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Tag: NP Digital India

  • Srijita Das Roy named VP at FTA Global

    Srijita Das Roy named VP at FTA Global

    MUMBAI: FTA Global, the new-age marketing company, has named Srijita Das Roy as vice president of brand & communications. Tasked with steering the company’s internal and external brand narrative, Das Roy will focus on transforming FTA Global into a fast, tactical and accountable marketing powerhouse.

    With over 11 years in marketing and communications, Das Roy joins from NP Digital India, where she was director, managing marquee accounts, launching client video testimonial programmes, and leading cross-functional teams spanning SEO, paid media, social and technology.

    “Srijita brings the perfect mix of strategic vision and hands-on execution. Her expertise in integrated delivery frameworks will accelerate FTA Global’s position as a marketing operating system,” said FTA Global founder & managing director Senthil Kumar Hariram.

    Das Roy said, “I’m excited to join FTA Global at this pivotal moment. I believe lasting growth comes from putting people before the company. My goal is to build a brand that empowers both the organisation and its people to grow with purpose.”

    FTA Global, founded by Senthil Kumar Hariram, positions itself as a high-performance marketing operating system. Its Team-as-a-Subscription (TaaS) model embeds growth teams into client workflows, delivering expert solutions across SEO, paid media, content, creative and analytics, blending human insight with advanced technology for faster, efficient brand growth.

  • FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    MUMBAI: When creativity meets code, the sparks can light up a brand. That’s the bet FTA Global is making with the appointment of Rohit Salian as vice president for brand & strategy, a role that also hands him the reins of the company’s freshly minted FTA Creative Labs. The new-age marketing company wants to rewire how campaigns are imagined, merging human imagination with artificial intelligence to craft brand stories that are scalable, insight-rich and, in their words, “future-defining.”

    Salian, with over 12 years in the advertising trenches, has worn multiple creative and strategic hats at NP Digital India, Oliver+, Creative Land Asia and others. His portfolio packs heavyweight campaigns from the brand revamp of Standard Chartered India to Reliance Jio’s blockbuster launch plus Effies for Good-winning work.

    In his dual mandate, Salian will shape FTA Global’s brand playbook while building Creative Labs into an innovation hub that treats AI not as a threat, but a collaborator. “We’re building a space where campaigns are not just made, but imagined differently with speed, scale and soul,” he said.

    FTA Global founder & MD Senthil Kumar Hariram calls the move “transformative,” adding that Salian’s mix of brand ecosystem know-how and creative vision will “push boundaries and redefine the way brands communicate in a digital-first world.”

    If all goes to plan, FTA Global won’t just ride the AI wave, it’ll be busy teaching it how to surf.

  • NP Digital India ropes in Venkata Gavaskar Dontha from iProspect India

    NP Digital India ropes in Venkata Gavaskar Dontha from iProspect India

    MUMBAI: The performance-driven digital marketing agency, NP Digital India, has welcomed Venkata Gavaskar Dontha as its new head of digital operations. Armed with over 17 years of expertise in performance marketing, SEO, social media, and analytics, he’s stepping in to lead client growth, revenue expansion, and the next wave of digital innovation tailored for the Indian market.

    Venkata joins NP Digital India from iProspect India, where he helmed the performance practice, driving cross-functional teams to award-winning success. His strategic vision helped the agency bag prestigious Agency of the Year titles, cementing his status as a digital marketing trailblazer. Now, at NP Digital India, he’s all set to shake things up.

    The appointment of Venkata is part of NP Digital India’s aggressive growth strategy. Over the past few months, the company has strategically onboarded two senior leaders, reinforcing its commitment to expanding global digital solutions in India.

    “We are thrilled to welcome Venkata to our leadership team. His remarkable expertise will be key to our strategy of integrating technology-driven digital services and SEO, enabling us to deliver global products in the Indian market. In fact, over the last couple of months, we have strategically onboarded two leadership positions to strengthen our executive team and accelerate our growth. This is just the beginning of a transformative phase for NP Digital India,” said NP Digital India CEO & co-founder Prady.

    Venkata, too, is ready to hit the ground running. “I have always admired the digital marketing insights of Neil Patel. Now, joining NP Digital India gives me a unique opportunity to both learn and apply my existing experience within a company that embodies an innovative, ahead-of-the-curve approach. I’m excited to transform digital challenges into creative, performance-driven solutions for our clients,” he said.

    NP Digital India is on a mission to dominate the digital marketing space, and bringing in leaders like Venkata only strengthens its commitment to innovation and client success. With his expertise, the company aims to drive operational excellence, expand revenue streams, and continue leading the charge in digital marketing’s technological evolution.

  • NP Digital India secures content marketing mandate for Kotak Securities

    NP Digital India secures content marketing mandate for Kotak Securities

    MUMBAI: In a move that strengthens its position in the digital marketing space, NP Digital India has won the content marketing mandate for Kotak Securities, one of India’s most trusted brokerage firms. The collaboration is set to elevate Kotak Securities’ off-site content marketing efforts, ensuring wider reach and improved search visibility.

    By deploying a data-driven and strategic content marketing approach, NP Digital India will work to amplify Kotak Securities’ digital presence. The goal? Making Kotak Securities the go-to authority in capital markets by distributing optimised, high-impact content that resonates with a larger, more relevant audience.

    NP Digital India MD Rubeena Singh expressed excitement about the partnership, “We are thrilled to collaborate with Kotak Securities in strengthening their content marketing strategy. Our expertise lies in crafting performance-driven content solutions that not only improve visibility but also drive meaningful engagement. This partnership reflects our commitment to delivering impactful digital strategies that contribute to business growth.”

    As competition in the financial services sector intensifies, a robust content marketing strategy is no longer optional—it’s essential. NP Digital India will leverage its expertise in SEO-driven content marketing, audience insights, and digital storytelling to position Kotak Securities as a thought leader in capital markets.

    This win cements NP Digital India’s growing reputation as a trusted partner for brands seeking innovative, results-oriented digital marketing solutions. With a blend of creativity, data, and performance, NP Digital India continues to push the boundaries of digital marketing, redefining industry standards in India and beyond.

  • NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    Mumbai: NP Digital India, a performance-driven creative digital marketing agency has unveiled its latest campaign for ResQ Jewelry, ‘#ReclaimTheMidnight,’ in celebration of Independence Day. This campaign addresses the ongoing issue of women’s safety and lack of independence with a compelling narrative and impactful visuals.

    The campaign’s video opens with a historic reference to Pt Jawaharlal Nehru’s midnight speech, evoking the aspirations tied to our nation’s hard-won freedom. As the narrative shifts to the present day, we see a young woman reflecting on how far we’ve come, yet grappling with the stark reality that true freedom is still out of reach for many women. The video highlights the pervasive fear that still limits women’s freedom at night.

    https://www.instagram.com/reel/C-qiMvvi4Gp/?igsh=bHVwYzc2bDZsZHpy

    “Through this campaign, we aim to shed light on the pressing issue of women’s safety and true independence in today’s world,” said NP Digital India CEO and co-founder Prady. “By integrating ResQ Jewelry’s Shakti and Maitri products into our narrative, we emphasize that true independence should be limitless and fearless.”

    The campaign features ResQ Jewelry’s Shakti pendant, symbolising empowerment and protection. The protagonist’s interaction with the product highlights its role in enhancing personal safety and freedom.

    “At ResQ Jewelry, we believe that true independence means feeling secure and empowered at all times. We are excited to collaborate with NP Digital India to bring this vision to life and inspire women to embrace their strength and confidence,” said ResQ Jewelry founder Kavita.    
     

  • NP Digital India & Sanskriti successfully culminate ‘Esho Hey Ram’ campaign

    NP Digital India & Sanskriti successfully culminate ‘Esho Hey Ram’ campaign

    Mumbai: NP Digital India, a leading performance driven creative digital marketing agency and Sanskriti, a dynamic cultural ecosystem, proudly announce the successful culmination of their collaborative campaign titled “Esho Hey Ram.” Launched on the auspicious occasion of the Ram Mandir inauguration ceremony, this campaign aimed to present the original song, ‘Esho Hey Ram’ by Saptadeep Nath & Ujjaini Mukherjee, to audiences across India, with a special focus on resonating with Bengali-speaking communities in West Bengal.

    To amplify the campaign’s reach, Sanskriti partnered with NP Digital India. Using state-of-the-art AI visual art technology, the NPDI team produced an engaging song launch video without requiring extensive video shoots. Through the integration of AI-aided video production, the campaign seamlessly incorporated animations, ensuring broad appeal across diverse social media platforms.

    Furthermore, the decision to not showcase real-time faces during the song launch was deliberate. Instead, an AI-aided video was developed, which allowed for the creation of compelling visuals without the need for live-action filming. This approach not only saved time and resources but also enhanced the campaign’s reach by making it more relatable to diverse audiences.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sanskriti (@sanskriti.live)

     

    NP Digital India CEO Prady expressed his delight, stating, “We are thrilled to have partnered with Sanskriti for this culturally significant campaign. Our team at NP Digital India worked smartly to deliver a compelling song launch video and related collaterals, utilizing cutting-edge AI visual art. The success of ‘Esho Hey Ram’ underscores the power of innovation and collaboration in reaching and engaging audiences effectively.”

    The campaign exceeded expectations, with ‘Esho Hey Ram’ receiving impressive viewership across social media platforms:

    •    Over four million views on Facebook
    •    Over 2.5 million views on Instagram
    •    Over 169,000 views on YouTube

    Sanskriti founder Keerthivasan Subramaniam shared similar sentiments, emphasizing the importance of the campaign in celebrating cultural diversity and fostering artistic expression. “Sanskriti is committed to promoting global culture and artistry, and our partnership with NP Digital India exemplifies our dedication to delivering meaningful content to our audiences. ‘Esho Hey Ram’ has resonated deeply with viewers, reaffirming our mission to be a leading cultural platform”.

    The campaign’s success shows that new ideas in digital marketing and content creation work well, especially when using AI technology. The success of ‘Esho Hey Ram’ demonstrates Sanskriti’s ability to captivate audiences with innovative, AI-infused content, reinforcing its position as a leading cultural platform.

    The song is available for viewing on various platforms including YouTube, Spotify, Gaana, Apple Music, JioSaavn, Wynk Music, Facebook, and Instagram.