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Tag: Nourish

  • Nourish brings Shetty sisters for its new TVC ‘#SehatKiSunoNourishHiChuno’

    Nourish brings Shetty sisters for its new TVC ‘#SehatKiSunoNourishHiChuno’

    Mumbai: In a recently launched television commercial, “#SehatKiSunoNourishHiChuno” from Nourish, fitness icon and Bollywood actor Shilpa Shetty (aka Munki) is seen advising her on-screen and off-screen sister, Shamita Shetty (aka Tunki), on the benefits of consuming only unpolished pulses.

    Conceptualised by Leads Brand Connect, the commercial reinforces the importance of choosing the healthiest and most nutritious range of unpolished pulses. The ad intends to showcase the reasons and importance of eating unpolished pulses in comparison to polished pulses.

    In the opening scene of the ad, Shamita, dressed as a detective, is trying to look for the polished pulses from the dal box kept in the kitchen, to which Shilpa comments that she will not find any polished seed in the box as they consume Nourish pulses, which are 100 per cent unpolished, hygienic, and healthy. In the second scene, Shilpa advocates that Nourish pulses are nutritious and have high levels of protein. Being vacuum-packed and zip-locked, the freshness and hygiene of the pulses are maintained. Closing in on the lines

    #SehatKiSunoNourishHiChuno, Munki puts an end to Tunki’s struggle to find polished dal in Nourish’s unpolished dal and tells her to be smart and make the right choice for her health.

    “My staple lunch is always dal, chawal, and roti. I prefer food that is unpolished, high in fiber, and protein-enriched. What I like about Nourish is that its pulses are unpolished; it’s not about how it looks but what it does,” says Nourish’s brand ambassador Shilpa Shetty.

    Speaking on the latest ad, BL Agro managing director Ashish Khandelwal commented, “We have always believed in offering nutrition and healthy foods to our customers. Through this ad, we intend to further highlight our uniqueness in packaging the unpolished pulses to keep their freshness intact.”

    Leads Brand Connect managing director Richa Khandelwal added, “The ad takes a more quirky approach by showcasing Shilpa Shetty as the nutrition champion while Tunki (Shamita) is slightly jealous of the fact that Munki (Shilpa) is always right. We wanted to create an ad that can keep the viewers engaged to know what exactly Shamita is up to and then highlight the benefits of Nourish.”

    With the release of this ad, BL Agro is running a contest called #NourishTunkiMunki on all its social media handles. The company intends to engage existing and prospective customers through this contest, where winners are chosen on a daily basis. The questions of the contest revolve around nutrition and food.

    “The best part of the contest is that there will be not one but 100 winners every day. This will keep the excitement and engagement levels high as the chances of winning the Nourish hampers as gifts are higher,” adds Richa.

    The hashtags of the contest are “#SehatKiSunoNourishHiChuno” and “#NourishTunkiMunki,” and the tag is @worldofnourish.

  • Brands celebrate sweet-sour bonding of brothers & sisters in Raksha Bandhan’s ad campaigns

    Brands celebrate sweet-sour bonding of brothers & sisters in Raksha Bandhan’s ad campaigns

    Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms.

    Celebrating the occasion of love and bonding, brands across verticals have come up with unique digital campaigns to engage the audience.

    Every year, a number of digital campaigns are launched to mark the occasion. Interestingly, this year, many brands are going a step further in creating unique advertising campaigns.

    Let’s have a look at how different brands are celebrating Raksha Bandhan this year!

    CaratLane urges everyone to celebrate their unique ‘Bandhans’

    CaratLane has launched a campaign celebrating the different unique bonds that siblings share on the occasion of Rakhi. The campaign has been conceptualised by Publicis Groupe India’s BBH India. As no two siblings are the same, the campaign captures the essence of this uniqueness through the campaign.

    Cadbury Celebrations come up with tech-driven campaign

    Cadbury Celebrations commemorates the occasion with their one-of-a-kind campaign #connectedRakhi, created by Ogilvy. In our highly busy lives, the campaign emphasises the importance of staying connected physically. It highlights how, in childhood, siblings used to spend almost all of their time together. The brand has created a bluetooth-enabled rakhi that will ensure the siblings spend the day together.

    Real Juice celebrate the real bonds of siblings

    As the brother-sister bond is all about fighting for each other and with each other, this Raksha Bandhan, Real Juice, celebrates the moments that show that protection is a two-way street. The campaign urges us to stand equal and real with the idea “Iss baar dono ka hai Raksha Bandhan!”

    Ferns N Petals spreads love with special sneh box

    FNP’s Raksha Bandhan rolled out a new ad film with actress Adah Sharma. The campaign has been launched across multiple digital platforms in India and in other countries like the US, Canada, and the UAE. It has been conceptualised by Media Monk. It presents ‘Sneh,’ the Rakhi brand from the kitty of Ferns N Petals.

    Gulf Oil launches Suraksha Bandhan campaign

    Gulf Oil is celebrating the occasion by offering a healthcare programme to the trucker community as a part of its “Gulf Superfleet Suraksha Bandhan” campaign. The concepts and screenplays for the campaign have been written by DDB Mudra. The campaign features a heart-warming brand film titled “Vachan Suraksha ka.”

    Automated savings app Gullak presents “Rishton ki Gullak’

    The savings app has launched a campaign ahead of Raksha Bandhan – ”Rishton Ki Gullak.” The feature film captures the essence of the brother-sister relationship and how their lives are a “gullak” of memories.

    Melorra celebrates sibling bond on Raksha Bandhan

    Melorra, a jewellery brand, has created a one-of-a-kind campaign and ad film called #CloserWithMelorra.The film shows a brother recollecting the times his sister was there for him, highlighting the importance of being together physically.

    Kinder Joy highlights the significance of festival

    Kinder Joy comes up with a Raksha Bandhan campaign highlighting the significance of the festival. The brand has also launched a TVC for this special occasion, which is in sync with their tagline #KhaokheloKhushRaho, which is a 360-degree campaign. Marking the occasion, the flagship brand of Ferrero also launched an edutainment platform ‘Kinder Digital Hub’ for kids to promote the significance of the festival.

    BL Agro’s Bail Kolhu lets the siblings’ bond shine

    BL Agro’s flagship product, Bail Kolhu, has rolled out a digital campaign #PyaarKiBarni. Conceptualised and executed by Leads Brand Connect, the campaign is live across all social media platforms such as YouTube, Facebook, Twitter, Linkedin, Instagram, Sharechat, and DTH.

    BL Agro’s Nourish celebrates the lifetime bond

    Nourish celebrates Raksha Bandhan as the lifetime bond with their digital campaign “Umar Bhar Ka Vaada.” The campaign honours a lifetime of love and understanding between a pair of siblings featuring a senior citizen couple, where an old brother is seen cooking while waiting for her sister to come home for Rakhi.

  • BL Agro expands retail footprints in South India

    BL Agro expands retail footprints in South India

    Mumbai: North India-based edible oil and food products company BL Agro Ltd has now expanded its horizons to South India. Rooted in Uttar Pradesh, the company has been on an aggressive market expansion mode since the beginning of this year and has since ventured into states of Delhi, Rajasthan, Uttarakhand and now Karnataka. In the state, Bengaluru is the first city the company has zeroed in to set its base, given the market demand and opportunities.

    In Bengaluru, the company has tied up with two super stockists and has deployed its team to ensure ‘Nourish’ products are readily available in the retail market. The company wishes to penetrate and mark its presence across mom-n-pop stores, supermarkets, and wholesalers in the city. The products can also be purchased from the company’s website.

    BL Agro plans to market its brand ‘Nourish’ in Bengaluru through a series of ATL and BTL activities. The company had recently announced a marketing push worth Rs 150 crore to fuel the expansion plans of the company and drive aggressive growth pan-India, said the statement.

    BL Agro, managing director, Ashish Khandelwal said, “We have gained and retained the trust of consumers in Northern India, and this forms the very foundation of our expansion to the southern part of the country starting with Bengaluru. I am confident that our food products brand ‘Nourish’ that promises wholesome nutrition, will gain the same goodwill as our signature legacy mustard oil brand Bail Kolhu”.

    BL Agro, national head, Sanjeev Tripathi said, “Our foray into Karnataka market is a part of our strategy to expand our footprint in the southern part of India, very soon we will expand our reach to Goa and Hyderabad market.  As a part of Healthy India campaign, we remain committed to offering the best of the grains available across India using the best and latest of the technology through our brand Nourish and Bail Kolhu.”

  • BL Agro’s ambitious Rs 150 crore expansion plan

    BL Agro’s ambitious Rs 150 crore expansion plan

    Mumbai: BL Agro Industries Limited, one of the fastest growing edible oils and food products companies in India, with a turnover of Rs 2500 crore is on an aggressive expansion mode with extensive brand endorsements to reach out to target audiences.

    The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its marketing plans for the fiscal year 2021-22. The company will invest in a media mix of mainline, digital and innovative media vehicles led by Television, to create brand positioning resulting in consumer awareness and demand for BL Agro products across India.

    “Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies” says BL Agro managing director Ashish Khandelwal. 

    “To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs 150 crores for the current year. With a vision to contribute to the nation’s agro-economy, we would be channelizing our capacities through a manifold approach to reach out to the maximum audiences,” Khandelwal added.

    BL Agro’s brands include Bail Kolhu, a 50-year-old product, and Nourish that envision a growing need to add nutrition to the consumers’ daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands, says BL Agro brand spokesperson Richa Khandelwal.

    “The entire range of BL Agro products are (meant) for all age groups, across different strata of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where spends would be close to 60 per cent, followed by the print/radio/OOH, digital and online media besides other media such as public relations and influencer marketing,” adds Richa. 

    BL Agro consistently produces nutritionally well balanced quality food products using state-of-the-art technology that provides substantial support to Indian farmers. The company has a wide portfolio of food products and relies on agricultural value chains to procure raw materials at scale thus boosting farmer incomes. The company also aims to empower farmers and drive long-term growth through creation of infrastructure to support the agro-industry.

    At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has a work force strength of about 5000, including a huge field force, with this number set to rise in times to come. 

  • BL Agro signs Shilpa Shetty as brand ambassador for Nourish

    BL Agro signs Shilpa Shetty as brand ambassador for Nourish

    NEW DELHI: Edible oils and food products company BL Agro has roped in Shilpa Shetty as the face of its brand Nourish for its extensive range of flours, pulses and dry fruits.

    The company said that Shetty personifies fitness, health, and gels well with the brand Nourish, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.

    Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits.

    BL Agro Industries chairman & MD Ghanshyam Khandelwal said, “The company has now begun the journey to expand the markets and take Nourish to newer regions across the country. Hence, to promote such a nutritious and healthy food brand, we have been scouting for a personality who can represent the brand attributes in the most effective manner. And who better choice, than Shilpa Shetty.”

    “For a brand that comes with the promise of ‘Nutrition ka Vada’, the ambassador had to be of similar stature," said BL Agro executive director Industries Ashish Khandelwal.

    Nourish’s advertising agency Leads Brand Connect director Richa Khandelwal said, “The brand positioning targeted by ‘Nourish’ has many characteristics common with Shilpa. While Shilpa is seen as an ambitious and determined personality, Nourish is determined to provide nutrition to the fast moving Nation. Similarly, Shilpa is a fitness Icon and is among the top health and fitness influencers in India, while Nourish is also a brand with the promise of nutrition, health and fitness."