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Tag: Numero Uno

  • Uplifting New talent with their campaign: Unboxing Artist 2.0 by Numero Uno

    Uplifting New talent with their campaign: Unboxing Artist 2.0 by Numero Uno

    MUMBAI: After the successful launch of their campaign ‘Unboxing artists’, Numero Uno takes ahead the opportunity and unboxes another set of new artists in their ongoing campaign ‘Unboxing artist 2.0’.

    Been one of the oldest Jeanswear brands, Numero Uno speak the ‘I’ in every Denim wearer. They call on the rebel spirit of today’s generation and treasures their quirks and divergent attributes that screams ‘DenIM’ (read then I am) in them.

    Denim has always been associated with youth who believe in themselves and refuses to be labeled by the society, Numero Uno, the India’s first indigenously manufactured denim labels promotes such art  who keeps the youth spirit alive with their eloquent music. They now bring 3 new artists who cultivate the new music with their poetic aesthetics.

    Taba Chake, a fingerstyle guitarist who belongs from Arunachal is affluent in English, Hindi and Nyishi loves being called as complicated by his friends. This city musician says “if setting my own path makes me a lost cause, Den I’M.”

    Another artist, who is unboxed by Numero Uno in their campaign, is Raghav Meattle who believes in creating his own content and not intrigued by fame or money says “if chasing after the truth makes me paranoid, DEN I’M.”

    There comes another artist Aarifah Rebello, who calls herself as awkward, nervous and shy but builds some unconventional music via vocals, with her guitar and even with a set of drums says “if you still think being awkward makes me a misfit, DEN I’M.”

    Asha Esther Jaikishan, Head of marketing, Numero Uno, says about the campaign “We received a lot of appreciation and love for our campaign ‘Unboxing artist’ and that’s when we decided to continue with ‘Unboxing artist 2.0’ and appreciate the talent of our country. We are on a lookout for more such underdog artists who don’t get the opportunity to portray their expertise; we will help them launch their skills and flair with this ongoing unboxing artist programme”

    With this, Numero Uno is on a hunt for the new progressive talent in our country to showcase their dexterity in music and get a chance to be launched by Numero Uno. They are running an online contest for the budding singer/songwriter to upload an original song/composition on social media (Instagram/Facebook) and tag the brand. The winner will get a chance to be launched exclusively by the brand and record an original composition, a music video and an opportunity to perform an intimate live gig.  

    So all the budding artists, it’s time to gird your loins for this amazing opportunity and be launched by Numero Uno.

  • Unboxing Artist 2.0 by Numero Uno

    Unboxing Artist 2.0 by Numero Uno

    After the successful launch of their campaign ‘Unboxing artists’, Numero Uno takes ahead the opportunity and unboxes another set of new artists in their ongoing campaign ‘Unboxing artist 2.0’.

    Been one of the oldest Jeanswear brands, Numero Uno speak the ‘I’ in every Denim wearer. They call on the rebel spirit of today’s generation and treasures their quirks and divergent attributes that screams ‘DenIM’ (read then I am) in them.

    Denim has always been associated with youth who believe in themselves and refuses to be labeled by the society, Numero Uno, the India’s first indigenously manufactured denim labels promotes such art  who keeps the youth spirit alive with their eloquent music. They now bring 3 new artists who cultivate the new music with their poetic aesthetics.

    Taba Chake, a fingerstyle guitarist who belongs from Arunachal is affluent in English, Hindi and Nyishi loves being called as complicated by his friends. This city musician says “if setting my own path makes me a lost cause, Den I’M.”

    Another artist, who is unboxed by Numero Uno in their campaign, is Raghav Meattle who believes in creating his own content and not intrigued by fame or money says “if chasing after the truth makes me paranoid, DEN I’M.”

    There comes another artist Aarifah Rebello, who calls herself as awkward, nervous and shy but builds some unconventional music via vocals, with her guitar and even with a set of drums says “if you still think being awkward makes me a misfit, DEN I’M.”

    Asha Esther Jaikishan, Head of marketing, Numero Uno, says about the campaign “We received a lot of appreciation and love for our campaign ‘Unboxing artist’ and that’s when we decided to continue with ‘Unboxing artist 2.0’ and appreciate the talent of our country. We are on a lookout for more such underdog artists who don’t get the opportunity to portray their expertise; we will help them launch their skills and flair with this ongoing unboxing artist programme”

    With this, Numero Uno is on a hunt for the new progressive talent in our country to showcase their dexterity in music and get a chance to be launched by Numero Uno. They are running an online contest for the budding singer/songwriter to upload an original song/composition on social media (Instagram/Facebook) and tag the brand. The winner will get a chance to be launched exclusively by the brand and record an original composition, a music video and an opportunity to perform an intimate live gig.  

    So all the budding artists, it’s time to gird your loins for this amazing opportunity and be launched by Numero Uno. 

  • Milestone Dentsu to handle Numero Uno duties

    Milestone Dentsu to handle Numero Uno duties

    MUMBAI: Milestone Dentsu, the creative arm of Milestone Brandcom, the OOH agency from the house of Dentsu Aegis Network, has bagged the creative mandate for the leading fashion brand, Numero Uno. The agency won the account following a multi-agency pitch. 

    Commenting on the decision Numero Uno Clothing CMD Narinder Singh Dhingra said, “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through path-breaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

    Numero Uno head of marketing Asha Esther Jaikishan said, “At Numero Uno we have been wanting to strengthen our brand in the category that’s cluttered.  Our focus now is to build our brand positioning with interesting story-telling along with creative ideas to entice our TG. Milestone Dentsu came across as an agile agency, unlike the traditional creative agencies that we have met in the past. They are aggressive, young and restless, exactly what we need to take our brand to the next level. Their approach, tonality, and flexibility compliment our TG and hence, we have great confidence in the team. We are really excited to work with them.”

    Milestone Dentsu country head Ujjwal Anand added, "From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

    Milestone Dentsu national creative director Mayank Khattar said, “This win is very special for us. The energy, the response, the promptness, the on the spot transparent discussion; it’s just been awesome. When you work with brands like Numero Uno who have absolute clarity and transparency along with immense energy, you know you have hit a goldmine and your creative team will have all the freedom to explore unchartered territories and conduct experiments that might redefine the way the category communicates. It’s going to be a great partnership, I reckon.”

  • Numero uno YouTuber takes a dig at Motu Patlu

    Numero uno YouTuber takes a dig at Motu Patlu

    MUMBAI: You know who Motu Patlu are but many around the world don’t. Well, large parts of the world just got to know them thanks to the antics of the world’s number one YouTuber PewDiePie (Felix Arvid Ulf Kjellberg). He recently uploaded a video on his YouTube channel (also called PewDiePie) calling Motu Patlu, with sarcasm, ‘a fantasticanime’, ‘one of the greatest creations of Nickelodeon since the 90s’, ‘to its very core, just a fine animation’, and ‘the greatest thing that has ever happened’ among other things.

    He starts with saying that his life “changed for the better in every single way” since he discovered Motu Patlu. He then goes on to explain the character of Motu and his addiction to the Indian fast food item samosa, which he pronounces “samocha.”

    The video has received 1.24 million (about 12 lakhs) views in just 15 hours. With 57 million subscribers to the channel, the numbers are only going to increase. Any publicity, however, is seen as good publicity. Due this flippant attempt to review Motu Patlu’s antics, people may start exploring Indian animated shows, which will only serve to benefit the cartoon show and movie franchise.

    For the full story, visit: http://www.animationxpress.com/index.php/latest-news/no-1-youtuber-pewdiepie-takes-a-jibe-at-motu-patlu

  • Anatomy of the top 100 brands 2013

    Anatomy of the top 100 brands 2013

    MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the coveted top 100 global brands announced by brand consultancy, Interbrand.

     

    Interestingly, it’s not as if Coca-Cola got it wrong this time round. Rather, the FMCG brand has been on a successful spree; winning awards, launching brilliant campaigns, and engaging people in popular initiatives like Coke Studio. Just that technology and new media have emerged leaders this year.

     

    Says Interbrand India managing director Ashish Mishra: “If we look at the top five or ten, its technology and new media which is leading the pack and this is the trend all across.”

     

    The top 10 brands convey a message: A brand today has got to be all about the people. And how anticipation, co creation, conversation, innovation, investment in people & big data, strategic CSR and new leadership is the new way ahead. Mishra goes on to say that Apple has climbed the charts because of the Apple culture is has fashioned across the globe.

     

    East is East, West is West

     

    What emerges from the list is that most of the top 100 brands belong to the Western world. So is it to do with our white fixation or the fact that brands from the US, UK, Germany or France have made a name for themselves globally?

     

    “A brand needs to be where the top 10 GDPs are,” says Ashish, adding that apart from the brands’ financial performance, their role in influencing consumer choice, the strength they command as also recognition across the globe are important factors while determining their value.

     

    What is more unfortunate is that no Indian brand figures in the top 100. The consultancy reasons it’s all about diversification.

     

    Mishra explains that post Independence, India grew at a fast clip while business grew in various directions. For example, Tata today means different things i.e. Tata Steel, Tata Motors, TCS etc. to different people. Ditto for other Indian conglomerates, which diversified into different brands and sub-brands, which in turn grew bigger than the mother brand in some cases.

     

    “An organisational structure is important and somewhere down the line, custody of sub-brands was handed over to people (CEOs, CMOs, CFOs etc) who took charge but forgot to work towards the mother brand,” says Mishra of the irony of the Indian market.

     

    The agency is helping many companies in India to bridge the gap and be part of the global brands. And to achieve it, the agency feels the companies need to have an inside-outside perspective wherein they need to go to the right markets after creating a name for themselves here as well as compete with the global counterparts on the same parameters.

     

    Media not so savvy

     

    Of the top 100, the only media brands are Disney, Thomson Reuters, Discovery (new entrant this year) and MTV. Implying that while media may be the most influential opinion maker for readers and viewers, it somehow fails to impress brand creators.
    While the consultancy does evaluate media brands excluding publishing houses, very few made it to the list. Also, the consultancy made an exception for India and China by taking into consideration government-owned brands because of their sheer number in these countries.

     

    “The names in the list are the most influential brands globally. But if you look at the media in a broader context, then many other brands too would be included. For example, Facebook,” says Ashish. Incidentally, the top 30 brands evaluated by the consultancy in India did not have a single name from the media.
    Whatever may be the case, the names that figure on the list demonstrate that these brands have indeed managed to deliver meaningful and seamless experiences across all platforms and touch points.