ITV

Tag: ODI

  • Cricketers Star in ‘Nayi Soch’ ODI jerseys

    Cricketers Star in ‘Nayi Soch’ ODI jerseys

    MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

    To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

    This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

    “This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

    Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

    The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

    BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

    Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

    Also read:

    Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

  • Cricketers Star in ‘Nayi Soch’ ODI jerseys

    Cricketers Star in ‘Nayi Soch’ ODI jerseys

    MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

    To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

    This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

    “This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

    Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

    The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

    BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

    Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

    Also read:

    Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Spoment Media names Deepika Das as CEO

    Spoment Media names Deepika Das as CEO

    MUMBAI: Sports marketing firm Spoment Media has appointed Deepika Das as its new CEO.

     

    Prior to joining Spoment, Das was with Frontiers Group and has worked on various cricket properties including Bilateral India Home Series (Test, ODI & T20) to Karnataka Premier League.

     

    Das, an MBA from Ohio University and a corporate lawyer, was also a national level champion in Taekwondo and swimming before moving to a career in sports marketing.

  • Star Sports bags India Bangladesh ODI rights

    Star Sports bags India Bangladesh ODI rights

    MUMBAI: The suspense has ended finally. Sports broadcaster Star Sports has acquired the broadcasting rights for the tri-series between India and Bangladesh. The sports broadcaster got the rights from Bangladesh Cricket Boards official media partner Gazi TV.

     

    As reported earlier, Gazi TV officials were apprehensive about finding a media partner in India and were reportedly in talks with star Sports to bag the telecasting rights.

     

    Sony Six already has its hands full with the ongoing FIFA World Cup and wasn’t too keen on bagging the series. With BCCI and sports channels: Ten Sports and Neo Sports fighting it out in the court, it was unlikely that the two would bag the rights.

     

    According to media reports, Star Sports had offered Rs 50 million per match, which was too less according to Gazi TV. Thus, with Star Sports being the only player it was expected that they only would bag the rights.

     

    The three match series began on 15 June and will be played on 17 June and culminate on 19 June in Dhaka.

     

    The English commentary match will be shown on Star Sports 1, Star Sports HD 1 and starsports.com, while the Hindi will be aired on Star Sports 3.

  • Selectors pick squads for Bangladesh and England tours

    Selectors pick squads for Bangladesh and England tours

    MUMBAI: The All-India Senior Selection Committee which met in Mumbai, earlier today has finally picked the two squads for the ODI series to be held in Bangladesh and the test series to be held in England.

     

    Suresh Raina will lead the Indian team during the ODI series to be held in Bangladesh on 15, 17 and 19 June. The matches will be held at the Shere Bangla stadium in Mirpur. The team members comprises:  Suresh Raina (Captain), Robin Uthappa,  Ajinkya Rahane,  Cheteshwar Pujara, Ambati Rayudu,    Manoj Tiwary, Kedar Jadhav, Wriddhiman Saha, Parvez Rasool, Akshar Patel, Vinay Kumar, Umesh Yadav, Stuart Binny, Mohit Sharma and Amit Mishra.

     

    Captain cool Mahendra Singh Dhoni and Virat Kohli may have been kept out to provide them much needed rest before the crucial England tour. Uthappa who is the leading run scorer in the ongoing IPL is now all set to make a comeback in Team Blue.

     

    Meanwhile the Indian squad for the England test series is as follows:  M.S. Dhoni (Captain), Murali Vijay, Shikhar Dhawan, Gautam Gambhir,Cheteshwar Pujara, Virat Kohli, Ajinkya Rahane, Rohit Sharma, Ravinder Jadeja, R Ashwin, Bhuvneshwar Kumar, Mohammed Shami, Ishwar Pandey, Ishant Sharma, Stuart Binny, Varun Arora, Wriddhiman Saha and Pankaj Singh.

     

     

    The England tour will begin from 26 June with a three-day game to be held in Leicester. India will play one more warm-up, three against Derbyshire (1-3 July) before the five-match test series that starts on 9 July at Trent Bridge. The other tests are to be played at Lord’s (17-21 July), Ageas Bowl in Southampton (27-31 July), Old Trafford (7-11 August) and The Oval (15-19 August). The tests would be followed by the five-match ODI series commencing on 25 August at Bristol before India completes the visit by playing a one-off T20 international against the hosts on 7 September at Edgbaston.

     

    But both the series will be in direct conflict with the 2014 FIFA World Cup Brazil that will begin from 12 June and culminate on 13 July.

  • ICC Board approves changes; N Srinivasan to chair the Board from mid-2014

    ICC Board approves changes; N Srinivasan to chair the Board from mid-2014

    MUMBAI: After having spent hours behind closed doors to come up with a solution for the various issues facing the International Cricket Council (ICC); the ICC board – today – has approved a comprehensive resolution relating to the governance, competition and financial models of the cricket governing body at a meeting in Singapore.

     

    The key elements of the resolution are as follows:-

     

    Protecting Test cricket

    A Test Cricket Fund will be introduced to help ensure all of the Test playing teams will be able to sustain a home programme of Test cricket through to 2023. The fund will be available to all Test playing members except the Board of Control for Cricket in India (BCCI), Cricket Australia (CA) and the England and Wales Cricket Board (ECB).

     

    There was also confirmation that all full members will enter into a series of contractually binding bi-lateral agreements as a matter of urgency so that they can confirm a comprehensive schedule of matches in a Future Tours Programme that will now be extended to 2023.

     

    Breaking the glass ceiling

    Associate Members will now have a clear pathway to playing Test cricket. The winner of the next ICC Intercontinental Cup will be entitled to take part in a play-off against the bottom-ranked full member and, if successful, obtain Test status. This complements the pathways that are already in place for any member to be able to qualify for the major events in ODI and T20I cricket.

     

    A certain and attractive package of ICC major events

    The World Test Championship will be replaced with an ICC Champions Trophy in 2017 and 2021.

     

    Since there was a low probability of coming up with a format for a four-team finals event in Test cricket that fits the culture of Test cricket and preserves the integrity of the format. 

     

    The most recent ICC Champions Trophy event proved to be popular among supporters around the world and the future events would build on this success. It’s also an event that any ICC member (including the top Associate Members) can aspire to qualifying for by improving their performances in ODI cricket.

     

    With the ICC Champions Trophy alongside the ICC Cricket World Cup and ICC World Twenty20 and the formats and venues already confirmed for all of these events the ICC has a really attractive package for 2015-23 to take to the market.

     

    A new financial model for full members

    Full members will gain greater financial recognition based on the contribution they have made to the game, particularly in terms of finance, their ICC history and their on-field performances in the three formats.

     

    This decision is the outcome of a negotiation between members that has been required to provide long-term certainty of participation of all members in both ICC events and bilateral series against other members. Without that certainty, the rights for ICC events, which are to be taken to market this year, would have been significantly impacted and, by extension, so would the financial support that has driven the growth of cricket around the world.

     

    The structure of the model will ensure that none of the full members will be at a lesser position than they are at present and – if forecasts of revenue generation prove to be correct – all will be significantly better off. The agreement of the model has been an important part of a wider negotiation that will now provide long-term certainty of participation in ICC events by all of the full member teams.

     

    Enhanced support for the leading associate members

    Funds that will be directly distributed to Associate and Affiliate Members (AMs) will continue to grow, building on a dramatic increase in the previous cycle (2007-15) if revenue targets are achieved. There is also a commitment to continue to support tournaments for all of the AMs and a range of centralised services.

     

    The planning process for the next cycle can now begin in earnest and as part of this – there will be a review – in partnership with the AMs and their representatives – of the appropriate scope of services and tournaments and the suitability of the current scorecard distribution model of the funds.

     

    BCCI’s N Srinivasan to chair the ICC board from mid-2014

    The ICC Board will continue to be the primary decision-making body. From the start of July this year, the ICC chairman will be N Srinivasan from the BCCI.

     

    A new Executive Committee will be formed to report into the Board. The initial Chair of this Executive Committee (ExCo) will be Wally Edwards from Cricket Australia while the Chair of the Finance and Commercial Affairs Committee (F&CA) will continue to be Giles Clarke from the ECB. These roles will be for an initial two year transitional period to 2016 only.

     

    Once this transitional period is completed, the Chair of the ICC Board will be elected from within the ICC Board with all Full Member Directors entitled to stand for election.

     

    BCCI, CA and ECB – will be represented on both sub-committees, along with two representatives of the other Full Members (who will be elected by the Board).

     

    Several of these decisions are yet to be considered and adopted by the ICC’s Full Council. The relevant resolutions will now be drafted through the appropriate committees, including the Governance Committee and the Board before being submitted for approval to Full Council.

     

    A set of proposals was initially developed by the respective Chairs of BCCI, CA and ECB – N Srinivasan, Wally Edwards and Giles Clarke before being presented to a meeting of the Full Members on 9 January.

     

    These proposals were then discussed, negotiated and modified at two subsequent ICC Board meetings. A resolution was put to a vote today and supported by the required majority of the ICC Board, including eight Full Members. Two of the Full Members – Pakistan Cricket Board (PCB) and Sri Lanka Cricket (SLC) – abstained in the vote as they felt they needed more time to discuss the amended resolution with their respective Boards.

     

    ICC president Alan Isaac said: “The Board has made some significant decisions today which provide us with long-term certainty in relation to the future governance, competition and financial models of the ICC.

     

    “This decision comes after extensive discussions between Members that I helped initiate and were given impetus through a position paper presented by the BCCI, Cricket Australia and ECB in early January,” he added.

     

    “Since this time a set of resolutions have been drafted, negotiated and modified – based on a set of principles agreed by the ICC Board on 28 January – and finalised at the meeting today. There were eight full members who were in a position to support the resolution today and the two who abstained have pledged to further discuss the issues with an aim to reaching unanimous approval over the coming weeks,” Isaac ended.

     

    ICC CEO David Richardson said: “We now have clear direction from the Board and it is our job to implement the approved resolution.”