ITV

Tag: Ogilvy & Mather

  • Ignitee Digital appoints Jaya Bhatia as director – West

    MUMBAI: Digital marketing agency Ignitee Digital has appointed Jaya Bhatia as the director – West.

    In her new role, she will formulate strategy for business development in an effort to drive profitable growth for the west region.

    She will be responsible for building the corporate identity of Ignitee and acquiring new business.

    Ignitee CEO Atul Hegde said, “We are extremely delighted to welcome Jaya Bhatia to the Ignitee family. Jaya brings with her immense expertise in new business development and will facilitate the growth and development of Ignitee Digital. Jaya has the ideal combination of experience, skills and talent to guide Ignitee Digital and drive the company‘s strategic vision and execution.”

    Bhatia said “I am indeed elated to be part of the core team (at Ignitee) and contribute to some of the best brands in the country. As director – West, I look forward to working with Ignitee‘s talent pool and assist Ignitee Digital in every step to become the greatest digital agency in the country.”

    Bhatia has over a decade of experience in the marketing and advertising industry in the traditional as well as the digital medium. With new business development being her forte, she will be responsible for steering Ignitee‘s business to the next level and broadening Ignitee‘s incredible client portfolio.

    She has previously worked as the VP- new business at Digital Law & Kenneth before which she had worked as an associate director, account planning and services at BC Web Wise.

    Early in her career she has worked as an account planner and servicing at Seamless Connections in 2000 and as a project supervisor at Ogilvy & Mather in 1998.

  • Prashant Madan bags Piyush Pandey Scholarship for Creative Leadership

    MUMBAI: Disney-UTV India creative director – marketing and on-air promotion Prashant Madan has been awarded the Piyush Pandey Scholarship for Creative Leadership.

    He will receive full tuition support in the amount of €53,000 to participate in the Berlin School of Creative Leadership EMBA Program starting in March 2013.

    Ogilvy & Mather India chairman Piyush Pandey said, “I am delighted that Prashant Madan has been selected by the Berlin School for the Scholarship. It was a very keenly contested process and it was extremely difficult to make the choice. It was Berlin School‘s robust procedure that made the final decision. I wish Prashant great success at the Berlin School. Make India proud boy!”

    The scholarship, which was only eligible to candidates of Indian descent and currently residing in India, was an opportunity established to honour Pandey‘s service and support of the Berlin School. The scholarship was designed to help support leadership in the creative industries in India and emphasises the importance that effective leadership has in achieving creative excellence.

    Berlin School Director Sheridan Johns said, “We‘re thrilled to welcome Prashant to the Berlin School. As the first EMBA program participant from India Prashant will add to the diversity of the global Berlin School community as well as provide a wealth of experience and exciting ideas that will enrich the learning experience for the whole class.”

    According to the official statement, this is the first scholarship the Berlin School has offered specifically aimed at the Indian creative industries.

    Madan has over 12 years in on-air promotion and original content creation in genres including Youth Entertainment, Reality Television, English and Hindu movies, Business News, Events, Game Shows and Sports. He has been responsible for the launch and on-air branding of entertainment channels like Sony PIX, UTV Bindass, UTV Stars, UTV Action and UTV Movies.

    “I am honored and delighted to have won a scholarship instituted in honor of Piyush Pandey, a leading light in India and a huge inspiration for all creative leaders. Attending the Berlin School will offer me a tremendous opportunity to sharpen my skills for leading creative communication and strategy change in India, and ultimately across the globe,” Madan said.

    Madan will begin his EMBA program studies in Berlin on 10 March 2013, joining participants from over 45 countries as they complete five specially designed interdisciplinary two-week modules held in Asia, Europe and North America.

  • Mother Dairy pays tribute to mothers in new TVC

    MUMBAI: Dairy products brand Mother Dairy has launched a new campaign titled ‘Maa Jaisa Koi Nahi‘ which highlights the pivotal role of mothers in a child‘s life.

    Created by Ogilvy & Mather, the TVC portrays love and care that a mother has towards her child and urges everyone to drink a glass of milk every day to remain healthy.

    The communication revolves around ‘slice-of-life‘ situations depicting how children take their mother‘s love for granted, irrespective of what age they are in.

    The objective is to gently remind the kids of what all their mothers go through just to keep them happy without ever expecting anything in return. The least they can do in return is to drink a glass of milk today so that tomorrow they can take care of their mothers.

    The TVC has been launched on a pan-India with Hindi, Marathi, Telugu and Tamil edits. The print and social media too are being tapped in different cities across India.

    Mother Dairy had a month back also changed the packaging of its milk packets. The new look of village graphics highlights how milk from the farm reaches the consumers home.

    Now with this new TVC coming on air, the brand aims to trigger the hearts of consumers and go closer to them by making consumption of milk a ritual of every morning.

    Company spokesperson from Mother Dairy Fruit & Vegetable said, “Since the time a child is born, mothers play a pivotal role in developing this good habit of drinking milk, thus ensuring good health of her family.

    “It was time to pay a befitting tribute to the millions of mothers of this country who have silently been the pillar of strength and support for their children. Therein was born our communication idea, out of a simple, an age old truth that we all know of, but somehow fail to acknowledge-Maa Jaisa Koi Nahi.”

  • Sprite launches ‘Leisure at Home’ campaign

    MUMBAI: Sprite, the lemon-lime flavored soft drink brand from Coca Cola Company, has launched its latest campaign titled ‘Leisure at Home‘.

    The campaign is an extension of the ‘Rasta Clear Hai‘ campaign. The new communication inspires youngsters to think fresh and find innovative ways to navigate their way through tricky situations and clear all obstacles and carry on with uninterrupted leisure moments at home, the company said.

    Coca-Cola India and South West Asia vice president Anupama Ahluwalia said, “Brand Sprite has successfully established itself as an edgy, honest brand with its clear and simple messaging. Sprite has been inspiring youngsters to think fresh even when the odds are stacked up against them. Our latest campaign echoes this thought, urging the youth to enjoy their fun and leisure moments at home, uninterrupted, by using fresh, innovative thinking.”

    The television campaign will be first launched in the markets of Tamil Nadu, followed by Andhra Pradesh. It will be supported by radio and consumer activation in the markets.

    The TVC has been conceptualised by Ogilvy & Mather executive creative director Ajay Gahlaut and his team.

    Gahalut said, “Sprite as a brand has always been synonymous with wit and smart thinking. This year we wanted to take the Sprite campaign to the next level – by inspiring youngsters to think fresh and come up with ways to overcome obstacles at home. The TVC captures the essence of this and suggests ways of enjoying uninterrupted leisure moments even at your home.”

  • O&M brings alive Fevicol Marines’ waterproof promise

    MUMBAI: Pidilite‘s adhesive brand Fevicol has rolled out a new TV campaign for its water proof adhesive product ‘Fevicol Marine‘. This is the second campaign of its kind, the first having been launched two years back.

    In the previous campaign, the ad borrowed from one of the most remembered Fevicol ads – the one that featured the “Dum laga ke haisha” tagline. This time though the tug of war doesn‘t happen on land, but in the backwaters of Kerala. The concept was adopted in order to reiterate that Fevicol Marine promises a strong bond even in water.

    This time around, Fevicol Marine campaign tagline is ‘Wohi mazboot jod, paani mein bhi‘ and has been conceptualised by Ogilvy & Mather and the ad is produced by Corcoise Films. The ad will be aired across key markets including entire Hindi speaking belt and supported by regional channels in South India, West Bengal, Maharashtra, and Gujarat for 4-5 weeks period starting mid-September 2012. The communication will be extended through various BTL activities such as outdoor advertising, high visibility and innovative POS, demand generation activations, dealer certification, contractor certification and gratification program, Contractor contact programs, Marine Shoppee among other elements.

    The story of the commercial follows a boatman in the rural hinterland who has set out in his boat to a nearby city. His boat is filled to capacity with wooden chairs. As he rows through the serene waters, an old man waves out to him, almost as if he wants to hitch a ride. Since there‘s no room on the boat, the boatman subtly gestures to the old man that he can‘t take him on board. Just then the old man clarifies that it‘s not him who wants a ride but his young daughter. The boatman suddenly stops the boat.

    On seeing the beautiful daughter, the boatman decides to offer her a ride at any cost. He kicks a stack of chairs into the water and makes room for her. The girl quickly points out towards her goat. So the boatman throws more chairs into the water. Once again the girl points out towards a huge hay stack. Soon all chairs are kicked out of the boat. And the boatman happily continues his journey, ferrying the girl, her goat as well as the hay stack.

    It is then revealed that he hasn‘t gotten rid of his chairs either. He‘s tied them to the boat with a rope, unperturbed by the fact that the wooden furniture is submerged in water.

    Pidilite Industries chief marketing officer Anil Jayaraj said, “In last two years, the brand has evolved to successfully create a niche waterproof adhesive category and strengthen the overall brand equity of the mother brand Fevicol. Post successful campaign with the last creative, we wanted to highlight the strength and brand promise in an entertaining and humorous manner that has become synonymous with Fevicol advertising. With the help of the new creative, the brand has embarked on a new journey of becoming the ideal adhesive for waterproof plywood & for damp areas like kitchen etc.”

    The TV campaign will be supported by an integrated marketing campaign. Apart from outdoors and increased visibility at trade outlets Pidilite is also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

    Ogilvy & Mather- South Asia executive chairperson and creative director Piyush Pandey said, “Keeping in mind the tone and manner that Fevicol has had for the last 20 years, the Fevicol Marine ad captures the spirit of India, borrows from India and therefore becomes a part of the fabric of India like all Fevicol ads have been.”

  • Parle rolls out new TVCs for its 20-20 Cookies

    MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies.

    The objective of the campaign is to build “strong” consumer brand franchise amongst the target by positioning 20-20 cookies as quick snack ‘bhook ka anth turant‘ for today‘s generation through advertising, the company said.

    The TVCs have been conceptualised and created by Ogilvy & Mather. There are three TVC‘s namely office, college and bus. All these three TVCs display an “entertaining” event involving situation affecting young adults. The problem of the “hole in the stomach” is resolved with brand that packs together a hygienic and tasty snack.

    Ogilvy & Mather vice president Hirol Gandhi said, “Parle 20-20 cookies by virtue of its format and name naturally fits the quick snack proposition. We have further strengthened it by leveraging what it feels like when we are hungry. On an empty stomach, everyone and everything feels like a hindrance. A quick hunger fix is what resolves the tension. Our campaign demonstrates this, literally.”

    Parle Products group product manager Mayank Shah added, “The creative brief was shared keeping in mind today‘s generation, who prefers everything very quickly. The objective of this TVC was to build strong consumer brand franchise for the brand amongst the target group by positioning 20-20 cookies as an ideal quick snack for today‘s generation through effective advertising.”

    The commercials depict hunger pangs as a hole in the stomach. While the protagonist is aggravated, those around him seem unmindful of his discomfort. In fact they use his hunger to their advantage, even as he is fuming. The highlight throughout the commercials is the use of the hole (which depicts hunger) and its immediate disappearance on consumption of the brand. Cookies as a category promises indulgence and delight to consumers, they are thought to be occasion specific snacking option. Parle 20-20 cookies has been successful in making consumption of category occasion independent and more frequent.

  • O&M Mumbai creates new TVC for Fevicol

    Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai.

    Keeping in line with the Fevicol tone and humour, the TVC reinforces the promise of a strong bond that Fevicol Marine provides even in water.

    Ogilvy & Mather- South Asia executive chairperson and creative director Piyush Pandey, said, “Keeping in mind the tone and manner that Fevicol has had for the last 20 years, this Fevicol Marine ad captures the spirit of India, borrows from India and therefore becomes a part of the fabric of India like all Fevicol ads have been.”

    In the commercial, a boatman, somewhere in the rural hinterland, sets out in his boat to a nearby city. His boat is filled to capacity with wooden chairs. As he rows through the serene waters, an old man waves out to him, almost as if he wants to hitch a ride. Since there‘s no room on the boat, the boatman subtly gestures to the old man that he can‘t take him on board. Just then the old man clarifies that it‘s not him who wants a ride but his young daughter.Understanding this, the boatman suddenly stops the boat.

    When he sees the beautiful daughter, he decides to offer her a ride at any cost. He kicks a stack of chairs into the water and makes room for her. The girl quickly points out towards her goat. So the boatman throws more chairs into the water. Once again the girl points out towards a huge hay stack. Soon all chairs are kicked out of the boat and the boatman continues his journey, ferrying the girl, her goat as well as the hay stack.

    But while the boatman has the chairs bobbing along in the water, he also has these chairs fastened to the boat with a rope. The fact that the wooden furniture is submerged in water is clearly no cause for worry. The boatman continues his journey unperturbed.

    The film ends with a voice-over which brings forth the brand promise: “Fevicol Marine. Wohi mazboot jod, paani mein bhi”.

  • iris elevates Luke Nathans as APAC CEO

    iris elevates Luke Nathans as APAC CEO

    MUMBAI: iris, a marketing and advertising agency, has promoted Luke Nathans as its regional CEO for Asia Pacific (APAC). He was earlier regional development director for the region.

    He will continue to focus on expanding the agency‘s operations in APAC, Middle East and North Africa (MENA).

    As CEO-APAC, Nathans will report into the iris joint global CEOs Ian Millner and Stewart Shanley.

    Continuing to be based out of Singapore, Nathans will be responsible for the agency‘s client base in the region which includes Diageo, adidas, Tiger, Coca-cola, Shell, Philips and Heineken. He will continue to chair the Asia Pacific board of iris, which comprises the leaders of iris‘ offices in Asia as well as its leaders in creative, planning, consulting and digital.

    Nathans will play a key role in iris‘ forthcoming entry into MENA as the agency eyes a number of locations in the region. iris recently entered Indonesia, launching a licensing deal with Indonesian agency Nava+. iris‘ current headcount in Asia stands at 400 spanning its APAC offices in Singapore, Sydney, Melbourne, Singapore, Shanghai, Jakarta and Delhi.

    Millner said, “Luke has been at iris for four years now and has been a key part of driving the development of the agency proposition, the agency product, and key client relationships in Indonesia, India, China, Singapore and Australia. As the network grows, it will become more important to release more autonomy internationally to enable iris to continue empowering talented and entrepreneurial people in the diverse and exciting markets we now operate in. Luke has given iris a real edge across Asia, as we start to become a real threat to the global networks.”

    Nathans said, “We‘re increasing our footprint significantly in a few key markets before the end of the year, so I‘m looking forward to the exciting times ahead.”

    Nathans was promoted as regional development director for Asia Pacific in August 2011, following his appointment at iris as managing director of its Asia Pacific experiential arm. Prior to joining Iris, he has worked with agencies like Ogilvy & Mather, OgilvyOne, Belgiovane Williams Mackay, G2, The One Centre and TBWA Tequila UK.

  • WPP strengthens Latin American foot print with 70% stake in Foster Informatica

    MUMBAI: Global marketing & communications giant WPP has acquired 70 per cent stake in Brazil-based digital agency Foster Informatica through its operating agency Ogilvy & Mather.

    The financial details were not disclosed.

    The Brazilian agency was founded in 1993 and is based in Sao Paulo employing 50 people. Foster‘s unaudited revenue for the year ended 31 December 2011 were 5 million Brazilian real, with gross assets of 4.1 million Brazilian real.

    WPP has been strengthening its foothold in the digital space by making a series of acquisitions around the world. While it recently acquired San Francisco-based digital agency AKQA in the US, in India it acquired Hungama Digital through JWT.

    Also Read:

    WPP on the prowl for digital deals in India, buys 51% of Hungama Digital via JWT

  • WPP buys minority stake in Istropolitana Slovakia

    MUMBAI: Global advertising giant WPP‘s wholly-owned global marketing communications group Ogilvy & Mather has acquired a minority stake in Slovakian entity Communication Group, the holding company for the Istropolitana group of companies.

    The acquisition reiterates WPP‘s intention to establish itself in the fast growing and developing markets.

    Headquartered in Bratislava, Istropolitana was founded in 1992 and is a full service advertising agency employing close to 95 people and serving clients like Heineken, Slovak Telecom and VUB Banka.

    Its consolidated unaudited revenues for the year ended 31 December 2011 were reported in the media at €4.509 million, with gross assets of €3.672 million.

    Recently, another WPP wholly-owned subsidiary JWT acquired a majority stake Indian digital agency Hungama Digital Services, before which the KBM Group acquired France based Predictys. Earlier this year, Ogilvy & Mather acquired a stake in Myanmar-based advertising agency, Today Advertising.