Tag: Nupur Asthana

  • Woes aplenty weigh the business down

    Woes aplenty weigh the business down

    MUMBAI: CNBC’s “The Entertainment Industry: Taking The Big Leap” brainstorming session held on 19 December in Mumbai, offered some insights into why films and the music industry had fared badly in the year 2002. Here, we present some of the participant’s views.

    SET India CEO Kunal Dasgupta pointed out that films depicted the social values of the existing times. He added that it was likely that today’s film makers were slow to pick up the changes in modern society and highlight them through the medium of cinema.

    Due to these reasons, Dasgupta felt that the film makers were not connecting with the audiences. However, he mentioned that film-based programming has the highest share of TV programming. Since the consumers paid less than $3 for watching TV, they were being served with unoriginal fare except for certain categories like news and sports.

    Producer Mukesh Bhatt, who was part of the audience, squarely put the blame on video piracy. He mentioned that his success could be attributed to the fact that he believed in ‘manufacturing glamour without being a victim of it.’ He claimed that high entertainment tax rates possibly where proving a dampener. He additionally blamed cheap Chinese VCD players for the crisis which has led to the penetration of cheap pirated VCDs down the population starta.

    KPMG entertainment business head Rajesh Jain claimed that the lack of creativity, innovation and slick presentations were affecting the content.

    Reliance Entertainment chairman Amit Khanna felt that the film industry had a higher propensity to propel doom in the 21st century ‘Attention Economy’ wherein films emulated products and services in vying for the attention of the consumers. Amit Khanna blamed the lack of professional marketing and promotions.

    Khanna calculated a revenue of Rs 46 billion in box office for the industry per annum. However, the reported figures of Rs 30 billion indicated that there was serious misappropriation.

    Manoj Desai, who owns several theatres and has produced many films, blamed it on desperate producers who flooded the markets with prints in order to capitalize on a high initial draw during the first few days. He also mentioned that the budgets of the current films were being boosted up unnecessarily.

    Music industry woes:
    Saregama India’s VP – A&R Atul Churamani mentioned that the music industry had taken the highest hit due to the box office debacles. He also mentioned that the popularity of FM radio had resulted in a 30 percent decline in audio sales. He added that the crux was the matter lay in the fact that excess music was available for free.

    A CNBC report stated that the music industry still depended on the film industry; around 65-70 percent of the content was still sourced from films. He also mentioned that the global system of music publishing rights could be adopted in India.

    A Saregama representative added that an ordinary CD cost Rs 40 and has content (recorded songs) that cost the music industry millions in terms of acquisition of music rights. She added that Saregama had lost a huge proportion of their entire archives of old Hindi film songs to the grey market.

    A major hurdle was the high licence fee that constituted 65 percent of the operating costs. He added that the industry had created opportunities where none existed: capitalising on the situation where the markets were flooded with cheap imports.

    Lack of creativity in entertainment:
    TV serial director Nupur Asthana blasted TV channels by claiming that TV channels were the masters at stifling creative thinking and content. She lamented the fact that every channel claimed to know what the audiences wanted. She added that the audiences were subjected to what the channel wanted to show rather than getting a chance to decide what they wanted to see. 

    Ex-Sony Entertainment programming head and independent producer Rekha Nigam claimed that the audiences today seemed to be affected by the “I don’t know what I but I want it now” syndrome. She added that entertainment was not a formula. It had to be driven by sheer passion. She added that the film writers were worse than the TV serial writers.

  • “The absence of a powerful script can undo all efforts that go into direction.” : Nupur Asthana

    “The absence of a powerful script can undo all efforts that go into direction.” : Nupur Asthana

    Nupur Asthana has just two soaps in her portfolio- Hip Hip Hurray and Hubahu, apart from a few one-offs for Zee’s Aap Jo Bole…. But the young director’s meticulous planning and effort shows in her work. While Hip Hip Hurray was a runaway success – running well for all of 80 episodes, Hubahu that has completed just a month on Sony has also been getting positive reviews. Asthana has carefully managed to steer clear of the rat race. She takes up only one project at a time and gives it her very best. Interestingly, she also scripts her own shows. Hip Hip Hurray was written by her. Hubahu was conceived by her, after which she worked with writer friend- Ajitabh Menon to ensure that it came out the way she wanted. Asthana is also busy writing a film that she plans to direct. She comes across as a person full of life and one who is proud and possessive of her work.

    Excerpts of an interview with indiantelevision.com correspondent, Amar.

    What brings you into direction?
    I have always been involved with theatre activities since my student life. After graduating from the Lady Shri Ram College in Delhi where I was actively involved with theatre both as actor and director, I came to Mumbai and did a course in filmmaking from the Sophia College here. I later assisted Ketan Mehta on the thriller movie, Aar Ya Paar. After being with Ketan for a couple of years, I wrote and directed the successful youth series- Hip Hip Hurray. This was the original version that ran successfully for 80 episodes. I say this because people tend to confuse it with the rehashed version of the same serial churned out last year by Zee.

    What are the qualities required of an effective director?
    A director needs to have a strong and vivid imagination. He / she needs to be an effective communicator and a good man manager because after all from the pre to the post production stage, the director has to deal with no less than 75 odd people in different stages. Besides, a director needs to have a very strong script sense.

    There have been so many occasions when I wanted to something but had to curtail myself simply because the budgets on TV did not permit it.

    Which subjects appeal most to you?
    Any subject that has scope for strong drama and explores the
    psychology of people.

    How do you react to the oft- made statement that TV is a writer’s medium with little scope for the director?
    Well, a writer no doubt has a pivotal role to play on TV but again, how two directors treat the same written scene, does make a difference in the final output. Also, the importance of a writer varies with the nature of programme. For instance, in the case of Friends, its entirely the way it’s been written that makes it stand apart. Even if the script was played without visuals, it would draw a very positive response. However, in the case of a serial like The Practice it’s the way the director handles the crucial scenes that makes all the difference. A writer does have a very important role to play on TV, but I wouldn’t subscribe to the view that the director’s part is insignificant.

    How deeply are you involved with the scripting of your serials?
    I am involved from the stage the show is conceived. I am involved with it even when it is being written. I believe that the absence of a powerful script can undo all efforts that go into direction. In fact, as far as possible, I like to write my projects. The story and screenplay of Hip Hip Hurray were mine. I am also writing a movie I plan to direct.

    What is your method of instructing actors? Do you enact the scenes yourself?
    It depends. The actors in Hip Hip Hurray were all very new and needed to be groomed very carefully. In such a case, I didn’t mind enacting scenes out so that they can comprehend the characters better. But I don’t do it in Hubahu because most of the actors are pretty seasoned ones and they don’t need to be spoon-fed.

    Which factors do you never compromise on as director?
    I cannot tolerate indiscipline from my actors. It puts me off even if they are late for the shoot by ten minutes. Besides, I like to give my actors their scripts well in advance. For instance, even before the shoot started, I gave all my actors the bound script of the first thirteen episodes of Hubahu. I don’t accept any excuses if they come unprepared for the shoot. It’s actually a little tough on the actors because they are not used to working this way but that’s how I function.

    Do budgets prove to be a constraint in television?
    Yes. There have been so many occasions when I wanted to something but had to curtail myself simply because the budgets on TV did not permit it.

    Who are your favourite directors?
    Ketan Mehta and Italian film-maker Federico Fellini.

    What are the stylistic elements you’ve picked from them?
    Ketan Mehta uses a very fast style of cutting pictures while editing. This makes the scenes appear real fast. I have incorporated this style in my editing. Fellini had this unique ability of bringing out some humour even in the most intense and grim scenes. I’ve tried doing something similar.

    A writer no doubt has a pivotal role to play on TV but again, how two directors treat the same written scene, does make a difference in the final output.
    ___________

    Do you feel that channels’ executive producers are overbearing in their attitudes?
    I don’t know. As far as Hubahu is concerned, my experiences have been very pleasant. In fact the EPs have been involved with the script right from the time it was being written. Once the script was ready, they would not interfere. But I can’t say the same of Aap Jo Bolein Haan To Haan… I feel the programme is very badly structured and I really couldn’t do much on it. In fact, that’s one programme I would not even like to include in my CV.

    Is there any genre you would be averse to directing?
    Yes, all these saas-bahu sagas. I don’t relate with them and there is no way I can see myself doing them.

    Does a long running soap tend to get monotonous after a point?
    Yes, it does. Actually, the story doesn’t hold beyond a point and one has to merely go through the chores in the latter episodes. That is why I have planned out Hubahu only for 52 episodes. When I was doing Hip Hip Hurray, I had reached a near burnout stage around the 70th episode. I was totally exhausted of ideas and just couldn’t think of how the story would move in the last few episodes. That is when, even though I had been writing the serial, I had to get other writers into the act.

    Who are your favourite actors?
    Rajat Kapoor is one of my favourites, with whom I always like to work. Besides I like Sandhya Mridul who plays the lead in Hubahu.

    Which has been the happiest moment of your career?
    The telecast of the first episode of Hip Hip Hurray. It was a dream come true and I had invited the entire cast of the serial to my house to see this episode. It was the happiest moment of my career.

  • Neena Gupta returns to Star Plus with college romance series

    Neena Gupta returns to Star Plus with college romance series

    MUMBAI: After venturing into untested waters with a religious band on Sundays, Star Plus is now ready with a weekly college romance and a weekday kids’ fantasy serial to begin telecast early next month.

    Neena Gupta, whose last offering on Star, Saans, achieved near cult status, is back on the channel with Kyun Hota Hay Pyarr, a show around three collegians and their quest for love. Slotted in the Thursdays 8 pm time band in place of Kundali, KHHP deals with the lives of small town girl Nikki, college heartthrob Adi and flamboyant Ash as they make their way through crushes and heartbreaks on campus. According to Gupta, Kyun Hota Hai Pyarrr, is for the youth, by the youth and of the youth. My entire cast and crew – actors, director, scriptwriter – are very young. To get the real feel of this generation, of today’s youth, I needed to work with this young team.”

    Neena Gupta returns to Star with Kyun Hota Hai Pyarr

    The first campus series on Star Plus, KHHP is produced by Neena Gupta and Anumpam Kalidhar and directed by Nupur Asthana.

    Shaka Laka Boom Boom – kids’ fantasy will take the place of daily comedy on Star Plus

    Hum Saath Aath Hain, the comedy show in the 7.30 pm weekdays slot, will from 19 August make way for Shaka Laka Boom Boom, a kids’ fantasy. SLBB is about a young boy who discovers a pencil endowed with magical powers, that can bring to life anything that is drawn with it. Sanju’s escapades with the pencil, his confrontations with the anti heroes and his magical journeys make up for this series, produced by UTV and directed by Ankush, Glen and Suraj Rao. 

  • Sony to pull the plug on Hubahu after 30 episodes

    Sony to pull the plug on Hubahu after 30 episodes

    Hubahu, the twin dilemma on Sony Entertainment Television, is packing up.

    High costs of production and corresponding low ratings are the primary reason for the series having to wind up as soon it completes 30 episodes on air. The seventeenth episode of the serial, being shot in Bangkok and Mumbai, will be telecast this week.

    Producer Parvati Balgopalan admits that the high costs of production are primarily responsible for the serial’s life cycle being clipped, but says that she had anyway planned to limit the serial to a compact 39 to 40 episodes to ensure better viewer interest.

    Sources indicate the series cost upwards of half a million rupees an episode; something which Sony was willing to ante up, if the show developed stickiness and generated ratings. But with Hubhau’s ratings not climbing northwards, Sony decided to pull the plug. The series stars Sandhya Mridul, Rajat Kapur and Aly Khan.

    In an earlier interview to indiantelevision.com, Hubahu director Nupur Asthana had noted that a story doesn’t hold beyond a point and one has to merely go through the chores in the latter episodes. “That is why I have planned out Hubahu only for 52 episodes”, she had said.

    Balgopalan says that she is still in talks with Sony on the exact date when the series will be wound up