Tag: Nukkad

  • DishTV, Shemaroo tie up for ‘Comedy Active’

    DishTV, Shemaroo tie up for ‘Comedy Active’

    MUMBAI: DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

    Comedy Active Service, that aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the DishTV platform. Comedy Active offers original content, created especially for this service along with the best of classic comedy television shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, and ‘Zabaan Sambhalke’. Segmented in two parts, Comedy Active will air content in the form of ‘Classic comedy shows’ and introduced ‘short format comedy shows’.

    Comedy Active Service will be packaged as a 24X7 ad free service which will showcase comedy programs throughout the day. Subscribers will get an opportunity to view some of the most classic comedy shows, Bollywood repurposed shows, Spoofs, Gags, Hidden camera pranks and Stand-up comedy, and be delighted by pure light hearted entertainment.

    DishTV chief executive officer Arun Kapoor said, “We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for Comedy. Comedy Active service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them.”

    Shemaroo Entertainment director Hiren Gada said “There is lack of good comedy content on television platform. Hence, consumers depend on other platforms.”

    DishTV is providing free preview of Comedy Active to its subscribers till 12 October after which DishTV subscribers can avail the service at an introductory price of Rs 39 per month.

  • DishTV, Shemaroo tie up for ‘Comedy Active’

    DishTV, Shemaroo tie up for ‘Comedy Active’

    MUMBAI: DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

    Comedy Active Service, that aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the DishTV platform. Comedy Active offers original content, created especially for this service along with the best of classic comedy television shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, and ‘Zabaan Sambhalke’. Segmented in two parts, Comedy Active will air content in the form of ‘Classic comedy shows’ and introduced ‘short format comedy shows’.

    Comedy Active Service will be packaged as a 24X7 ad free service which will showcase comedy programs throughout the day. Subscribers will get an opportunity to view some of the most classic comedy shows, Bollywood repurposed shows, Spoofs, Gags, Hidden camera pranks and Stand-up comedy, and be delighted by pure light hearted entertainment.

    DishTV chief executive officer Arun Kapoor said, “We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for Comedy. Comedy Active service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them.”

    Shemaroo Entertainment director Hiren Gada said “There is lack of good comedy content on television platform. Hence, consumers depend on other platforms.”

    DishTV is providing free preview of Comedy Active to its subscribers till 12 October after which DishTV subscribers can avail the service at an introductory price of Rs 39 per month.

  • For DD, it’s time to introspect not celebrate

    For DD, it’s time to introspect not celebrate

    NEW DELHI: There were evenings in the 1960s to mid ’70s when India, at least those homes fortunate to have TV sets, set their alarm clock in the evening to around 6 pm. It was that time the TV sets came alive with a signature tune and colour bands heralding something exciting.

    Those were the days when Indian pubcaster Doordarshan brought the world and entertainment — in a rationed manner typical of those pre-liberalization days — to Indian homes via production values that would be considered shoddy by today’s standards.

    Cut to circa 2016. TV sets today beam audio and video round the clock by DD, as Doordarshan came to be popularly known as, and a swathe of private sector TV channels.

    However, at a time when DD celebrated its Foundation Day (or birthday) on September 15, a question that rankles everybody is: Why does Doordarshan not function like some other pubcasters — the BBC, NHK, DW, PBS, etc —- in terms of functioning and quality of programming?

    Clearly, it is linked to another question: was Doordarshan doing better off when it was a direct wing of the Ministry of Information and Broadcasting (MIB), or has it benefitted by become ‘autonomous’ under Prasar Bharati?

    Doordarshan since 1959 beamed for half an hour educational programmes three days a week. However, as its programming timing grew, so did the control by the government, which found in DD a perfect tool for propaganda.

    Whether the Emergency days during Prime Minister Indira Gandhi or other governments, the government of the day realized the importance of DD’s widening networks and its role in pushing the government agenda.

    The Prasar Bharati Bill, paving the way for an autonomous DD and sibling All India Radio, was only notified and formalized in 1997.

    Interestingly, DD saw its hey days in the eighties with programmes like ‘Hum Log’; ‘Buniyaad’, ‘Ramayana’, ‘Mahabharat’, ‘Tamas’ and ‘Nukkad’, among many others, which not only highlighted India’s cultural traditions but also the ongoing societal changes. In fact, one wonders, whether a serial like `Tamas’, based on India’s partition, could be made today without somebody’s sentiments getting hurt and, in the bargain, getting canned.

    Though DD (and AIR) are modeled on the BBC — as famously described the then MIB Minister Jaipal Reddy in 1997 — DD’s case is different. Despite being dependent on government funding, it is running low on financial resources with each successive government insisting that Prasar Bharati start generating its own resources, but not letting go of the control. But this is difficult when the network has to compete against more than 800 private channels that are not impeded in terms of programming and other initiatives like DD is.

    No wonder the present Prasar Bharati CEO Jawhar Sircar said on DD’s birthday, “We need to look forward…renew our tryst with destiny.”

    Lines by a Canadian author, who penned ‘Morningstar’, aptly sum up the confused state of Prasar Bharati: “If you think you know what your purpose is, but can never seem to gain satisfaction from it, then it’s probably not the purpose you’re destined for.”

  • For DD, it’s time to introspect not celebrate

    For DD, it’s time to introspect not celebrate

    NEW DELHI: There were evenings in the 1960s to mid ’70s when India, at least those homes fortunate to have TV sets, set their alarm clock in the evening to around 6 pm. It was that time the TV sets came alive with a signature tune and colour bands heralding something exciting.

    Those were the days when Indian pubcaster Doordarshan brought the world and entertainment — in a rationed manner typical of those pre-liberalization days — to Indian homes via production values that would be considered shoddy by today’s standards.

    Cut to circa 2016. TV sets today beam audio and video round the clock by DD, as Doordarshan came to be popularly known as, and a swathe of private sector TV channels.

    However, at a time when DD celebrated its Foundation Day (or birthday) on September 15, a question that rankles everybody is: Why does Doordarshan not function like some other pubcasters — the BBC, NHK, DW, PBS, etc —- in terms of functioning and quality of programming?

    Clearly, it is linked to another question: was Doordarshan doing better off when it was a direct wing of the Ministry of Information and Broadcasting (MIB), or has it benefitted by become ‘autonomous’ under Prasar Bharati?

    Doordarshan since 1959 beamed for half an hour educational programmes three days a week. However, as its programming timing grew, so did the control by the government, which found in DD a perfect tool for propaganda.

    Whether the Emergency days during Prime Minister Indira Gandhi or other governments, the government of the day realized the importance of DD’s widening networks and its role in pushing the government agenda.

    The Prasar Bharati Bill, paving the way for an autonomous DD and sibling All India Radio, was only notified and formalized in 1997.

    Interestingly, DD saw its hey days in the eighties with programmes like ‘Hum Log’; ‘Buniyaad’, ‘Ramayana’, ‘Mahabharat’, ‘Tamas’ and ‘Nukkad’, among many others, which not only highlighted India’s cultural traditions but also the ongoing societal changes. In fact, one wonders, whether a serial like `Tamas’, based on India’s partition, could be made today without somebody’s sentiments getting hurt and, in the bargain, getting canned.

    Though DD (and AIR) are modeled on the BBC — as famously described the then MIB Minister Jaipal Reddy in 1997 — DD’s case is different. Despite being dependent on government funding, it is running low on financial resources with each successive government insisting that Prasar Bharati start generating its own resources, but not letting go of the control. But this is difficult when the network has to compete against more than 800 private channels that are not impeded in terms of programming and other initiatives like DD is.

    No wonder the present Prasar Bharati CEO Jawhar Sircar said on DD’s birthday, “We need to look forward…renew our tryst with destiny.”

    Lines by a Canadian author, who penned ‘Morningstar’, aptly sum up the confused state of Prasar Bharati: “If you think you know what your purpose is, but can never seem to gain satisfaction from it, then it’s probably not the purpose you’re destined for.”

  • Shemaroo loads 1000+ movies & TV shows on HOOQ

    Shemaroo loads 1000+ movies & TV shows on HOOQ

    MUMBAI: Shemaroo Entertainment and video-on-demand service HOOQ have inked a partnership, which will see the addition of more than 1000 movie titles across multiple genres and languages on the OTT platform. 

     

    With a content library of over 30,000 hours, HOOQ will now distribute Shemaroo’s library that includes a mix of classics to super hit films, TV serials and fitness videos. The content catalogue includes titles like Hunterrr, The Dirty Picture, Ishqiya, Don, Kaalia, Khuda Gawah, Mughal-E-Azam, Nukkad, Shilpa’s Yoga and Bipasha’s Fit & Fabulous amongst others.

     

    Shemaroo Entertainment director Jai Maroo said, “We are excited to partner with HOOQ for Indian content. With increasing number of devices and its users, the consumption of content on these platforms will certainly see an upward swing. We believe that services like this will catalyze consumers’ shift towards premium paid services and thus will ultimately benefit content owners like us. The deal affirms our focus to deliver quality content to our consumers on a variety of media and a network of their choice.”

     

    HOOQ chief executive officer Peter Bithos added, “Partnering with Shemaroo Entertainment, one of the largest content houses in the country will no doubt strengthen our ever-growing catelogue. We aim to satisfy the entertainment needs of the Indian consumers by ensuring that they continue to enjoy the largest and best catalogue of Hollywood and Indian content for only Rs 199 per month.”

     

    “We have put the Indian customers at the heart of our design to ensure that HOOQ serves their needs given the various challenges of India and other developing countries. This is evident in the world’s first download feature for Hollywood content, where customers can download up to five of their favourite movies to watch at a later time even when they are not connected to the internet,” he added.

     

    Singtel, Sony Pictures Television and Warner Bros launched HOOQ in India earlier this year and has also inked deals with the likes of Yash Raj Films amongst others. 

  • DD appoints Tauquir Zaidi as ad sales head

    DD appoints Tauquir Zaidi as ad sales head

    MUMBAI: The public broadcaster has added another executive to strengthen its advertising and sales division. Tauquir Zaidi has been appointed as network sales head.

     

    The move is in coherence with its aim to roll out its full fledged professional advertising and sales team. Zaidi will be based in New Delhi.

     

    He said, “Most of us have grown watching DD and the programs are still fresh in our minds. Serials like Buniyad, Mahabharat, Humlog, Nukkad and so many others are still a cult of this industry. This is the only organisation that believes in ‘finite fiction’ without falling into the trap of TVTs. Today all GECs start a fiction without planning its end /climax. The length of the serial depends on the ratings it gets, which does no justice to the story. Call of the hour is to put an effective strategy and recruit right team to implement those strategies.”

     

    He will be first developing a promotional strategy to identify core target markets and setting measurable goals to multiply revenue. According to him, the success of an organisation is to implement a well-thought marketing plan by providing feasible solutions to clients.

     

    Zaidi has over 17 years of experience in the field of ad sales with companies such as Star India, NDTV and Times Television Network