ITV

Tag: NYC

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • Discovery Travel & Living food series with Anthony Bourdain starts 1 May

    Discovery Travel & Living food series with Anthony Bourdain starts 1 May

    MUMBAI: The gastronomic Indiana Jones comes to India. This May, Discovery Travel & Living’s premieres the Anthony Bourdain: No Reservations series. Not for the faint hearted, Bourdain’s travel experiences — the good, the bad and the ugly — are presented as he travels the world with his peculiar, raw and unfiltered edge. It will air from 1 to 5 May at 9 pm.

    Bourdain is a best-selling author, reluctant food celebrity, fearless traveler, culinary adventurer whose no holds barred point of view will always reflect that experience. He is known for travelling the world seeking the authentic experiences and food that flavour the world’s cultures.

    “This is not a food show — it’s about people, cultures and places as seen through the eyes of a chef and the prism of food,” says Discovery Networks India VP- Lifestyle Aditya Tripathi.

    Apart from being positive for the restaurant business, Bourdain says the series has helped people become more educated and adventurous when it comes to food. Says Bourdain. “Food is maybe the fastest, easiest and best way ‘in’ to an unfamiliar place and culture. Once you’ve sat down with people and eaten their food, their whole world opens up to you in ways that wouldn’t ordinarily happen. Food, after all, is the purest expression of a country, of a culture, a region and a personality.”

    Anthony Bourdain was quoted in a media report on the title, No Reservations as saying,”It means that there are things I want to do, there are things I want to see, there are things I want to experience before the time that I can’t do those things. No reservations, meaning we’re going all the way, baby. No fear. My whole life, cooking has been about control. Traveling and eating are about letting things happen.”

    Bourdain is now executive chef at Brasserie Les Halles, NYC. He is the author of two novels, Gone Bamboo and Bone in the Throat and his first non-fiction work, Kitchen Confidential takes the reader into the kitchens to reveal the seamy side of the hospitality industry.