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Tag: Ogilvy Delhi

  • Dabur Amla spreads lockdown love via campaign by Ogilvy Delhi

    Dabur Amla spreads lockdown love via campaign by Ogilvy Delhi

    MUMBAI: Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown.

    The brand has stood for strong hair and strengthening relationships, particularly the bond shared between mother and daughter. Positivising the sentiment of being at home, the film weaves a beautiful narrative around strengthening the bond during this period. The simple execution highlights how this time at home is the time to strengthen the bond with loved ones. Caught in the daily hustle of life, we tend to take certain relationships for granted, especially our mothers. Hair oiling has always been an integral part of the Indian mother-daughter relationship. Hence, the thought ‘Apne Jadon ke saath Rishta Banao’ adds an intriguing spin to the age-old ritual-a champi.

    The film positivises the sentiment around lockdown with a heart-warming story that helps connect with the consumers.  Promoted on social media, this film invites viewers to participate by sharing their champi stories.

    Ogilvy India-North CCO Ritu Sharda said, “Lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn't take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

    Dabur India Ltd senior GM marketing Rajeev John says, “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lockdown. Instead of being more of a product story, we felt it was key to respect the current sentiment and create a simple yet endearing film.”

    Facebook – https://www.facebook.com/100548168037873/videos/183804565955216/

    Instagram:https://www.instagram.com/tv/B_RcYpzhy0j/?utm_source=ig_web_copy_link

    YouTube – https://youtu.be/-UWTmfBIDbM

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  • Ogilvy Delhi wins creative & digital duties of Sleepwell

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.

    Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and another allied category.

    Speaking on the development, Sheela Foam Limited CMO Sumit Sehgal said, “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

    On the partnership with Sleepwell, Ogilvy Delhi president and head of office Shouvik Roy said, “We are looking forward to some great work as an outcome of this new partnership. Our interaction with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”