MUMBAI: The England and Wales Cricket Board (ECB) have said that Cheltenham & Gloucester will not be renewing their sponsorship of the 50-over domestic one day competition after the current season.
ECB chairman David Morgan said, “We thank C&G for their support during the last five years. We are grateful for their input into a competition which is the breeding ground of future World Cup cricketers.”
C&G have partnered with the ECB since 2001 but have decided to look at other avenues, which are more in-line with its current marketing objectives, after this season’s competition, which culminates in the traditional Lord’s final on 26 August 2006.
C&G marketing head Ian Whittaker said, “We have had a fantastic relationship with the ECB over the years and the partnership has been a great success. We hope that the last C&G Trophy, which takes place in 2006, will be one to remember and we wish the ECB and any future partner all the best.”