ITV

Tag: Ogilvy & Mather

  • 2015: From employees to employers, a year of transition in media

    2015: From employees to employers, a year of transition in media

    MUMBAI: 2015 saw India retain its title of being the world’s third leader in start-ups. What is interesting to note is that entrepreneurship not only thrived in the technology sector but also showed a sharp increase in the field of media and entertainment.

    Follow the year’s calendar closely and you can see it checkered with launches of new bespoke media ventures and innovative digital solutions companies.

    This was the year when we saw creative heads, vice presidents and marketing heads of leading agencies and media houses leaving their plush corporate jobs and taking on the challenge to establish their own companies.

    Creative stalwarts like Abhijit Avasthi and Gaurav Seth, who were often considered torch bearers in their former organisations, made headlines as they decided to move on to launch independent agencies.

    The world of start-ups is dynamic and unpredictable unlike the stable portfolios that these executives enjoyed until they decided to cut the cord as the lure to explore new avenues and expand their horizons eventually won.

    As the year comes to an end, Indiantelevision.com lists 10 such media professionals who embarked on their entrepreneurial journeys in 2015.

         Abhijit Avasthi: The media had a field day when Ogilvy & Mather chief creative officer Abhjit Avasthi put in his papers out of the blue last year. The mystery was    unravelled six months later, when Avasthi announced his new creative solutions start-up Sideways, of which he is a co-founder. Aimed to be a multi-dimensional    creative solutions provider, Avasthi even gave an open invitation to professionals from different industries to join his new venture.

     

       Ajay Chacko and B Saikumar: Industry veterans and Network18 associates, who severed ties with company almost at the same time, came together    after a long time to team up with media and broadcasting veteran Ronnie Screwvala to form a new digital media company called Arré. The venture aims  at establishing a digital brand, which will offer multi-genre¬, multi-lingual content across video, audio, text and other traditional and new age art forms.

     

       Barkha Dutt: Media professional or not, there is hardly anyone unfamiliar with this veteran journalist, who anchors NDTV’s prime time shows. Therefore, her  announcement to quit the news network as an editor to start her own digital multi-media company has saddened several fans of Dutt – the reporter. As she firmed up  plans for her new venture, she moved to the role of consulting editor for the news channel, while remaining closely associated as the anchor for The Buck Stops Here  on weeknights and We The People on weekends.

     

        Cyrus Oshidar: Former MTV man, who is known for his involvement with iconic shows such as MTV Bakra, Roadies, et al, made a comeback this year with what he  does best – telling stories about young urban India. Through videos, photos and tongue-in cheek style of articles, branded content start-up 101 India is designed to  be the window to open-minded listless and creative millennials and what they find interesting.

     

         Gaurav Seth: Those who have known Gaurav Seth as the senior vice president of Sony Entertainment Television did a double take when he ended his  relationship of over six years with the broadcast network to co-found Purple Canvas. Fresh in the picture, this new content creating start-up already  has its first television series underway.

     

        Nitin Suri and Chraneeta Mann: When two highly creative individuals get together, the combination always leads to creation and  that’s exactly what happened when former Dentsu national creative director Suri and Rediffusion Y&R national creative director Mann  joined hands to form The Mob. Funded by the wholly owned subsidiary of Mogae Media, the venture aimed to marry television  commercials and content with mobile phones.

     

           Prakash Nathan: This former UTV Disney India operations head and UTV Motion Pictures vice president too recently rolled out India’s first ever digital media  market titled CineMArkets Digital Solutions along with partners Girish Kumar and Inkswipe Consulting LLP. Backed by his experience of two decades, Nathan is already  leading this CineMArket into new avenues.

     

         Prashant Bhatt: Colors fiction head Prashant Bhatt, best known for shows likeMadhubala and Udaan, surprised one and all in the first half of the year  by venturing into production. Bhatt launched the new production house – Studio B&M – along with his business partner and cinematographer Sanjay  Memane. The one year old production house is already slated to produce Mastaangi for Channel V.

     

         Pratap Bose: As the DDB Mudra Group chief operating officer, Bose helmed several path breaking projects and even donned the hat of the Ad Club president.  Therefore his decision to take on the role of an entrepreneur and start his own creative agency – The Social Street came as a surprise to the industry at large. His  former colleagues and associates Mandeep Malhotra, Arjun Reddy and Pradeep Uppalapati were quick at his heel, and joined his new venture as partners.

     

        S Yesudas: The most recent executive to join the start-up bandwagon is former managing director of Vizeum India and media expert S Yesudas.      Along with partners Ajit Nair of MX Advertising and Amit Tripathi from IdeateLabs, Yesudas plans to disrupt the current industry with their ‘unagancy,’  which is christened triggerbridge. From the way the agency is spelled to its operational objectives, triggerbridge comes across as having an innovative  and modern outlook towards the current advertising space.

     

    There’s no doubt that these ever so crucial moves from leading media houses and agencies have created an indelible void in their respective companies. Whether or not the sudden mushrooming of such start-ups pose any competition to the existing industry leaders, only time will tell. But one thing’s for sure, some of these executives have managed to inspire several of their loyal teammates and colleagues to follow in their footsteps, leaving many empty shoes to fill in their former workplaces.

    Even as the curtains draw on 2015, the coming year holds a lot of promise and will see many of them making an impression in the media and entertainment ecosystem.

  • Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    MUMBAI: Ogilvy & Mather (O&M) has promoted Anthony Wong as worldwide effectiveness director effective 4 January, 2016.

     

    This will be a dual role for Wong, who is based in Hong Kong, and is also global client leader for TeamHW – WPP’s bespoke agency team that looks after Huawei’s marketing and communications around the world. 

     

    O&M global chairman and CEO Miles Young said, “Earlier this year we mourned the death of Tim Broadbent who had held this position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business.”

     

    Wong’s new position will see him championing Ogilvy’s effectiveness culture, and working with both clients and respective global account teams to develop more effective communications. In his previous position as president of global brand management for the network in Asia Pacific, he won more than 30 effectiveness awards, including three IPAs in London, the first and second ever IPA wins from China, in addition to the first ever IPA win from Malaysia.

     

    Wong said, “Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today. I’m both honoured and thrilled to have this opportunity to work with clients and colleagues to create the new strategies our industry needs to evolve marketing effectiveness forward.”

  • ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    ‘Goafest 2016 to be more inclusive:’ Raj Nayak

    MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be. 

     

    To meet this goal for the upcoming 11th edition of the advertising festival, it is essential that Goafest 2016 gets complete participation from all stakeholders, clients and agencies. But with how things stand at present, will the “people’s person” Raj Nayak be able to pull it off?

     

    It’s no secret that industry heavyweights have deliberately refrained from attending the Creative Abby for the last few consecutive years. Whether their reasons — varying from Abby not being aspirational enough to disagreements on the shortlisting process — are valid or not, the continued absence of some of the top creative agencies such as Ogilvy & Mather, McCann Erickson, Leo Burnett and Lowe Lintas has dampened the spirit of the festival to a great extent. The festival has also lost the title of being a wholesome representation of the industry.

     

    All eyes are now on the new Ad Club president and current Goafest Organising Committee to successfully unite the industry and present an ad festival that truly reflects the industry as one unit.

     

    “A few members of the organising committee and I will be personally reaching out to the respective heads of the concerned advertising agencies and ask them to participate. We will implore them to share their reasons for keeping away from Goafest for the last few years. We are open to discuss their grievances. If it’s in our power to address such grievances to ensure their participation this year, we will be the happiest,” reassures Nayak. 

     

    Having said that, The Ad Club prez adds that the committee will be powerless if the condition of getting the aforementioned agencies is to ensure their dominating presence in the winners list. That being said, the current Goafest Organising Committee led by chairman – Publicis South Asia CEO Nakul Chopra, is making an active effort to ensure that Goafest 2016 is more inclusive.

     

    Agency participation is also driven to a great extent by participation of their clients in the festival. However, in the last few editions, Goafest has seen a dearth of representation from the advertisers, with the previous year witnessing an all time low. “We have a strategy in place and have taken new initiatives to get more representation from the advertisers. Although we don’t guarantee anything, but one can expect a steady rise in the number of chief marketing officers of top brands in the country attending the festival this year,” Chopra points out.

     

    While Goafest remains at its core a way to educate and inspire young advertising enthusiasts, the growing number of youngsters feel that the Abby is losing its aspirational value. Many from the industry blame the increased number of award ceremonies as being the reason behind it.

     

    Addressing the issue, Advertising Agencies Association of India (AAAI) president Ambi M G Parameshwaran says, “With advertisement becoming more segmented and specialised and more streams coming into it, it is the need of the hour to recognise excellence in the various categories, such as digital. And I think the young blood in the industry understands this more than us, and appreciates us considering all the avenues of advertising instead of restricting us to core media. We have been taking several initiatives to make the festival more engaging for the younger generation. Have we achieved something? Yes. Can we do more? Absolutely.”

     

    When it comes to the content of the sessions and line up of speakers, the last few editions of Goafest haven’t been up to industry standards. Acknowledging the need to strengthen the festival’s speaker line up, Nayak adds, “For an organiser, it is a matter of pride that an event is lauded for its content. We thrive for it. If previous few years have disappointed the industry in its choice of speakers for the sessions at Goafest, this year our effort is to deliver higher standard of content. Keeping that in mind, we have put together a separate team, which is working to present a powerful line of speakers this year. We are also looking to invite speakers from a variety of industry. Whether it’s the tech startups, entrepreneurs or the torch bearers of the digital sphere — we are open to suggestions from the industry on who they want to listen to, or who the current generation finds engaging.”

  • 10 ads that broke stereotypes

    10 ads that broke stereotypes

    MUMBAI: Even as Gen Z with its short attention span skips through advertisements, jumping from channel to channel between breaks, there are some ads that are hard to ignore — be it for their peppy jingles, catchy tag lines or cool visuals.

     

    And then there are those, which not only touch us but leave us rattled and questioning. The recently released campaign by Anouk starring Radhika Apte is of the latter kind. Conceptualised by Ogilvy & Mather, the TVC talks about an issue we hardly hear ourselves addressing, even though it affects us pretty much uniformly throughout the country. That being the discrimination in workplace against expecting women.

     

    The ad showcases Radhika Apte as an independent woman working as a senior architect who misses her chance of being promoted in a well known architectural firm, by virtue of her pregnancy. In spite of being reassured that her performance isn’t being questioned, Apte is met with strong views on how pregnancy can be a disadvantage at the workplace. The ad concludes with Apte raising a voice against the discrimination and moving on to start her own thing.

     

    Anouk’s third chapter in ‘Bold Is Beautiful’ definitely treads away from the convention, into uncharted territories.

     

    This isn’t the first time that advertising fraternity has tried its hand at a non cliche plot line for a campaign concept and broken stereotypes. Off late there has been a  steep raise in campaigns with embedded social messages. Be it edgy and progressive storytelling that talk of non binary relationships, modern take on marriages and womanhood, or openly discussing Taboo subjects like sexual health and freedom.

     

    Needless to mention, every time an unconventional ad is released, it not only sparks conversations over the internet, it also leaves a viral trail of debates. Something Sideways co-founder Abhijit Avasthi finds smart but easy way of advertising.

     

    Though courting controversy for the sake of it doesn’t fit well with BBH India CEO Subhash Kamath either, he is all in for talking about issues that take us out of comfort zone if  “the content of the ad should be strategically relevant to the brand it is talking about. If it’s relevant and connects with people, even though it may piss off a few, it’s totally worth it to take up the challenge,” he shares.

     

     

    Given the buzz around the latest Anouk ad, Indiantelevision.com compiled a list of ten advertisements that broke stereotypes in recent times after speaking to several creatives in the industry. Here’s the list, though not in any particular order:

     

    Anouk: Bold is Beautiful : Radhika Apte

    The latest Anouk ad is simple and handles the issue directly instead of going for the ‘hinted’ approach. Not going deeper into the dos and don’ts of handling an issue like pregnant working women, and if the advertisement has done justice to it, it definitely starts a conversation on a topic we seldom shed light upon, even though there are many who are directly or indirectly affected by it,

     

    Airtel, Boss

    This Airtel ad that came out in 2014 sparked quite a controversy and left a trail of subsequent online debates amongst netizen. The advertisement showcased a modern day couple who work in the same company, with the wife being the husband’s boss. In office she asks him to work late and finish his pending work, while at home she reaches early to cook up a storm for her husband in the kitchen. While breaking a stereotype of work pay imbalance in India, the advertisement no doubt sent a confusing message. Going beyond the debate of the ‘right kind of message,’ this ad is still remembered for being different and addressing a non ‘black and white’ situation on gender equality.

     

    Remarriage: Tanishq

    Perhaps the most celebrated of them all when it comes to path breaking ideas, is the Tanishq jewellery advertisement that came out in 2013.

     

    While the setting of a wedding with the bride donning shiny jewellery doesn’t seem anything original for a jewellery brand, the narrative throws viewers a googly as we see the would be bride addressed as ‘mama’ by a little girl. Captioning it as ‘a wedding to remember’ this ad film conceived by Lowe Lintas and Partners not only opened up conversation on remarriage. It also changed its perception from being a social stigma to a glamorous affair.

     

    The Seatbelt Crew:

    Sometimes a simple message needs to be delivered with a powerful impact, and that’s exactly what Ogilvy and Mather did for VithU’s public service initiative on road safety norms. This two-minute video shot at a traffic light in Mumbai went viral, garnering more than 3.4 million views on YouTube.

     

    What makes the advertisement even more unique is that unlike most advertisements featuring transgenders, this one doesn’t ridicule them or weep over their pathos of everyday survival. Here, the transgender women we see on camera are means to an end, just like several celebrities or good looking models who are cast in advertisements to draw attention from a relevant target group.

     

    Do The Rex:

    At a time when condom ads are heavily layered with sexual innuendos, and cryptic ways of depicting sexual tension, Durex’s ‘Do the Rex’ campaign came as a breath of fresh air. It’s in your face and honest. And starts  a much needed conversation amongst the youth, which directly affects their sexual health. And who better to spearhead the youth campaign than Bollywood actor and youth icon Ranvir Singh, known for his unapologetic attitude.

     

    Add some catchy music and groovy visuals to the mix and you have the perfect concoction to sell condoms to the youth and 40 plus alike. Directed by Karan Kapadia, no sooner did the video release than it went viral across multiple digital platform, and giving rise to a long sustaining campaign.

     

    Meglow: Fairness cream for men

    If you are one of those who are tired of watching advertisements that put being fair as an essential for succeeding in life, be it women or men, you probably cheered Emraan Hashmi for delivering the punch line in this ad film. Shot like any other typical male fairness cream ad, the story follows your typical underdog, trying for a job and losing his ‘glow’ as he stresses over it.

     

    Enter Emraan Hashmi with the solution to all his troubles: a fairness cream that will return his lost glow and lead him at the path of success… or not. The ad film ends with the anti-climatic disclaimer that fairness creams don’t land you job, but credentials do, even if you are dark.

     

    Sofy #Iamnotdown

    Sometimes we fail to realise that age old customs and habits that come to us naturally, might actually be a projection of social stigma. Such is the case with using phrases like ‘I am down,’ ‘I have got my chums’ etc, instead of directly addressing the topic of menstrual period. Sanitary napkin brand Sofy almost waged a war with their #SofyConversations campaign that went viral earlier this year. The campaign showcased young women from different walks of life urging women to start using the word ‘Periods’ instead of cryptic aliases, and accept what is natural to them with dignity.

     

    FastTrack: Come Out Of The Closet

    Recently the advertising world has made a huge progress when it comes to addressing non-binary relationships and same sex couples. While some approach it in a hilarious or heavier tone, Fast Track’s ‘Come Out Of The Closet’ campaign gave it a witty and humourous touch. Without being loud mouth about it, the ad showcases two young women with edgy fashion sense come out a closet, literally! It doesn’t take a scientist to figure out what the metaphorical reference is made with the closet.

     

    Shaadi.com: My Conditions Apply

    When it comes to breaking stereotypes there is an endless scope to deliver in the wedding scene in India, which, though went digital ages ago with matrimonial sites like Shaadi.com and BharatMatromony, it hardly shed away the conservative notions attached to it. Naturally it falls behind the rapidly progressing lifestyle of millennials who respects a woman’s choice and preferences when it comes to marriage. Shaadi.com’s latest ad campaign shows its attempt to transition from being just a marriage consultancy portal to reflection of the wants and aspirations of the country’s youth.

     

    Whisper: Touch The Pickle

    Yet another campaign about breaking taboos surrounding women’s menstrual cycle, this one deals with the dozens of Dos and Don’ts that are imposed upon women by society restricting them during periods. Starting from restrictions on what to wear, to superstitions on touching pickle, there are a whole stack of baseless superstitions and restrictions that make the experience harder for women in our society. Whisper’s #TouchThePickle campaign shouts out to all women who are fed up of these taboos, to break away and break taboos. Developed by P&G India and BBDO India this campaign was not only struck a chord with millions of women within the country, was also lauded internationally by winning the Glass Lion Grand Prix at Cannes International Festival of Creativity.

     

    While these advertisements grabbed our attention, there are plenty others that have strayed from the tried and tested formula and attempted something out of the box. The list goes on…

  • BC Web Wise appoints Alabhya Vaibhav as creative director

    BC Web Wise appoints Alabhya Vaibhav as creative director

    MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

     

    He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

     

    Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

     

    Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

     

    BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

     

    BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

     

    Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.

  • O&M wins CLIO Network of the Year for 4th consecutive year

    O&M wins CLIO Network of the Year for 4th consecutive year

    MUMBAI: Ogilvy & Mather was named Network of the Year at the 56th Annual CLIO Awards held recently at the American Museum of Natural History. This is the fourth consecutive year the O&M network has topped the CLIOs.

     

    “Great creative should engage, challenge, celebrate and educate. Ogilvy & Mather continues to set the bar very high with work that encompasses these characteristics time and time again. Congratulations to the entire team on a fourth consecutive CLIO Network of the Year win,” said CLIO president Nicole Purcell.

     

    The Grand CLIO for Print went to the campaign “It Happens Here” on behalf of the anti-female genital mutilation organisation 28 Too Many, which also was named Advertiser of the Year, while the Grand CLIO for Direct was awarded for the Burger King “Proud Whopper” campaign.

     

    In addition to the two Grand CLIOs, the awards included 10 Gold, 27 Silver, 23 Bronze and 24 Shortlists across the categories of social media, audio and film technique, branded content, branded entertainment, direct, innovative, design, out of home, integrated, engagement, experiential, print and film. O&M was also awarded three Silver Healthcare CLIOs in the design, direct, and out of home categories.

     

    O&M worldwide chief creative officer Tham Khai Meng said, “I am delighted the work and results produced by Ogilvy & Mather agencies around the world on behalf of our clients have once again been recognized by our peers, the judges, and CLIOs. We couldn’t have done it without the verve of our talented people and the huge support of our courageous clients.” 

     

    Gerry Human, chief creative officer of Ogilvy & Mather London, which led the creation of “It Happens Here,” added, “Thank you CLIOs. I hope these awards inspire even more people to reach out and help 28 Too Many in their brave fight against this horrendous crime inflicted on young girls across the world. Please go to their site and donate.”

     

    Anselmo Ramos, chief creative officer and founder of David, a WPP company that is part of the Ogilvy & Mather network, said of the “Proud Whopper” campaign that his agency created, “Proud Whopper is young, smart and brave work. I thank our client for being fearless in helping to bring its message to life, our team for creating it and the CLIOs for celebrating it.”

     

    The CLIO Awards is one of the world’s most recognized international awards competitions for advertising, design, digital and communication.

  • O&M bags maximum statuettes at IndIAA Awards

    O&M bags maximum statuettes at IndIAA Awards

    MUMBAI: Ogilvy & Mather bagged the maximum number of six awards at the IndIAA Awards, which are organised by theIndia Chapter of the International Advertising Association (IAA).

     

    O&M was awarded for its creative work on brands such as Titan, Kinley, SBI Life, Hero Indian Super League, BMW and Vodafone.

     

    On the other hand, amongst media agencies, Maxus won four awards for Dabur Vatika, Vodafone, Titan and Hero Motocorp.

     

    IndIAA Awards, which held on 13 October at ST Regis Hotel, saw 16 winners from various creative and media agencies. It also included various agency partners from digital, activation, PR and events.

     

    IndIAA awards chairman Pradeep Guha said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    IAA India chapter president Srinivasan Swamy added, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA Awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”

     

    On the jury for the awards were Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani, Titanmanaging director Bhaskar Bhat, Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri, State Bank of India managing director and group executive (national banking) B Sriram and Kelloggs India managing director Sangeeta Pendurkar.

     

    “Great brands are built around insights, not analytics,” said Manwani, while addressing the audience in the ceremony.

  • IDBI Federal launches OOH campaign to promote Childsurance

    IDBI Federal launches OOH campaign to promote Childsurance

    MUMBAI: IDBI Federal Life Insurance has launched its humorous, yet hard-hitting, outdoor campaign to promote its child plans’ category – Childsurance. The outdoor campaign, which will span across 105 cities and towns, adds a bit of fun element to drive home a point.

     

    Explaining the objective of this campaign, IDBI Federal Life Insurance chief strategy and marketing officer Aneesh Khanna said, “The angry baby photos attract your attention and lead you to an important message – children will not look this cute when they are 18 if their dreams are not fulfilled for lack of financial planning. With the cost of education ballooning year after year, it is important that young parents systematically plan for the future needs of their little ones.”

     

    “The best part about this campaign is that while it gives young parents a gentle nudge, it does that by bringing a smile on their faces. Our insurance solutions for children effectively address most of the concerns related to securing their future. We think it’s a clutter breaking idea and takes a complete departure from regular advertising featuring babies,” Khanna added.

     

    Ogilvy & Mather, Mumbai senior creative directors Amitabh Agnihotri and Sameer Sojwal have designed the campaign.

     

    Agnihotri said, “There couldn’t be a more arresting idea than using babies to grab the attention of young parents. The category of insurance is inundated with emotional appeals, advertising that literally pleas for better financial planning. We were clear that we had to stay away from the clutter and create something absolutely fresh. The most fun part of the campaign was shooting with the babies and getting their cute-angry expressions.”

     

    Sojwal added, “Financial planning for a child’s future is probably the most important message to convey to young parents; dealing with the wrath of a child’s failed future can be a daunting experience. This is the reality of life, but humorously put through the Childsurance campaign.”

     

    Social Street executed the campaign in 105 cities, with more than 900 billboards pan India in Phase I.

     

    Social Street founding partner and chairman, Pratap Bose said, “The Childsurance campaign from IDBI Federal is indeed an intriguing one, as the cute angry babies immediately draw your attention. Large scale formats in the OOH space, enables the imagery of the visual to be disproportionately large, so as to draw attention and drive home the point that your child’s insurance is certainly not something that you can take for granted.’’

  • DDB Mudra south & east appoints Rajat Ray as associate vice president

    DDB Mudra south & east appoints Rajat Ray as associate vice president

    MUMBAI: DDB Mudra south & east has roped in Rajat Ray as its associate vice president. Based out of the agency’s Bengaluru office, he will be reporting to DDB Mudra south & east executive vice president Sujay Ghosh. .

     

    Ray joins DDB Mudra, fresh from a five year stint at Ogilvy & Mather, where he was last designated client services director and led the consolidated advertising team on the IBM account. Before that, he was associated with prominent agencies like Euro RSCG, Ogilvy (earlier stint) and Fountainhead.

     

    Ray has had extensive experience across sectors both B2C and B2B, including but not limited to FMCG, consumer durables, real estate, healthcare, lifestyle, BFSI and IT and brings to the table, a high degree of proficiency in digital marketing.

     

    Ray said, “I’m extremely excited about my new assignment at DDB Mudra and look forward to navigate through the unique opportunities and challenges that the alco-bev category presents. In the short span while I’ve been here, I’ve been struck by the overall levels of energy and enthusiasm. I am impressed with some of the work emanating from this office clearly indicative of the high level of strategic thinking and creative talent it has at its disposal.”

     

    Cherian added, “I am happy to welcome Rajat to the DDB family. Rajat brings with him strong creative agency experience handling global brands & businesses. He is an excellent people’s person and demonstrates strong leadership skills.”

  • O&M worldwide chairman & CEO Miles Young to retire in 2016

    O&M worldwide chairman & CEO Miles Young to retire in 2016

    MUMBAI: Ogilvy & Mather worldwide chairman and CEO Miles Young will be retiring from this role next year to take up the position of Warden of his alma mater, New College at Oxford University. This appointment becomes effective September 2016.

     

    Until then, Young will continue in his current role at Ogilvy & Mather. Upon taking up his new position at Oxford, he will remain working closely with both Ogilvy and parent company, WPP, on a non-executive basis.

     

    Young, 61, has spent 32 years at Ogilvy & Mather, starting in the London office. He became chairman of Ogilvy & Mather Asia Pacific in 1995 where he spent 13 years building Asia Pacific into O&M’s fastest growing region. He assumed the role of global CEO in 2009 and his current role of chairman in July 2012.

     

    For the past six years he has led Ogilvy & Mather Worldwide to be the most effective and creative agency network in the world as recognized by the prestigious Cannes Lions International Festival of Creativity and the Global Effie Effectiveness Index. 

     

    Young said, “This was a difficult decision, but the attraction of moving to a senior academic position in the UK was very great. Ogilvy & Mather and WPP have been part of my life for 32 years, and the intention is not to part company, but to be available to advise and consult, which I look forward to doing. My succession will be announced in due course. In the meantime it is business as usual.”