ITV

Tag: Ogilvy & Mather

  • WPP to outsource finance jobs to India

    WPP to outsource finance jobs to India

    MUMBAI: Cut and snip. That‘s what global advertising agency group WPP is resorting to in the midst of rising costs and a tough economy.

    It is proposing to outsource the jobs being done by those being chopped from its North American operations – mainly in the finance and billing area — to India, reports Ad Age. And the likely Indian beneficiary: Genpact.

    The report in Ad Age stated that all together around 100 professionals will be eased out of the agency network in the US in the coming months, and it covers Ogilvy & Mather, JWT, Grey, Y&R and Wunderman.

    Ogilvy is expected to drop 85 professionals in the next 18 months; Grey as many as 30 people beginning in mid-2012, while JWT could dunk 16 people or fewer.

  • Cannes: India adds 2 Gold on final day

    Cannes: India adds 2 Gold on final day

    MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold and 10 silver.

    BBDO India and Ogilvy & Mather India, the two shortlists, won in the newly launched Creative Effectiveness and Film Craft categories.

    Executed for Procter & Gamble’s Gillette Mach3 brand, BBDO’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble – bagged the top honour.

    In the Film Craft Lions category, O&M won gold for its film titled ‘Rail Gaadi’ (Train) created for promoting the Indian Railways. Introduced last year, this is the first time that India even got nominated in the category. The campaign, shot in Kolkata, was released on the occasion of the Delhi Commonwealth Games.

  • O&M and Lowe amongst most effective agency offices

    O&M and Lowe amongst most effective agency offices

    MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and Lowe Lintas Mumbai are two of the world’s top five most effective agency offices.

    While Ogilvy & Mather has been ranked at No. 2, Lowe Lintas Mumbai was placed fifth in the results of the inaugural Effie Effectiveness Index that were extracted after analysing finalist and winner data from 40 worldwide Effie competitions.

    Interestingly, while two of the top five most effective agency offices are from India, the other three are from South America.

    Marketing network Effie Worldwide and the global marketing intelligence service, Warc, revealed the results of the inaugural, Effie Effectiveness Index, at the 58th Cannes Lions International Festival of Creativity.

    The index has also claimed that Procter & Gamble is the most effective advertiser; McDonald‘s the most effective brand; Omnicom the most effective advertising holding company; and BBDO Worldwide the most effective advertising agency network, globally.

    Moreover, the top five most effective advertisers around the globe include Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola.

    The top five most effective brands are McDonald‘s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

    According to the results, the top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising.

    The other most effective agency offices are Sancho BBDO of Bogota, Colombia (1), OMD (Bogota, Colombia) (3) and BBDO (Santiago, Chile) (4), while the top five independent advertising agencies are Wieden + Kennedy, (Portland, Oregon, USA), Kinograf (Kiev, Ukraine), Rabarba (Istanbul, Turkey), BBH Singapore and a fifth place tie between BMF (Sydney, Australia) and Propaganda House (Kiev, Ukraine).

    The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT.

  • Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    MUMBAI: Publicis Ambience has appointed Paritosh Srivastava as its Mumbai head. He is expected to come on board in early May.

    Srivastava moves in from Rediffusion Y&R, where he was executive vice president south. 
     
    Publicis South Asia CEO Nakul Chopra said, “Paritosh brings a unique combination of youth and experience. I believe both his passion and entrepreneurial skills will bring the very qualities we need in PA Mumbai right now. I look forward to a very successful partnership with him.”

    Srivastava started his career with Ogilvy and Mather Mumbai as account supervisor and worked there for four years. 
     
    After O&M, Srivastava has had a long and successful innings at Rediffusion-Y&R going on to head their operations in the South across Bangalore, Chennai and Hyderabad.
     
    In a career spanning more than 10 years, Srivastava has worked with a range of clients such as ITC, Titan Xylys, Arrow, Antiquity, Indiainfo.com, Star India, Amaron Batteries and Bajaj Auto.

    Srivastava stated, “Publicis is a strong group with aggressive future plans for India. Nakul’s view of the agency business and the kind of place he’d like to create resonates with my thoughts. We have a shared sense of the future and I look forward to the experience of a network agency.”

    Meanwhile, Publicis Capital Mumbai has recently appointed Runjhun Jain as senior creative director. She moves in from Bates 141.

    Jain will partner Publicis Capital Mumbai executive creative director Vivek Nayyar in leading the creative team here.

    Besides freelancing as an independent illustrator, stylist and art director, Jain has also worked at Lowe and Ogilvy & Mather.

    Jain has worked on various brands such as Allen Solly, Clinic Plus, Fiat Linea, Gelusil, and Tanishq.

    On her appointment, Publicis Capital national creative director Emmanuel Upputuru says, “Our team in Mumbai has been doing a great job on Garnier and other brands for the last many years. Now I look forward to Runjhun to take the baton and run with it. She certainly has the hunger and the talent for it.”
     

  • ICC Cricket WC 2011 merchandise goes on sale

    ICC Cricket WC 2011 merchandise goes on sale

    MUMBAI: The International Cricket Council (ICC) has announced the launch of the official tournament online store for the cricket World Cup which kicks off next month.

    The site, which is being managed by international brand management company IVS Group, will offer a wide range of official merchandise, including T-shirts, polos, caps, key-rings, mini-bats and horns as well as a range of products for children centred around the event mascot, Stumpy.

    Visitors to www.icconlinestore.com can shop for official merchandise by product, by team or by range. Purchasing is convenient, safe and secure with Visa, Mastercard, JCB, Laser, Maestro and Solo – all accepted methods of payment.

    IVS Group MD Ash Kapoor said, “We are proud to be working with such a prestigious international event as the ICC Cricket World Cup 2011. It is the third biggest sporting event in the world and we are honoured to be providing the merchandising services this time just as we did at the ICC World Twenty20 in 2009 and 2010.”

    The licensing and merchandise for the tournament is facilitated and managed by Licensing In Motion (LIM), the ICC’s global licensing and merchandising partner, and the online store can be found at www.icconlinestore.com with a worldwide delivery service provided.

    In addition, IVS Group will also manage the official onsite event sales and will be present at all 13 venues of the ICC 2011 Cricket World Cup across Bangladesh, India and Sri Lanka. IVS always uses local suppliers and labour, thus generating jobs within the community while minimising environmental impact.

    This is one of a slew of activities that the ICC is doing as cricket‘s marquee property draws near. Last week it had released a communication campaign across the sub-continent for the event.

    The campaign was conceptualised by the ICC marketing team and Ogilvy Mumbai.

    Ogilvy & Mather managing partner Navin Talreja says, “About 1000 matches were played between the last ICC Cricket World Cup and this one. Many tournaments, many cups but a World Cup in any sport has been and will continue to be the pinnacle of achievement. The postioning line ‘The Cup That Counts’ serves as a reminder to all cricket fans of this very simple fact.”

    With this in mind, a surround campaign involving not just TV, Print, Outdoor, PR but also last mile mediums such has Digital and Activation was created for India, Sri Lanka and Bangladesh.

    Sharma said, “This time around we have moved away from the conventional amplification approach of the core idea across mediums. Instead the messaging strategy for
    different elements developed reflects different facets of “The Cup That Counts” from the point of view of the teams, players and of course the fans.”

    The campaign kicked off worldwide on the first week of this month with the launch of TV commercial titled ‘Tightrope’.

    Ogilvy & Mather national creative director Abhijit Avasthi says, “Every country, every player and every fan has only one wish – to win the race to the cup. But this is no ordinary race. Full of obstacles and surprises, to win this race, each player would need to literally walk on a tightrope. Keeping this in mind we decided to use a metaphor and depicted a tightrope race to the cup that counts”.

    The ‘Tightrope‘ commercial aims to capture the passion, celebration, competition and fun associated with the game of cricket like never seen before. Shot across the entire city of Jaipur over five days, the commercial ‘features‘ captains from most of the playing nations and over 400 fans from various countries. Professional tightrope artists were flown in from US and UK for the filming of this commercial.

    This film has been shot by the Cannes Gold winning director Bob of Good Morning Films and the music has been composed by Dhruv Ghanekar. This launch campaign shall also be supported by print and outdoor, shot by international photographer Palani Chandramohan.

    In addition, fans will also get to see another campaign featuring iconic players from the subcontinent.

    A series of three commercials starring Sachin Tendulkar, Muttiah Muralitharan and Shakib Ul Hasan respectively, this campaign plays upon a deep personal wish that these cricketing legends are fostering – to bring the cup home. These films have been directed by Piyush Raghani of Old School Films and shall go on air towards end January. This campaign too shall be supported by print and outdoor.

    The event‘s theme song ‘De Ghumaa Ke‘ has been released on radio channels across the country. Composed and sung by Shankar Ehsaan Loy, this song brings alive the fierce sense of competition and the desire to win. The same song shall also be adapted in local languages for Sri Lanka and
    Bangladesh.

    A music video featuring Shankar Ehsaan Loy and ICC CWC 2011‘s Official Mascot ‘Stumpy‘ is also in the works and shall be released by end of this month.

    Further, the ICC shall also unleash a slew of contests and below the line initiatives to help spread the CWC 2011 buzz. Across venue cities, Official Countdown Clocks shall be placed at airports and popular malls, uniquely designed ICC CWC 2011 branded vans shall give fans a chance to
    share their wishes, radio stations shall run contests to help fans win tickets and much more.

    As a part of ICC’s CSR and youth outreach initiative, Ogilvy also rolled out a nationwide school contact programme along with UNAIDS. The programme reached out to eight cities, 70 schools and above 10,000 students who got a chance to learn about Aids awareness and also participate in an Inter School Mini Cricket World Cup tournament.

  • IDBI Federal launches new ad campaigns

    IDBI Federal launches new ad campaigns

    MUMBAI: IDBI Federal Life Insurance has rolled out new advertising campaigns for its product brands, Wealthsurance and Incomesurance.

    The campaigns break to catch up with the telecast of the current India-South Africa cricket series.

    The new campaign for IDBI Federal‘s Wealthsurance Milestone Plan talks about the effect of this multi-faceted product without going into its details. Ogilvy & Mather is the creative agency for the ads.

    Recently the company changed its name from IDBI Fortis Life Insurance to IDBI Federal Life Insurance and revamped its website.

    Says IDBI Federal Life Insurance MD and CEO G V Nageswara Rao, “Wealthsurance has been our flagship product and is power-packed with benefits and options. Trying to explain all its benefits in less than a minute doesn‘t do justice to it. So we decided to create an intrigue about the product. With Ogilvy as our partners, we were sure to get clutter-breaking commercials”.

    The campaign for Wealthsurance revolves around the strength of the products and conveys the message: Anyone who hears about it opts for it. The story board revolves around very unexpected people in the most unexpected situations, who hear about the product and opt for it.

    The second campaign for Incomesurance revolves around a plot of a suitable boy coming to a girl‘s house seeking her hand in marriage. The base line “Guaranteed Income ki Bhavishyavani” sums up the entire story of how, in most investment options, it is hard to predict the exact returns that a customer gets in the long term, but that‘s not the case with Incomesurance.

    Averred IDBI Federal Life Insurance national head – marketing and product management Amish Tripathi, “The critical objective for us is name recognition and a strong differentiator. Each of our products is designed to be unique and offer great value to our customers. Incomesurance is a unique product, now with a unique and charming proposition.”

    IDBI Federal Life Insurance already has a distribution network of over 1494 branches through their parent banks, in addition to a sizeable network of advisors and partners.

  • Religare launches corporate brand ad campaign with O&M

    Religare launches corporate brand ad campaign with O&M

    NEW DELHI: Religare, a global financial services group, has launched a new corporate brand advertising campaign on the theme ‘Global Financial Services Growing with You Everyday.’

    The campaign will be shown on Hindi and English news channels, movie channels and leading GECs during prime time showcasing Religare‘s complete portfolio of financial services.

    The theme of the campaign is designed with the objective to communicate to the world at large about the products and services offered by Religare. “We are happy to have a creative partner like Ogilvy & Mather that has been able to successfully convey the message in a warm, engaging and endearing manner,” said Subhrangshu Neogi, director, brand and corporate communications.

    The campaign will also be supplemented by cinemas, outdoors, online and will be punctuated and underpinned by various product and business specific campaigns such as broking, lending, Mutual Fund and Life Insurance.

    The new campaign underscores the transformation that has taken place over the past few years, by communicating who Religare is and what Religare does in the realm of financial services by showcasing the same in an engaging yet warm and endearing manner the multiple lines of business under the Religare brand umbrage.

    “We have been a large corporate brand however for most part of our history, our company‘s brand was defined by few businesses,” said Neogi. “This campaign gives us an opportunity to showcase width and breadth of our product and services. We could have issued this campaign earlier as well however we wanted the businesses to reach inflexion point by attaining a certain size and scale.”

    Consumer focus groups and quantitative research showed that the new campaign effectively communicated the range of Religare businesses, and increased the likelihood that consumers would consider a broader range of Religare products and services. The corporate brand campaign helps highlight the depth and width of the Religare brand and will be punctuated and underpinned by various product and business specific campaigns such as broking, lending, mutual fund, life insurance etc.

    Commenting on the creative approach of the ad, Sanjay Thapar, group president, north & east, Ogilvy & Mather said, “Religare is a strong Brand, the challenge was in how to tell the consumers that Religare was more than what they think, in the financial space. There were many facets and businesses that came together to make the company what it is and that had to be communicated in a humane and simple way. It was our pleasure to be able to take on this task and are sure that this will help elevate the level of awareness about the brand with consumers across India as a financially strong company.”