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Tag: Ogilvy Landscapes

  • Ogilvy Landscapes launches in Pakistan

    MUMBAI: Ogilvy & Mather India has signed an agreement with Pakistan’s Interflow Communications that will help the latter in offering its clients in Pakistan the expertise of Ogilvy Landscapes. This agreement marks the beginning of a new era in the field of outdoor media for Pakistan.
     
     

    Ogilvy Landscapes will bring to marketers an expertise, knowledge and talent that is unmatched by any communications agency in Pakistan.

    Interflow Communications chairman and CEO Taher Khan and Ogilvy & Mather India and South Asia CEO John Goodman finalised this agreement today.
     
     
    As in most parts of Asia, the outdoor media in Pakistan is disorganised, thus creating a need for strategic Outdoor planning, measurement, effective monitoring systems and above all, better creatives.
     
     

    Along with Ogilvy Landscapes, Interflow can offer local marketers communication solutions through a comprehensive system based on Oscar (Outdoor Site Classification and Research) and other such outdoor media planning, buying and creative tools.

    With the proliferation of traditional media, marketers need to complement their electronic and print media campaigns with OOH (out-of-home) media to ensure target audiences receive the communication at relevant points of contact.

    It is in this context that the need for an OOH specialist becomes critical, a need that will be met by Ogilvy Landscapes through Interflow Communications in Pakistan.

    Speaking on the occasion, Khan said, “I am particularly pleased today, as with the advent of Ogilvy Landscapes, the Pakistan market finally has the opportunity to maximise the return on huge investments being made in the outdoor media.”

    Goodman added, “Ogilvy is very proud of our long relationship with Interflow and we see this as one more step towards a closer partnership.”

     

  • Nabendu Bhattacharyya to head Ogilvy Landscapes

    MUMBAI: Ogilvy & Mather’s out of home agency Ogilvy Activation has appointed Nabendu Bhattacharyya as the national head for its flagship unit Ogilvy Landscapes.
     

     
    A commerce graduate from Calcutta University, Bhattacharyya has been a complete outdoor man having started his professional career with the Selvel Vantage Group handling their North India operations. He then moved on to gain international exposure by joining Emirates Neon the premier out of home company in the Middle East and came back to India in 1999 to join Ogilvy Landscapes.
     
     
    His stint with Ogilvy Landscapes started as head of Mumbai and since then took on the responsibility of overseeing the Delhi operations in 2003 – thus running the two largest operations of Ogilvy Landscapes.
     
     
    With the formation of Ogilvy Activation in 2004, Bhattacharyya was given the additional responsibility of leading the much talked about Hutch outdoor campaign. His ability to build clients and brands on the outdoor media by his clear understanding of the market and creating a difference in the market place will play a key role in the continued growth of Ogilvy Landscapes.

    Bhattacharyya says, “The biggest challenge is for us to continue influencing the growth of the Outdoor industry, and with a team across 18 offices I am sure we’ll stay ahead of the pack.”

    Commenting on Bhattacharyya’s promotion, Ogilvy Activation president Pratap Bose says, “Nabendu’s appointment as head of Ogilvy Landscapes is a vindication of his abilities to grow the business and more importantly, increase Ogilvy’s dominance in the out of home market – a position which we have held for more than a decade.”