Tag: Obeetee

  • OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    Mumbai: OBEETEE, a name identical to unparalleled craftsmanship and innovation in luxury carpeting, proudly introduces its latest masterpiece – the ‘Mosaic’ collection. This assortment of handcrafted rugs serves as a tribute to the multifaceted essence of India, summarizing its diverse landscapes and architectural wonders through a harmonious blend of vibrant colours and captivating textures.

    ‘Mosaic’ transcends the typical boundaries of design collections, drawing inspiration from a variety of elements that embellish our world. From abstract representations of architecture to complicated geometrics and the serene beauty of landscapes, this collection captures the often-overlooked beauty that surrounds us. Each thoroughly woven thread in these rugs represents tales of exploration and admiration for the hidden marvels that enrich our lives.

    Ar. Shripal Munshi, the creative force behind ‘Mosaic,’ describes it as a culmination of his design journey, highlighting, “This collection is a celebration of the elements we encounter daily but often fail to appreciate – the allure of architecture, the grace of landscapes, and the elegance of geometrics. Collaborating with OBEETEE Carpets has been a rewarding experience; their commitment to exquisite craftsmanship perfectly aligns with the vision of this collection. The skilled weavers have poured their expertise into bringing ‘Mosaic’ to life, infusing it with the soulful essence of our diverse and captivating country. It’s more than just a meticulously crafted collection; it’s an invitation for homeowners to infuse their spaces with the essence and spirit of India.”

    OBEETEE Carpets Retail CEO Angelique Dhama expresses immense pride in presenting the ‘Mosaic’ collection to a tasteful clientele. She states, “This collection seamlessly marries global architectural inspirations, offering a unique opportunity to showcase the often-overlooked elements that surround us. Each rug in ‘Mosaic’ is not merely a carpet but a portal inviting the unexplored facets of the world into the very heart of one’s home.”

    ‘Mosaic’ stands as a testament to OBEETEE’s unwavering commitment to exquisite craftsmanship and innovation, providing homeowners with a rare chance to adorn their spaces with the spirit and diversity of India’s enchanting beauty.

  • Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.

    The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash. 

    The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.

    “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that,” said Obeetee retail CEO Angelique Dhama. “Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”

  • Madison Media wins media mandate for Obeetee

    Madison Media wins media mandate for Obeetee

    MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

    Founded in 1920, Obeetee claims to be the largest handmade rug maker in India. The company is a leading producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.

    Obeetee CEO Angelique Dhama said, “Carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media backing our aspirations and walking the path to success with us.”

    “Carpet/rugs category intent has gone up 120 per cent due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online and offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth,” said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.