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Tag: Nykaaland

  • Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Mumbai: Hyphen, the visionary skincare brand, celebrated a groundbreaking moment as Kriti Sanon launched their most awaited product range – The VIP Lip Balms. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland. The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation, and a dedicated booth, all hosted by Hyphen.

    At the grand Nykaaland event, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range. Nykaaland, an extravagant offline event, offered the perfect stage for the official reveal. The event stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.

    Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane, and Shea Butter to create a nourishing blend that keeps lips soft and supple. Priced at Rs 349 for a 10g quantity, it can be applied as needed throughout the day.

    Additionally, the Vitamin-Infused Peptide Lip Balm – Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. This product, too, is priced at Rs 349 for a 10g quantity, allowing you to enjoy soft, supple lips whenever you like.

    For those seeking lip protection from the sun, Hyphen offers the All I Need LipScreen – SPF 30, Fragrance & Flavor Free. Suitable for all skin types, this product combines lip moisturization and sun protection. With key ingredients like Vitamin C, Vitamin E, Kojic acid, and Avocado Oil, enriched with Pomegranate Oil, it’s available for Rs 399 for a 10g quantity and should be applied as needed throughout the day.

    Kriti Sanon, in her role as chief customer officer, expressed, “As the chief customer officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”

    The Nykaaland launch event was a true reflection of Hyphen’s commitment to innovative solutions that enhance everyday skincare routines. The Hyphen Lip Balm line is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. It delivers the perfect blend of science and nature for all your lip care needs.

  • BookMyShow Live and Nykaa unveil Nykaaland exclusive preview

    BookMyShow Live and Nykaa unveil Nykaaland exclusive preview

    Mumbai: Painting the town pink, the inaugural edition of Nykaaland kickstarted with an exclusive preview of this first-of-its-kind beauty festival in India. Mahalaxmi Racecourse was completely transformed into a wonderland of beauty with creatively designed zones such as The Illuminator, the festival area featuring immersive brand activations along with visually appealing Nykaaland Instagrammable installations, The Spotlight stage for all things entertainment and The Foundation featuring over 80 iconic international and Indian beauty brands with their extensive product ranges.

    Promoted and co-produced by BookMyShow Live, the live entertainment division of BookMyShow, India’s leading entertainment destination along with Nykaa, India’s most preferred beauty and lifestyle retailer, the exclusive first-look preview inaugurated Nykaaland, opening up doors to beauty enthusiasts from all over the country for a fun-filled two-day adventure on 4 and 5 November in the wonder-world of all things beauty, fashion, lifestyle with a dash of entertainment, culinary goodness and more!

    The inauguration of Nykaaland also marks the foray of BookMyShow into yet another spectrum in an allied industry such as beauty, expanding the horizon of traditional live entertainment to curate a world of beauty that is engaging, immersive, and speaks the language that consumers resonate with. With consumer-centricity at the core of events and IPs produced by BookMyShow, Nykaaland is no different! Partnering with Nykaa, the go-to platform for all things beauty for consumers and home to an impeccable roster of international and Indian beauty brands that are most sought-after, BookMyShow leveraged its expertise as an IP curator, creating the core concept and ethos of the festival, design aesthetics, culinary indulgence, programming and production of the festival. Another core aspect of bringing to life, this IP was introducing elements beyond the purchase of beauty products by creating various touchpoints of consumer experience on-ground through masterclasses, workshops, product launches, education, sustainable beauty and more, along with interludes of entertainment throughout.

    Commenting on the success of the preview, BookMyShow chief of business – live entertainment, Owen Roncon said, “Nykaaland is a celebration of beauty, lifestyle, creativity with a blend of entertainment, innovation, immersive experiences, state-of-the-art production and culinary prowess. For the debut edition of Nykaaland, our expertise in curating, building and producing large-scale entertainment events and unique IPs has embraced new concepts with world-renowned celebrities, influencers and brands being on-boarded in this partnership with Nykaa. Offering an unparalleled experience to the audience is the primary goal for us with every new IP and with Nykaaland, the stakes are higher as we enter a new realm of beauty and entertainment – a buzzing industry waiting to be tapped in an immersive experiential manner. Across different formats, we have ensured sustainable efforts are at the forefront and the same has been implemented for our consumers who will experience this extraordinary festival on-ground. It’s time for the live entertainment space to grow multi-fold across unexplored genres and we are optimistic this is just the beginning of a revolution in the ecosystem!”

    Janhvi Kapoor, HRVY (UK’s pop music sensation) along with Masaba Gupta, Nushrratt Bharuccha, Alaya F, Shivshakti Sachdev and Vahbbiz Dorabjee joined in the celebrations as BookMyShow and Nykaa raised a toast to India’s first-ever beauty festival, Nykaaland. Also spotted lighting up the venue in their glamourous best were notable entrepreneurs and influencers including Muskan Chanchlani, Diipa Buller-Khosla, Aastha Shah and Sunayana Fozdar among others. As the evening drew to a close, indie band ONEmpire took the stage and ensured the crowd had a ball through the evening.

    Over the weekend on 4 and 5 November, festival-goers can expect a treat in beauty, entertainment and a whole host of other fun elements that Nykaaland has to offer which were revealed in the sneak-peak at the preview today.

    From renowned makeup artists, hairstylists, skincare experts and beauty influencers, the best in the business are all set to be under the spotlight over the weekend to demonstrate cutting-edge techniques and trends, engage with the audience and share their experiences and expertise.

    ●    First up on 4 November is the global sensation best known by his Instagram moniker MakeupByMario famous for creating the most flawless version of an individual’s natural beauty! Mario Dedivanovic has been a long-time make-up artist for Kim Kardashian and other popular names. Makeup Master Class by Mario Dedivanovic, a globe-trotting experience that has been an attraction for professionals, apprentices, students-in-training and make-up enthusiasts across the world, will now land at Nykaaland, giving makeup lovers a chance to catch him at work, receive a participation certificate and exciting beauty goodies

    ●    Prepare for an extraordinary surprise at Nykaaland as Katrina Kaif, one of India’s biggest actors, is all set to make a grand entrance during the Kay Beauty masterclass. She’ll whisk attendees to the Kay booth for a live demonstration, showcasing the incredible new Kay Beauty Eyeshadow Palette. But that’s not all – get ready for an engaging Q&A session with Katrina as she throws exciting challenges to the crowd.

    ●    Lakmé will bring their OG muse Lisa Haydon, to Nykaaland for an exciting masterclass led by renowned makeup artist Daniel Bauer. Learn the art of Glitterati with Lakmé and how to make the most of glitter this festive season. P.S. the cherry on top, you could also be a part of creating a Guinness World Record!

    ●    National Award-winning actor Kriti Sanon is all set to unveil the latest sensation in lip care – brand-new lip balms from her very own beauty brand Hyphen. Witness the grand revelation of these lip balms for the very first time and get a sneak peek into the future of lip care and style. This is a moment you wouldn’t want to miss!

    ●    Get ready to be captivated by the Mane Man for Schwarzkopf Professional, Jim Sarbh, as he unveils the secrets to perfect hair care and styling. Join him in launching the latest Schwarzkopf Professional brand film and experience the magic as he takes center stage under The Spotlight.

    ●    A magical surprise for all beauty lovers! The gorgeous Banita Sandhu is set to be seen in a bridal look for the very FIRST time as Charlotte Tilbury unveils their 3 ICONIC Indian Wedding looks during a masterclass with celebrity makeup artist Tanvi Chemburkar

    ●    In line with Nykaaland’s spirit of self-expression, the festival will play host to an incredible line-up of the best international and Indian music and entertainment talent. Nykaaland will be headlined by none other than the UK’s sensational pop icon HRVY and India’s most loved house music icon Ritviz. With a sold-out debut UK and European tour featuring runaway hits including “I Wish You Were Here” and over 3 billion combined global streams, HRVY returns to India with Nykaaland. Tapping into classical roots to create new-age music, few Indian artists have experienced the meteoric rise to fame that Ritviz has with hits such as Udd Gaye, Liggi, and Jeet garnering over 1.5 billion combined streams to become amongst the highest in the Indian indie music space

    BookMyShow entertainment destination has been making compelling strides in India’s entertainment ecosystem through its live entertainment division BookMyShow Live across live music, comedy, performance, sports, theatricals and more. With Nykaaland, BookMyShow has expanded live entertainment’s potential into untapped segments like beauty in a first for India, as the pioneer of unparalleled out-of-home live entertainment experiences.

    Co-produced by BookMyShow Live and Nykaa, Nykaaland is a one-of-a-kind beauty & lifestyle festival that offers an immersive and inclusive experience, featuring everything from exclusive product launches to unforgettable entertainment. Don’t miss out on this unparalleled beauty extravaganza!

    Nykaaland is generously supported by RuPay as the Presenting partner and the Singapore Tourism Board as the Destination partner for the festival.  
     

  • Amorepacific, the most loved Korean beauty group, is joining Nykaaland!

    Amorepacific, the most loved Korean beauty group, is joining Nykaaland!

    Mumbai: Amorepacific India, a leading chain of K beauty brands, is super excited to announce its prominent participation in the Nykaaland event.This event is going to be a one-of-a-kind beauty adventure.

    Nykaaland is like a dreamland for beauty lovers, a space where you can explore an array of exceptional beauty experiences. And Amorepacific, with its famous brands like Innisfree, Laneige, Etude and Sulwhasoo, will be there too. From thrilling activities to fabulous prizes, our booth at Nykaaland is set to be the epicenter of excitement. Embark on a journey of boundless potential for your skincare and makeup routine at Amorepacific, From skincare to makeup, it’s your all-in-one destination for everybody. Engage in conversations with our beauty experts and discover invaluable tips and techniques to elevate your beauty regimen.

    Amorepacific India managing director & county head Paul Lee shared, Amorepacific is proud to be a part of this immersive world of beauty at Nykaaland.  With Nykaa’s partnership, we are excited to extend the reach of Amorepacific brands to a wider audience. Now, everyone can enjoy and experience the magic of self-expression, skincare, and makeup in an environment that sparks a newfound passion for beauty.”

    Amorepacific India assistant director & head Mini Sood Banerjee said, “Being a part of Nykaaland is a strategic move to fortify our brand’s presence and extend our offerings to the discerning Indian consumers who value premium beauty experiences. This event is a golden opportunity for us to introduce our cutting-edge products and unveil the magic of Korean beauty to the vast audience Nykaaland draws. It’s not just a showcase; it’s a marketing milestone that aligns perfectly with our mission to redefine beauty standards in India.”

  • Singapore Tourism Board collabs with Nykaaland to bring exciting retail scene to India

    Singapore Tourism Board collabs with Nykaaland to bring exciting retail scene to India

    Mumbai: Singapore’s beauty and fashion scene is famously vibrant and future-forward, with innovation at its heart. Over the years, this has paved the way for thoughtfully crafted brands that offer products that are not only functional but also natural, clean, and sustainable.

    Giving consumer a slice of Singaporean beauty and fashion, Singapore Tourism Board (STB) is bringing to India three homegrown brands – wellness label Sage & Ylang, skincare collective Fawn Labs, and fashion label GINLEE Studios – in collaboration with Nykaaland on the 4 and 5 November 2023.

    STB regional director, India, Middle East, South Asia & Africa GB Srithar said, “GB Srithar, Regional Director, India, Middle East, South Asia & Africa, STB said, “Passion is the very cornerstone of the Singapore story, and the same can be said about our many homegrown brands that make up the rich retail tapestry of Singapore. Whether it’s a love for experimentation, a celebration of culture, or a drive for innovation – passion is what unites them, and we are thrilled to be bringing three of these iconic brands to Nykaaland this year. The Singaporean pop-up at Nykaaland has been curated to give consumers a first-hand taste of some of the extraordinary retail experiences that are truly ‘Made in Singapore.’ With young Indian travellers actively planning for more meaningful travel, we hope that this effort brings us closer to our consumers and inspires them to choose Singapore as their next travel and shopping destination.”

    Representing Singapore’s remarkable feat within fashion, skincare, and wellness innovation, prominent brands Sage & Ylang, Fawn Labs, and GINLEE Studios will be seen in India for the first time at Nykaaland.

    GINLEE Studios is an acclaimed, sustainable fashion label that crafts timeless pieces blending style and practicality. GINLEE Studios  co-founders and designers Tamir Niv and Gin Lee said, “We are delighted for the opportunity to interact with the Indian audience at Nykaaland! We are also very curious to explore forms, and fabrics in India. GINLEE Studios is about designs that are accessible for everyone, and we would love to understand how we can expand our consumer base to India with our styles that transcend time and trend.”

    Sage and Ylang specializes in microbiome-friendly skincare, addressing diverse skin concerns with scientific precision. Sage and Ylang founder and formulator Irene Chong said, “The Indian skincare market is fascinating, and we are ecstatic to be given the chance to meet and engage with consumers from this market. With our unique, microbiome-centric skincare solutions, we would love to gauge the interest in our products, and Singapore’s vibrant beauty scene.”

    Fawn Labs founder Hann Chia said, “Fawn Labs focus on the ideology of Slow Beauty and Sustainability. This ethos is reflected in our artisanal products from their formulations to how they can be used in simple rituals to create a more mindful and intentional approach to life. I am beyond excited to introduce some of these unique and bespoke products at Nykaaland. We look forward to interacting with Indian consumers and giving them an insight into the strides that Singaporean brands are making within the beauty industry.”

  • Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

    Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

    MUMBAI: Hop on board the beauty bandwagon as India’s leading beauty retailer Nykaa and BookMyShow, India’s leading entertainment destination, launch the country’s first ever beauty festival Nykaaland. Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home entertainment ecosystem creating a rich experience in a genre, as yet untouched. The maiden edition of the festival will be hosted in Mumbai, on March 21-22, 2020 at the Member’s Enclosure, Mahalaxmi Racecourse.

    Nykaaland will host more than 40 home-grown and international beauty brands, interactive sessions with celebrity beauty trailblazers like Masaba Gupta and master classes with industry experts like Namrata Soni, Sonic Sarwate and Anthony Cole.

    Headlining the festival and known by his Instagram moniker MakeupByMario, the makeup maestro who has been the long-time make-up artist for global sensation Kim Kardashian, will host an on-stage makeup demonstration on March 21, giving makeup lovers a chance to catch him at work, receive a participation certificate and exciting beauty goodies. Mario Dedivanovic’s makeup master class sessions have been an attraction for make-up lovers all over the world, and will make a grand India debut at Nykaaland.

    Makeup whiz Mario Dedivanovic said, “Indian beauty draws heavily from history and culture, making it one of the most varied and rich definitions of beauty, the world over. I am extremely excited to visit India and look forward to hosting a masterclass for the first time ever at Nykaaland. Masterclasses are my way of connecting with makeup lovers from different parts of the world and my session at Nykaaland will be inspired by the sensibilities and preferences of the iconic land of beauty that India is. I can’t wait to interact with Indian beauty enthusiasts and together, create a magical beauty canvas!”

    The beauty festival, which has on-boarded PayPal as the payment partner, will be led by live demos, experiences and the spirit of discovery. Nykaaland has something for everyone across the beauty spectrum and will also host healthy food options, feature instagrammable zones and a host of Indian and international live music entertainment experiences to choose from

    Featuring popular brands like M.A.C Cosmetics, Huda Beauty, Kama Ayurveda, Kay Beauty, Innisfree, L'Oréal Paris, Lakmé, Pixi by Petra, Clinique and Simple amongst several others the festival will also have a dedicated ‘discovery zone’ for customers to know more about upcoming brands in the world of beauty.

    Falguni Nayar, Founder and CEO, Nykaa said, “Nykaa has been instrumental in shaping the beauty industry in India with our extensive brand selection, omnichannel retail and tech-driven beauty solutions. This unique event gives us yet another opportunity to delight our customers with exceptional beauty experiences and expert interactions. For this flagship property we have found the perfect partner in BookMyShow to be able to create a truly unique festival.”

    Albert Almeida, COO – Live Entertainment, BookMyShow said, “The out-of-home entertainment ecosystem in India is a kaleidoscope of growing recreational choices, with users lapping up new and unique experiences like never before. As BookMyShow forays into yet another experiential space with India’s first ever beauty festival ‘Nykaaland’, we are delighted to partner with Nykaa, the pioneers in this category, to expand India’s experiential entertainment horizon. The debut edition of the festival will bring together a highly desirable and curated ensemble of unique events and experiences, giving millions of consumers, access to local and international brands as also artists.”