MUMBAI: Nutralite’s latest campaign is an interactive YouTube video by India’s favourite master chef Sanjeev Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video will have multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video.
The campaign is conceptualised and executed by Tonic Worldwide.
Tonic Worldwide CEO and co-founder Chetan Asher said, “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”
Zydus Wellness Ltd Marketing Head Sachin Dingankar, “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience. Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”
Sanjeev Kapoor gives the audience different choices for ingredients and the Nutralite Mayo variant that they would like him to use in the recipe seeds the product usage.
MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and E and provides 30 per cent daily requirement of the three with every serving of 15g. The completely vegetarian range will be available in flavours of cheesy garlic, achari and veg.
Nutralite brand ambassador Chef Sanjeev Kapoor says, “Nutralite has always focused on bringing together great taste and good health. Nutralite Mayonnaise follows the same legacy. The kids will love Nutralite Mayo flavours.”
Zydus Wellness director and chief operating officer Tarun Arora mentions, “Mayonnaise has started becoming a must have at home as kids love it. But regular mayonnaise traditionally is not associated with health benefits and hence mothers restrict its use for kids. Nutralite, known for its health credentials, identified this as an opportunity. The flavours are developed keeping the Indian palate in mind. Achari is the first of its kind flavour in this category. The other two are veg &and cheesy garlic. For today’s ‘smart home-maker’ who is proactive, creative and experimental and works towards developing her skills to minimise the daily struggles of cooking a variety of dishes for her kid while keeping them healthy, Nutralite Mayo would be ideal ally.”
Nutralite Mayonnaise is available at all retail stores for Rs 85. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.
Nutralite is a market leader in the table spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.
MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.
One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.
A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.
The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.
IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.
Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.
The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.
BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”
Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.
Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.
Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.
Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.
MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.
One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.
A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.
The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.
IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.
Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.
The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.
BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”
Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.
Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.
Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.
Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.
MUMBAI: Bollywood actor Akshay Kumar is the latest celebrity roped in to endorse Sugar Free, in a new high-energy campaign. With this, Sugar Free seeks to make a huge impact amongst the fitness-conscious, convincing them to take the first step to a healthier lifestyle.
Zydus Wellness MD Elkana Ezeikel said, “Akshay is known for his fitness and for leading an active and disciplined life. We see him as a perfect fit as brand ambassador for Sugar Free, which helps you cut down on those unwanted calories, thereby helping you keep light, fit and active.”
Sugar Free offers sugar substitutes for a variety of usage occasions through its portfolio of sub brands – Sugar Free Gold, Sugar Free Natura, and Sugar Free Herbvia which come in pellets, sachets, liquid and powder formats.
Building on the new brand positioning for Sugar Free, ‘Live Life Kuch Zyaada‘, Akshay Kumar will be leveraged in a highly visible multi media campaign across India. Sugar Free is a flagship product of Zydus Wellness Ltd, which markets other well-known brands – Everyuth, Nutralite and ActiLife.
