National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the participation of luxurious and high-end brands from the industry year on year. The extensive reach of Femina.in supplemented by Nykaa's exclusivity in the space, continues to bolster the property's positioning as the most credible platform for brands and consumers alike.
With Nykaa Femina Beauty Awards being an awards property for the consumer, the audience can once again vote for their favourite beauty products and brands. The entries are spread across a gamut of 44 categories such as makeup, hair, skin, fragrance, bath, and body which are available in the Indian market. A dedicated microsite – https://www.femina.in/beauty-awards-2019/ is open for voting from 1st November 2018 to 15th December 2018. The entries will be judged by an eminent jury panel comprising of best names in the business of beauty and fashion such as the versatile personality Twinkle Khanna, Rohan Shreshtha, Kanta Motwani, Miss World Manushi Chillar, Sandhya Shekar, Dr Rekha Sheth, Editor & Chief Community office, Femina – Tanya Chaitanya and Founder & CEO, Nykaa.com – Falguni Nayar.
Commenting on the 5th edition and the user voting system, Mr. Deepak Lamba, CEO, Worldwide Media said, "Femina and Nykaa, by leveraging their expertise in their respective domains have come a long way together in developing India's one of the largest consumer-driven awards. The property's transparent user voting system ensures a fair judging of the entries. Inadvertently, it also serves as an effective medium for brand visibility owing to audience engagement. Awards such as these have ignited the growth of the beauty industry in India and have given our Indian market an international appeal. As we continue to complement our respective ideologies, we look forward to bolster our association with Nykaa through many such successful editions in the future.”
Speaking about the 5th edition of Nykaa Femina Beauty Awards 2019, Tanya Chaitanya, Editor & Chief Community Officer said, “Nykaa Femina Beauty Awards has grown as a medium for the beauty brands to connect with their consumers experientially. The beauty industry in India is pegged to grow at an exponential rate leading to an increased competition among the host of brands. Thus, award platforms as these serve as a transparent medium to label the credibility of the product and the brands by the consumer, for the consumer. As we host the 5th season, we look forward to forming a legacy in the space with successful editions year on year.”
Speaking about the awards property, Falguni Nayar, Founder and CEO, Nykaa.com said, “Nykaa Femina Beauty Awards has witnessed an unprecedented growth, year on year, in terms of scale, audience engagement and the number of participating brands. The property’s continued success has been the result of Nykaa’s expertise and loyal consumer base combined with Femina’s rich content and unparalleled reach across a wider demographic. With 5 consecutive editions, we continue to provide our consumers with an enriched experience and at the same time deliver a unique value proposition for all the participating brands."
Nykaa and Femina form synergy in the ideology of bringing the best for their respective audiences with a credible property that verifies products from all the sought-after brands, under one roof. The beauty awards which spans over 3 months from the voting stage, judging to the finale phase, had generated a massive 82 thousand votes online by the consumers in its previous edition. It also garnered an overall impression of 15,440,454 with a total reach of over 9 million.
