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Tag: Ogilvy India

  • Ogilvy to handle Shemaroo’s creative duties

    Ogilvy to handle Shemaroo’s creative duties

    MUMBAI: Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Founded in 1962, Shemaroo Entertainment is the country’s leading content powerhouse that specialises in aggregation and distribution of content. 

    With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music, regional and kids.

    On appointing Ogilvy as the creative agency, Shemaroo Entertainment director Hiren Gada says, “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

    Ogilvy India CEO Kunal Jeswani adds, “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

  • Ogilvy India makes key top-level appointments

    Ogilvy India makes key top-level appointments

    MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

    In his capacity as chief strategy officer, Narayan will lead the planning team to drive the national agenda. He will also continue to partner the CCOs and business heads to deliver creative solutions to clients nationally. Narayan will report directly to Kunal Jeswani.

    Narayan has been with Ogilvy since 2004. He has been part of the team that pioneered the planning function in the agency. He has worked on many clients during this journey – Asian Paints, Bajaj, Blue Star, Castrol, Ceat, GreenPly, ICICI Bank, MP Birla Group, Tata Motors, Tata Sky, Unilever, Zandu to name a few. He has partnered creative agencies to generate outstanding work with brands like Asian Paints, Tata Safari, Bru, Hamam and Red Label. He has won the respect and love of all clients, creative and client servicing partners he has worked with. He has won many Effies on his brands (including last year’s AME agency of year).

    Ogilvy India vice chairman and director of client relation Madhukar Sabnavis says, “Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level.”

    Ganapathy, aka Guns, will report to Narayan and work with the city business heads and CCOs to drive the planning agenda for Mumbai office. Guns has been part of the planning team since 2005. He has built strong relationships and been part of the team that has done stellar work on brands such as Asian Paints, Bajaj, Cadbury, Home Center, JSW, ITC and Pidilite to name a few. He has been the agency’s Effectiveness Champion for years- and the first and only IPA winner for Cadbury Dairy Milk in 2013. Guns is a much admired planning leader who has won the love and respect of every client he has worked with.

    Ogilvy India CEO Kunal Jeswani adds, “Ogilvy is, and has always been, a place full of opportunity and growth for talent that shines. Prem and Guns represent the best of Ogilvy, not just as planners but as Ogilvy Ambassadors. I am excited to see them lead change in our industry and our company, driving integrated strategy and planning across our brands and disciplines.”

    Both of them a part of the training faculty at Ogilvy and have conducted several training programs for the young talent in Ogilvy.

  • Mondelez & Carat bring live #RealDosti campaign

    MUMBAI: Mondelez India, part of Mondelez International, a leading global snacking powerhouse, partnered with Carat India to launch an innovative campaign to celebrate Friendship Day on 6 August.

    Titled “#RealDosti”, the campaign promoted Mondelez’s flagship brand Cadbury Dairy Milk amongst the digitally-engrossed youth of today who have forgotten the taste of the real world.

    Consequently, the brand in partnership with its media agency Carat India and its creative agency Ogilvy India, built the campaign on the concept of “Adda”. For the record, an “Adda” is an informal conversation among a group of people, often for hours at an end, and usually accompanied by food.

    As part of the campaign, Mondelez joined hands with MTV India to create “the Adda” for college students across Mumbai. To celebrate Friendship Day, the “Adda” was held at the Sofia College on August 4. The celebration featured popular MTV Youth Icons interacting with Gen Z and ending with a performance by the ‘Raghu Dixit Project’, a contemporary Indian folk band based in Bangalore.

    Interestingly, in an attempt to get the digitally addicted youth out into the real world to experience this ‘live’ campaign, Carat India activated maximum digital touch points where the youth spend most of their time.

    The campaign was launched on Facebook by creating a profile picture filter of Cadbury, a first-of-its kind for CPG brands in APAC and Globally for Mondelez. Carat also partnered with Google to kick start the latter’s global innovative concept Vogon in India. Through Vogon, a contextual video targeting programme, Cadbury Dairy Milk activated contextual messaging on popular genres consumed by youth on Youtube.

    Meanwhile, #RealDosti is also smartly targeted the youth through WIFI inventories in Mcdonalds, Dominos and Café Coffee Day, amongst others. Carat also activated Zomato and Bookmyshow with precise messaging for the youth who are highly dependent on popular apps for culinary and cinematic exploration.

    Additionally, Cadbury Dairy Milk and Ogilvy also developed an array of snackable digital content, sourced through multiple popular social handles for increasing consumption and ‘sharability’.

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  • Sonal Dabral starts second innings at Ogilvy India

    MUMBAI: Ogilvy India has announced apointment of Sonal Dabral as the group chief creative officer and vice-chairman.

    Ogilvy south Asia executive chairman and creative director Piyush Pandey said, “This is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature. Sonal was my first partner in building the creative reputation of Ogilvy India as it stands today. I am sure we will have a great partnership again to take Ogilvy to even greater heights.”

    Dabral worked at Ogilvy India from 1991 to 1999. He then took over as the Creative Head of Ogilvy Malaysia and within three years made it the No. 1 Creative Agency in that country. Thereafter he took on the reins of creativity in Ogilvy Singapore as its leader and raised the flag even higher, after which Ogilvy India wooed him back to India as the chairman India and regional creative director for Bates Asia-Pacific. He then took on the responsibility at DDB Mudra as Chairman and Chief Creative Officer.

    Pandey added, “As my partner in the 90s, he hired more creative talent than I have done in my life. He not only hired them, but inspired them and gave them wings to fly on their own. Sonal is a popular speaker around the world and a favourite jury member on every international award show. There is so much to Sonal’s achievements, that if I write them all, his joining us will get delayed.”

    This appointment is welcomed and celebrated by John Seifert, Chairman & CEO of Ogilvy Worldwide, ThamKhai Meng, Worldwide Chief Creative Officer and Co-Chairman of Ogilvy Worldwide, Kent Wertime, Co-Chief Executive Officer of Ogilvy Asia-Pacific and Eugene Cheong, Chief Creative Officer of Ogilvy Asia-Pacific. The Ogilvy leadership looks forward to Sonal injecting additional energy to the creative powerhouse for which Ogilvy India is well known around the world.

  • Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind

    Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind

    MUMBAI: Effective July 7, Ogilvy & Mather has made the following changes in the Mumbai Office Management Structure:

    • All Ogilvy Mumbai’s businesses and account management resources will be brought together under 5 clusters, each headed by an Executive Vice President & Cluster Head.

    • The five new EVPs & Cluster Heads are: Abhik Santara, Ajay Menon, Hitesh Patel, Prakash Nair and VR Rajesh.

    • These EVPs & Cluster Heads will form the core business leadership team for Ogilvy Mumbai. They will work with Kunal Jeswani, who is both CEO of Ogilvy India as well as the Head of Office for Ogilvy Mumbai, to drive Ogilvy’s flagship Mumbai office.

    The new management structure is designed to empower Ogilvy’s young leaders and create a width of leadership to re-engineer the agency for growth over the next 5 years, drive greater focus on clients within each cluster, drive new capabilities and services, and a deeper focus on talent and training.

    “Like any great team, we need to put the right people in the right roles; we need to work harder and train harder than the competition; and we need to play to win. Ogilvy Mumbai is a great team. And we’re playing to win. Abhik, Ajay, Hitesh, Prakash and Rajesh are our best young business leaders and we are empowering them to shape this agency. We are building for the future and this is only the beginning,” said Ogilvy India CEO and Head of Office – Ogilvy Mumbai, Kunal Jeswani.

  • Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind

    Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind

    MUMBAI: Effective July 7, Ogilvy & Mather has made the following changes in the Mumbai Office Management Structure:

    • All Ogilvy Mumbai’s businesses and account management resources will be brought together under 5 clusters, each headed by an Executive Vice President & Cluster Head.

    • The five new EVPs & Cluster Heads are: Abhik Santara, Ajay Menon, Hitesh Patel, Prakash Nair and VR Rajesh.

    • These EVPs & Cluster Heads will form the core business leadership team for Ogilvy Mumbai. They will work with Kunal Jeswani, who is both CEO of Ogilvy India as well as the Head of Office for Ogilvy Mumbai, to drive Ogilvy’s flagship Mumbai office.

    The new management structure is designed to empower Ogilvy’s young leaders and create a width of leadership to re-engineer the agency for growth over the next 5 years, drive greater focus on clients within each cluster, drive new capabilities and services, and a deeper focus on talent and training.

    “Like any great team, we need to put the right people in the right roles; we need to work harder and train harder than the competition; and we need to play to win. Ogilvy Mumbai is a great team. And we’re playing to win. Abhik, Ajay, Hitesh, Prakash and Rajesh are our best young business leaders and we are empowering them to shape this agency. We are building for the future and this is only the beginning,” said Ogilvy India CEO and Head of Office – Ogilvy Mumbai, Kunal Jeswani.

  • Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Mumbai: Ogilvy India won a gold for their campaign ‘Akanksha Anthem’ for Akanksha foundation, apart from two silver trophies at the prestigious EFFIES APAC awards held at Singapore last night. 

    Speaking on what may have worked in favour of the campaign, Ogilvy and Mather India Discovery and Planning Vice Chairman and Country Head Madhukar Sabnavis said, “I guess beyond creativity and effectiveness, the fact that the campaigns aimed to make a major social difference made them appealing to the judges. That added a soul to the work beyond the heart appeal.”

    Apart from the gold, the agency also earned the two silver metals for their work on Vodafone Mpesa, and Make Love Not Scar — Reshma. 

    “I owe this to the teams that worked on the campaign, and the overall culture that is continuously striving to push the bar to drive results,” Sabnavis added.

    The other five of the entries submitted by the agency shortlisted as finalists included their campaign for Sanifresh, Kinley Tata Sky, Diu and Satyamev Jayate season 3.

  • Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Mumbai: Ogilvy India won a gold for their campaign ‘Akanksha Anthem’ for Akanksha foundation, apart from two silver trophies at the prestigious EFFIES APAC awards held at Singapore last night. 

    Speaking on what may have worked in favour of the campaign, Ogilvy and Mather India Discovery and Planning Vice Chairman and Country Head Madhukar Sabnavis said, “I guess beyond creativity and effectiveness, the fact that the campaigns aimed to make a major social difference made them appealing to the judges. That added a soul to the work beyond the heart appeal.”

    Apart from the gold, the agency also earned the two silver metals for their work on Vodafone Mpesa, and Make Love Not Scar — Reshma. 

    “I owe this to the teams that worked on the campaign, and the overall culture that is continuously striving to push the bar to drive results,” Sabnavis added.

    The other five of the entries submitted by the agency shortlisted as finalists included their campaign for Sanifresh, Kinley Tata Sky, Diu and Satyamev Jayate season 3.