ITV

Tag: NXTDigital

  • NXTDIGITAL reaches out to new consumers

    NXTDIGITAL reaches out to new consumers

    KOLKATA: As the country gears up to welcome Lord Ganesha, NXTDIGITAL, the media arm of the Hinduja Group, has launched a consumer connect program – ‘Ganpati Bappa Morya’ to spread the message of joy and safety amidst the global pandemic. 

    As part of this initiative, NXTDIGITAL would encourage consumers, to shoot their Ganpati celebrations at home (their decoration, sthapna and aarti) on their mobile phones and upload it to NXTDIGITAL at https://ganpatibappamorya.nxtdigital.in. Select participants will get a chance to feature on the television channels of INDigital and NXTDIGITAL network as a part of this video contest.

    Video entries will be judged and the top three videos in the category of ‘Best Ganpati Idol’, ‘Best Ganpati Decoration’ and ‘Best Eco-Friendly Ganpati’ stand a chance to win attractive gifts by answering a simple question. Home Theatre System, Wonderchef Tandoor and Wonderchef Non-stick cookware are some of the exciting prizes up for grabs for the winners of this contest.

    Commenting on this initiative, NXTDIGITAL brand and marketing head Rajdeep Rudra said “The ongoing pandemic of coronavirus has impacted the economic, social and mental wellbeing of people across the world. As we approach one of the most revered, loved and celebrated festivals of India – Ganesh Chaturthi, we want to help our audience celebrate their love for Lord Ganesha with the same faith and dedication, as they do each year. As caring brands, through this program, we want to create awareness amongst our audience about taking necessary safety precautions while they celebrate this festival from the comfort of their homes. Our objective is to capture this celebratory mood and engage with consumers as we try and build a safe environment for them.”

    Shortlisted videos will also be edited and broadcast on INDigital and NXT DIGITAL (HITS) channels from 22  Aug to 1 Sep 2020 i.e. the entire Ganesh Utsav.

  • IMCL launches innovative packages for subscribers to stay connected

    IMCL launches innovative packages for subscribers to stay connected

    MUMBAI:  IndusInd Media and Communications Ltd (IMCL), the media vertical of the global Hinduja Group, has implemented a slew of innovative products and solutions to help its Local Cable Operators (LCOs) and its millions of subscribers across India to ensure access to quality content amid the COVID-19 lockdown.

    IMCL – which owns a digital cable platform (InDigital) and the only HITS platform (NXTDIGITAL) in the country – has rolled out a significantly low-cost package for subscribers called the Vishesh Manoranjan Pack. 

    This pack, which gives subscribers access to over 400 television channels, includes the popular NXT Value Added Services package, comprising up to 20 unique channels for its subscribers. The package can be activated immediately and LCOs can make the payment till16 April 2020. The credit period effectively allows for LCOs to collect the payment after the lockdown is lifted.

    Further, to ensure uninterrupted dissemination of critical information during this challenging period, IMCL has worked with its LCO partners to activate its special InfoPack, at zero cost for customers who are unable to make any payment. This will enable subscribers to stay connected with all Doordarshan channels, including news and entertainment.

    These packages come close on the heels of a slew of initiatives taken by IMCL to ensure safety of its LCOs and subscribers. IMCL has provided critical awareness and education through its national network of LCOs, multiple platforms and portals – in 11 languages, through posters, pamphlets, e-books and video messaging. To help subscribers remain connected, IMCL has extended its online recharge facility through Easebuzz, where subscribers can make their payment directly to their LCOs online, thereby eliminating any level of interaction.

    IMCL CEO Vynsley Fernandes said: “We remain committed towards the well-being of our LCO partners and subscribers. At the time of a global crisis, our endeavour is to consistently create awareness and the dissemination of critical information, to ensure the safety and protection of all our stakeholders. These packages, especially our InfoPack at zero cost, are in line with that philosophy.”

  • IMCL’s business continuity plan to ensure LCO safety during COVID-19 crisis

    IMCL’s business continuity plan to ensure LCO safety during COVID-19 crisis

    MUMBAI: Organisations across the globe and across sectors are re-orienting work procedures amid the COVID-19 pandemic as the crisis continues to escalate. While remote work is easier for a few organisations, the industries which demand on-ground work are facing tougher challenges; distributor platform operators (DPOs) come under this segment. IndusInd Media and Communications Ltd (IMCL), one of the major multi-system operators (MSO) in India, is stepping up its efforts through ‘Business Continuity Plan’ (BCP) to ensure the safety of the staff alongside smooth operation.

    IMCL CEO Vynsley Fernandes spoke about the BCP which was in place way before the pandemic kicked in. The plan applies to all the functions including sales, technical across regions and layered in three levels. Under L1, basic precautions would be taken and employees work under three shifts, each of eight hours. The L2 kicks in under a lockdown when certain functions are not able to perform; the operation then takes place in two shifts of 12 hours and employees coming to office get reduced to 33 per cent. In the extremely critical situation, L3 gets effective under which only very critical 2-3 per cent staff come to office and stay at the workplace for 24 hours; rest work from home. Moreover, the company puts into action all the digital mechanisms for collections from the cable operators at this level. IMCL is currently operating under L3.

    “LCOs have a concern that they don't want to allow the subscriber to make the payment transfer directly to us. And so, what we did was we tied up with EASEBUZZ and we got the LCOs to get money transferred from their subscribers to their accounts. The Central Action Team (CAT) gets on a video conference call in the morning at nine o'clock and in the evening at five o'clock every day. Every day, we talk to take stock of the situation, what action to take, how to keep our staff safe, and what procedures to put in place,” Fernandes added.

    How the business is running under current situation

    Fernandes said this plan is helping them keep the businesses ongoing in terms of renewal, subscription, collection and packages. LCOs are easily collecting money from customers. Moreover, IMCL has also circulated a number of materials to LCOs on how they can stay safe and keep customers safe. He added that they did the entire communication in 11 languages. He mentioned that when the crisis started about three weeks ago, they circulated the health guide at that time itself.

    “We shared with all our LCOs and we also asked them to share with their customers, because we wanted to make sure the safety as it is not just a business, it's also a moral duty. We made sure that we spread a lot of communication on how to stay safe,” he added.

    How is IMCL effectively communicating?

    As Fernandes said, it is communicating to the LCOs on WhatsApp because they are all connected to the IMCL team through this messaging app. IMCL also sent out letters and posters to the LCOs. Moreover, they are also connecting to the subscribers on TV itself. If a NXTDigital subscriber switches on the TV, he will get to see a lot of communications from the MSO on what precautions to take, what call centres to call up along with other details.

    “We've been very proactive on this, because we are dealing with the LCOs. We made sure that we got everything sorted out in the difficult time but also looked at how we can help our staff and LCOs as much as possible. We took whatever action we had to take that way,” he concluded.