Tag: Ogilvy India

  • Godrej Properties launches its first digital brand campaign

    Godrej Properties launches its first digital brand campaign

    Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

    GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

    “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign,” stated GPL MD & CEO Mohit Malhotra. “With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about – a place where everyday joys have no limits.”

    These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

    “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain,” said Ogilvy India managing partner – creative (West) Anurag Agnihotri about the brand campaign.

  • Tata Sky launches Maharashtra focused campaign with Nana Patekar

    Tata Sky launches Maharashtra focused campaign with Nana Patekar

    Mumbai: DTH operator and pay-TV platform Tata Sky has rolled out a new Maharashtra-focused campaign featuring actor Nana Patekar.

    The ad film conceptualised by Ogilvy India has taken a spin on the colloquial Marathi phrases ‘Ugich Kashaala.’

    “With our new Maharashtra focused campaign, we not only highlight the distinct benefits of Tata Sky but also play on one of the most popular regional catchphrases i.e., Ugich Kashaala, to communicate that instead of needlessly postponing the decision, it is time for you to get a Tata Sky connection,” said Tata Sky chief communications officer Anurag Kumar.

    The brand highlights the convenience of watching live TV on the Tata Sky mobile app long with TV instead of fighting over the TV remote control.

    “This campaign is a great demonstration of how a culturally-rooted idea can be created to solve a business problem. We got Nana Patekar as the society’s favourite ‘Anna’ for admonishing people in his trademark style for asking Ugach Kashala Tata Sky?” said Ogilvy India chief creative officer Sukesh Nayak.

  • Tata Sky’s new ad promotes aggressively priced Thalaiva pack

    Tata Sky’s new ad promotes aggressively priced Thalaiva pack

    Mumbai: Content distribution platform and pay-TV platform Tata Sky has launched a new campaign for potential customers in Tamil Nadu.

    The narrative of the campaign “Vera Level” communicates the elevated entertainment options that are offered by a Tata Sky connection – highlighting the regional family packs available along with a one-touch remote for the price-sensitive segment. This includes the Thalaiva pack that “combines the best of Tamil channels, drama, film, kids, news and sports channels curated for the benefit of the entire family,” said the company in a statement.

    Conceptualised by Ogilvy India, the communication plan for the campaign is spread across print, TV, OOH and designed to resonate with metro and non-metro audiences.

    “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging,” said Tata Sky, chief communications officer, Anurag Kumar. “Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”

  • Thums Up’s Olympics 2020 campaign celebrates hope and resilience

    Thums Up’s Olympics 2020 campaign celebrates hope and resilience

    New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat and salute the real heroes – the athletes who overcame tremendous odds to reach where they are today. The home-grown brand on Wednesday announced its worldwide partnership with the international event which is set to begin in Tokyo Games to be held in Tokyo on 23 July.

    As part of the partnership, Thums Up has launched its new campaign – Toofan wahi jo sab palat de, that tries to capture the mood of not just the athletes representing India at the Olympic Games, but the entire nation. “The upside down Thums Up bottle is a visual symbol that celebrates determination, strength, and the fierce challenger spirit,” said the company on Wednesday. “Every bottle in the hand of every consumer is now also their voice to ‘Palat De‘ all the naysayers who say they can’t or shouldn’t do it.”

    Ogilvy India, chief creative officer, Sukesh Nayak said, “Completely turning the conversation upside down, it’s a game changer that takes the brand a notch higher. We believe it very well captures the emotion of the nation, when it comes to the Olympic athletes, our real heroes.”  

    According to the company, the task at hand was to create a brand shift, without taking away anything from it and to make the campaign relatable and emotional, without disturbing the DNA of the brand. The first film was launched on Tuesday, which was directed by Shashanka Chaturvedi in association with the production house- Good Morning Films. The uplifting tone of the campaign perfectly complements Thums Up’s repositioned brand message of resilience and real heroism of everyday people.

    Ogilvy India (north), chief creative officer, Ritu Sharda said, “All of us have faced these naysayers, telling us what we can and can’t do. The emotion is real and relatable. And that’s why we think the idea is going to cut through the masses and turn into a cheer-storm for our athletes. Of course, the idea lives beyond a campaign and is a personal statement for anyone to say ‘Palat De’ to any challenge”

    Coca-Cola India and Southwest Asia, vice president and head of marketing, Arnab Roy said, “Consumers are at the heart of Coca-Cola’s beverage portfolio. The company is acutely attuned to their preferences and continuously looks at innovative ways to connect people with our brands. Our partnership is a statement of empowerment, and our intent is to instill the ‘thunder’ of hope and strength amongst our consumers. The new upside down Thums Up bottle is a visual symbol of resilience that people showcase in their daily lives, against all odds.” 

  • Cannes Lions Day 2: Indian agencies win eight more metals

    Mumbai: Outdoing its seven Lions haul on day one of the Cannes Lions International Festival of Creativity 2021, Indian agencies clinched eight metals on day two, bringing the country’s overall tally to 15.

    The eight metals won include one Gold, four Silver and two Bronze Lions, with DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree bagging India’s second Gold Lion at this year’s fest. The campaign won the metal in Creative Strategy category under the audience insight sub-category.

    Dentsu Webchutney’s The eight-bit journo for Vice Media bagged two Silver Lions and one Bronze Lion in Direct Lions, Creative Strategy Lions and Direct Lions, respectively.

    Continuing its winning spree on day two, FCB India brought home a Silver Lion for Mumbai Police’s Punishing Signal in the PR category and Not-for-profit / Charity / Government subcategory. With this latest win, the agency leads India’s tally with six metals.

    Ogilvy Mumbai bagged a Silver Lion for Dove #StopTheBeautyTest campaign in the Creative Strategy category under FMCG. Ogilvy Mumbai’s #NotJustACadburyAd campaign for Mondelez also won a Bronze Lion in Creative Data under Data-Driven targeting category.

    Lowe Lintas’ Bronze Lion win for its HUL’s Lifebuoy ‘H for Handwashing’ campaign in Media under Excellence in Media Execution sub-category rounded off day two’s haul for India.

    Tuesday’s wins were in the Creative Data, Creative Strategy, Direct, Media and PR categories. Here’s a look at the winning campaigns on day two of Cannes Lions 2021:

     DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree

    DDB Mudra Group’s campaign showcases how women in the sex trade actually look forward to periods as a welcome pause and time off from their regular work, in contrast to the opinions usually expressed by women during periods. The campaign #ProjectFreePeriod in collaboration with Stayfree India, attempts to change the conversation around two of India’s biggest taboos- periods and prostitution by reaching out to commercial sex workers in the country and helping them step out of the trade, by equipping them with other skills, one period at a time.

     Dentsu Webchutney’s The 8-bit journo for Vice Media

    This unique campaign was launched in 2019 when the people of Jammu & Kashmir were facing a communications blackout. Mobile networks and more importantly, internet access had been severely curtailed following the revocation of Article 370 by the government. Due to which, the average person who stayed updated through these channels, couldn’t. As SMS services resumed, the campaign combined decades-old technology and launched the world’s first teletext news portal: The 8-Bit Journo. Relevant news stories that came out in the last 4 months were recreated and sent out as text messages to lakhs of Kashmiris, thus connecting a generation of internet users, without the internet.

      FCB India’s The Punishing Signal for Mumbai Police

    Through this brilliant campaign, Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. They transformed a passive street signal into a Punishing Signal – one that taught Mumbaikars ‘how to #HonkResponsibly’.

     Ogilvy Mumbai #StopTheBeautyTest campaign for Dove

    This film by Ogilvy captures what Indian women go through during a typical arranged marriage matchmaking setup. It highlights society’s fixation with certain beauty ideals, wherein anyone falling short of those standards are made to feel rejected or

    undesirable. The film questions ‘How much beauty is enough?’and exhorts us to ‘Stop The Beauty Test’.

    Ogilvy Mumbai’s #NotJustACadburyAd campaign for Mondelez

    Here’s how Ogilvy made a Cadbury ad also an ad for hundreds of small local businesses across the country through this much talked about campaign for Mondelez. Which’s the reason they called it ‘Not Just A Cadbury Ad’.

     Lowe Lintas’ ‘H for Hand Washing’ for HUL’s Lifebuoy

  • In memoriam: Remembering the lives lost to COVID-19

    Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease and industries are opening up. But with scientists warning of a possible third wave of infections, uncertainties are clouding what the future might hold. Even as people go about picking up the pieces of their lives and putting them back together- trying to return to some semblance of normalcy, some things will remain unchanged, things like the loss of loved ones.

    IndianTelevision joins these families, in remembering the life of some of the industry’s brightest minds lost to the deadly virus.

    Apurv Kumar Passi, 35 – Adobe India 

    Apurv Kumar Passi, 35 joined Adobe India in 2019 as a senior marketing specialist for digital media solutions. In a career spanning over 12 years, Passi spent a decade working for Publicis Groupe Co. He succumbed to COVID-19 on 10 May after battling the virus for three weeks. He is survived by his mother, younger brother, and wife.

    In a double tragedy that struck the family, Passi first lost his father to the dreaded virus, and within two weeks of his death, he succumbed to it. He desperately tried to ensure that his father gets critical medical care at the right time, even as his condition deteriorated rapidly.  In his memory, his colleagues and friends launched a fundraising campaign to raise funds for covid relief.

    His marketing colleague from Adobe, Bhavna Saluja, posted a personal memoir on the fundraiser page, detailing Apurv’s courageous battle with the dreaded virus while looking after his family. “He was everyone’s well-wisher who managed to cross the biggest hurdles of life, with a smile on his face. He was always available to help and sacrificed a lot. Everyone can find a piece of themselves in our Apurv. That’s how special he was!” wrote Saluja “If Apurv were alive today, he would’ve rushed to help more families going through this crisis, maybe just extend that warm hand so that no one else went through the pain he and the Passi family went through, (while) trying to save his dad.”

    Anirban bora, 42 – Economic Times 

    Senior journalist, infographic editor, and illustrator Anirban Bora, 42 worked with The Economic Times, New Delhi. He breathed life into stories with his stunning infographics, drew caricatures & designed the paper. A food aficionado,  Bora also wrote a gastronomy column in the ET’s Sunday Magazine. His work had a character and style, and he loved applying ancient art strokes to modern illustrations. “A quick thinker, a problem-solver, and a magical artist who helped writers on a visual block day,” recalled his colleagues at ET.

    Bora succumbed to COVID-19 on 1 May and survived by his wife and son. “Thank you for making us look at life from your canvas. Thank you for clearing our chaotic minds with your visuals. Thank you for being a fine storyteller. We will miss you! On behalf of team Brand Equity, Ani, this one’s for you,” wrote his colleague Priyanka Nair after his demise in a column in ET.

    Rohit Sardana, 41 – Aaj Tak 

    TV news anchor Rohit Sardana was the executive editor of Aaj Tak of the India Today Group, who also presented the evening show ‘Dangal’ on Aaj Tak. Before joining Aaj Tak in 2017, he was with Zee News where he anchored a prime-time show Taal Thok Ke. Prior to this, Sardana worked for ETV Network and All India Radio. He was a recipient of the 2018 Ganesh Vidyarthi Puraskar Award.

    Sardana died of cardiac arrest caused by Covid-related complications on 30 April, days after he tested positive for the infection. He is survived by his wife, two young daughters, and parents. Aaj Tak and India Today News director Rahul Kanwal remembered Sardana as a “sharp young anchor” who never flinched from asking questions. “Rohit Sardana was the sharpest young anchor I have met. Superb command over Hindi, brilliant with his turn of phrase, precise questions, clear in his thinking, loved by the masses, warm and humble off the screen, he was destined for great things,” Kanwal tweeted.

    India Today Group Founder, chairman, and editor-in-chief Aroon Purie remembered him as ‘a star of the newsroom’. “He had conquered the hearts of both TV and digital viewers. He had so much more to do,” he said.

    Syed Mohammed Talha Nazim, 46 – Ogilvy India

    Nazim, 46 was appointed the executive creative director for Ogilvy’s Bangalore office in May last year, his second stint at the agency. Before a short spell as an entrepreneur in 2019, he was the creative head at Innocean Worldwide. In a career spanning 21 years he worked with Leo Burnett, Bates, McCann, and Ogilvy, and was responsible for his work on several renowned brands. He had won over 180 metals and nominations in international and domestic award shows such as Cannes, D&AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, and Abbys, having also won Ogilvy’s only Cannes Lion in 2015.

    Nazim died after contracting covid on 10 May. “There was never any room for a negative talk with him. We weren’t allowed to be self-deprecating. His kindness made us want to be better. Write better,” wrote his colleague, Ogilvy Group creative director Divya Bhatia on LinkedIn.

    Nazim’s untimely death was mourned by many of his industry colleagues, whose lives he had touched. Communication professional & screenwriter, Prasoon Joshi tweeted, “He was a beautiful human being. His exceptional Penguin Audiobooks campaign will always resonate. Will miss you.”

    Rajeev Karwal, 57 – Milagrow Business and Knowledge Solutions

    Remembered as ‘Indian consumer goods industry’s brightest star’, Karwal, 57 was known for his brand-building efforts at LG, ONIDA, Philips, and Electrolux. He was credited with LG Corp’s entry into India, while also bringing a paradigm shift to the way robotics is viewed in the country. Rajeev Karwal, the man behind the Made-in-India robots, entered the domestic robots market in 2012 through Milagrow Robotics- the human tech division of his self-founded company, Milagrow Business, and Knowledge Solutions.

    Karwal’s robots were later deployed in COVID-19 wards of hospitals, as doctors and nurses were fearful of getting infected with the coronavirus. In his own words, unfortunately, it took a pandemic for the country to realize the potential of this industry. The company grew by 400 to 500 per cent during the lockdown. But in a cruel twist of fate, just when his ingenious products started to garner mass appeal, Karwal contracted the deadly virus, and on 12 May the Milagrow founder lost his battle to covid after being on ventilator support for almost a week. His attention to detail, his firm grip on data and trends, and his insight into Indian consumer behaviour made him the poster boy of the industry.

    ‘A dynamic leader, inspiration to many like me. Carried aura with humility, was flamboyant yet down to earth and ever-smiling. We have lost a visionary, mentor to many, and a strong leader.’ wrote a friend about him. “The fact that anyone and everyone who ever worked with Rajeev could turn to him for support speaks volumes of the human being Rajeev was”, wrote another.  It is truly tragic that while Karwal’s robots are helping healthcare workers across the country win the battle against COVID-19, he succumbed to the virus.

    Sunil Jain, 58 –  Financial Express 

    Sunil Jain started his career as a financial journalist with the India Today magazine in 1991 and went on to become the business editor at The Indian Express. In 2013, he became the managing editor of The Financial Express. He was credited with managing the newspaper’s circulation and readership in the competitive market. His column in the Financial Express, titled Rational Expectations focused on macroeconomic topics with a searingly honest outlook. Prior to Financial Express, Jain was a senior associate editor at Business Standard. The eminent business journalist was admitted to AIIMS on 3 May after testing positive for COVID-19. Jain passed away on 15 May. Considered one of the finest minds in Indian business journalism, fearless in his commentary, his sharp and incisive opinion pieces will forever be missed.

    Today, as the world tries to heal and revive itself, learning and evolving as we go, the imprints left by these stalwarts on each life they touched has the latter eternally grateful for their distinguished service to humanity. As a famous song goes, “The song has ended, but the melody lingers on…”

    [To Be Continued… ]

  • Ogilvy appoints Liz Taylor as global chief creative officer

    Ogilvy appoints Liz Taylor as global chief creative officer

    New Delhi: Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman to hold the top position at the WPP’s creative agency.

    She replaces Piyush Pandey, who is taking on a new role as chairman of global creative. He will continue to serve as chairman of Ogilvy India.

    In her new role, Taylor will be responsible for overseeing Ogilvy‘s creative product across 132 offices in as many as 83 countries. She will also lead the agency’s five business units including advertising, public relations (PR), experience, health, and growth & innovation.

    “Liz is a modern creative leader who leads from the front and understands that magic happens when we create and innovate at the intersection of our world-class capabilities and talent. I know her experience creating big, multifaceted ideas will only further strengthen Ogilvy’s ability to drive world-changing, life-changing, business-changing impact for our clients,” said Ogilvy’s global chief executive Andy Main.

    She returns to the agency after a two-year stint at Publicis-owned Leo Burnett where she held the position of global chief creative officer till last month. An award-winning creative leader, Taylor has worked on a wide range of clients including Bank of America, Facebook, Boeing, Budweiser, Gatorade, Kellogg’s, McDonald’s, P&G, Walmart, among many others.

    “There is something special about being able to come back to Ogilvy and join a team that is taking this iconic company into the future. Creativity has the power to change everything and I’m looking forward to working with Ogilvy’s incredibly strong global network of creative talent to inspire people and brands to have an impact on the world,” Taylor on her new role.

  • Ogilvy India ECD Syed Mohammed Talha Nazim passes away

    Ogilvy India ECD Syed Mohammed Talha Nazim passes away

    MUMBAI: Ogilvy India’s executive creative director Syed Mohammed Talha Nazim has succumbed to Covid2019. The news of his demise was shared by Ogilvy’s group creative director Divya Bhatia and others on professional networking platform LinkedIn.

    https://www.linkedin.com/posts/divya-bhatia-1427a7146_i-lost-my-dearest-boss-this-morning-he-activity-6797379299788910592-urgD

    https://www.linkedin.com/posts/yash-marwah-he-him-117805b7_rest-in-peace-syed-mohammed-talha-nazim-activity-6797380608151695360-gcLi

    Nazim joined Ogilvy India in March 2020. Prior to that had a brief stint as an entrepreneur and was also the creative head at Innocean Worldwide.

    In a career spanning 21 years at Leo Burnett, Bates, McCann and Ogilvy and having worked in Kolkata, Delhi, Bengaluru, Kuala Lumpur and Mumbai, Nazim has been responsible for some amazing work on brands such as McDonald’s, Dutch Lady, Siemens, JSW, Exide, General Motors, Fiat, Asian Paints, Reebok, Penguin, Coca Cola and Philips, among others.

    This has resulted in over 180 metals and nominations in international and domestic award shows such as Cannes, D&AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, Kyoorius and Abbys.

    The Gunn Report listed his work as one of the most-awarded pieces in 2004 and 2013. In 2014, The One Show ranked him No.2 as a creative director and No.6 as a writer. His Penguin Author Audiobook campaign that he did with his ex-art partner Rohit Devgun is India’s most-awarded campaign internationally.

  • Greenply ropes in Boman Irani to convey importance of safe air in our homes

    Greenply ropes in Boman Irani to convey importance of safe air in our homes

    NEW DELHI: People have been confined to their homes for over a year, guarding themselves against the spread of the novel Coronavirus, which is mostly spread through air.  But have they ever considered the dangers that dwell unnoticed within our homes? This is the question raised by Greenply Industries in its latest brand campaign.

    The TVC campaign created by Ogilvy India highlights the risk of formaldehyde emission from plywood and showcases the ‘Zero Emission (E-0)’ product range of the company, with the tag line; 'E-0 chuno, Khulke saans lo'. The campaign features actor Boman Irani in the lead, and through the course of a lyrical banter, asks the unavoidable question: never mind the dangers outside, who will save you from the dangers inside?

    Greenply Industries joint managing director Sanidhya Mittal said, “There has been a significant change in the consumer buying pattern. People today are extremely concerned not only about their external environment but also about the indoor air quality where they live. There is more awareness about the impact of air pollution on human health. The rising concern pushed us to come up with this innovation.”

    According to the company, the aim was to weave a narrative that finds its way to the core message through a relatable analogy wrapped in humour.  After all, home is supposed to be a safe space, a mask-free zone. The only thing that stands between you and deep, cleansing breaths is formaldehyde emission. E-0 grade emission compliance made sure that the plywood emits negligible formaldehyde and that its manufacturing facility has an on-site testing mechanism to monitor quality.

    Ogilvy executive creative director Sujoy Roy said “Musical banter is one of the oldest forms of creative expressions. It makes the intended message more memorable simply by being engaging, lyrical and humorous. We thought that a comic dialogue leading to a conversation on formaldehyde emissions might just be the way to reach out to homeowners, across social, cultural and class identities. We couldn’t think of anyone better than Boman Irani for the role.”

    Link to the film: 

  • Slow down with a cup of tea, says Brooke Bond Taj Mahal

    Slow down with a cup of tea, says Brooke Bond Taj Mahal

    MUMBAI: We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life’s most rewarding moments aren’t found in grand plans or great adventures. Instead, they are found when we are in our own company, breaking away from our schedules, even if it's just for a while. It is these hidden moments that Taj Mahal Tea urges us to find.

    With its new television commercial, aptly titled Fursat Waali Chai, the brand reminds us to hit the pause button when life becomes too hectic – to allow oneself a moment of peace and to uncover the magic in the mundane. Featuring the famed classical vocalist Nirali Kartik, the film showcases a charming conversation between her and a steaming tea kettle, wherein the tea poetically cajoles her into taking a break from her practice to savour a cuppa. Soon, Nirali gives in to temptation and enjoys sipping tea by herself while soaking in the sights and sounds of the palatial garden.    

    Along with being a visual delight, it's also the film’s soulful music that adds to the grandeur. The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude.

    Tea & foods (HUL) vice president Shiva Krishnamurthy said, “For 30 years, Brooke Bond Taj Mahal has promoted Indian classical music through memorable and iconic advertising. Through our latest TVC, we urge people to steal moments from their hectic lives and revel in their own company. Nothing could evoke that feeling better than a cup of Taj Mahal tea and the soulful rendition of Asa Mand by Nirali Kartik.”

    Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “This is a film for the senses. It is a romantic expression of every tea lover’s alone time with their best cup of tea. Music runs through the blood of this brand and will always be a very carefully crafted piece. Nirali Kartik’s voice and Prakash Varma’s vision transport us to some magical moments in this film.”