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Tag: Ogilvy India

  • ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    Mumbai: ITC Mangaldeep has announced its new campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath,’ which translates to ‘Make God your close confidant.’ The campaign celebrates one’s divine connection with god. It illustrates the relationship between humans and god as that of between two friends where heartfelt conversations take place. With this campaign, the brand embraces a new positioning that encompasses a diverse set of lives, rituals, and ways of expressing beliefs.

    The ‘Dil se Karo Baat, Bhagwan Ke Saath’ embarks on a journey of strengthening the bond we share with god and persuades us to be transparent with him as he is our confidant. This joyful campaign reimagines this connection, fostering a personal and friendly bond with god. Inspired by everyday interactions where individuals share worries, seek solace, express gratitude, and celebrate events, the campaign emphasizes the human need for intimate communication with the divine.

    Being ‘an enabler of devotion and a sense of well-being’, the brand intends to be a part of both the grand festival celebrations as well as the prayers we do in between everyday moments. While Mangaldeep is an important part of temple visits, it also has a role to play in prayers which take place on the go, at workplaces, stadiums, and shops, when we are in need. The belief is that temples are the holy abode of our gods, but the brand also supports the perspective that god never leaves our side. Mangaldeep believes that prayers can bring our loved ones together while also strengthening our souls and creating a personal space of calm.

    Speaking on the launch of this creative communication campaign, ITC chief executive of the matches & agarbatti business (MAB) Gaurav Tayal said, “This campaign aims to illustrate our connection with god. Through this campaign, we move beyond the idea of god solely residing in places of worship and instead emphasize the possibility of experiencing the divine presence throughout our daily lives. Through relatable scenarios, we showcase how this connection fosters not just a sense of respect for god’s power, but also a sense of companionship.”

    To take this campaign to its target set of audiences, ITC Mangaldeep has launched a new ad visualised by Ogilvy India.

    Speaking about the campaign, Ogilvy India group creative director Rajesh Mani said, “Who do we have a heart-to-heart with? Usually, someone we feel really close to. There’s a sense of ease and comfort that we feel. In this campaign, we ask people to speak to that one person who is in all our hearts – god. He is the 24X7 friend, philosopher, and guide. He doesn’t mind how you pray or for how long, as long as it’s from the heart, he will listen. Mangaldeep brings forth this beautiful thought in a slice-of-life fashion expertly capturing the nuances and champions devotion and devotees. This film is a beautiful blend of tradition and modernity that is at the core of Mangaldeep.”

    In addition to the flagship TVC launch which will air from the 10 July in the states of Tamil Nadu, Andhra Pradesh, West Bengal, Arunachal Pradesh, and Kerala, Mangaldeep has a set of social media and influencer activities planned in line to promote this new positioning among its consumers.

  • Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.

    Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.

    Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”

    Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”

    The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.

    Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”

    Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”

    Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.

  • Pond’s Skin Institute unveils a new TVC campaign

    Pond’s Skin Institute unveils a new TVC campaign

    Mumbai: Pond’s Skin Institute, a global beauty brand with a history spanning more than 175 years has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign featuring the brand in a premium and elevated avatar. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    While the brand has launched two different commercials featuring each ambassador to reach consumers effectively nationwide, both films immerse viewers in the journey to radiant and flawless skin. The TVCs are set in the exciting new universe of Pond’s, featuring Kiara and Keerthy addressing common skincare concerns and emphasizing on the science and effectiveness of the Pond’s Bright Beauty Range. The range includes serum, facewash and more, formulated with Niacinamide to fade dark spots and pigmentation to reveal radiant glowing skin. By highlighting relatable experiences, the TVC’s underscore Pond’s Skin Institute’s dedication to creating skincare solutions that help women achieve their desired skincare goals.

    Commenting on the newly launched TVC Hindustan Unilever Ltd skincare head, beauty & wellbeing Pratik Ved said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”

    Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

    The TVCs are now airing nationwide across traditional and digital platforms, showcasing the brand’s rich heritage of skincare innovation and excellence. Consumers can experience breakthrough innovations from Pond’s Skin Institute first-hand with the new Bright Beauty Range, available at retailers nationwide.

  • Castrol launches new EDGE range of products in India

    Castrol launches new EDGE range of products in India

    Mumbai: Castrol India Ltd has unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers.

    Supporting this launch is a dynamic television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan. The TVC concluded its grand premiere on 9 June 2024 amidst the highly anticipated India vs Pakistan T20 match, which showcased Khan in a fresh and exciting avatar, highlighting the superior performance offered by Castrol EDGE.

    The commercial cleverly plays on today’s paparazzi culture, depicting celebrities finding innovative ways to ‘Stay Ahead’ of the shutterbugs. The core message highlighted in the TVC is Castrol EDGE’s ability to significantly boost engine performance on demand, ensuring drivers can count on exceptional performance in any situation and on any terrain.

    The TVC opens with Khan, playing himself, showcasing his cheeky dance moves outside his parked car, holding a pack of Castrol EDGE. Soon, paparazzi on their bikes, exhausted from a swift chase, approach, expressing their surprise at finally spotting Shah Rukh Khan. The frame shifts to a flashback, showing an exhilarating and playful chase where the paparazzi eagerly try to get close to SRK’s car for pictures. However, each time, SRK zooms away, leaving the paparazzi only with blurry pictures of him.

    Taking a humorous approach, the film highlights the innovative ways that celebs like SRK stay ahead of the paparazzi. In a light-hearted manner, SRK then reveals his secret to ‘Staying Ahead’ of the paparazzi and hands them a pack of Castrol EDGE engine oil. The paparazzi, hopeful of finally getting a clear shot, prepare their cameras. However, their anticipation quickly turns to playful disappointment as they watch SRK speed away once more. The commercial ends with SRK cruising away, leaving the world behind – “Castrol EDGE, Stay Ahead”.

    “We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The campaign leverages SRK as himself, showcasing a slice of his life, where the brand can truly give him an advantage,” said Castrol India Ltd VP & head of marketing Rohit Talwar. “With the introduction of Castrol EDGE, our focus on innovation meets India’s growing demand for better performance from their cars. The new Castrol EDGE range features products specifically engineered for a range of vehicles, from Hybrids to European Cars and SUVs providing cutting-edge technology that exceeds the requirements of the highest industry standards. This launch reaffirms our leadership in the lubricant sector, and we are confident that Castrol EDGE will set a new benchmark in engine performance and drive business growth.”

    Discussing the TVC’s creation, Ogilvy India CCO Sukesh Nayak said, “We had to do something magical on Castrol. With SRK on board, we wanted to creatively maximise his potential. Then the question we asked ourselves was “Why does SRK need on demand performance?” ‘Stay Ahead’ was born. This isn’t just a TVC, it’s a full-blown campaign replete with fun teasers, first ever SRK image gallery, roller coaster chases and a tongue in cheek humour that’s sure to keep consumers engaged.”

    The launch includes EDGE Hybrid specially formulated for Hybrid engine, EDGE Euro Car targeting leading EURO OEMS like Audi, BMW, Mercedes, Jaguar, Land Rover, Volkswagen, Skoda, and Porsche, and EDGE SUV for high performance and premium SUVs.

    In Addition to the T20 World Cup, Castrol is also an associate sponsor on Disney Star for Wimbledon in July 2024. The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.  

  • Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Mumbai: Kurlon, India’s iconic mattress brand, is now 60 years young and has a new and refreshed positioning. Today, Kurlon has revealed its new logo and the tagline “Life Banegi Hula Hula.” This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Kurlon understands that life happens on a mattress beyond just sleep. Recognising that Indians spend countless active hours on their mattresses—reading, talking, eating, and enjoying life’s active moments. This insight drives the new positioning of comfort meets joy in every life moment. This is reflected in the line “Life Banegi Hula Hula” around which the new campaign is built.  

    The multimedia campaign launched earlier this month and is set to gain momentum during the ICC T20 Cricket World Cup. There are two films being launched that bring alive the thought through creative articulations of how a happy back leads to a happy life moments! The campaign will carry on for five weeks across TV, digital & BTL touch points including a total revamp of Kurlon’s retail presence.  

    The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage. The addition of a dawn-to-dusk gradient is not just a visual element but a symbol of the brand’s commitment to providing comfort from morning to night. The packaging across all variants has been updated to reflect this modern aesthetic, ensuring that the products stand out on shelves and resonate with consumers.

    “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep,  Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights ” said SheelaFoam Ltd CEO Nilesh Mazumdar.

    “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.” said Ogilvy India chief advisor Piyush Pandey.

    With over 30 years of rich professional experience, Vivek Sharma, the founder of Altivyst Advisors, has been engaged as the marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organization for Kurlon.

  • Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Kyoorius announces winners of the Kyoorius Creative Awards 2024

    Mumbai: Kyoorius announced the winners of the 2024 Kyoorius Creative Awards, presented by ZEE, at a grand awards night held on 24 May at Mumbai’s Jio World Convention Centre amidst an audience of more than 1450 professionals from India’s marketing communications industry, the highest ever in its history.

    No entry was conferred the super-exclusive, highly-coveted black elephant award that recognizes work deemed to be the best of show, though there were two contenders – “Motorola Deep Connect” for Motorola India by Dentsu Creative and “Megh Santoor” for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded baby black elephants.  

    Kyoorius also commemorated Bharat Ratna, and former Indian cricket captain, Sachin Tendulkar, with the master of creativity award. The honour celebrates cricket’s first true megabrand and a global icon, whose endorsements, brand associations and continued work in sports marketing paved the way for not just cricketers, but most Indian athletes. Instituted in 2018, the master of creativity award recognizes a stalwart who has continuously contributed to making the marketing and communication industry more creative in whatever they do.

    Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the first list after the first round of online judging.

    The eleventh edition of the awards will also be remembered for the GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the first round of judging) at the 2024 Kyoorius Creative Awards, Kyoorius is giving back 50 per cent of the entry fee to the entrant.

    Post the in-person jury session, 282 entries emerged as winners of the baby elephant (in-book winners). Out of these 282 baby elephant winners, 89 entries were awarded blue elephants across disciplines. Seven entries were awarded purple elephants as part of the Zee Equality Awards.

    Awards by Kyoorius do not follow a hierarchical structure – there are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an elephant.

    “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no black elephant winner this year, we have two baby black elephant winners to celebrate,” said Kyoorius founder and CEO Rajesh Kejriwal.

    “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.” ZEE Entertainment Enterprises Ltd MD & CEO Punit Goenka.

    All the winning work can be seen at kca.kyoorius.com.

    Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for health and pharma, regional advertising and creativity In PR.

    Blue elephants recognise work that sets new benchmarks for the industry, and is truly outstanding, while baby elephants recognize disruptive, showcase worthy work. Black elephants are reserved for work that represents the best of show, work that takes risks, creates new conversations and has a lasting impact on the industry.

    Purple elephants are awarded to winners of the ZEE Equality Award presented by Indian Creative Women. These awards recognise and celebrate work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality.

    The Kyoorius Creative Awards 2024 was presented by ZEE, with luxury experience partner Glenmorangie and is supported by Indian Creative Women. The venue was the Jio World Convention Center, Mumbai. 

  • Mother Dairy celebrates ‘Maa Jaisi Mamta’ in latest campaign

    Mother Dairy celebrates ‘Maa Jaisi Mamta’ in latest campaign

    Mumbai: Celebrating the universal values of love, care, emotion and compassion embodied by mothers, India’s leading dairy brand Mother Dairy is all set to roll out its brand anthem and campaign in its latest communication headlined under “Mamta Jaisi Shudh, Maa Jaisi Mamta” Mother Dairy, Maa Jaisi.

    Penned by eminent poet Gulzar, the anthem beautifully describes the virtues of a mother which all of us inherit and exemplify in varied situations and circumstances. These virtues represent not just the emotions but also showcase that there is a mother in all of us.

    The campaign narrative explores instances where maternal virtues are demonstrated outside traditional mother-child relationships. These relationships within families, friends, colleagues and even with the unknowns supporting each other showcases the myriad ways in which these values enrich lives and strengthen bonds.

    “In a world where compassion and empathy are more vital than ever, Mother Dairy recognizes the enduring significance of maternal values,” said  Mother Dairy MD Manish Bandlish. “As we commemorate our 50 years of establishment, our new campaign aims to celebrate these values and inspire individuals to embrace them in their daily lives, fostering stronger connections and a sense of community.” He further added, “At Mother Dairy, we believe in infusing every aspect of our work with the same love and care that a mother provides by ensuring quality ingredients to craft delightful products, our commitment to excellence is rooted in these timeless values and remains steadfast.”

    Campaign thought

    A mother often exudes the purest of virtues. But the values of a mother can also be seen in people other than her. Sometimes you can see it in the way an elder brother looks after the young ones. It is in the care a colleague shows towards his teammates. Or even in the concern a teenager shows towards elderly. It is these values of a mother that Mother Dairy endorses. It is the same love and concern that goes into making each of our products.

    The execution

    The film begins with a scene set in an office cafeteria, where two colleagues are prepping up for a meal. Just as they’re about to begin, one of them receives an urgent call from their manager. Hastily leaving his meal behind, he rushes off to attend the meeting. However, his thoughtful colleague insists he takes a roll of a Chapati with Paneer along. In another scene, two senior citizens share a fond moment. One of them, being fed by a nurse, seems disinterested in the meal. The other encourages and motivates him to have the food if he wants to satiate his desire for Mother Dairy’s Mishti Doi.

    Similar scenarios unfold throughout the film, involving a couple, a group of friends, a child and a fellow passenger, and two students getting ready for school in their hostel room all sharing a moment while relishing a Mother Dairy product. Each situation highlights and narrates a stanza on maternal virtue aptly embraced by a captivating background score, ultimately leading to a frame featuring brand’s product window.

    Commenting on the campaign, Ogilvy-North chief creative officer Ritu Sharda added, “Every now and then we come across people who take care of us just like a ‘Mother’ would do. They are Maa Jaisi to us. The same is true for Mother Dairy products. They are made with the same love, nurturing, and purity. Qualities taught by mothers. This inspired us to weave this new story for Mother Dairy, an ode to all those who are Maa Jaisi. With ‘Mother’ in our name, this is a beautiful natural fit with everything we stand for.”

  • Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

    Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

    Mumbai: Cadbury Perk, one of Mondelez India’s iconic and fun brands, launches yet another playful campaign with Bollywood Actress Alia Bhatt. Through a delightful TV commercial, Cadbury Perk encourages consumers to embrace life’s challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’.         

    In a world that’s often filled with small stresses and uncertainties, Cadbury Perk believes in the power of positivity and light-hearted fun. With its latest campaign, crafted on the back of the brand’s purpose ‘Take It Lightly,’ Cadbury Perk is on a mission to inspire individuals to approach life’s twists and turns with humor and optimism. Through an engaging narrative, Cadbury Perk aims to resonate with its audience, and encourage them to navigate life’s ups and downs with a smile and a Perk in hand.

    Speaking about this, Mondelez India president- marketing Nitin Saini said, “Since its inception, Cadbury Perk has been rooted in the youth culture owing to its fun persona and lighthearted narrative. Continuing this legacy, our new film showcases how a simple change in attitude can make a big difference in positively navigating life’s twists and turns. We believe this campaign will resonate with young consumers who live life with the same vivacity as personified by our brand ambassador Alia Bhatt, inspiring them to embrace a lighter and more joyful approach to everyday challenges”. 

    Speaking about the collaboration, Bhatt expressed her excitement, saying, “I have always been a fan of Cadbury Perk as I deeply resonate with their belief to ease through life’s small disappointments with humor and optimism. This long partnership has been an absolute delight!”

    Ogilvy India CCO Sukesh Nayak said, “We are very excited to create a new film for Cadbury Perk. This brand stands for the need of the hour – to take things lightly. There are everyday niggles that take over the best of us, dampening our mood. Perk with its light chocolate format helps us overcome such moments in life by making our mood lighter. We had fun collaborating with Alia Bhatt and Prasoon Pandey on this project, both known for always taking things lightly.”

  • Jet-set-go with KFC’s International Burger Fest

    Jet-set-go with KFC’s International Burger Fest

    Mumbai: A dreamy getaway to Mexico. Sunny days spent on a Caribbean beach. Hours spent strolling the streets of America.

    It’s that time of the year when vacations and adventures are on everyone’s mind. Attention wanderlusters – KFC has the perfect itinerary for you.

    Presenting the International Burger Festival.

    Five distinct Zinger Burgers inspired by global flavours.

    In the new campaign launched on 18 April, the OG celebrity chef Colonel Sanders is all set to take consumers on the adventure of a lifetime. All KFC fans need to do is ‘take a bite, take a flight’ to experience diverse flavours from across the globe – India, America, Mexico, and Caribbean.

    Speaking about the campaign, KFC India & partner countries CMO Aparna Bhawal said, “The burgers category has immense growth potential in India; and KFC Zinger burger is the OG, with a special place in consumers’ hearts. With the International Burger Fest, we are offering burger lovers an entire range of different Zingers. No matter what one’s burger craving is – whether spicy or mild, classic American flavours or bold Mexican ones, chicken or paneer – KFC has a Zinger for it. Our new campaign thought “Take a Bite, Take a Flight” illustrates how food has the power to transport you to different places. With International Burger Fest, consumers get a passport to experience global flavours at their nearest KFC. We are already seeing great offtake for the different burgers and are confident that consumers will keep coming back to try the variety of burgers in the range.”  

    The campaign films feature relatable moments almost every travel lover often faces – the urge to celebrate everything with a trip. The first film opens at a KFC restaurant where a son is seen trying to convince his father to celebrate the last day of his exams with a trip to the Caribbean, Mexico or America. But looking at the answer sheet which reads 2/100 in big, bold letters, the father is unlikely to send him anywhere. Enter Colonel Sanders, who cooly tells the skeptical father, ‘Daddy, let him go!’ and presents them with the crispiest and juiciest Zinger Burgers from around the world.

    The second film in the series will show three friends sitting together. One of them dreams of becoming the next big travel vlogger and has her phone on a selfie stick while she records her next vlog saying, “Ab mere followers ke liye, next vlog…Caribbean, Mexico, America”. Her two friends are not too sure of the vlog’s success as they say, “Followers hain sirf teen. Baith ja travel queen!”. Enter Colonel Sanders, who humorously tells the friends “Bro – let her go!”, before introducing them to the five crispy, juicy burgers that are a part of the International Burger Fest.

    Ogilvy India (North) CCO Ritu Sharda said, “Most of us fantasize about travel. And the most important part of going abroad is the different kinds of tastes you get to experience. With KFC launching its international burgers, we found a sweet spot between taste and travel, right inside a KFC. Let your taste buds travel because exotic destinations are just a zinger away. As the colonel says: Take a Bite, Take a Flight.”

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.  

    The International Burger Fest has a range of options made with 100 per cent real chicken. Enjoy the timeless American Classic Zinger, take a spicy ride with the Caribbean Spicy Zinger, indulge in the bold flavours of the Mexican Pro Zinger, or enjoy the Indian Tandoori Zinger. As part of the International Burger Fest, KFC is introducing the all-new Paneer Zinger.

    Get set to ‘take a bite, take a flight’ with KFC’s International Zinger Fest available at your nearest KFC restaurant or order online through the all-new app or website www.online.kfc.in. Every bite is a step closer to your next adventure!

  • St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    Mumbai: Learning that your child has cancer is heartbreaking, especially for thousands of families in small villages far away from the city. These families lack access to doctors or the necessary treatment to cure cancer.

    They flock to major cities so their child can access the best charitable hospitals specialising in cancer treatment. However, once they arrive, as their child’s treatment extends from weeks to months, they often run out of money and are forced to stay on the streets, leaving their child vulnerable to other infections. Unfortunately, many families give up hope and return to their villages, abandoning their child’s treatment.

    St Jude’s India ChildCare Centres offer children with cancer and their families a free, safe, and clean place to stay in the city for the duration of their treatment. They provide holistic support and care along with accommodation, creating a ‘home away from home’ environment for families.

    With 45 centres across 11 cities in India, they currently house over 500 families every day. But thousands are still left without accommodation.

    It’s estimated that 32,000 children will require a place to stay. This overwhelming disparity between the high number of patients and scarcity of accommodation led to the film conceptualized by Ogilvy and produced and directed by Hungry Films. The film aims to raise awareness among the masses and drive donations to address this pressing issue.

    The donations go towards building accommodation in every city, so that one day, no child is forced to abandon their cancer treatment because they don’t have a place to live in the city.

    “When we got the brief for St. Jude India ChildCare Centres, we decided to avoid guilt-tripping our audience by directly showing children suffering. Instead, we wanted to tell an honest and human story, and that’s how we stumbled upon the idea of “The Impossible Choice.” A heartbreaking dilemma, if ever there was one. A big thanks to Mahesh Gharat from Hungry films for making this heart-melter, and a special shout-out to Ricardo from our team for writing this. We really hope that more people get to know about the fabulous job that the St Jude India team is doing and donate whole-heartedly for this life-saving cause”, explained Executive creative director Fritz Gonsalves and Ogilvy Mumbai group creative director Jayesh Raut.

    “It is estimated that every year, over 32,000 families with limited means travel to larger cities for their child’s cancer treatment. Many of them are forced to abandon treatment due to the lack of an affordable place to stay. This is tragic since childhood cancer has a high cure rate, provided treatment is supported by a hygienic environment and proper nutrition. This film by Ogilvy India beautifully highlights the difficulties parents face in finding an affordable place in large cities and metros for their child’s cancer treatment”, said St Jude’s India Childcare Centres CEO Anil Nair.