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Tag: Ogilvy & Mather

  • Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

    Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

    MUMBAI:  Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.

    Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.

    Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.

    Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.

    Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.

    A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.

    This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

    Click here for the full list

  • Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

    Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

    MUMBAI:  Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.

    Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.

    Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.

    Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.

    Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.

    A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.

    This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

    Click here for the full list

  • SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    NEW DELHI: The Supreme Court has said it expected all government “functionaries to rise to the occasion” and to act in the matter of publication of Government advertisements with “utmost responsibility to ensure that such advertisements carry the right message to the citizens and do not glorify and/or personify any particular individual presently in the helm of affairs of the Union or the State.”

    Dismissing a contempt petition by the Centre for Public Interest Litigation, the court said the impact and importance of a government advertisement cannot be lost on the functionaries of the Union as well as the State.

    The court expressed confidence that in future advertisements of states, union territories or the Union of India, the “purpose” of government advertisements as dealt with in its judgment “shall be kept in mind and the advertisements will be published in the true spirit in which they are required to be so published.”

    Justice Ranjan Gogoi and justice P C Ghosh said in their recent judgment that the “spirit” of the judgment of 13 May 2015 relating to government advertising “would require the states to also constitute their respective committees which shall now be done.”

    The court added: “If the states so desire the committee constituted at the central level referred to in the affidavit of the Union of India may be entrusted with the task of overseeing the publication of advertisements in the states”.

    The judges said the judgment had “clearly laid down that the committee constituted would be responsible for ironing out the creases that may show from time to time in the implementation of the directions of the court and also to oversee such implementation. In the event it becomes so necessary and the committee, for any reasons, is unable to render effective and meaningful service it is always open for an aggrieved party or a conscious citizen to approach this court once again.”

    Noting that “we do not think it necessary to do so at this stage”, the judges rejected the argument by counsel Prashant Bhushan that the committee suggested by the court should be armed with further powers.

    The Court also noted that the government affidavit showed that the three-member committee has been constituted consisting of the persons mentioned in the body of the affidavit. In fact, the first meeting of the committee has been held on 18 April 2016.

    (A three-member committee headed by former chief election commissioner B B Tandon was set up on 6 April. The other members are News Broadcasters Association president and editor-in-chief of India TV Rajat Sharma, and Ogilvy & Mather executive chairman and creative director for South Asia Piyush Pandey)

    Referring to the allegations about the publication of advertisements by Tamil Nadu, the court said that the affidavit of the chief secretary to the state government showed that the advertisements published by the state do not carry the photograph of the chief minister and the advertisements which do carry the photograph of the chief minister were so published by the Indian Express, New Delhi Edition and funded by the said group and not by the state. Therefore, the judges said “we do not consider it necessary to pursue the matter any further”.

    As far as allegations about advertisements of Delhi government belittling other political parties went, the court said “a reading of the advertisements in question published by the government of NCT of Delhi would go to show that some portions of the same have been somewhat inarticulately drafted and there is room for improvement.”

  • SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    NEW DELHI: The Supreme Court has said it expected all government “functionaries to rise to the occasion” and to act in the matter of publication of Government advertisements with “utmost responsibility to ensure that such advertisements carry the right message to the citizens and do not glorify and/or personify any particular individual presently in the helm of affairs of the Union or the State.”

    Dismissing a contempt petition by the Centre for Public Interest Litigation, the court said the impact and importance of a government advertisement cannot be lost on the functionaries of the Union as well as the State.

    The court expressed confidence that in future advertisements of states, union territories or the Union of India, the “purpose” of government advertisements as dealt with in its judgment “shall be kept in mind and the advertisements will be published in the true spirit in which they are required to be so published.”

    Justice Ranjan Gogoi and justice P C Ghosh said in their recent judgment that the “spirit” of the judgment of 13 May 2015 relating to government advertising “would require the states to also constitute their respective committees which shall now be done.”

    The court added: “If the states so desire the committee constituted at the central level referred to in the affidavit of the Union of India may be entrusted with the task of overseeing the publication of advertisements in the states”.

    The judges said the judgment had “clearly laid down that the committee constituted would be responsible for ironing out the creases that may show from time to time in the implementation of the directions of the court and also to oversee such implementation. In the event it becomes so necessary and the committee, for any reasons, is unable to render effective and meaningful service it is always open for an aggrieved party or a conscious citizen to approach this court once again.”

    Noting that “we do not think it necessary to do so at this stage”, the judges rejected the argument by counsel Prashant Bhushan that the committee suggested by the court should be armed with further powers.

    The Court also noted that the government affidavit showed that the three-member committee has been constituted consisting of the persons mentioned in the body of the affidavit. In fact, the first meeting of the committee has been held on 18 April 2016.

    (A three-member committee headed by former chief election commissioner B B Tandon was set up on 6 April. The other members are News Broadcasters Association president and editor-in-chief of India TV Rajat Sharma, and Ogilvy & Mather executive chairman and creative director for South Asia Piyush Pandey)

    Referring to the allegations about the publication of advertisements by Tamil Nadu, the court said that the affidavit of the chief secretary to the state government showed that the advertisements published by the state do not carry the photograph of the chief minister and the advertisements which do carry the photograph of the chief minister were so published by the Indian Express, New Delhi Edition and funded by the said group and not by the state. Therefore, the judges said “we do not consider it necessary to pursue the matter any further”.

    As far as allegations about advertisements of Delhi government belittling other political parties went, the court said “a reading of the advertisements in question published by the government of NCT of Delhi would go to show that some portions of the same have been somewhat inarticulately drafted and there is room for improvement.”

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • Vodafone’s pug comes back to announce SuperNet

    Vodafone’s pug comes back to announce SuperNet

    MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia. 

    Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

    The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely –  Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

    “The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

    These aren’t really long stories that the creatives usually do for the brand.  The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

    Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

    The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

  • Vodafone’s pug comes back to announce SuperNet

    Vodafone’s pug comes back to announce SuperNet

    MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia. 

    Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

    The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely –  Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

    “The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

    These aren’t really long stories that the creatives usually do for the brand.  The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

    Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

    The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”