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Tag: NY Cinemas

  • Ajay Devgn rebrands NY Cinemas as Devgn Cinex in metro push

    Ajay Devgn rebrands NY Cinemas as Devgn Cinex in metro push

    MUMBAI: Ajay Devgn is putting his name on cinema screens—literally. The actor launched Devgn Cinex on Maha Navami, rebranding the NY Cinemas chain at North Bombay’s Durga Puja celebrations alongside his wife, actor Kajol. The move signals an aggressive expansion play across Indian metros and the south, backed by Vishwa Samudra Holdings.

    Vishwa Samudra group managing director Shivdutt Das hailed the rebrand as more than cosmetic. The company promises to turn multiplexes into “spaces of innovation, comfort, and culture”, deploying premium formats and what it calls “immersive experiences”. Whether that means reclining seats, better sound systems or something more ambitious remains unclear—cinema chains have long promised whilst delivering incremental upgrades.

    NY Cinemas has operated quietly for years, but the Devgn tie-up suggests plans to compete with PVR Inox, which dominates India’s multiplex market with over 1,700 screens, and Cinépolis, which runs around 450.

    Devgn, one of Indian cinema’s bankable stars and a producer through his Devgn Films banner, brings celebrity firepower to a sector recovering from pandemic losses and grappling with streaming competition.

    The emphasis on south India is telling. Regional-language films have outperformed Hindi movies at the box office in recent years, with Tamil and Telugu blockbusters like Pushpa and RRR drawing massive crowds. Metros in Chennai, Bengaluru and Hyderabad have become battlegrounds for cinema chains chasing affluent audiences willing to pay premium ticket prices.

    Vishwa Samudra Holdings operates across real estate, hospitality and entertainment. Its bet on Devgn Cinex suggests it sees room for another national player, despite consolidation that saw PVR and Inox merge last year.
     
    Says a media observer: “There’s a shortage of cinema screens in India compared to its massive 1.5 billion or so population. The population is underserved, which has stunted the growth of Indian cinema. The more the screens, the better can be the box office collections for good productions.”

    But whether Indian audiences need yet another multiplex brand—celebrity-backed or not—to fill that gap is another question entirely.

  • Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Mumbai: Elan Group and NY Cinemas hosted an exclusive screening of Singham Again for over 900 Gurugram police officers and their families at NY Cinemas in Elan Epic Mall, Sector 70. This event was a gesture of gratitude to the police force for their dedication to maintaining law and order.

    The action-packed film, which embodies courage, justice, and heroism, offered officers and their families a thrilling cinematic experience that reflected the values they uphold in their daily work.

    Elan Group head – business development Sumit Chaudhary said, “At Elan Group, we are deeply grateful for the dedication, service and sacrifice that Gurugram’s police officers embody every day. Hosting this special screening of Singham Again is our way of recognizing their invaluable contributions. We hope this gesture not only provides a moment of enjoyment and relaxation for them and their families but also reflects our utmost respect and appreciation.”

    DCP Headquarters, Gurugram IPS Dr Arpit Jain said, “We are thankful to Elan Group and Mr. Ajay Devgn for this thoughtful gesture, which acknowledges the dedication and hard work of our officers and families. It is an immense honour to be recognized alongside our colleagues and loved ones. The movie Singham Again embodies the values of courage, justice and service that we strive to uphold every day. This experience inspires us to continue serving with pride and commitment.”

    NY Cinemas COO Rajeev Sharma said, “NY Cinemas extends its heartfelt gratitude to the dedicated police officers for their commitment and service. We are honored to have hosted this special screening for the Gurugram police. NY Cinemas is deeply committed to creating meaningful experiences and making every community feel valued in each city we operate in.”

    Elan Group has shown its commitment to community engagement by organising exclusive movie screenings for frontline healthcare workers, educators, and underprivileged children, offering them a chance to relax and enjoy. These events express Elan’s gratitude for their positive impact on society. Through such initiatives, Elan reaffirms its dedication to honoring those who make a difference in others’ lives.

  • NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    Mumbai: NY Cinemas, owned by Ajay Devgn, has launched its first multiplex in Delhi NCR at Elan Epic Mall, Sector 70, Gurugram. It stands out as one of the most admirable multiplexes in the region. Elan Epic, a paragon of modern retail, is strategically located at sector 70 on the Southern Peripheral Road (SPR), offering effortless connectivity to the entire city. Just a three-minute drive from NH-8 and with proximity to Golf Course Extension Road, it ensures smooth access.

    Ajay Devgn, the four-time National award-winning actor and director, who is extremely passionate about his art, founded NY Cinemas in 2017, a multiplex chain that curates its cinemas with Indian ethos and values and aims to revive the old-world charm of single screens in multiplexes and bring audiences closer to their favourite films and film stars. NY Cinemas stands out as a differentiating player in the cinema industry.

    This cinema goes beyond just movie screening by providing an array of premium amenities. Spanning an impressive 46,000 Sq. Ft, this state-of-the-art property features a 5-screen multiplex housing 890 seats, each equipped with the cutting-edge Dolby Atmos sound system, ensuring an immersive audio-visual experience. The cinema is beautifully crafted in three parts viz. The pre-lobby area, main lobby and the ultra-luxurious AMOR lounge. Patrons can experience the elegant lounge area, savour unique creations at the Mocktail Bar, and enjoy culinary delights from the live cooking stations meticulously designed by in-house chefs, making every visit a comprehensive and enjoyable experience. Adding to its distinct appeal is the unique open box office, which enhances the overall ambience and convenience for moviegoers. Among its standout features is the opulent Amor Auditorium, which offers plush recliners for unmatched comfort, allowing guests to relax in style and enjoy VIP treatment while watching their favourite superstars on-screen.

    NY Cinemas founder Ajay Devgn stated, “NY Cinemas is expanding and making its way to Gurugram, Delhi NCR. Our endeavour is to create an impeccable experience for audiences watching films at the theatre. I have received a lot of love from my audiences there, and this is my way of giving them the best entertainment experience.”

    NY Cinemas CEO Rajeev Sharma said, “NY Cinemas and Elan Group is bringing to Gurgaon the most visual, hatke & filmy experience like no other. Both the companies put their best minds to use and the result is for everyone to witness. Being a differentiating player, I am confident that Delhi / NCR would have not experienced a Classical and Filmy theatre like us till now. Not only the interiors but the audio and video experience too will win the hearts of everyone. “For the Love of Cinema” Ajay’s vision is truly delivered with NY Cinemas Elan Epic.”

    Elan Group MD Ravish Kapoor said, “Elan Epic is a premier destination in Gurugram for luxury shopping, dining, and entertainment. The arrival of Delhi NCR’s first NY Cinemas at Elan Epic marks a pivotal moment in our journey to curate an unparalleled lifestyle experience. We are confident that NY Cinemas will seamlessly integrate world-class moviegoing with our existing offerings of luxury retail and fine dining, creating a truly one-stop destination for discerning patrons in Gurugram.”

    Sprawling across a majestic four-acre in Gurugram’s Sector 70, Elan Epic redefines the luxury retail experience. This strategically located premium destination, situated right off the Extended Golf Course Extension Road, boasts effortless accessibility via Sohna Road and NH8. Step inside and be captivated by a central atrium featuring a one-of-a-kind, expansive water body – a marvel of modern Indian architecture by UHA London & Architecture by ACPL. It houses renowned brands including Anytime Fitness, Adidas, Bicameral, Intune and Molecule among others. Elan Epic promises an unparalleled blend of luxury, entertainment, and convenience, all under one magnificent roof.

    Embracing a vibrant filmy theme, the décor and environment further elevate the luxurious cinema experience and offer patrons a selfie opportunity at every step. With this launch, NY Cinemas expands its presence to 14 cities and has ambitious plans to introduce 20 more screens this year, reinforcing its commitment to providing unparalleled entertainment across the country.

  • Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.

    NY Cinemas – CEO, Rajeev Sharma said: “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society, but who also has a genuine love for cinema and the process of making films. Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value.”

    CCS Co-founder and Creative Director, Ankit Jain spoke about acquiring this prestigious account through a multi-agency pitch. “It is truly a privilege to work with Mr. Ajay Devgn and the team at NY Cinemas to shape a unique movie-going experience that has not been seen in India yet. It is a challenge we cherish and we are confident that we will be able to translate Mr. Devgn’s love for cinema and his larger-than-life personality to a blockbuster cinema experience.” 

    CCS is a creative agency in Mumbai that provides its clients with 360 degree strategy + design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.