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Tag: Oaksmith

  • Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

    The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men’s fashion. The campaign began with a teaser featuring Vijay Varma, the brand’s first ambassador, on his journey to create the perfect Oaksmith Style Studio.

    Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

    As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith’s commitment to elevating men’s fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

    Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

    BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”

    With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.

  • BBH India #ChangetheChant campaign for Oaksmith wins hearts

    BBH India #ChangetheChant campaign for Oaksmith wins hearts

    Mumbai: As the cricket tournament fervour reaches its peak, BBH India conceptualized a new campaign #ChangetheChant for Oaksmith Packaged Drinking Water. This campaign is not just a change in chant ‘India India’ into ‘India, India, India’; it’s a cultural leap that reflects the brand’s commitment to evolving with the spirit of the nation.

    This bold step is not just about cricket; it’s about being part of a cultural moment that transcends boundaries. Cricket in India is more than a sport; it’s a celebration akin to a carnival or festival. The campaign aims to contribute to the collective joy and euphoria that cricket brings to every Indian. Embodying the brand ethos of ‘Peg It Higher,’ the campaign aims to take the chant a notch up with a 3rd title victory for India.

    The campaign’s essence comes to life in a captivating video documenting the birth of the new chant. In collaboration with renowned musician Aman Pant and the vibrant Dharavi Reloaded group, the video captures collaborative efforts, cityscapes, and studio emotions, reflecting pan-Indian unity through diverse voices contributing to the chant.

    Speaking about the experience of creating a new chant for India, BBH India CCO Parikshit Bhattacharya said, “The Indian team has played like never before and they deserve a chant-like never before. The video presents the fans with the ‘India, India, India’ chant, which is powered by the hopes of over a billion Indians who want to see their team lift the cup for a historic third time.”

    As the Cricket tournament unfolds, the campaign invites every Indian to join in the celebration, united under the resounding echo of ‘Indiaaa Indiaaa Indiaaa.’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Jatin Sapru (@jatin_sapru)

     

  • Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a viewership of over 20 million on Zoom TV and Facebook Live, featuring a diverse range of artists and genres sharing riveting performances.

    #WeekendLive started as a collaborative effort between Oaksmith Gold Glasses by Beam Suntory and a music channel Zoom TV to bring joy and entertainment to music lovers within the safety of their homes. The format of these #StayHome concerts consists of leading artists performing from their homes with a livestream across Facebook for viewers to enjoy.

    Beam Suntory India marketing head Rishi Walli says, “#WeekendLive is an initiative that we started during the lockdown period to provide an opportunity for live artists to perform virtually, as well as providing much-needed weekend entertainment for everyone staying at home.”

    It is indeed a difficult time for all of us but our aim is to add in some comfort and provide a familiar experience every Sunday to all music lovers through a diverse set of talented artists performing live from their homes. We are extremely elated that the platform is getting such a warm response and the viewership is increasing tremendously week on week,” says Walli.

    The pioneering platform has witnessed performances from artists across various music genres, ranging from pop-rock and indie blue to Sufi and Rajasthan folk. Artists such as Indian Ocean, Kutle Khan, Jasleen Aulakh, FaridKot, Deveshi Sahgal, Parikrama, Dhruv Sangari, Shruv Vishvanath and Vasu Dixit from Swarathma have already been a part of #WeekendLive concerts and the coming week will see a performance from Kamakshi Khanna.

    Indie rock band FaridKot says, “The band is delighted to have been a part of the #WeekendLive journey. Thanks to this unique platform that brings music lovers together, we were able to connect with our fans even while live performances seem a distant possibility.”

    Singer-songwriter Jasleen Aulakh says, “I would like to thank #WeekendLive for having given me this opportunity. Performing for an altogether new but extremely responsive audience was a truly invigorating experience. Unprecedented times call for unprecedented measures and this web concert from the comfort of my own home was something new for me but very enjoyable indeed.”

    Delhi based Frog Ideas is the digital agency that designed the campaign look. FrogIdeas founder and CEO Jatin Modi says, "It's important for a consumer brand to keep their fans engaged. Our aim was to collaborate with Oaksmith to produce premium, lifestyle content that broke away from virtue signalling. The idea was an industry first, giving audiences access to world-class performances and artists, combining that with the social distancing message. The result was the development of a richer social engagement format #WeekendLive.”