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Tag: Ogilvy Gurugram

  • Ogilvy India rolls out consulting arm, Neeraj Bassi returns to lead the charge

    Ogilvy India rolls out consulting arm, Neeraj Bassi returns to lead the charge

    MUMBAI: Ogilvy India has officially launched Ogilvy Consulting in the country, with seasoned brand whisperer Neeraj Bassi stepping in as head of the India practice. Based out of the Gurugram office, Bassi will also double up as head of strategic planning for Ogilvy India (North).

    Globally, Ogilvy Consulting is all about cracking the holy trinity of modern business challenges — growth & innovation, business design, and digital transformation. It ropes in Ogilvy’s best across brand strategy, customer engagement, commerce, PR, partnerships and influence, bundling them into one potent, integrated offer.

    For Bassi, this isn’t just a gig — it’s a return to base. Having last served as president – strategic planning at Ogilvy Gurugram till 2015, the advertising veteran brings 28 years of strategy-packed experience to the table. His most recent avatar was as chief growth officer at Cheil X, following stints at Publicis, Havas, JWT Dubai, and McCann Erickson, where his journey began in 1997.

    Ogilvy India chief strategy officer Prem Narayan  said, ” I have always admired Neeraj. He is one of the finest strategic minds in the country.   His rich experience across consulting, advertising and driving growth make him one of the rare few who excel at intersecting consumer x culture x brand x business x modern media landscape to deliver business impact and transformation.   There couldn’t have been anyone better to lead and launch the Ogilvy Consulting practice and drive excellence of the strategic planning function for Ogilvy India (North), Neeraj will make us sharper, stronger and sweeter.”

    Bassi, with his trademark cool, added: “I am really excited to lead the Ogilvy Consulting practice in India. Globally we are getting a good traction in this space and I am looking forward to offering independent, unbiased advice for full funnel management of marquee brands – right from fuelling desire to demand conversion at point of sale. Ogilvy Consulting would address the issue of distributed brand narrative that is happening because of domain experts working in their silos. Championing the cause of one brand, one narrative, Ogilvy Consulting will help clients integrate the domains at a strategic level. It’s a homecoming for me and coming home is always special.”

    With this move, Ogilvy India joins the global consulting party — and with Bassi at the helm, expect the narrative to get sharper, the strategies slicker, and the silos shaken.

  • Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Mumbai: Ogilvy India has announced the promotion of Prakash Nair to the position of president and head of the office, Ogilvy Gurugram. Nair takes over from Shouvik Roy who decided to move on from the agency.

    Nair has been associated with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, he was associate president at Ogilvy Mumbai, leading work across a large portfolio of clients including all of Mondelez, Tata Motors, and BP Castrol.  

    “One of the great things about Ogilvy is the wealth of talent in the company,” said Ogilvy India CEO Kunal Jeswani. “It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of president and head of office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award-winning work over the past few years.”  

    “After having led some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge,” commented Prakash Nair. “Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

    “The past two years at Ogilvy were straight out of a thriller. I came in to lead the office just before the pandemic and it was a joy to see how everyone came together to support and grow during such uncertain times,” said Shouvik Roy. “Here, I had the opportunity to work with the finest minds in the industry. As I step away from the advertising industry – I can clearly see that this was the best job in the industry I could have had. And am happy that I made this journey – it was a truly remarkable one. I go away from here as an Ogilvy fan, pretty much as I came in.