebrate this Diwali in-person. The innovation will be brought to life by a 360-degree campaign, including a series of digital films and partnerships with popular influencers.

    This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. The bottle can be ordered via a website by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.

    Speaking about the initiative, Coca-Cola director of marketing Kaushik said, “We at Coca-Cola are excited to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new “locked” bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

    Ogilvy India chief creative officer Sukesh Nayak added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”

  • Ogilvy Mumbai named Cannes Lions creative agency of the decade

    Ogilvy Mumbai named Cannes Lions creative agency of the decade

    MUMBAI:  The first ever ‘LIONS CREATIVITY REPORT OF THE DECADE’ saw Ogilvy Mumbai ranked as the highest most creative agency of the decade among all Indian agencies in the Asia rankings.

    Additionally, Ogilvy’s 'Savlon Healthy Hands Chalk Sticks' (which won Ogilvy's first Creative Effectiveness Grand Prix besides 7 Lions) features amidst the 'Iconic Work' in this report.

    Furthermore, Ogilvy India has the distinction of contributing the only coveted Glass Lion to the WPP global tally, for 'Beauty Tips by Reshma'.

    Overall, WPP emerged as the 'Holding Company of the Decade', with Ogilvy Worldwide contributing richly to that title through the decade.

    The Cannes Lions Creativity Report of the Decade monitors and maps the most creative advertising companies of these past 10 years, across the world.  Given that only 3 per cent of all work entered goes on to win a Cannes Lion, this result marks a a moment in time for the industry in India as well as the world. It is a benchmark that has been defined at a time when the industry could do well with a boost.

    Ogilvy executive chairman India & Worldwide chief creative officer Piyush Pandey said, "It is a great feeling that the work that you do for your clients and audiences in India is recognized at one of the biggest creative forums in the world as the Best Of The Decade. I am very proud of all our people who enable our creative leadership to consistently deliver excellent work across traditional and modern media for our clients’ brands.  I am grateful to our clients who have given us the opportunity as well as their faith and belief in what we do for them. I agree with Susie Walker, Head of Awards, Cannes Lions, who states in her Introduction, ‘This report marks a moment in time’.

    Ogilvy India CEO Kunal Jeswani said, "I joined Ogilvy 15 years ago and learnt one thing. Focus on the work. Everything else will follow."

    Ogilvy India Chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha said, "Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is an achievement we will not forget as long as we live.  It is a privilege that our decade-long journey at Ogilvy overlaps perfectly with the timeline of this prestigious report, which places us as India’s most creative agency. It feels great that this report also acknowledges ‘Beauty Tips by Reshma’. Our heartfelt thanks to all our teams and clients. They are the best."

    Ogilvy India chief creative officer Sukesh Nayak said, "This is a proud moment for all of us. Our clients have backed our vision and that vision has now placed us right on top.  So, a big thank you to all our clients and our super talented people who made this happen."

  • Ogilvy Mumbai’s campaign for Asian Paints assures great painting with safety

    Ogilvy Mumbai’s campaign for Asian Paints assures great painting with safety

    MUMBAI: In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for painters and the house owners.

    Through this offering, Asian Paints handles painting of sites in a thoroughly safe manner while maintaining all sanitisation and hygiene precautions. Painters come equipped with safety gadgets like coveralls, masks, gloves, safety goggles, sanitisers etc. Sanitisation of the painting site happens at regular intervals. Regular temperature checks are conducted to track the health of the painters. Painting is done with mechanised tools to ensure great finish while maintaining the social distancing norms. At every stage, Asian Paints ensures the wellbeing of the painting staff and the residents of the house, and maintains cleanliness of the site.

    The campaign along with the TVC, will use ideas across digital and social media platforms to land the message, painting with Asian Paints Safe Painting Services is totally safe.

    Asian Paints Ltd MD and CEO Amit Syngle said, “In line with being a responsible and caring brand we are looking at strengthening the Asian paints Service Brand. We are proactively looking at providing assurance to our customers by supplementing the Asian Paints Painting service with Safety and Hygiene protocol. The Asian Paints Safe Painting campaign brings alive the commitment of the brand to offer not only a very safe painting environment but also a hassle free, faster and professional painting experience. The customers can now experience joy and happiness, reimagine their beautiful home without any risk and with complete peace of mind.”

    Ogilvy India CCO Sukesh Nayak said, “This campaign builds on the insight, how we are always curious to know what’s happening in our neighbour’s home. Building on this, it tells a funny story to reassure not just the home owner but his nosy neighbour too about our safe painting services.”

  • Asian Paints’ latest campaign reassures painters, their families of safe painting service

    Asian Paints’ latest campaign reassures painters, their families of safe painting service

    MUMBAI: The outbreak of Covid2019 has disrupted life as we know it. The constant threat of infection has disrupted all lines of businesses. And painting is no exception.

    Asian Paints is the category leader, and as a true leader, decided to face this unprecedented challenge head-on.  They decided to make their painting service a safe painting service.

    With its safe painting service offering, Asian Paints will handle the painting of sites in a completely hygienic and sanitized manner. At every stage of the painting, multiple steps will be taken to ensure the well-being of the painting staff, the residents of the house, as well as maintain the cleanliness of the site. All this while ensuring great looking walls.

    To make this message reach all stakeholders, Ogilvy Mumbai devised a campaign targeting painters and their families, as they are the most vulnerable and affected by threats posed by this pandemic.

    In a charming two-part series of digital films, we get a sneak peek in the life of such a painter and his family and witness their reason for feeling assured to resume work: the safety and sanitisation steps undertaken by Asian Paints Safe Painting Service to maintain the wellbeing of their painters.  

    Asian Paints Limited MD and CEO Amit Syngle said, “Communitarianism is mirrored in Asian Paints' beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the safe painting service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

    Ogilvy India CCO Sukesh Nayak said,  “We wanted to assure people of the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services – the painter’s family.”

    Watch the new digital video from Asian Paints:
    Video 1: https://youtu.be/GavxJRuYvf4

    Video 2: https://youtu.be/IE0Gu72zXkw

  • Pantaloons celebrates Pujo rockstars with new campaign

    Pantaloons celebrates Pujo rockstars with new campaign

    MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-getter spirit of today’s youth. It is a 360° campaign with presence on TV, print, outdoor, digital, radio and in-store activation. Additionally, all of the Pantaloons stores have come alive with Pujo themed windows.

    Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

    Conceptualised by Ogilvy, the TVC showcases and celebrates the go-getter spirit of the youth today who go all out to achieve their dreams. The lead of the new story is an ambitious young girl who aspires to perform during the Pujo Ashtami celebrations. When faced with a setback she proves her metal and takes up the challenge to form her own destiny. The amplified festive fashion quotient as well as the upbeat music of the film is sure to resonate with the consumers. 

    Ogilvy Mumbai chief creative officer Sukesh Nayak said, "Bengal has always had a strong culture of music and arts. This is what inspired the story of an all-girls band that puts up a stellar performance for Pujo. It is a tribute to girl power which in a way is the essence of this festival."

    The Festive Collection has been curated in traditional red, white and gold palettes, especially for Pujo. It is crafted in the most exquisite fabrics adorned with prints and designs that compliment all the festivities. The collection includes ghera skirts in beautiful prints and embroideries, brocade and embellished tops, kurtas in an assortment of prints and fits, ethnic bottom wear ranging from metallic prints to voluminous shararas and ethnic dresses.

  • Ogilvy Mumbai creates Bournvita Lil Champs’ radio spot ‘I am February’

    Ogilvy Mumbai creates Bournvita Lil Champs’ radio spot ‘I am February’

    MUMBAI:  Ogilvy Mumbai has created a radio spot ‘I am February’ for Mondelez’s Bournvita Lil Champs’, which will have an adorable little girl’s voice talking to the listeners throughout the month of February.

    Ogilvy India – West chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha said, “Bournvita Lil Champs is a special brand with its unique tone and manner, and operates in the world of growing children. When we made the simple yet profound connection that personified February as a shorter child amongst other children, it seemed that the most compelling way to play out February’s story was in the theatre of the mind – radio!”

    They added, “Radio is one of the oldest mediums at our disposal as communicators. Yet the potential of this medium remains vast and largely untapped in the haze of so many other mediums. And it turned out to be the perfect medium for February to have her say and make her point.”

    Mondelez India associate director – marketing (gum, candy, and powdered beverages) Inderpreet Singh said, “Bournvita believes that every child is gifted and unique. Unfortunately, society measures all children through narrow lenses of marks and medals. In doing so we miss to see and recognise the “real potential” of our children. The latest work from Ogilvy for Bournvita little champions inspires parents to go beyond the narrow societal markers of height gain and weight gain and look for “real markers of growth” in children.”

  • Ogilvy creates campaign for Bajaj Platina

    Ogilvy creates campaign for Bajaj Platina

    MUMBAI: Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb which is found in the middle of a busy city centre. With the ad, the brand aims to establish the new features of the higher torque engine, combi-braking system, and nitrox shock absorbers, a category first for the vehicle.

    Bajaj Auto Ltd VP marketing Narayan Sundararaman said, “In the commuter motorcycle segment where the focus is on ‘mileage’, Platina has differentiated itself by building a strong position as the most comfortable bike for the long-distance commute rider through its ‘jhatka mana hai’ communication. The new Platina 110 comes with features that enhance this comfort position with added features to deliver an ‘effortless riding’ experience to our buyers. The new ‘bomb squad’ TVC communicates this in a truly memorable way.”

    Ogilvy West chief creative officer Sukesh Nayak added, “Platina ComforTec’s DNA has always been quirky and entertaining. So this time around, we have chosen a truly unique plot. A bomb disposable squad member discovers the comfort and superior suspension of the new 110 Platina. And in the process leaves the audience thoroughly entertained.”

    Ogilvy Mumbai senior VP Nikhil Mohan said, “This wonderful piece of communication is the outcome of the great partnership with the team at Bajaj.  This campaign will definitely build salience and desirability for the new Platina 110.”

    Ogilvy also shared that the launch campaign along with the TVC and print would include social with an intensive geo-targeted Facebook campaign and other shareable content that entertains the viewer while driving the ‘most comfortable ride’ message home.