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Tag: Ogilvy India

  • Ogilvy India appoints Kedar Mehta as head of consulting for its experience biz

    Ogilvy India appoints Kedar Mehta as head of consulting for its experience biz

    MUMBAI: Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business here. He has 18 years of experience working across Hansa Customer Equity, TCS, KPMG and Reliance Jio. 

    In his last assignment as the program and marketing lead at Jio, Mehta led program management for Jio Prime’s personalised commerce and customer engagement business. 

    Prior to Jio, he played an instrumental role in establishing the KPMG digital customer practice and retail & CPG consulting practice for TCS emerging markets.

    His major work contributions lie in the areas of customer experience, digital transformation and marketing & CRM. He has driven successful customer-focused programs for the likes of Bata emerging markets, Tesco HSC, CEAT, Vodafone India, Carphone Warehouse (UK), Fidelity Investments (US), Celio, Tata Sky, Hypercity and Tata Starbucks, the global creative agency shared.  

    Ogilvy India CEO Kunal Jeswani said, “Clients increasingly turn to Ogilvy to help drive growth through every brand expression across every customer experience. Our experience business, aligned to our global martech centre of excellence, delivers Ogilvy’s trademark creative across the customer journey. Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programs that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.”        

    Mehta shared, “I like to play the role of a customer chair in most conference room discussions, and I strongly believe that the Ogilvy experience business will play that pivotal role for businesses focused on their CX and digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation experiences for brands.  I am really energised to accelerate this practice in the Indian market.”

    A design-thinking practitioner and a thought leader, Mehta has led industry thought leadership with the likes of RAI, FICCI and World Retail Congress in the retail and consumer domains, said the agency.

  • Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

    Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

    NEW DELHI: Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness. The TVCs have been created by Ogilvy India and are directed by Shoojit Sircar.

    The tagline Khud Bane Ho Toh, Greenply Banta Hain is the underlying thought in the campaign featuring two TVCs highlighting the success path of every self-made individual. For every achievement recorded on evergreen pages of memories, there are stories of disappointment, difficulties and defeat that go unremembered. The first TVC showcases the journey of a writer from humble beginnings, failures to its path of success. The second TVC has been conceptualised as a continuation of #StopSayingWomenCant campaign highlighting the pursuit of greatness of a women carpenter whereby every no turns into yes, every cannot becomes a can. The second TVC has been launched to celebrate the spirit of womanhood on the occasion of International Women’s Day.

    Self-made individuals are forged in fire. Their achievements bear testament to perseverance in the face of frustrating hardships. They are the objects of our admiration, the subjects of our praise. The stories are an invigorating narrative of hope against hope, against all odds and naysayers. Through the TVCs, Greenply celebrates the untiring pursuit of success of every self-made people.

    Greenply Industries joint managing director Sanidhya Mittal said “As our brands philosophy we always appreciate the length to which individuals go to fulfil their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”

    Khud Bane Ho Toh, Greenply Banta Hain is all about encouraging everyone to express themselves and keep pursuing their dream, said Greenply Industries country head – sales & marketing Subir Palit. “The campaign narrative embodies the principles of what Greenply stands as a brand. It celebrates every self-made individuals’ zeal to stop at nothing in achieving greatness. Through this campaign we are looking to establish a deeper connect with our audience.” 

    “The campaign is a tribute to the undefeated resilience of humanity. The characters are people we can easily relate to. We feel their frustrations because we have all been in their shoes. That’s why their hope is our hope. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you,” said Ogilvy executive creative director India Sujoy Roy.

  • Hephzibah Pathak promoted to vice chairman of Ogilvy India

    Hephzibah Pathak promoted to vice chairman of Ogilvy India

    MUMBAI:  Hephzibah Pathak has been announced as the new vice chairman of Ogilvy India. The appointment is effective 1 August 2020. 

    Ogilvy India chief creative officer worldwide and executive chairman Piyush Pandey said, "My congratulations and best wishes to Hephzibah! Transforming and growing brands and businesses through path-breaking creative solutions are Hephzibah’s forte. It is also the greatest need for our clients.  I am sure that Hephzibah will add greater power to a differentiated Ogilvy offering."  

    Pathak's track record is a dream run for any communications professional.  She joined Ogilvy Chennai in 1997 as accounts supervisor.  In 1999, she moved to Mumbai with Unilever's acquisition of Ponds India Ltd.  

    She has been a brand champion for clients like Orange/Hutch/Vodafone, Unilever, and Cadbury's among others. Pathak's golden run includes heading Ogilvy's Mumbai office, appointment as director on the Ogilvy India Board and her current role as chief client officer, Ogilvy India.

  • ITC’s Sunfeast YiPPee! launches new TVC for pasta range

    ITC’s Sunfeast YiPPee! launches new TVC for pasta range

    NEW DELHI: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer’s need for a tasty and wholesome snacking solution, while providing ample variety through its six variants. In the light of the present times, out of home consumption has drastically reduced and consumers are experimenting with their food now in the comfort of their homes, more than ever. With limited options in the hot snacking space, instant pasta has emerged as a popular option for consumers seeking variety and taste.

    ITC spokesperson said, “In the new normal world, consumers have shown immense faith in trusted food brands. A heightened demand and rise in consumption for Sunfeast YiPPee! noodles serves as a testament to this emerging trend. At ITC, we strongly believe that Sunfeast YiPPee!’s Pasta offering will aptly cater to the consumers’ need for variety during these times. Through consumer insights, we found that mothers want to provide their children with delicious and diverse snacking options, which also satiate their hunger pangs. Through the TVC, we thus wanted to illustrate the multitude of benefits that was offered by the YiPPee! Pasta range. From Tricolor Pasta range available in Creamy corn and Masala variants and the Pasta Treat range available in Cheese, Masala, Tomato Cheese, Sour Cream and Onion variants, the range is truly diverse.”

    Ogilvy south chief creative officer Mahesh Gharat said “Through our social media listening, we found that consumers are experimenting with dishes at home. Amongst all, pasta recipes were quite popular of which pictures were extensively being shared on social media platforms. Identifying with the topicality of the chatter, we thought this to be an ideal time to show consumers how they can derive benefits of taste and convenience of preparation with Sunfeast YiPPee! Pasta’s range while we also have MS Dhoni batting for us in this campaign.”

    The TVC will run across all popular GEC channels in the country in six languages including Hindi, Tamil, Telugu, Kannada, Marathi and Bengali. To further amplify its reach, the campaign would be activated digitally on Facebook, Instagram, and YouTube.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Castrol Activ’s new TVC calls for youth to be catalysts of change

    Castrol Activ’s new TVC calls for youth to be catalysts of change

    MUMBAI: Castrol India’s leading engine oil brand for two-wheelers – Castrol Activ announced the launch of its new TVC Keep Moving Ahead with #NonStop Protection. The TVC, which is an extension of the brand’s philosophy of youth being the driving force for the future of the country, is currently on air across multiple channels.

    The ad film is set against the backdrop of the current challenges that the economy and society are facing due to the pandemic and encourages youth to do their bit for the country. The TVC also showcases how the Castrol Activ brand plays the role of an enabler to action an idea that inspires youth to protect what they love.

    Conceptualised and developed by creative agency Ogilvy, India, the 30- & 15-sec TVC focus on showcasing how youth can be catalysts for change winning over challenging times, as the country slowly gets back on its feet.

    Castrol India brand and communications Head Jaya Jamrani said, "The campaign comes from an insight about today’s youth and their awareness to drive a positive change in society. Our film looks at encouraging them to forge ahead towards a better tomorrow and take others along, with Castrol Activ being their trusted partner on that journey.” 

    Ogilvy India chief creative officer Sukesh Nayak said, “These days, people are slowly figuring how to restart work – willing to work harder to make up for the lost time. Castrol Activ with non-stop protection for the bike’s engine will help people in not just restarting their work but also in working non-stop, to make up for that time.”

     

  • Brooke Bond Taj Mahal extends classical music association with e-concerts

    Brooke Bond Taj Mahal extends classical music association with e-concerts

    NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially-curated compositions from the confines of their homes.

    Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with Classical Musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live for over two months.

    Tea & Foods (HUL) vice president- Shiva Krishnamurthy, in a conversation with Indiantelevision.com, spoke about the insight behind its latest campaign, 'Sur Ke Saath' where it is bringing classical musicians together. “Brooke Bond Taj Mahal’s purpose is to champion Indian classical music," Krishnamurthy said. "Taj Mahal tea has always been associated with Indian classical music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal Tea believes that “the show must go on” and is proud to present “Sur ke Saath”, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian classical music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am. We hope that Brooke Bond Taj Mahal’s Sur ke Saath will make people say “Wah Taj!”"

    Krishnamurthy also shed light on the future of e-concerts in India. He says that for the foreseeable future, there is likely to be an increase in the number of e-concerts. “For the sake of Indian classical music, I hope this turns out to be true. Virtual streaming and virtual gigs were a part of our life even in the pre-Covid2019 era. With physical distancing being the new norm, e-concerts have gained in popularity. It gives you a chance of attending sessions in any form, from the comfort of your home. And I see a lot of scope for e-concerts to grow as it gives budding musicians a platform to showcase themselves.”

    This unique initiative is also being supported by Nirali Kartik who came on-board and helped in curating the weekly performances. Kartik is one of India’s popular Hindustani classical vocalists and the brand ambassador for Brooke Bond Taj Mahal Tea.

    Krishnamurthy shares that the campaign has received an overwhelmingly positive response. “We have reached over 82 lakh people so far with this initiative. The most gratifying part is the love that we have received from the wonderfully talented musicians who have performed for us. Conceptualised by Ogilvy India, Sur Ke Saath has seen classical musical lovers join us every Sunday on the Facebook page of Taj Mahal Tea for two months, and this really motivates our upcoming artists to put up a great show.”

    To spread the word about the campaign, the brand has a digital marketing plan to urge people to watch the e-concert. “We created a campaign video (https://www.facebook.com/watch/?v=565165081028169 ) with Nirali Kartik. Week-on-week, we create chatter around the artists performing for the week through different social media channels."

    Due to the ongoing pandemic, people are spending more time at home, there is an increased consumption of tea. Brooke Bond Taj Mahal sees this as an opportunity to serve consumers with the finest of Indian tea and raga-themed virtual concerts performed by classical musicians.

    Follow Tellychakkar for the consumer facing news & entertainment

  • I will stand as the captain of the ship and hold my people together: Ogilvy’s Piyush Pandey

    I will stand as the captain of the ship and hold my people together: Ogilvy’s Piyush Pandey

    MUMBAI: During the show The Media Dialogues, Ogilvy executive chairman Piyush Pandey spoke to Anuradha Sen Gupta on CNBC-TV18 about the impact of Covid2019 pandemic on the advertising world. He weighs in on how the advertising agency business has been impacted by Covid2019.

    Excerpts:

    Have there been any learnings for you in this lockdown? And here we are: having to do these small things all over social media and digital media? 

    The communication, the formats don’t matter, the size of the screen doesn’t matter, whether you are doing an outdoor thing, it doesn’t matter, you are seeking ideas that reach people, connect with people, engage people and make them feel positive about you. So it is a challenge that we are confined to a certain media but then that is the challenge. It is almost like saying I cannot refrain from cricket – you have known me for years – the wicket is a little wet, you don’t throw your wicket away. You improvise and see how you can score runs and how you do not throw your wicket away. So that is the thing, enjoy the moment. It is your opportunity to work in adversity. 

    I think improvisation is the beauty of life. Everyone is improvising and everyone is doing a good job. 

    Give me a sense of how these ads are being made at this point of time given that you cannot go out, given that you cannot do PPMs the way you would do normally in this business, given that how much effort goes into casting just the right face in the ad, getting the lines right, the light perfect, the setting perfect, this is completely revolutionizing ad-filmmaking.

    It is revolutionizing behaviour. Trust in each other is being tested. No longer is somebody sitting and saying show me frame-by-frame, show me who is the actor, could we have the actor like this and when the result comes out, I think it will be a long-term change for clients who would say that is not my area to decide on who the actor should be, that is not my area to go frame-by-frame and there are people who have always been like this with us, we have done films for Vodafone, Asian Paints, Voltas and everyone, they are not finicky people; they leave it to us but when people say that in these kind of situation – great stuff is being done, I think behaviour of young clients will change, who waste six hours of PPM time – I say waste because waste – they say show me frame-by-frame, frame in a 30 second film is 720 frames. So I think hopefully the youngsters will learn that we have to trust each other. I think this is a demonstration of trust not just at Ogilvy, many of my colleagues in the industry must be enjoying this trust that is being given and I hope everyone of us lives up to the trust that is being placed in us.

    What are the solutions and the support that brands are expecting from advertising agencies today?

    I think the support is proactive. Proactive has a different meaning; proactive is how can I contribute to your business? You may not have asked me for something, but I have thought of something. A few ads I have personally written in this period, they did not ask for it, but I know the brand inside out and I spoke to the client and said I think this will be good for you and they ran one of the Asian Paints ads, Vodafone ads. So, my people are thinking hard and they are making me work hard. I am also thinking as to what else I can do. In moments like this you know the biggest thing is to keep connected with your consumer, sometimes through things that you can do for them, sometimes by doing things that make them feel good. It is a fair balance, every time you are not trying to sell, every time I go to my friend’s house, I do not carry flowers, I won’t give him a hug, there is a time to give a hug and there is a time to give a gift and wonderful balance between the two which we have to maintain.

    What is your sense of how advertisers will behave once we are even closer to normal or have been in the last two months given that there are such big impacts on their revenues and on their business models in some cases even? What are you expecting to see in terms of their behaviour as marketers, advertising budgets, and the volume of work for an agency?

    There is a very simple answer to this. When we say they, who are they? They are just like you; how will you and I behave after things are better? We are all looking forward, moving forward. I think we will behave positively, we will always — this has been a remainder of what your mother used to teach you that if you get Rs 100, save Rs 10 for a rainy day. I think we will learn from this that we must save something for a rainy day. It will make us also learn that if we are able to keep our employees right through, how much of a relationship will repay you in the days ahead.

    You mentioned about keeping people, about keeping employees through this time on every front. Ogilvy like most other Indian agencies are part of large global communications companies, of holding companies and we are hearing in the other markets, in America for instance, in Europe we are hearing of job cuts. Do you see India being able to shield, Indian agencies being able to shield its people from these drastic job cuts that we are hearing in the developed markets for sure?

    Personally, I can answer this and I do not have any hesitation answering this. I look at my job as a national job – when I say national it is international in this case, but I also see my job as a federal job. I sit on a cabinet committee of a nation in a way, but I am also the chief minister of a state. So, it will be an interaction based on my dual responsibilities and cannot be a unilateral decision that I will accept and act on blindly. I do not care as to who is listening to me right now, but that is the way I am. I will stand as the captain of the ship and hold my people together as much as I can and as much as it is good for team India and for the larger team Ogilvy and team WPP. But, in my one role, it is India first. 

    Even WPP has a bouquet to deal with the problem. If you are in deep trouble, then these are the possible ways, if you are in a medium problem, these are the possible ways, if you are in no problem but there is a threat of a problem, then these are the ways. So, we have a bouquet, I will choose the bouquet which suits India the best. 

  • Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

    Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

    MUMBAI: Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk ‘thank you’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times. Cadbury Dairy Milk has replaced its logo with the words ‘thank you’. The domestic help, the driver, the security guard, the milkman, just a few of the countless women and men who go about their jobs without seeking praise or pats on the back. 

    This is the first time in its 70-year history in India that Cadbury Dairy Milk has created a pack innovation that replaces its logo. To celebrate the linguistic diversity across India, the Cadbury Dairy Milk ‘thank you’ bars will be launched in eight different languages – English, Hindi/Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam, to deliver the message of gratitude and support from each and every one of us.

    This limited-edition thank you bar extends beyond gratitude, and into action. Mondelez India has also committed a part of the proceeds from the sale of the bars towards health insurance policies for daily wagers (i.e. labourers, domestic help, etc.) via a partnership with Nirmana, an NGO working with the unorganised sector.

    Cadbury’s Dairy Milk ‘thank you’ bars, Mondelez India director-marketing (chocolates) Anil Viswanathan said, “Cadbury Dairy Milk as a brand, believes that if there’s one thing that can shine a beam of light in the world, it is generosity. Especially in tough times like these. As India’s most trusted brand, we understand the special role Cadbury Dairy Milk plays in the lives of our consumers. This special pack-innovation represents the nation’s sentiment. The current unprecedented situation has made us all realise the value of the ones that run our cities, societies and lives. This launch serves as a small tribute for their enormous efforts and only begins to express our collective thanks to these unsung heroes.”

    Ogilvy India  CCO Sukesh Nayak said, “The idea of saying Thank you with a Cadbury is a simple and heartfelt way to further inspire the spirit of generosity amongst people. The bar not only highlights the tension but presents itself as a solution on the need to acknowledge those who add magic to our life by their dedication.”

    During the tough times we are facing today, there are various people who are working tirelessly at the frontline to manage the situation. While the doctors and nurses deserve every bit of praise and gratitude that has come their way, they too have a set of people who they depend upon to keep operations running smoothly. The almost invisible, unacknowledged support and ancillary staff at a hospital. The canteen cooks, the waiters, the electrician on call, the ambulance driver and his helper, the janitor, the receptionist, the IT guys, even the errand boys. Cadbury handed over ‘Thank You’ bars to support staff in multiple hospitals in the Covid hit major metros of Mumbai, Delhi, Kolkata and Bengaluru. This special drive is being further amplified via a tie-up with regional media houses, which is expected to extend this ‘Thank You’ to many more hospitals across India. The campaign idea will also be extended further through various sponsored content and multimedia channels, with strong partnerships with media houses and publications.

    The pack innovation-led activation is the first part of a fully integrated marketing plan with touchpoints across broadcast, digital, print, radio channels and on ground activation. The campaign is aimed at unlocking a realisation that we have so many to be thankful for, all around us. It wants the glow of generosity to extend as far across the nation as possible. And using its multi-lingual packs, it will enable regional targeting to engage with audiences across geographies.

    With a health insurance component integrated into the purchase of the chocolate, the Cadbury Dairy Milk bar is the sweetest way to #SayThankYou.

    The ‘thank you’ bars are priced at Rs 40 for 50 grams and is already available as a choice alongside other Cadbury Dairy Milk price points across all retail channels.

    Please go to these links: 

  • 82.5 Communications makes a mark in year one

    82.5 Communications makes a mark in year one

    MUMBAI: It’s a toddler and it is already boasting of achievements attributable to the big boys in advertising. Mumbai-hqed creative boutique Eight Two Point Five ( 82.5) Communications is the agency we are referring to. It came into existence just a year ago (26 January), as a reincarnation of Ogilvy agency Soho Square, with a sharp focus on providing communications services to India-specific brands. And it has managed to net nine new clients out of a total of 11 pitches it made, since then. A very good run, and a very high rate – something not many newborns in advertising can boast.

    Its new client roster looks impressive: mandates from Nestle Milo, a few dairy projects with the multinational, IDBI Bank, Haldirams North, Hero Lectro, brands from the RSPL group (the maker of Ghari detergent), Campus Shoes, Pearson Education and Jeeru a Mumbai-based carbonated drink. Of course, 82.5 inherited some existing business from Soho Square as well: ACC, Tata Motors, Bisleri, Havells, Himalaya Herbals, ITC Goldflake.

    “We are a bit selective about what we do,” says 82.5 Communications co-chairman & CEO Kapil Arora, adding that there is a clear understanding of where and why to pitch and because of that, the company even refused some clients early on. “On the basis of the conversations that we bring to the table, clients get comfortable and say we want to work with you,” he explains.

    Arora reveals that the coming few months will be about consolidating what it has picked up in 2019 and the agency will get into growth mode only from March.

    Has the rebranding exercise from Soho Square to 82.5, and labelling itself as an India-centric agency paid dividends?

    “We have built a profile of interesting India-first businesses that resonate with our positioning, “ highlights Arora.  “Ninety per cent of our client mix is comprised of India-first clients. But there are global brands like Milo, which wanted a Tamil Nadu insight reflected. So, they too see value in our India-first expertise and approach.”

    Ogilvy India chairman and CCO Worldwide Piyush Pandey too believes it has. “This was a slot that was vacant,” he says. “82.5 has filled it well.”

    And proof of that is the rewards it has got. 82.5 Communications’ edgy work last year with its quirky Samajhdar Jante hai campaign for Bisleri featuring camels got it the Grand Effie in January 2020.

    The agency has not stayed still, rejigging the way it functions, when it felt it was needed. When it started it kept brand custodianship, strategy and content expertise in-house while outsourcing services like media, social, PR retail and activation to partners. It kept that circle open wide. Now it has tightened that ring of allies restricting Itself to WPP group outfits.

    “As a small outfit it made absolute sense to work with partners to offer allied services,” says Arora. “ In implementing that model, we had a few learnings and we reduced that circle. This helps us retain better quality control and ownership for our clients and a move like the WPP campus really aids us in that regard.”

    Arora was brought in as CEO from Ogilvy North in June 2019 when the then CEO VS Srikanth – who joined  82.5 from Bates CHI & Partners – decided to part ways to set up his own venture in the tourism sector.

    Since then, he along with chairman & CCO Sumanto Chattopadhyay, have been working on hiring talent to continue offer clients classy service and the creatively edgy work it is getting known for.  In September, Arora roped in Rishabha Nayyar national strategy lead reporting to him directly. Last month, the agency recruited creative veteran Preeta Mathur as head of its Delhi creative.

    The agency has four branches Delhi, Mumbai, Bengaluru and Kolkata, with Delhi growing the fastest, hence the hiring of Mathur.  More recruitment is likely to happen in the coming few months.

    Chattopadhyay and Arora are also focusing on building language-thinking skills within the agency. Arora highlights that they have managed to get it right with Bengali, Tamil and Marathi – and of course Hindi and English. “This repertoire will continue to increase through a mix of in-house talent and a circle of friends from the local film and theatre circuit,”  he elaborates.

    Arora believes that 82.5 is a work in progress agency. “We will continue to evolve,” he says. “We have laid a strong foundation. As long as we pivot, change and stay relevant in terms of what clients require from us, in these trying economic times, we have a strong future. We are very bullish.”

    Which is what Pandey is banking on. Remember, it was he who was the prime architect of the initiative to build a second agency within the Ogilvy network in India.

  • Ogilvy India appoints Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak as chief creative officers

    Ogilvy India appoints Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak as chief creative officers

    MUMBAI:  Ogilvy India has announced the appointment of Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayakas chief creative officers, Ogilvy India. Three of them will take the joint responsibility of driving Ogilvy India’s creative product and reputation.  

    Kainaz, Harshad and Sukesh are amongst the most talented, celebrated young creative leaders in the industry today, and together they will now shape the creative work that defines Ogilvy India.

    While they will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.

    Nayak joined Ogilvy in 2000. He is a quintessential Ogilvy leader – all heart and full of passion for great work. His ability to tell compelling stories is evident across his body of work on Mondelez, Tata Sky, Asian Paints, Bajaj Auto, Unilever, Star TV, Castrol, Wildstone, JSW, Tata Salt, Pantaloons, Shan Masala, Fortune Oil, Amazon, Google, UNEP and the ICC Cricket World Cup, among others. Over the years, Sukesh’s work has been recognised at national and international awards, including Effies, AMEs, Kyoorius, Adfest, Spikes, D&AD, London International Awards and Cannes. The one accolade he treasures most, however, is the phone call that he received from his father after the Google Reunion campaign went viral.

    Karmarkar &  Rajadhyaksha joined Ogilvy in 2010. They are fantastic client partners and incredibly talented creative leaders. Their work on Brooke Bond Red Label, ITC Savlon and Unilever Start A Little Good has been widely recognised, and their water conservation work has been awarded at advertising and film festivals around the world. In 2017, they were instrumental in Ogilvy India’s record number of Cannes Lions; nine in a year. In 2018, Savlon Healthy Hands campaign won Asia’s first Grand Prix for Creative Effectiveness at Cannes Lions. In the course of their careers, they have won many global awards across Cannes, One Show, Clio, D&AD, D&AD Impact, Spikes, AMEs, including the coveted CANNES GLASS LION. 

     “I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients.  This promotion could not be more deserving!  I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy.” –  Ogilvy chief creative officer worldwide & executive chairman India Piyush Pandey.

    “Sukesh, Kainaz and Harshad are powerhouses of energy and great talent.  Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be.  This is a rare and precious balance for any creative to strike.  They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.” – Ogilvy India CEO  Kunal Jeswani.