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Tag: Oberoi IBC

  • Zed Black Agarbatti and MS Dhoni collab for ICC Cricket World Cup 2023

    Zed Black Agarbatti and MS Dhoni collab for ICC Cricket World Cup 2023

    Mumbai: In an exciting collaboration yet again, Zed Black Agarbatti, the renowned manufacturer of premium incense products, and former cricketing legend MS Dhoni have come together to celebrate the spirit of collective prayers and the power of viral prayers during the ongoing ICC Cricket World Cup 2023. The partnership between MS Dhoni and Zed Black Incense Sticks is truly iconic, symbolising unity and the spirit of collective goodwill.

    Zed Black has always churned out quirky, radical and feel-good campaigns that resonate with the masses, be it the game changer TVC with MS Dhoni in a retro jersey look or the maiden campaign ‘Prarthna Hogi Sweekar’ that encouraged individuals to give their all in pursuit of their aspirations, these campaigns have exemplified the notion of embracing the strength of prayers.

    As the World Cup unfolds with India putting forth an exceptional performance, Zed Black has launched a heartwarming TVC campaign that captures the essence of friendship, unity, and collective prayers. In the TV commercial MS Dhoni can be seen enjoying a thrilling match with a group of friends. While the group shares a nail-biting moment in the game, the Captain Cool speaks about the spirit of viral prayers in tough times. It beautifully portrays how a simple moment shared with friends can turn into a heartfelt collective blessing for our beloved cricket team.

    Speaking about this partnership, Mysore Deep Perfumery House director  Ankit Agrawal shared “We are truly honored to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings”.

    As part of its expansion strategy, the company is investing to double its manufacturing capacity to meet the growing demand, strengthen retail presence, expand its distribution network and add more product verticals this fiscal to meet the growing domestic demand.

    MDPH operates in a vast 9,40,000 sq. ft manufacturing facility located in Madhya Pradesh, comprising of five factories, producing over three crore incense sticks daily. Their extensive product line consists of 1,200+ products, which are distributed to more than 40 countries across six continents. The company sells around 15 lakh packs of incense sticks every day.

    “The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand”, remarked Mysore Deep Perfumery House director Anshul Agrawal.

    Conceptualised by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season. Oberoi IBC MD Anand Oberoi said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”

    Mysore Deep Perfumery House (MDPH), with a rich history spanning three decades, is renowned for its diverse range of top-notch products. Their portfolio includes agarbatti, essential oils, hand sanitizers, packaged tea, dhoop batti, confectionery, and more. Some of their household brands include Zed Black, Manthan, Samarpan, Coach, Orva, and Din Din. 

  • Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    MUMBAI: Advertising agency and films productions house, Oberoi IBC, has launched a series of TVC campaigns ‘India Ki Waterline’ for Vectus Industries Ltd (Vectus Group), a water storage and piping solutions provider company.

    The agency has recently announced the endorsement association of Saif Ali Khan and Kareena Kapoor for Vectus. The first TVC has gone live on major TV channels. The 360-degree campaign will be led by television and digital platforms. The series of ad films were shot pre-Covid2019 and have been launched now.

    The first film in the campaign shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up with the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.

    The earlier campaign done for Vectus by Oberoi IBC featuring Bollywood actor Rajpal Yadav had gone viral on the internet generating 46 million views and engagement for the brand. The agency also engaged actor Nana Patekar for a viral TVC Campaign ‘Baap Ko Bhej' which established the brand and its tag line generating engagement and views on social media. The agency has been working on viral campaigns for various home grown brands to boost the brand image and connect with the audience.

    The idea was developed focusing on real situations as Saif and Kareena have not worked together in a film for long and Ramkrishana Murugan, national creative director, Oberoi IBC thought to use the situation for the brand relevance.

    Murugan has worked as creative director with Bates and Mudra and has nurtured brands like Onida, Hamam Soap, Lever Ayush, Benadryl, Dabur Toothpaste, Tata Salt and Reliance ADAG. He is now nurturing brands in Oberoi IBC like Goldiee Masale (Salman Khan) – “Jahan jaayen, rishte banayen”, Zed Black (MS Dhoni) – “Prarthna hogi sweekar” and Vikram Chai (Nana Patekar) – “Kadakpan zaroori hai”. Oberoi IBC has engaged Salman Khan for Goldiee Masale, MS Dhoni for Zed Black and Nana Patekar for Vikram Tea, Rakul Preet Singh for Elleys Switches and Vidyut Jamval for Essdee Innerwear.

    Vectus Industries MD Ashish Baheti said, “We are very happy with the TVC Campaign with Saif & Kareena. Oberoi IBC has conceptualised and executed the whole campaign very well. We have got very good responses for the TV Campaign from our distributors, dealers, trade and customers alike.”

    Oberoi IBC national creative director Ramkrishna Murugan said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies and TVC campaign. We have curated this campaign and shot five films with our in-house production team. The campaign has been created for a very specific engagement for the brand focusing on trust”

    Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian family managed businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories.