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Tag: Ogilvy & Mathers

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • O&M highlights Fiat Linea’s unique features

    O&M highlights Fiat Linea’s unique features

    MUMBAI: Ogilvy & Mathers has created a new campaign for Fiat Group India’s flagship brand Linea.

    The campaign showcases the unique features of the car and the unmatched engine technology, mentioning that it is a fully loaded car which one looks for in C+ segment car.

    Ogilvy & Mather group creative director Manoj Sheety said: “Most of the features being spoken about these days have already been around, for a while, in the Linea. But of course, we didn‘t want to say it like that, lest we sounded pompous. So came the elegant idea of introducing an antagonist who represented competition and his eventual discomfiture. So our point was made in a sophisticated manner using a prevalent Indian insight.”

     

    The campaign highlights that the Linea is packed with enviable features, including rain-sensing wipers, automatic lights, best in class ground clearance, Blue & Me with voice commands, dual stage front airbags, advanced multi-jet and T-jet engines.

    Fiat Chrysler India Operations president and managing director Nagesh Basavanhalli said: “Fiat has been a pioneer in engineering excellence and it is supported by superlative Italian style. The new Linea TVC leaves the viewer in awe of the segment redefining features and technologically superior engine of the new Linea. The depiction is made in a subtle manner that leaves the new Linea in a class of its own.”