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Tag: NS Satish

  • Haier levels up with G-League to play big in India’s gaming arena

    Haier levels up with G-League to play big in India’s gaming arena

    MUMBAI: From refrigerators to frag grenades Haier is no longer just cooling your kitchen, it’s heating up India’s gaming scene. Haier Appliances India has hit the start button on its first e-sports IP with the launch of the Haier G-League, bringing the brand into the heart of India’s fast-growing gaming universe. Backed by its cutting-edge QD Mini LED TV range, the G-League is not just a tournament, it’s a bold move to connect with the joystick-wielding, meme-sharing Gen Z and millennial crowd.

    Set to kick off on 4th July 2025 with the finals on 20th July, the tournament has already pulled in 2,048 teams and over 8,000 players, all vying for a grand prize of Rs 1 million. The battle unfolds in Battlegrounds Mobile India (BGMI), streamed live on Haier India’s official Youtube channel, turning every play into primetime entertainment.

    While Haier has previously dipped into sport-o-tainment as a digital streaming partner for the Indian T20 League and title sponsor of Match Centre Live for the ICC Champions Trophy 2025, the G-League is its first homegrown leap into India’s e-sports cosmos.

    At the heart of the G-League is Haier’s QD Mini LED TV series crafted for those who crave cinematic visuals and low-latency gameplay. This isn’t just a viewing device; it’s a front-row ticket to the future of gaming, with specs that could make even a console blush.

    “The G-League is more than a campaign, it’s a cultural commitment,” said Haier Appliances India president NS Satish. “We’re not just creating content, we’re entering conversations. Gaming is where Gen Z lives, and we want to meet them there with relevance, innovation and authenticity.”

    With a platform that champions skill, speed, and streaming appeal, Haier is now not just in living rooms, it’s in the digital arenas where the next generation battles it out.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • Haier goes hat-trick on JioHotstar, bowls over IPL viewers again

    Haier goes hat-trick on JioHotstar, bowls over IPL viewers again

    MUMBAI: In the world of cricket and consumer durables, Haier is proving it can swing both bats and branding. The global appliance giant has locked in its third consecutive year as the digital streaming partner for Tata IPL 2025 on JioHotstar, hitting another six in its all-out ‘Sport-O-Tainment’ strategy. From spin cycles to spin bowling, Haier seems determined to own both.

    Announced on 25 March 2025, the partnership marks a calculated play to stay in front of young, premium, and sports-obsessed eyeballs. After a successful 2024 IPL season and a high-octane showing at the ICC Men’s Champions Trophy, Haier has returned to the IPL crease with digital dominance in mind.

    “At Haier India, we have consistently invested in major sporting events year after year, and this strategy has played a pivotal role in strengthening our position as a leading brand in the consumer durables space. Our continued partnership with JioHotstar as the digital streaming partner for IPL 2025 reflects our commitment to connecting meaningfully with consumers across the country. Cricket holds a special place in the hearts of millions of Indians, transcending beyond sport to become a cherished part of our culture and celebrations.

    IPL presents an unparalleled platform to engage with young audiences, premium consumers, and Indian households alike. As one of the India’s most celebrated sporting events, IPL, through its coverage on JioHotstar offers a powerful opportunity for us to expand our reach, strengthen brand visibility, and build deeper emotional connections with cricket fans – both regionally, as they passionately support their home teams, and nationwide — further solidifying Haier’s position as an industry leader in innovation and consumer engagement,” said Haier Appliances India president NS Satish.

    Sport may be a passion in India, but it’s also a growing business juggernaut. The country’s sports market is projected to skyrocket from $52 billion to $130 billion by 2030, growing at a solid 14 per cent CAGR, according to Deloitte and Google. Haier, clearly not one to miss a run, has already stitched itself into the game. With IPL 2023 and 2024 under its belt, plus recent partnerships with the ICC Men’s World Cups and tennis grand slams like Wimbledon, US Open, and Roland-Garros, the brand has aced its multi-sport marketing serve.

    In 2024, Haier tapped into record-breaking IPL viewership to push brand salience and forge emotional ties with fans – not bad for a company better known for fridges than fours and sixes. The brand now aims to up the ante in 2025, using this digital innings to stay top-of-mind across Indian homes and hearts.

    A refrigerator brand investing in cover drives? That’s Haier for you – cooling homes while heating up India’s sportainment scoreboard.

  • Haier India becomes title sponsor for Match Centre Live at Champions Trophy 2025

    Haier India becomes title sponsor for Match Centre Live at Champions Trophy 2025

    MUMBAI : Haier India is set to take centre stage in the ICC Men’s Champions Trophy 2025 as the title sponsor for Match Centre Live on JioHotstar. From 19 February to 9 March 2025, the brand will bring cricket fans closer to the action with exclusive match insights, real-time updates, & expert analysis, reinforcing its presence in the world of sports entertainment.

    This move aligns with Haier’s sport-o-tainment marketing approach, which aims to engage India’s young, tech-savvy, and  premium consumer base through major sporting events. By integrating its brand into the cricketing action, Haier is set to amplify its visibility among millions of passionate fans.

    Haier appliances India president NS Satish remarked, “Cricket unites India like no other sport. This collaboration with JioHotstar enhances our engagement with audiences across generations, reinforcing Haier’s image as an innovative & challenger brand that merges technology with passion.”

    As Match Centre Live’s title sponsor, Haier will offer exclusive live match statistics, expert insights, and commentary across JioHotstar’s connected TV and  mobile platforms. The collaboration will also feature high-impact tv commercials, showcasing Haier’s premium refrigerators, LED TVs, washing machines, and  air conditioners.

    With a history of sponsoring top-tier sporting events such as the ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros, & the IPL, Haier continues to strengthen its presence in the sports & entertainment landscape.

  • Haier sponsors Australian Open as TV & appliance partner

    Haier sponsors Australian Open as TV & appliance partner

    MUMBAI: It’s going for the grand slam. Chinese household appliance brand Haier has come on board as the official TV and appliance partner of one of the four Grand Slam tennis tournaments – the Austrailan Open – and the summer of tennis in Australia. The latter includes the United Cup, Brisbane International, Canberra International Adelaide International and the Hobart International and commences 27 December.

    The deal was signed with Tennis Australia late last month and is for the next three years. . The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of world-class tennis. It goes beyond traditional sponsorship, focusing on delivering immersive fan experiences and showcasing how Haier’s advanced kitchen, laundry, and climate control appliances integrate seamlessly into modern living, offering both convenience and sophistication.

    With over one billion tennis fans globally, the sport epitomises elegance, precision, and high performance—values deeply embedded in Haier’s philosophy. The Australian Open spirit of innovation also aligns with Haier’s brand position, “More Creation, More Possibilities.” Guided by four decades of innovation, Haier is committed to delivering a better living experience, with smart appliances designed to save time, preserve freshness, and simplify chores. These shared qualities make Haier’s role as the official partner of the Australian Open a natural fit, underscoring its dedication to creating exceptional experiences through innovative design and meticulous attention to detail.

    “This partnership with the Australian Open marks a critical step in our globalisation efforts, showcasing our commitment to sports and innovation,” senior vice president of Haier Group and chairman & CEO of Haier Smart Home Li Huagang, had said at the time of the signing of the sponsorship.  “The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier’s commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions.”

    Haier Appliances India president NS Satish said, “We are thrilled to partner with the Australian Open, one of the most iconic sporting events in the world. This collaboration represents a significant milestone in our globalisation journey, reflecting Haier’s commitment to connecting with consumers who appreciate sophisticated design, premium experiences, and exceptional performance globally.”

    During the tournament, Haier will engage fans through dynamic on-site and online activations, creating memorable experiences that celebrate the passion of tennis reflecting its commitment to leadership in the home appliance industry. Beyond the court, Haier’s support for grassroots tennis clubs reflects its commitment to inspiring communities, nurturing future champions, and promoting active lifestyles.
     

  • Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Mumbai: Haier India, a global major appliances brand for 15 consecutive years, has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024. This latest sports collaboration elevates Haier India’s unique and innovative Sport-o-Tainment marketing strategy to new heights.

    Recognising the unique opportunity Wimbledon presents, Haier aims to deepen its connection with niche, premium audiences and tennis enthusiasts in India by strategically integrating into the digital landscape. Haier aims to leverage significant visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of ‘More Creation, More Possibilities.”

    In line with its Sport-o-Tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in varied sporting events, including Roland-Garros and the ATP Tour. These recent collaborations have enabled the brand to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.

    Haier will continue to explore exciting sports partnerships aimed at forging deeper connections with youthful, energetic, premium, and tech-savvy customers nationwide. Driven by youth and leveraging new-age marketing strategies, Haier India is focused on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.

  • Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, announces its association with Star Sports HD as the broadcast sponsor for the prestigious ICC Men’s T20 World Cup 2024, one of the biggest global sporting events. This collaboration allows Haier India to gain significant visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from 1 to 29 June.

    Haier India recognizes the significant impact of sports, particularly the unifying zeal of cricket in India, which brings together people from diverse backgrounds. Understanding this opportunity, the brand aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “Cricket is not just a sport; it’s an emotion deeply embedded in the hearts of every Indian. At Haier India, we are thrilled to announce our association as the ‘Broadcast Sponsor’ for the ICC Men’s T20 World Cup 2024 on Star Sports HD. Taking our sport-o-tainment strategy to new heights, we aim to build strong connections with cricket enthusiasts and millions of consumers worldwide. We view the ICC Men’s T20 World Cup 2024 as an unparalleled opportunity to engage meaningfully with audiences. As one of the biggest sporting events globally, it offers a platform to solidify our position as a challenger brand that pioneers innovative initiatives.

    He further added, “Through such strategic associations, our ultimate goal is to forge stronger connections with our customers, understand their needs better, and create products that make their lives smarter, more convenient, and comfortable. We are confident that this association will strengthen our existing consumer connections and unlock new opportunities in line with our vision of ‘more creation, more possibilities’. With a massive fan base not just in India but around the world, we are confident this collaboration will help Haier captivate a larger audience and expand our brand presence.”

    Aligned with its sport-o-tainment marketing strategy, Haier continues to strengthen consumer connections by investing in premier sporting events worldwide. Recently, the brand announced its partnership with the prestigious Roland-Garros tennis tournament as the Official Partner for the current season. Additionally, the brand welcomed Ana Ivanovic as its global sports brand ambassador. This association highlights Haier’s dedication to the youthful, sports-loving consumer segment and reinforces its commitment to excellence. The collaboration aligns with Haier’s mission to deliver top-notch performance through industry-leading innovations, creating more opportunities for engagement and growth.

  • Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced the launch of its latest Smart QLED Series S800QT. Designed to elevate the home entertainment experience, the series has a 4K QLED display and comes in four sizes 75”,65″, 55″ and 43”. It will be available across all channels starting at a price of Rs 38,990.

    The all-new QLED series builds upon Haier India’s widespread acclaim of providing an unparalleled entertainment experience, offering enhanced features, and mesmerizing design elements. With quantum dot technology at its core, the S800QT series delivers an exceptional spectrum of colours, incredibly lifelike visuals, and unmatched clarity with a 4K display. This revolutionary series seamlessly integrates cutting-edge technology with a visually captivating look, aiming to immerse consumers in an unparalleled cinematic journey from the comfort of their homes.

    Haier India president NS Satish stated, “At Haier, we are dedicated to continuously redefining the home entertainment experience, and with the feature packed S800QT QLED series, we’re delivering a harmonious blend of cutting-edge technology and aesthetic finesse. Catering to consumers who seek uncompromised visual brilliance and an immersive cinematic haven in their own homes, Haier India aims to meet the evolving needs and preferences of consumers, offering them an unparalleled home entertainment solution. The launch of the new QLED series highlights our commitment to providing consumers with best-in-class technologically advanced products that combine style and innovation.”

    Dolby Vision Atmos:

    With Dolby Vision Atmos, you can truly feel an immersive viewing and listening experience with a deeper connection to the movies, shows, music, sports, and games you love. Prepare to hear what you’ve been missing with an unparalleled immersive experience that will leave you craving for more.

    The new series is poised to set a new benchmark in home entertainment, inviting consumers to indulge in the brilliance of advanced technology and superior design. With this latest offering, Haier India reaffirms its position as a pioneer in the industry, consistently driving innovation to meet and exceed the evolving needs of its discerning customers.

    Google TV:

    Haier’s S800QT seamlessly integrates with Google and provides access to a vast range of apps, content, and streaming services, allowing consumers to experience endless entertainment possibilities at the touch of a button. It also provides you with curated recommendations based on your watching habits.

    Smooth gaming experience with 120Hz DLG and 2GB RAM:

    The new range offers ultra-smooth motion reproduction and reduced motion blur during fast-paced action sequences, ensuring a truly immersive viewing experience with DLG (Dual Line Gate) technology. The TV automatically detects the content and adjusts its refresh rate up to 120Hz and has a super low latency than ever before. This offers a much smoother gaming experience at your fingertip with 2GB RAM and 32GB storage.

    Unparalleled viewing experience:

    It comes power-packed with MEMC, the UI is faster and smoother, and gives exceptional clarity in every frame, this TV is destined to enhance your movie-watching and game-playing experience. Equipped with a Variable Refresh rate and DLG 120Hz, the S800QT QLED Series ensures smooth and detailed visuals, allowing you to fully immerse yourself in fast-moving images.

    Hands-free voice control with far field technology:

    The series introduces effortless TV control through hands-free voice commands. With the power of hands-free voice control, users can effortlessly adjust settings, switch channels, search for content, and perform various other tasks, all without the need to lift a finger by just saying ‘OK Google’.

    Micro dimming:

    Enhance picture quality and detail through advanced micro-dimming technology, providing deep contrasts and vibrant colours for a lifelike experience.

    Elegant metal design:

    Taking consumer preferences to heart, Haier India has meticulously crafted the S800QT series to seamlessly blend into modern living spaces. The sleek and elegant metal design exudes sophistication and elevates the overall aesthetics of the series.

    Price and offers

    Starting at a price of Rs 38,990, the Haier S800QT QLED series will be available on both online and offline channels.

  • Haier India returns to IPL as digital streaming sponsor

    Haier India returns to IPL as digital streaming sponsor

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the digital streaming sponsor for the upcoming TATA Indian Premier League (IPL) 2024. Building on last season’s success, the brand re-enters this partnership to inspire and empower customers with an immersive viewing experience.

    IPL stands as a pinnacle among cricket tournaments, drawing immense excitement every year while uniting millions of viewers across the nation. Recognising the opportunity IPL presents, Haier in India aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, Haier India is focused on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the partnership, Haier Appliances India president NS Satish said “Cricket is not just a sport in India; it is an integral part of our cultural fabric that echoes the same fervour as festivals. At Haier India, keeping the consumer at the core of our operations is paramount, and our partnership with JioCinema for the second consecutive year as the Digital Streaming Partner for IPL 2024 is a testament to this commitment. Believing in the power of genuine interactions, we see IPL as an unparalleled opportunity to engage meaningfully with audiences. As the most celebrated sporting event that has the power to unite millions across the country, we are elated to be part of IPL 2024 and celebrate with the entire nation. The league has a huge fan base not just in India, but across the world, and we are confident this partnership will help Haier captivate a larger audience mind share”.

    In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in top sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others. Through its association with JioCinema for IPL 2024, Haier India is geared up to showcase its wide range of customer-inspired innovations highlighting the brand’s commitment to leveraging technology and innovation.

    With a focus on establishing a strong connection with the Indian audience, Haier has embraced a digital-first approach and is working on developing unconventional, edgy, and product innovation-centric campaigns. This ethos is exemplified by the unveiling of three new ads by Haier India, which highlight the brand’s latest state-of-the-art customer-inspired innovations including Colourful Glass Door Refrigerators, Heavy-Duty Air Conditioners with Hexa Invertor Technology and a diverse range of OLED & QLED televisions powered by Google TV. To amplify the excitement surrounding IPL and elevate its brand allure, Haier’s latest ads burst with vibrant colours and catchy tunes, promising an immersive and electrifying experience!

  • Haier partners with Dadasaheb Phalke International Film Festival Awards 2024

    Haier partners with Dadasaheb Phalke International Film Festival Awards 2024

    Mumbai: The anticipation is building as the prestigious Dadasaheb Phalke International Film Festival Awards (DPIFF) prepare to captivate the world of cinema. DPIFF 2024 will be Co-Powered by Haier Appliances India (Haier India), a global leader in Home Appliances and the Number 1 brand in Major Appliances for 14 consecutive years.

    The annual award ceremony will pay tribute to the Entertainment and Film Industry in India and will take place on 20 February 2024 in Mumbai, Maharashtra, in the presence of celebrities, media personnel, government delegates, and renowned personalities from the industry.

    Commenting on this partnership, Haier Appliances India president NS Satish said, “At Haier, our focus has always been to bring in the best customer-inspired innovations, and we strive to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Bollywood and entertainment drive India with the spirit of passion, zeal, celebration, and enthusiasm. We are excited that our collaboration with the prestigious Dadasaheb Phalke International Film Festival Awards is a seamless integration of technology and India’s cinematic heritage. We are hopeful that this association with further solidify our presence across premium audience in India.”

    The partnership between DPIFF and Haier India underscores the intersection of technology, art, and entertainment, showcasing the transformative power of both industries.

    DPIFF CEO Abhishek Mishra expressed, “The history of cinema, the film industry, and technology has undergone several changes that transformed the movie industry from its modest beginnings with black and white silent films to today’s colourful extravaganza. Therefore, I take immense pride in celebrating the Cinematic Evolution alongside Haier Appliances India, the global leader in Home Appliances and Consumer Electronics.”

    Driven by the brand purpose of ‘Inspired Living’, Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India, Made for India’ philosophy. Pushing the edge, as a challenger brand Haier India is integrating a host of traditional and new-age marketing strategies, to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Over the years, DPIFF has evolved into the country’s most prestigious award ceremony. In a monumental celebration of talent, the gala event will felicitate the artists of the film fraternity who have put in their hard work and dedication to excel in the year 2023. DPIFF will be honouring all three prodigious segments – the Indian Film Industry, Indian Television Industry & International Film Fraternity – under the same roof.

    It aims to felicitate those artists of the film fraternity who have put in their hard work and have shown true promise, along with the dedication to excel. The mission, as always, is to cultivate and promote the art and science of film through education and cross-cultural awareness. DPIFF believes that the medium of cinema as well as TV series are artforms that hold the power to bridge cultures and illuminate the universality of the human experience.