ITV

Tag: Nykaa Fashion

  • Foot Locker to make its India debut

    Foot Locker to make its India debut

    Mumbai: Foot Locker, a prominent name in sneaker culture, will inaugurate its omnichannel launch in India on 19 October, with Metro Brands operating physical stores and Nykaa Fashion managing the e-commerce business.

    The first store, located at Select City Walk, will feature Foot Locker’s Reimagined concept, offering an innovative retail experience for consumers and sneaker enthusiasts.

    Alongside the physical store launch, Nykaa Fashion will provide an online shopping experience that mirrors the excitement of the in-store journey through its Foot Locker website and Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms. This digital platform aims to deliver a superior online shopping experience with a focus on convenience and personalisation.

    Foot Locker India will connect youth, culture, and passion-driven communities. The brand ambassadors, known as Stripers, will be category experts who enhance the shopping experience and lead community programs.

    Customer-centric initiatives, such as India’s FLX(TRA) Rewards Program, will be part of the brand experience. Metro Brands and Nykaa Fashion will provide access to top sneaker and apparel brands, including Nike, Jordan Brand, adidas, PUMA, New Balance, FILA, Asics, New Era, and more. Customers can also personalise their sneakers at the Sneaker Hub and protect their footwear with sneaker care brands like Crep.

    Commenting on the launch of India’s first Foot Locker store, Foot Locker, Inc Sr VP, strategic planning & growth Peter Scaturro said, “Bringing Foot Locker to India, via licensing arrangements  with Metro Brands and Nykaa Fashion, is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market. With our Foot Locker Reimagined concept, we aim to elevate the sneaker experience by blending innovation and technology in an immersive environment. Together with Metro Brands and Nykaa Fashion, we’re thrilled to inspire and empower Indian sneakerheads to express their individuality and connect with the Heart of Sneakers.”

    Metro Brands CEO Nissan Joseph said, “With India’s athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”

    Commenting on the partnership, Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionizing the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”

  • Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Mumbai: Samantha Ruth Prabhu and Sushruthi Krishna’s D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach.

    The brand, which will generate two-digit crores in revenue this fiscal year, sees its customers as the primary drivers of its growth.Since its launch in 2020, it has always taken its customers’ feedback and suggestions seriously. This consumer-centric approach has enabled the brand to grow exponentially in the last two years, with 70 per cent of business generated organically from its much-loved community.

    40-50 per cent of the brand’s sales are driven from metro and tier I cities, while the remaining are from tier II and III cities, where the adoption of online shopping is happening at an accelerated pace. Saaki entered the international market in 2021 and currently ships to 15 countries, including the USA, Canada, Australia, and New Zealand. With 25 per cent of the total revenue generated from international business, Saaki is on the road to strengthening their presence in the global market.

    The brand will soon expand into yoga wear and home categories. Saaki is rapidly expanding its distribution channels and plans to become a Rs 150 to Rs 200 crore brand in the next three years.

    Speaking about the future growth plans, Saaki co-founder Krishna said, “Saaki is totally built on consumer love and confidence, and we hope to reach the 100 crore club soon with their support. Our current focus is to expand our product line and ramp up our digital and social media presence. We aim to invest in customer-centricity to allow for optimal journey mapping, repeat business, and loyalty interventions.”

    Popular south Indian actor and Saaki co-founder Prabhu commented, “It’s phenomenal to witness Saaki’s growth in the last few months despite my absence—all credits go to Sushruthi and the team. Looking forward to actively participating in Saaki’s growth journey in the times to come.”

    Apart from the brand website, Saaki is available on the top 4 marketplaces: Myntra, Nykaa Fashion, Flipkart, and Amazon.

  • Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Mumbai: Nykaa Fashion has signed Janhvi Kapoor as its brand ambassador. While Kapoor has already been associated with the brand since 2018, she’ll now serve as the brand ambassador for Nykaa Fashion. The brand has also launched a 20-second ad film featuring the actress.

    In an endeavour to have Janhvi’s influence and popularity now transcend to the world of fashion, the brand has deepened its relationship with the artist, who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion. Nykaa Beauty and Nykaa Fashion meticulously cater to the needs of a discerning customer who’s looking for highly curated offerings and appreciates having elevated options to choose from.

    In the earnest demeanour of someone who spends plenty of time on the two apps of Nykaa, Janhvi’s excitement over spotting a few of her favourite products is palpable in this campaign film, “One Nykaa Two Apps: Two Apps, Double The Fun.” Celebrating fashion on fleek, the film opens with Kapoor instantly spotting her favourite beauty and fashion picks and declaring that true fans never just use one app because with Nykaa Beauty and Nykaa Fashion, the curations, the offerings, the fun, and the love multiplies.

    Nykaa Fashion CEO and Nykaa co-founder Adwaita Nayar said, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa. She brings great relatability and influence to the table, and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion.”

    On her association with the brand, Janhvi Kapoor said, “My relationship with Nykaa is truly special, not just professionally but also personally. As one of their millions of consumers, I have always felt empowered by the choices offered by the brand. I am a huge fashion enthusiast and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight for you to discover and enjoy!”

  • Nykaa Fashion expands its activewear portfolio by acquiring Kica

    Nykaa Fashion expands its activewear portfolio by acquiring Kica

    Mumbai: In a bid to strengthen its activewear portfolio, Nykaa Fashion, the multi-brand lifestyle e-commerce platform has announced the acquisition of the Indian activewear brand Kica.

    Founded by Aneesha Labroo in 2017, Kica was born out of the need to bridge the gap between stylish, high-quality products at an affordable price. “Having launched Nykd All Day last year, Nykaa Fashion now adds Kica to its portfolio, offering the growing active-wear community of athletes and everyday fitness seekers greater variety and curation in this category,” said the statement.

    “We welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable, and functional activewear. With a strong vision to empower women to lead an active lifestyle, Kica is a brand that brings equal passion to product and community both,” said Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar. “We are excited to scale this brand further, alongside the dynamic and passionate entrepreneur, Aneesha.”

    Kica, along with other consumer brands like Nykd, Pipa Bella, Twenty Dresses, RSVP, Gajra Gang, IYKYK, and Likha, is an integral part of Nykaa Fashion’s market expansion this year, according to the statement.

    “Kica has found strong synergies with Nykaa Fashion’s positioning within the e-commerce landscape and its engagement with a wide network of customers around the country,” commented Kica founder Aneesha Labroo. “We are thrilled to be part of the Nykaa Fashion family and will continue to develop community initiatives that empower & motivate women to lead healthy, active lives. Movement develops confidence, and mental & physical wellbeing, bringing about a positive outlook that is truly transformational.”

  • Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH’s House of Christian Dior as the marketing and communications manager.

    Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.

    Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.

    A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.

  • From her to him: Nykaa unveils men’s fashion on its platform

    From her to him: Nykaa unveils men’s fashion on its platform

    NEW DELHI: Women’s shopping destination Nykaa Fashion is now wooing men with the launch of men’s fashion category on its website and app. This is the next big step for the brand after it unveiled the Nykaa Man website and app dedicated to men’s grooming back in 2018. With this, Nykaa will now offer men fashion and grooming products across 560+ brands and 42,000 products.

    Social media platforms like Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion and self-care trends. Nykaa Man aims to provide male customers a personalized one-stop shop where they can explore products suited to their grooming needs. Designed to cater to all lifestyle shopping needs, the men’s category will offer clothing, footwear, eyewear, sportswear and accessories across 60+ brands including GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign and more.

    Read more news on Nykaa

    Nykaa chief marketing officer Anchit Nayar said, “It has long been the vision of Nykaa to bring the pillars of our brands – curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100 per cent authenticity, as well as exciting content to discover new trends and products.”

    In recent months, Nykaa saw an increase in average order values and prepaid payments, reflecting the growth of online shopping. As a leader in women’s fashion and beauty shopping, Nykaa will now extend its retail expertise to a male audience by catering to the high growth categories of fashion and grooming.