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Tag: Nyumi

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency 82.5 Communications.

    With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.

    Today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing. In the new campaign, Kriti Sanon says #BiteMe to all these problems and hello to delicious nutrition every day.

    Speaking about the campaign, Nyumi CEO & founder Ananya Agarwal said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

    Talking about launching the campaign with Kriti, she said, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti has also been a Nyumi customer long before she partnered with us. We have really enjoyed collaborating with her on this campaign and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”

    Speaking about the campaign, Kriti Sanon said, “I am very excited to be working with Nyumi! It’s coincidently a brand that I have been using for some time now, and I really like their products! So it’s nice to be endorsing something that you actually like consuming and believe in!”

    Talking about their association with Nyumi, 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

  • NYUMI launches five new products for urban Indian women

    New Delhi: Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women.

    The company addresses the specific issues of nutrient deficiencies in Indian women through products that blend Indian herbs and Western ingredients in the form of vegan, gluten and allergen-free gummy. The initial product portfolio targets the most prevalent women centric issues: immunity, hair, skin, sleep and urinary tract wellness.

    With the second wave of the COVID-19 pandemic, issues of everyday immunity, wellness and nutrition have become major concerns, driving explosive growth for the nutraceuticals industry, further aided by the boom in e-commerce with wellness being one of the largest and fastest growing categories.

    Nyumi founder and CEO Ananya Kejriwal Agarwal said, “We have invested heavily in R&D for all of our products to ensure maximum efficacy and bio-availability while making delicious flavours. All of our ingredients have been tested not just for their nutritional benefits but also for the quality of their source, clinical reports and compatibility with other ingredients. Our gummies blend time-tested Indian herbs such as Amla, Haldi and Tulsi with Western nutrients like biotin and hyaluronic acid.”

    According to the company, all ingredients are clinically researched, and multiple ingredients are even patented extracts. “The new products are just the beginning of the overarching mission of the company to address some of the significant health issues affecting women, more so in the post-Covid-19 world,” it said. The products are available through Nyumi.com, Amazon, and Nykaa.

    As per International Trade Administration, the nutraceuticals market is expected to grow from $ four billion (in 2017) to $18 billion by 2025. This growth is expected to be even more after the attention that the issues of immunity & overall wellness have got post the pandemic.