ITV

Tag: Nutella

  • “Good Morning India with Nutella” series and chef Pooja Dhingra unveil breakfast delights on Discovery, Discovery+ India and TLC

    “Good Morning India with Nutella” series and chef Pooja Dhingra unveil breakfast delights on Discovery, Discovery+ India and TLC

    Mumbai: Nutella, the hazelnut cocoa spread, has delighted consumers for over years and has made the mornings better. Continuing the ‘60 years of smiles’, Nutella brings to life the diverse culinary landscape of India, with the recently introduced limited-edition landscape jars featuring some of the most popular landscapes of states across India.

    To further elevate this celebratory campaign, Nutella announces its collaboration with Chef Pooja Dhingra who has curated special breakfast recipes, combining each state’s local bread with Nutella, creating a delectable fusion of traditional and modern flavours for your breakfast table.

    The 10-episode series will air on Discovery India every Tuesday at 7:00 PM IST and on TLC India every Wednesday at 8:00 PM IST. It will also stream on discovery+ starting June 28th. The first episode will feature Chef Pooja cooking up a delicious breakfast with Punjab’s Kulcha paired with Nutella. The episodes will showcase exciting recipes pairing Nutella with other local breakfast carrier/ breads from states of Uttar Pradesh, Kashmir, Rajasthan, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu and West Bengal.

    “Good Morning India with Nutella”

    Episode Airing

    Ep 1 Punjab’s Kulcha with Nutella

    25 June

    Ep 2 Uttar Pradesh’s Sheermal with Nutella

    2 July

    Ep 3 Kashmir’s Bakarkhani with Nutella

    9 July

    Ep 4 Rajasthan’s Khooba roti with Nutella

    16 July

    Ep 5Maharashtra’s Puran Poli with Nutella

    23 July

    Ep 6 Goa’s Poie with Nutella

    30 July

    Ep 7 Karnataka’s Neer Dosa with Nutella

    6 Aug

    Ep 8- Kerala’s Appam with Nutella

    13 Aug

    Ep 9- Tamil Nadu’s Idli with Nutella

    20 Aug

    Ep 10- Darjeeling’s Momos with Nutella

    27 Aug

    The innovative culinary series will unlock breakfast traditions infused with a Nutella twist. Get ready to make your mornings truly bright and cheery!

    Consumers can access recipes by easily scanning the QR Code on the Nutella landscape jars.

  • Ranveer Singh and Nutella wish you a Merry Christmas!

    Ranveer Singh and Nutella wish you a Merry Christmas!

    Mumbai: As the Christmas preparations are in full-swing and everyone ticks-off their extensive checklist, Bollywood actor Ranveer Singh reminds everyone to not miss adding the secret ingredient to elevate the festive cheer, i.e., Nutella. In a heartwarming digital film, Ranveer extends warm wishes for a Merry Christmas and invites everyone to add a touch of Nutella magic to the Christmas checklist.

    As seen in the film, Ranveer is ticking off his Christmas checklist to celebrate the occasion with dear ones. While doing so, he playfully recollects sweets aren’t in his checklist. Ranveer then reveals his trick to add sweetness to any occasion, Nutella, of course. He then shares a reminder with everyone to add a touch of Nutella magic to their Christmas checklist. The digital film ends with Ranveer wishing for everyone’s Christmas to be as sweet as Nutella and the New Year to be filled with happiness and joy.

    As part of the Spread the Love campaign, Nutella has created a series of short festive films with Ranveer Singh to capture the essence of the holiday spirit, and centres around spreading love and sweetness to the lives of our loved ones during the most magical time of the year.

    Join Nutella and Ranveer Singh in spreading the sweetness of the season. May your Christmas be filled with love, laughter, and the irresistible magic of Nutella.

  • Nutella partners with Publicis Worldwide to launch its new brand campaign

    Nutella partners with Publicis Worldwide to launch its new brand campaign

    Mumbai: Ferrero’s Nutella announced the launch of its new campaign “Mornings taste better with Nutella” in India.

    The new television campaign highlights the happiness that Nutella brings to the morning as soon as the jar is popped open. Nutella further reinforces its claim as a great breakfast companion for all those who love making their mornings brighter, better, and happier.

    The TVC will be featured and distributed across broadcast and online platforms.

    The TVC opens with a mother trying to wake her kids up one morning. However, the kids are still sleepy and disinterested in starting their day. Perplexed at their reaction to a lovely morning, the mother comes up with a sure-fire solution to get them up and out of bed. With a single pop of the Nutella jar lid, the kids are instantly out of bed and ready to start the day. The TVC continues with a product showcase on the quality ingredients of rich, selected hazelnuts and premium cocoa that create the incredible, unforgettable taste of Nutella. The TVC closes with the family enjoying breakfast together at the table — it is a “Happy start to the Morning” with Nutella!

    Speaking on the campaign, Ferrero India Nutella brands regional marketing manager Zoher Kapuswala said, “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the centre of what gives a great start to the day, and rotis, parathas, dosas, etc., traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella, where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive, and as a brand, we look forward to being the breakfast companion for many more Indians.”

    Speaking on the creative front, Publicis Worldwide managing director Oindrila Roy said, “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate it into what’s already present on their breakfast tables – dosas, rotis, and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS, among others.”

  • Kidzania ties up with Nutella

    Kidzania ties up with Nutella

    MUMBAI: KidZania Delhi NCR, an indoor theme park that inspires and educates children, has partnered with Nutella via the launch of the ‘Nutella Breakfast Deli’ establishment.

    This association will allow children to play the role of a ‘Breakfast Chef’ and prepare fun and tasty breakfast recipes with Nutella according to the recipe provided. Kids are explained the importance of breakfast in their daily diet and prepare an exciting recipe using Nutella.

    Thereafter, kids can consume their own breakfast or share it with their family and friends. Every child would get a specially created ‘Nutella Recipe Booklet’ as part of a giveaway at the end of the activity. As an additional giveaway, kids can take home a Nutella spife exclusively during the launch month. These activities will inculcate different values like psychomotor, cognitive, emotional and social skills via experiential learning.

    KidZania India director – strategic partnerships Sona Mazumdar said, “The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”

    Nutella head of marketing Vidya Sagar Singh, “Through the partnership, we want to grow this love for our brand bigger in India with our little fans.”