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Tag: Nothing

  • Nothing’s Diwali ad lights up with witty sparkle

    Nothing’s Diwali ad lights up with witty sparkle

    MUMBAI: Talk about lighting up Diwali with a spark of mischief! Nothing’s latest campaign, Go Subtle or Go Nothing, throws glitter at the clichés of festive advertising, and then cheekily sweeps them away.

    In a season where every brand tries to tug heartstrings or dazzle with drama, Nothing takes a sly detour. The film opens like a familiar Diwali ad: think slow music, soft lighting, and predictable gifting, before turning it all on its head. Characters suddenly break the fourth wall, a dry voiceover kicks in, and the film gleefully pokes fun at its own genre.

    From a Nothing phone 3 strung up like fairy lights to Headphone 1 doubling as diya stands and CMF buds arranged into rangoli, the ad revels in playful absurdity. With comedian Samay Raina lending his trademark wit to the narration, the film feels like a love letter to Diwali ads, with a wink.

    “We wanted a campaign that feels fresh, playful, and unapologetically bold,” said Nothing co-founder and India president Akis Evangelidis. “Diwali is about creativity and joy, and we wanted to bring that spirit to life while staying true to Nothing’s offbeat style.”

    Written by Vishal Dayama and Rajat Thakur, produced by Devarsh Thaker for Braindad, and directed by Aneesh Malankar, the campaign is live across Nothing’s digital channels, encouraging fans to celebrate the festival of lights with a twist of irony and a dash of glow.

    After all, this Diwali, you can either go subtle, or go Nothing.

  • Nothing ropes in Hemant Kundavaram as India CFO to fuel growth

    Nothing ropes in Hemant Kundavaram as India CFO to fuel growth

    NEW DELHI: London-based technology firm Nothing has named Hemant Kundavaram as chief financial officer for its India unit, bolstering its leadership bench in what has become the company’s most critical market.

    A chartered accountant with more than 20 years’ experience across Ford India, IBM, Thomson Reuters, Rockwell Collins and, most recently, PMI Electromobility, Kundavaram will spearhead fundraising, capital-market strategy and investor relations for the brand.

    “Nothing’s journey so far has been remarkable. I’m excited to build a strong financial foundation that complements fast-paced growth and strengthens the brand’s India vision,” said Kundavaram.

    Nothing co-founder & India president Akis Evangelidis called India “at the core” of the firm’s global ambitions. “Hemant’s proven expertise will be instrumental as we scale rapidly and deepen our presence in India,” he added.

    The hire marks Nothing India’s second major leadership appointment after Evangelidis took charge as president. The smartphone maker has clocked a blistering 146 per cent year-on-year growth in Q2 2025, making it the fastest-growing brand in the segment for six consecutive quarters, according to Counterpoint Research.

  • Nothing gets a visual remix with Jordan Hemingway for Headphone (1)

    Nothing gets a visual remix with Jordan Hemingway for Headphone (1)

    MUMBAI: In a move that fuses fashion flair with sonic innovation, London-based tech disruptor Nothing has joined forces with acclaimed photographer and filmmaker Jordan Hemingway to launch the portrait-led campaign for its first over-ear headphones, the Headphone (1). Known for his gritty, cinematic style and collaborations with the likes of Louis Vuitton, Chanel and FKA Twigs, Hemingway brings his visceral visual language to Nothing’s latest foray into audio.

    Jordan said of the collaboration, “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”

    Nothing’s Senior Director of Brand & Creative (Global) Ryan Latham said, “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone (1).”

    As Nothing continues to blur the lines between tech and taste, this stylish rendezvous with Hemingway is proof that sound and style aren’t mutually exclusive, they’re just getting started.

  • Nothing pads up with RCB for T20 2025 in a game-changing partnership

    Nothing pads up with RCB for T20 2025 in a game-changing partnership

    MUMBAI: London-based technology brand Nothing has stepped onto the cricket pitch, announcing its associate sponsorship with Royal Challengers Bengaluru (RCB) for the highly anticipated T20 Season 2025. Known for its bold design and disruptive approach, Nothing, the fastest-growing smartphone brand of 2024 with a remarkable 577 per cent YoY growth (Counterpoint), is making a big statement in India with this high-impact collaboration.

    With cricket being India’s heartbeat, this partnership is a match made in sporting heaven. Nothing’s logo will be prominently displayed on the lead trousers of RCB’s playing kit strategically placed on the left leg for right-handed batsmen and on the opposite leg for left-handers. This clever positioning ensures maximum visibility throughout the tournament, reflecting Nothing’s commitment to connecting with young, tech-savvy audiences.

    Speaking about the association Nothing co-founder & India president Akis Evangelidis said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”

    Royal Challengers Bengaluru COO Rajesh Menon said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”

    The T20 2025 season kicks off with a clash between Kolkata Knight Riders and RCB on 22 March  at Eden Gardens, while RCB’s first home match is set for April 2 against Gujarat Titans. With Nothing backing the team, fans can expect an electrifying season both on and off the field.

    Meanwhile, Nothing has also been making waves in the tech world. The brand unveiled its latest Phone (3a) Series at MWC on March 4, 2025, showcasing advanced triple-camera systems, Snapdragon processors, and its signature design innovations. With RCB’s fearless gameplay and Nothing’s disruptive tech, this partnership promises to be one for the record books.
     

  • Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    New Delhi : One Plus co-founder Carl Pei’s new consumer technology company Nothing has roped in former technology journalist Megha Vishwanath as public relations manager for its India operations.

    In her new role at Nothing, Vishwanath will lead communications and influencer engagement in the region, the company announced on Thursday.

    “I am thrilled to welcome Megha to the Nothing family as we build our team in India. With her background in journalism combined with a deep understanding of technology in India, she will play an integral part in driving our regional communications strategy,” said Nothing India vice-president & general manager Manu Sharma.

    The forward-thinking consumer tech brand was announced in January 2021 to lead the way for the launch of an ecosystem of smart devices that are uniquely designed, quality engineered and simple to use.  

    “I am excited to be a part of Nothing’s journey and its vision of a seamless digital future. Nothing has ambitious plans for the India market and the world,” said Megha Vishwanath.

    A business journalist, Vishwanath has also worked as a television anchor and news producer. She joined Nothing from CNBC-TV18 India where she was the assistant editor and anchor. As the tech lead, she was also responsible for producing and anchoring some of the channel’s marquee shows like Tech Toyz, Startup Street and India’s longest running programme on entrepreneurship Young Turks.