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Tag: official kit partner

  • Skechers is Mohun Bagan Super Giant’s official kit partner

    Skechers is Mohun Bagan Super Giant’s official kit partner

    Mumbai: Skechers announced its official kit partnership with Mohun Bagan Super Giant (MBSG), one of India’s oldest football clubs. Players will wear Skechers-branded match kits, training gear, and lifestyle apparel.

    Founded in 1889, MBSG has a rich history, being the first all-Indian team to win a championship against a British club during India’s independence struggle. The club represents pride and identity for West Bengal and India, with matches serving as cultural events and a passionate fan base comparable to European football. MBSG is currently one of India’s top-performing clubs, having won the ISL League Title for the 2023-2024 season.

    Skechers is known for its comfortable footwear and aims to expand its presence in the performance category. The brand collaborates with athletes globally in sports like football, cricket, basketball, golf, pickleball, and running. In addition to its partnerships with the Indian Pickleball Association and the Mumbai Indians, Skechers is committed to enhancing its reputation in the sportswear market and providing innovative, high-performance gear.

    Skechers South Asia Pvt Ltd CEO Rahul Vira said, “We are incredibly proud to partner with a club as iconic as Mohun Bagan Super Giant. With more and more players globally experiencing our signature Comfort That Performs on the pitch, this association is an extension of our commitment to develop a strong sports culture in India while reinforcing Skechers as a leading performance brand to consumers everywhere. Mohun Bagan’s legacy and its passionate fan base align perfectly with our brand values, and we are excited to be part of their journey as they continue to inspire and achieve further milestones on the field.”

    Mohun Bagan Super Giant director Vinay Chopra said, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance. With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”

    As the new ISL season approaches, Skechers looks forward to seeing its brand proudly displayed on the jerseys of Mohun Bagan Super Giant. This partnership not only aligns with Skechers’ mission to be a key player in the performance sportswear category but also honors the legacy and cultural significance of MBSG.

  • Puma becomes official kit partner of Revenant Esports in India

    Puma becomes official kit partner of Revenant Esports in India

    Mumbai: Homegrown esports organisation, Revenant Esports, has announced sports brand Puma as their official kit partner for the upcoming season. This association came as one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant’s creators and esports roster will don the exclusive kits produced by Puma.

    With both brands sharing similar ideologies in terms of propelling esports to greater heights, they will leverage this association to make their presence felt among the community in India, said the company in a statement.

    “Puma is one of the most successful sports brands in the world and it makes us extremely proud to be the first esports team in India to be associated with them. This partnership is a step in the right direction for Revenant Esports and a testament to our aim of enriching the experience of the community and our fans. Esports merchandise has become an integral part of the industry in the last few years, and seeing our athletes, creators, and fans wear the apparel produced by one of the world’s best is a privilege. Together, we hope to achieve immense success in the coming years and capitalise on the growing esports culture in the country,” said Revenant Esports founder and CEO Rohit Jagasia. 

    Puma has emerged as one of the top sports brands in India after generating record revenues last year and is also familiar with the esports industry, having partnered with numerous international organisations. By joining forces with Revenant Esports and their massive fanbase, they will look to maximise their potential in the Indian esports market.

    Commenting on the occasion, Puma India executive director-retail Vishal Gupta said, “We are extremely excited to be associated with Revenant Esports as their official kit partner and become the first leading sportswear brand in the country to enter the deeply engaging space of esports. India is one of the biggest markets for the video gaming community and competitive esports is immensely influencing our youth across tiers.”

    “That esports gets incorporated as a medal sport into the Asian Games next year is evidence of its huge popularity & potential today. As a brand, Puma strongly supports influences on youth culture such as sports, fitness, art, cinema, music, and now new age sports, i.e., esports. With this association, Puma & Revenant will leverage each other’s huge audience base and wide reach to connect with esports athletes in the country and penetrate deeper into the market,” he further added.

    According to the recent Ficci-EY report, 100 brands have invested in Indian esports this year, compared to 72 in 2021. Similar to traditional sports, esports merchandise is an essential part of any organisation’s growth in the industry by raising brand awareness and cultivating fan loyalty among their ardent following.

  • Chennaiyin FC announce Nivia as official kit partner

    Chennaiyin FC announce Nivia as official kit partner

    MUMBAI: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has signed sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season.

    The Indian sports equipment manufacturer based in Jalandhar, Punjab has strong footprints in the football ecosystem in the country, as well as Asia. Nivia had associated with ISL in 2018 with a three-year multi-crore deal as the football league’s official ball partner. It has also worked with national football federations of India, Sri Lanka, and Bhutan.

    “We are excited to team up with Nivia, one of the most successful sports brands in the football ecosystem in India. This partnership clearly underlines our ascendancy within the sport and will help us widen our reach across Tamil Nadu through their distribution network. We are always keen to associate with brands that share the same passion for the sport as us and we welcome them to the Chennaiyin family,” CFC co-owner Vita Dani said about the partnership.

    With shared values and a compelling sporting proposition, coming together of both the brands will go a long way in helping Marina Machans tap the large and passionate football fan base from the region. This strategic partnership will also ensure the club explores various opportunities to develop football in the grassroots further alongside this indigenous brand.

    Nivia managing director Rajesh Kharabanda said, “The new season of the ISL is around the corner and Nivia is extremely proud to be kick-starting the association with the two-time champions, Chennaiyin FC. To manufacture the kits for them with the Dhrishti Bommai logo — the symbol of chasing away negativity and bringing the positivity — is an absolute honour. We hope this new collaboration between Chennaiyin FC and Nivia helps bring out the best. Finally, we wish the team all the best for the upcoming season and hope to have an extremely fruitful association over the coming few seasons.”

    Nivia will have exclusive retailing rights to CFC’s take-down and replica jerseys, adding pan-India merchandise reach for the franchise across retail and e-commerce channels. The collection will also comprise a fanwear selection of polo tees, shorts, trousers and boots, underscoring both brands’ desire to enhance the collaboration beyond a traditional sports sponsorship model.