ITV

Tag: Numero

  • Aaj Tak claims reaffirms it is ‘saabse aage’, the numero uno

    Aaj Tak claims reaffirms it is ‘saabse aage’, the numero uno

    MUMBAI: The number game is on. Quoting the latest Tam rating Aaj Tak has now made a fresh claim to the number one slot.

    Referring to the ratings for the week ending 2 October 2004, Aaj Tak claims that it still is the no. 1 channel in the country. According to the ratings, the channels commands all-India channel share of 24.8 per cent in the ABC 15+ category. In the C&S Male ABC 25+ category, which forms the core of news viewership, this further goes up to 27.5 percent.

    With a reach of 27.01 million households, Aaj Tak was the most watched channel amongst the various news channels in the country, claims a company release.

    The release comes as a response to last week’s uproar, following the claims and counter claims made by couple of news channels. Most of the channels were resorting to making claims to the top slot as viewers’ first choice. As a befitting reply, Aaj Tak offers that all those channels have tried to tout their performance based on fragmented data pertaining to select regions. In addition to that, the channel claims that the latest TRP figures demonstrates Aaj Tak’s supremacy over the other news channels.

    Negating all dips in the ratings as mere blips, TV Today Network’s official spokesperson Rajesh Sheshadri, as quoted in the release, said, “In a competitive scenario there are bound to be occasion changes in the weekly ratings, but being a leader is all about consistency. We have been the market leader in all TAM weeks for the past 3+ years, which in itself is a clear testimony to Aaj Tak’s enduring appeal as a category leader.”

    An analysis of the TAM data for the past 40 weeks provides a clear picture of who rules the roost amongst the news channels. Aaj Tak has been the undoubted market leader in terms of channel share in all 40 TAM weeks, and also occupied the No. 1 position based on ‘Time Spent’ and ‘Reach’, claims the release.

    Besides quoting Tam data, Aaj Tak has also taken into account data assimilated by other sources like Cybermedia, AC Nielsen. According to the release, even they have time and again reinforced Aaj Tak’s supremacy over the other news channels in terms of brand awareness, top-of-mind recall, excellence in presentation and many such critical parameters.

    Aaj Tak’s objective has always been to provide the best of news programming to its viewers. Aaj Tak’s performance during the Union elections and the Union budget, two of the biggest news events this year clearly indicates that when it comes to news, Aaj Tak is the No. 1 choice, adds the release.

  • The Packer Package

    The Packer Package

    Channel Nine chief Kerry Packer had a very busy India visit last week. He announced that he was very firm on making India his numero uno investment place following Australia. India has more advantage than his motherland due to the population which stands at almost a billion as compared to Australia’s 20 million, he pointed out. India is also known for “brains” and is an emerging superpower in IT, telecom and media sectors.

    Being kicked by the convergence wave, Packer has lined up interesting investments in India. He has picked up a stake in telecom company Himachal Futuristic Communications Limited (HFCL) at a cost of Rs 11,000 million. On 27 March 2000, he joined hands with the blazing broker Ketan Parekh and HFCL chief Vinay Maloo to set up a Rs 11 billion venture capital fund – KVP Ventures. He has already invested close to Rs 700 million in four Indian software and dotcoms ventures. These include the cricket portal cricketnext.com, Omega Portals Ltd’s children portal mykindasite.com, Hexaware Technologies and Chennai based Radiant Software.

    Packer is closely observing the Broadcasting regulations which do not allow majority stake of foreign players in Indian media companies. He is likely to pick up small stakes in media and entertainment companies thus staying in tune with the government policies. Talks were already on to introduce a sports channel in India and the Aussie tycoon met up with the Sahara Group boss Subroto Roy. The group recently launched a general entertainment channel in India. The sports channel will be directly pitched against ESPN and Star Sports.

    What is to be seen is whether Packer succeeds in India which has a presence of giants like Subhash Chandra and his arch rival Murdoch who’s recent India visit unleashed his new ambitions for this region. It will be a wait and watch scenario in which the general consumer will more or less benefit.

  • Numero Uno opens new studio in Andheri

    MUMBAI: Sanjay Khan owned- television and film production company Numero Uno has opened a fully integrated studio to offer creative, technical, pre and post production services in Andheri.
    Sporting a catch line ‘just walk in with the idea and walk out with your complete dream project’, the studio claims to offer all the shooting facilities required under one roof.
    With a shooting site comprising a living room, bedroom, kitchen with dining room and terrace garden set up in a newly constructed, approximately 4000 square feet fully air-conditioned floor, the studio has been designed keeping the recent family dramas in mind, says an official release.
    As for the post production needs, the studio is equipped with the systems like Discreet Flame, Discreet Smoke, Avid Media Composer, Edit 5, Edit 5+, Edit 6, Maya, Alias Wave Front, 3D Max and Nuendo Audio Edit Systems. Besides the technical facilities, the studio has also employed technicians with expertise in digital effects, 3D animation, composing, editing and audio mixing.
    Along with the technical aspects, Numero Uno has a panel of directors, cameramen, editors, creative writers, scriptwriters, technicians, production crew and casters and schedulers to arrange the artists and models and to cater to the creative aspect.
    The consumers can avail the studio facilities to design title sequences,teasers, trailers, promos, music videos, ad films, corporate films, 3D animation and special effects at highly competitive rates, says an official release.
    Sony DG beta cameras with 250 P recorders different kinds of lights like solar lights, multi lights, baby lights can also be arranged to suit diverse requirements, it adds.