ITV

Tag: Nutrica

  • Nutrica lights up Diwali with a dash of joy, love, and everyday magic

    Nutrica lights up Diwali with a dash of joy, love, and everyday magic

    MUMBAI: Diwali may be about lights, but Nutrica’s new festive film proves it’s the laughter that truly sparkles. With a blend of nostalgia, warmth, and playful mischief, Nutrica by BN Group has rolled out a campaign that celebrates the festival not through grandeur, but through those perfectly imperfect, joy-filled moments that define an Indian home during the holidays.

    The video captures the heartbeat of modern Indian celebrations, kids running barefoot with sparklers, parents sharing a laugh while tackling festive chores, and grandparents passing down treasured traditions. It’s the kind of film that smells faintly of home-cooked sweets and echoes with the laughter of generations coming together.

    What makes the campaign stand out is its gentle reminder that Diwali doesn’t have to be a balancing act between duty and delight. From prepping the kitchen to setting the table, Nutrica turns everyday moments into emotional fireworks showing how the smallest gestures of care can light up the biggest celebrations.

    “Diwali is about preserving traditions for future generations while allowing for enjoyable and carefree times,” said Nutrica by BN group director and business head for FMCG Sparsh Sachar. “Our goal with Nutrica is to honour both tradition and contemporary family life while making these festivities simpler and joyful.”

    In essence, the film celebrates the choreography of a modern Indian Diwali where everyone has a role to play, and the magic lies in the mess, the multitasking, and the shared laughter. Whether it’s the father teaching his child to light a diya or a mother sneaking a bite of mithai before guests arrive, Nutrica’s lens finds beauty in the everyday.

    The campaign now live across Nutrica’s social media handles, including Instagram and LinkedIn encourages viewers to relive the festival’s golden moments and share their own stories of joy and togetherness.

    Because in Nutrica’s world, Diwali isn’t just about shining bright, it’s about glowing together.

     

  • BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled an innovative campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualised and developed by GOZOOP Group, the campaign consists of six engaging commercials (TVCs), OOH, print, in-shop and other digital assets.

    With a strong faith in the philosophy of, ‘not one size fits all’, the campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals. Three product films further highlight the benefit of each variant i.e. Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil using key distinct real-life insights.

    Sharing his insights into the campaign, BN Group CMO Kiran Giradkar shared, “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    “Here we had a range of oils, all with specific benefits”, said GOZOOP Group president Mohit Ahuja. “Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category,” he further added.

    The digital commercial enlightens audiences on three key aspects of well-being namely immunity, energy and fitness. The film is being made available in six languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam and will run on social media platforms as well as television for sustained communication.

    One attachment  •  Scanned by Gmail

  • BN Group forays into the wellness and fitness oil category with Nutrica

    BN Group forays into the wellness and fitness oil category with Nutrica

    Mumbai: BN Group, an edible oil manufacturing company in India, announced its foray into the wellness and fitness oil category with the launch of Nutrica. The brand will have three products in its initial launch phase – Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil enriched with Vitamin C and tailored to address the distinct culinary requirements of diverse families, placing a special emphasis on holistic health and wellbeing.

    Speaking on the launch of Nutrica, BN Group CEO & MD Anubhav Agarwal said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of INR 500 crores at the end of 3 years.”

    As per a recent report, the Indian edible oil market touched a volume of 24.7 Million Tons in 2023 and is expected to touch a CAGR of 1.35 per cent during 2024-2032. The launch of Nutrica forges a strong connection between the brand and health-conscious consumers who are seeking a range of versatile cooking oil options and aim to live a healthy lifestyle.

    With the state-of-the-art manufacturing unit in the Gandhidham, Gujarat facility, Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil will be available across all retail modern and general outlets in the launched markets – Delhi, Chandigarh, Mumbai and Pune, along with quick commerce and e-commerce platforms.

    “We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” he further added.

    From its inception back in 2013, BN Group has been one of the prominent players in the edible oil category in India, with brands such as ‘Simply Fresh’ and ‘Healthy Value’. With a robust offline presence boasting nearly 600 distributors and 50,000 direct outlets, the company ensures convenient access to its products for a wider customer base.