ITV

Tag: odha-Akbar

  • Jodha is the most popular fiction character among TV audience

    Jodha is the most popular fiction character among TV audience

    MUMBAI: If you thought only the make-up clad, good-looking bahu from a traditional Indian household managing everything perfectly, could grab the attention of the Indian TV viewers, it is time to think again!

    This time, it’s a blast from the past. While the indelible historic story of Jodha and Akbar on Zee TV are fascinating many, Jodha seems to have won all the appreciation. According to the latest findings (November 2013) of the Ormax Characters India Loves (CIL) research, Jodha from Zee TV’s daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television.

    The CIL research that is conducted in 19 Hindi-speaking markets in India, covering a monthly sample size of more than 3,000 respondents in the 15-44 years age group, was started in August 2009. Interestingly, Jodha is only the fifth character to have taken the top position, the other four being Anandi (Balika Vadhu), Suhaana (Sasural Genda Phool), Jethalal (Taarak Mehta Ka Ooltah Chashmah) and Ram Kapoor (Bade Achhe Lagte Hain). Jodha is also the first Zee TV character to have taken the top position.

     

    Speaking about the findings, Ormax Media insights head – television Anurag Bakhshi said: “Jodha’s popularity is a result of her unique portrayal of a historical character whose aspirations are relevant to the young audience of today’s evolving India. Her popularity is particularly strong in Uttar Pradesh, Madhya Pradesh and Punjab markets.”

    According to the November 2013 Ormax CIL Report, the other most liked fiction characters on television are Sandhya (Diya Aur Baati Hum), Jethalal (Taarak Mehta…), Anandi (Balika Vadhu) and Mahadev, while Kapil Sharma (Comedy Nights With Kapil) is by far the most popular non-fiction character on television.

  • Zees DID, Buddha get takers at Mipcom

    Zees DID, Buddha get takers at Mipcom

    MUMBAI: It’s time for broadcasters to take stock of business at the recently concluded Mipcom 2013 and Zee TV, it seems, has emerged a winner.

    The formats were the highlights for Zee at Mipcom says Sunita Uchil

    Not only is the channel’s Dance India Dance a topper in terms of ratings, the show featured prominently on buyers’ lists at the content festival.

    “It is the only dance format show, which is home grown. The dance format was largely viewed by buyers who came to our booth with the prospect of using the concept,” says Zee global head syndication Sunita Uchil.

    Apart from DID, Zee’s new series Buddha struck a chord with international buyers. “We had a lot of inquiries even for the new series, which has never been made,” says Uchil.

    The historical series Jodha Akbar too found resonance among buyers. “Historicals are always popular. Last year, Jhansi ki Rani was the talking point for buyers and this year, it was Jodha Akbar. It is known and liked because of the images, characters and shots,” says Uchil.

     

    It was a busy MIPCOM for Zee, which had close to 90 meetings during the four-day fest. “The formats were the highlights for us,” exults Uchil and adds: “So while there were takers for Dance India Dance from Japan, the Asia Pacific region and Europe; the historical series got preference from the Middle East and Africa region. And, there were takers for our drama scripts from the Latin American market.”

    Additionally, the Zee booth had buyers looking for bulk purchase of drama series such as Pavitra Rishtaa, Punar Vivaah, Sapne Suhane Ladakpan Ke and Badalte Rishton ki Daastan. “All these drama shows are a part of anybody’s buy. So when buyers consider us, they look at us with the bulk of our shows,” says Uchil. 

    Just how many deals has Zee cracked at Mipcom? “We are still talking to the buyers, but will soon close the deals,” says Uchil without really answering our question…