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Tag: Octagon

  • Octagon CSI to negotiate domestic media deals for English Cricket

    MUMBAI: The England and Wales Cricket Board (ECB) has appointed sports marketing agency Octagon CSI as consultants to advise the ECB on the upcoming domestic media rights negotiations beyond September 2005.

    That is when current contracts expire. In India, domestic English cricket airs on ESPN and Star Sports.

    A division of the Interpublic Group, Octagon CSI will also be responsible for the servicing of this contract for the four-year period. ECB chose Octagon CSI on the basis of their level of experience and knowledge.

    The ECB is hoping to extract optimum value from the broadcast rights, covering all tiers of cricket in England and Wales. This includes all the home Test and one-day matches, international 20-20 cricket and the domestic
    county programme. The ECB states that broadcast negotiations come at a time when cricket in England and Wales is thriving. The England Test team has reached number two position in the world rankings for the first time behind Australia.

    The ground attendance for this years NatWest Series increased by 18 per cent over 2003. Total attendance for npower Test series, where England is thrashing the West Indies, is up by 28 per cent over the corresponding period in 2003

  • Mastercard appoints Octagon to handle UEFA promotion

    LONDON: Octagon Marketing has announced that they have been appointed by Mastercard Europe to manage their European sales promotion activity for the UEFA Champions League 2003-’04.

    This new role builds on Octagon’s existing consultancy work for Mastercard for their sponsorship of European football’s elite club tournament in addition to the FIFA World Cup and Euro 2004.
    A company release quotes Mastercard Europe Sponsorship VP Patrick Siméons as saying, “Octagon Marketing presented an innovative and compelling promotion to drive card usage and acquisition with our European partner banks. Their experience in football and outstanding marketing support over the years will now help us deliver our biggest and most exciting UEFA Champions League sales promotion to date.”
    The release informs that the promotion is being rolled out to member banks across Europe ready for implementation in early 2004. Octagon will continue to support and manage the promotion throughout the season including its climax around the UEFA Champions League Final 2004 in Gelsenkirchen, Germany.